Still Have a Long Way to Go: How the Promotional Products Industry Can Be More Welcoming This interview with PPAI Media was written by PPAI News Editor Arianna Johnson, and appears below as originally published on ppai.org.   Although the promotional products industry has made strides in promoting diversity, equity and inclusion, there’s a lot […]

Unlocking Efficiency and Growth: The Power of Virtual Assistants for Promotional Product Distributors Running a small business in the promo industry can be a juggling act, with numerous tasks competing for your attention. As your business grows, it becomes increasingly important to delegate responsibilities and focus on strategic decisions. Hiring a virtual assistant (VA) can […]

When a new term gains popularity and traction in the business world, it’s reasonable to dismiss it as a “buzzword” with a short shelf life. Some terminology, however, catches on and endures long term, thereafter impacting the way we talk and think about industries. What, then, will be the legacy of the term sustainability? Has […]

2023 Promotional Product Trends The last three years have been quite a ride. But if we had to guess, your present footing feels a bit more solid than it has since the pandemic swept the globe. While a degree of change is constant in the promotional products industry, even seasoned promo experts can acknowledge the […]

Prescribing Promotional Products to the Health Care Industry Promoting a product or service comes down to one goal: fostering a positive connotation for a brand or company. Promotional products are utilized across all manner of industries as part of achieving a sincere, legitimate, and warm image on behalf of companies. Yet for one industry above […]

How to Maximize Your Promo Product Business From Customers’ Events As activities take place year-round, it’s important to understand your customers’ seasonality to help with their promotional products for events. At iPROMOTEu, we recommend planning three months in advance to ensure products are available for special kitting needs. This additional planning also allows more custom […]

Earth Month Refresher: How to Offer Sustainable Promotional Products Earth Day is fast approaching, and sustainability trends continue to sweep the promotional products industry. With this timely opportunity, the iPROMOTEu team would like to offer an evergreen refresher on how distributors can strengthen their commitment to environmental responsibility. Environmental consciousness among consumers and businesses has […]

New Global Sourcing Solutions Program Improves the Import Process for Small Businesses Promotional product businesses have a new tool for sourcing promotional products anywhere in the world. iPROMOTEu Global Sourcing Solutions offers affiliates competitive pricing and peace of mind by managing many of the details involved with overseas supply chains. “This will be a significant […]

Achieving Success with Your Promotional Product Business More often than not, promotional product distributors and salespeople feel the heavy burden of overseeing a variety of required tasks to run their business. Whether it’s managing orders and meeting vendors or handling financing and invoicing. At iPROMOTEu we know promotional product distributors need to focus on selling […]