The iPROMOTEu team consists of more than 90 professionals dedicated to helping our Affiliates independently grow their businesses while supporting them with everything from back-office administration to professional development and sales coaching.


ross silverstein

Ross Silverstein, President & CEO

Ross founded iPROMOTEu in 1999. Prior to iPROMOTEu, he worked for RE/MAX on its leadership team and was also the President and co-founder of an affiliated mortgage company. Ross also served as a corporate attorney at a leading Boston law firm where he specialized in financing and acquisitions. He is the recipient of the Distributor Entrepreneur of the Year Award from ASI and Counselor Magazine, is a frequent participant in industry educational programs, and contributes to industry publications. He graduated from Boston College with a BS in Management and later earned an MS in Management from the Sloan School of Management at MIT as well as a law degree from Boston University.

Lori Bauer, Senior Vice President of Affiliate Sales & Support

Lori Bauer is iPROMOTEu’s Senior Vice President of Affiliates Sales and Support.  In this role, Lori serves as the company’s senior executive responsible for increasing sales among iPROMOTEu’s Affiliates and ensuring that the Affiliates have all the support they need to succeed.

With over 22 years of experience in the promotional products industry, Lori has had a successful career with Koozie Group, formerly BIC Graphic North America.  Most recently, she served as Senior Vice President of Sales where she led a team of more than 50 sales professionals.  In addition to having received many other industry honors and awards, she was named ASI’s 2019 Supplier Woman of Distinction.

Ed Burke

Edward F. Burke, Jr. , Senior Vice President of Finance

Ed joined iPROMOTEu in May of 2013.  Ed has enjoyed a distinguished career in financial management spanning 30 years.  Prior to joining iPROMOTEu, he spent time in several industries including Real Estate Finance, Hospitality, Building Materials and Distribution Companies. Most recently, Ed had been CFO for EnergyUSA Propane until their sale in 2012.  Prior to that, Ed spent 5 years as the Sr. VP Finance and CFO of All Seasons Services, Inc. and 10 years as CFO and Controller of Somerville Lumber and Supply Co. Ed received his bachelor’s degree in accounting from Bentley University and his Master of Business Administration from Babson College.

Bob Schwei, Senior Vice President of Business Development

Bob joined iPROMOTEu in 2011 as the expert Print & Packaging Consultant. His responsibilities include overseeing our recruiting activities and managing the print and packaging division of the business. Prior to joining iPROMOTEu, he owned and operated his own print and promotional products company with an emphasis on print and packaging. He comes from the manufacturing side of the print industry where he worked for a commercial offset printer as a Business Development Manager. Bob graduated from Ferris State University with a Bachelor of Science degree in Printing Management.

Dave Kneram, Vice President of Information Technology

Dave is the Vice President of Information Technology and is instrumental in leading the technology team and the development of iPROMOTEu’s innovative  technology platform.

Prior to joining iPROMOTEu, Dave served as Director of Logistics Technology for Cimpress, the parent company of VistaPrint. He was responsible for establishing and leading project management, software engineering, data analytics and delivering logistics software solutions for global fulfillment operations. He also was responsible for aligning logistics optimization opportunities across businesses through software solutions and continuous process improvements achieving annual savings and revenue enhancements over $20M.

Joe Hoffmann, Vice President of Vendor Management

With over 23 years of industry experience, Joe will oversee all aspects of vendor interaction and supply chain for the company. Most recently he was Regional Vice President of Sales for alphabroder where he was responsible for management of apparel and hard good sales in the company’s Northeast region. Prior to alphabroder, he served in a number of leadership roles in sales, marketing and operations for industry suppliers Prime Resources and Jetline.

Laura High, Vice President of Marketing

With more than 20 years of marketing experience in the promotional products industry including Koozie Group, formerly BIC Graphic North America, she leads iPROMOTEu’s marketing team, and overall marketing strategy, to enhance the Affiliate experience with a robust plan to drive sales, including multi-touch digital campaigns and related tools.  She provides oversight and guidance for the execution of a consistent brand strategy that communicates iPROMOTEu’s value proposition for internal and external stakeholders.  Laura has an extensive background in digital and print marketing campaigns, website and eCommerce implementations, public relations, and communications.


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