The iPROMOTEu team consists of more than 90 professionals dedicated to helping our Affiliates independently grow their businesses while supporting them with everything from back-office administration to professional development and sales coaching.


Lori Bauer, CEO

As Chief Executive Officer, Lori’s primary focus is the advancement of iPROMOTEu’s mission to provide the best economic and lifestyle opportunities for promotional products distributors and salespeople. With over 25 years of sales and marketing experience, including a distinguished career at Koozie Group (formerly BIC Graphic North America), Lori has been an instrumental executive in the growth and success of organizations across the promotional products industry. Her leadership and dedication have been recognized through numerous honors, including ASI’s Supplier Woman of Distinction and PPAI’s Regional Volunteer of the Year Award.

Since joining iPROMOTEu in April 2021, Lori has introduced many initiatives to enhance the sales growth and efficiency of the iPROMOTEu Affiliate network, demonstrating her forward-thinking approach and commitment to continuous business improvement. Beyond her corporate roles, Lori is committed to volunteerism, previously the Chair of the Promotional Products Education Foundation (PPEF) Board of Trustees and currently a member of the PPAI Board of Directors. Her leadership, marked by a customer-focused approach and a passion for mentorship, continues to influence and drive the promotional products industry forward.


Jerry Cressman, Chief Financial Officer

Jerry is responsible for leading iPROMOTEu’s finance teams and analyzing the company’s financial position to propose strategic directions that support Affiliate growth. He has worked in corporate accounting and finance for over 30 years, including 25+ years working for large publicly traded companies and five years at a private equity-backed company, Paytronix Systems, Inc., where he served as CFO. Jerry has held several senior financial roles in the payments industry for leaders like Paymentech (acquired by JPMorgan Chase) and Chase Merchant Services. He holds a B.S. in Accounting from the Indiana University of Pennsylvania and is a Certified Public Accountant (CPA).

Joe Hoffmann, Senior Vice President of Operations

With over 23 years of industry experience, Joe oversees all aspects of vendor interaction and supply chain for the company. Before joining iPROMOTEu, he was Regional Vice President of Sales for alphabroder, a Top 10 supplier, where he was responsible for the management of apparel and hardgoods sales in the company’s Northeast region. Throughout his career, Joe also held several leadership roles in sales, marketing, and operations for industry suppliers Prime Resources and Jetline.

Dave Kneram, Senior Vice President of Technology

Dave is instrumental in leading the technology team and the development of iPROMOTEu’s innovative  technology platform. Prior to joining iPROMOTEu, Dave served as Director of Logistics Technology for Cimpress, the parent company of VistaPrint. He was responsible for establishing and leading project management, software engineering, data analytics and delivering logistics software solutions for global fulfillment operations. He also was responsible for aligning logistics optimization opportunities across businesses through software solutions and continuous process improvements achieving annual savings and revenue enhancements over $20M.

Dave Saracino, Senior Vice President of Sales & Support

Dave leads iPROMOTEu’s sales development and support teams to accelerate growth within our Affiliate network and ensure all Affiliates have the support they need to succeed. Before joining iPROMOTEu, Dave helped develop corporate strategies focused on enhancing revenue, culture, and EBITDA in executive positions with Koozie Group, previously BIC Graphic, and Charles River Apparel. In addition to honing his skills over more than three decades in the promotional products industry, Dave has held various board positions and earned numerous accolades throughout his career, including an ASI Counselor Lifetime Achievement Award in 2016.

Laura High, Vice President of Marketing

With more than 20 years of marketing experience in the promotional products industry including Koozie Group, formerly BIC Graphic North America, Laura leads iPROMOTEu’s marketing team, and overall marketing strategy, to enhance the Affiliate experience with a robust plan to drive sales, including multi-touch digital campaigns and related tools.  She provides oversight and guidance for the execution of a consistent brand strategy that communicates iPROMOTEu’s value proposition for internal and external stakeholders.  Laura has an extensive background in digital and print marketing campaigns, website and eCommerce implementations, public relations, and communications.


Steve Gardner, Vice President of Business Development

Steve leads iPROMOTEu’s businesses development teams and spearheads the sales process, from cultivating new Affiliate leads to orchestrating their seamless onboarding journey. He also oversees strategic planning for new Affiliate growth. With over 20 years of sales leadership experience, Steve has successfully built and led business development teams in the digital marketing and advertising industry, where he developed strong skills in client relationship management and strategic planning. His background includes notable roles at ThriveHive, Gatehouse Media, and The Boston Globe.

ross silverstein

Ross Silverstein, Founder (Retired)

Ross founded iPROMOTEu in 1999 and retired in 2024 after leading iPROMOTEu through remarkable growth. Prior to iPROMOTEu, he worked for RE/MAX on its leadership team and was also the President and co-founder of an affiliated mortgage company. Ross also served as a corporate attorney at a leading Boston law firm where he specialized in financing and acquisitions. He is the recipient of the Distributor Entrepreneur of the Year Award from ASI and Counselor Magazine, is a frequent participant in industry educational programs, and contributes to industry publications. He graduated from Boston College with a BS in Management and later earned an MS in Management from the Sloan School of Management at MIT as well as a law degree from Boston University.


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