iPROMOTEu President and CEO Ross Silverstein No. 15 on Annual List of Most Powerful People In Promo

Wayland, MA — October 24, 2023 – The Advertising Specialty Institute® (ASI) today revealed the 2023 Counselor Power 50 list of the most influential executives in the $25.8 billion promotional products industry. Ross Silverstein, iPROMOTEu Founder, President, and CEO, was named number 15 on the list of trailblazers.

“It’s an honor to celebrate the forward-thinking leaders on this year’s prestigious Power 50,”

said Timothy M. Andrews, president and chief executive officer of ASI, the premier technology, marketing and information provider in the promo sector. “These visionaries are at the vanguard, fearlessly embracing profound shifts in consumer demands to help guarantee our industry’s enduring relevance.”

Introduced in 2006, the Counselor Power 50 annually spotlights distributor and supplier executives who exert considerable impact on the promotional products market. This year’s Power 50 includes 29 distributors and 17 suppliers, 10 newcomers, 50 men, 18 women and four executives returning to the #CounselorPower50 after an extended absence.

iPROMOTEu’s sales grew 16% in 2022 from $180 million to $209 million. Silverstein and his team of well-known and respected leaders (like Senior Vice President of Affiliate Sales & Support Lori Bauer, recently promoted Senior Vice President of Operations Joe Hoffman, and Senior Vice President of Technology Dave Kneram) are leaning in heavily to tech upgrades like the implementation of iPROMOTEu’s iSUITE technology, which Silverstein notes “is a first-class, proprietary order/business management system that enables our affiliates to be more productive and more profitable.”

ASI honored the Power 50 at a celebratory dinner during the three-day ASI Power Summit, an annual event for industry leaders with valuable networking and education, at the historic Langham Pasadena resort. The creation of the Power 50 starts with voting by last year’s members along with nominations of potential new members from industry pros, after which ASI Media executives gauge each candidate based on their accomplishments over the past year as well as their career-long track record.


iPROMOTEu is a community of more than 1,100 independent distributors and salespeople throughout the United States and Canada and is one of the largest and most respected distributor organizations in the promotional products industry. Distributors and salespeople who affiliate with iPROMOTEu earn more money and enjoy a better quality of life while also keeping their brand and their independence. iPROMOTEu’s many benefits include: order financing; order processing; sales and marketing assistance; accounting and technology services; invoicing, accounts receivable and accounts payable cash management; and discounted pricing from industry suppliers. For more information about iPROMOTEu, visit its website at or call 833-502-0830.

About ASI

The Advertising Specialty Institute (ASI®; serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.