WAYLAND, MA, November 03, 2021 – iPROMOTEu, one of the largest and fastest-growing distributor organizations in the promotional products industry, announced that industry veteran Nicki Staats has joined iPROMOTEu as Director of Merchandising.  In her new role, Staats will work collaboratively with iPROMOTEu’s Preferred Supplier Network, and iPROMOTEu’s Marketing and Affiliate Sales Development teams, to deliver high quality, effective sales tools to help the company’s Affiliates generate new business and grow their sales.   


Staats has over 18 years of experience within the promotional products industry and, prior to joining iPROMOTEu, she had worked in similar roles at National Pen andHALO Branded Solutions.  “Nicki brings a wealth of experience in promotional product merchandising, and her addition to our team represents yet another important step in delivering superior resources for our Affiliates,” says Joe Hoffmann, Vice President of Vendor Management for iPROMOTEu. 


Commenting on Staats joining the company, Ross Silverstein, President and CEO of iPROMOTEu, commented: “Industry leaders rave about her experience, her knowledge and her talent.”  Silverstein went on to say: “I am so excited about the remarkable team we’ve assembled at iPROMOTEu.  I believe, it is the envy of the industry.”   


Staats also will be the company’s expert regarding product safety and compliance. 


“I’m thrilled to join the stellar iPROMOTEu team, and I’m looking forward to using my past experiences to develop and enrich sales tools for the company’s Affiliates,” says Nicki Staats. 


To find out more about iPROMOTEu, or becoming an Affiliate, CLICK HERE.