WAYLAND, MA — Catherine (Pilgrim) Kruse has been appointed by iPROMOTEu to be its new Director of Vendor Relations. In this role, Ms. Kruse will work closely and cooperatively with industry vendors as she leads iPROMOTEu’s Vendor Relations Department. In addition to guiding the strategic direction of the department and overseeing its operations, Ms. Kruse will continue to devote her time and attention to product sourcing, importing, product safety, and strengthening vendor relationships.

According to iPROMOTEu’s President and CEO, Ross Silverstein, “Catherine’s experience, intelligence and interpersonal skills make her an ideal fit for this very important position.” Silverstein continued, “In her short time with iPROMOTEu, Catherine has done great work for the company and our affiliates, and has impressed all with whom she has worked. I am thrilled that she is willing to take on this important role, and I am even more bullish about iPROMOTEu’s future with Catherine on board.”

Ms. Kruse has an extensive background as a sales and business professional with considerable experience on the supplier side of the promotional products industry. Catherine joined the industry over 20 years ago in a sales role with supplier World Wide Art Studios. She later worked her way to management positions with suppliers Leed’s and Gold Bond, and then senior management positions with suppliers Norwood and Corvest. After being away from the industry for several years to focus on her family, Catherine made her return this past June as a member of iPROMOTEu’s vendor relations team.