Les Dorfman

Les Dorfman will oversee the company’s recruiting efforts

iPROMOTEu has announced that industry veteran, Les Dorfman, will join the company’s executive team as Senior Vice President.  In his new role, Les will manage and accelerate iPROMOTEu’s recruiting efforts.  Les will hire and oversee several Business Development Managers throughout the country who will supplement and strengthen the company’s existing business development team.

Ross Silverstein, iPROMOTEu’s President and CEO remarked: “Les is the consummate professional, and I am proud to have the opportunity to work with him.  Given his tremendous industry experience, I am confident that Les will be an important part of iPROMOTEu’s future success.”

Previously, Les was President and CEO of supplier AITG until he sold the company to another supplier, Visions Awardcraft, where he remained in the role of Executive Vice President.  Most recently, Les was the Executive Vice President for supplier High Caliber.  Les is an Honorary Life Member and a former President of SAAC (The Specialty Advertising Association of California).  In addition to the many PPAI (Promotional Products Association International) committees on which Les participated, he also served as a Chair of the PPAI Supplier Committee.  Les has extensive sales management experience and is recognized as a strong relationship builder.

Regarding his new position, Les commented: “I am excited to be a part of such a fantastic organization.  I’ve observed from the sidelines iPROMOTEu’s tremendous growth since its early days, and I’ve been impressed with Ross Silverstein’s remarkable vision and leadership.  Being able to work now with Ross, the very talented iPROMOTEu staff, and the company’s valued independent distributor affiliates, is a special opportunity for me.  I look forward to contributing meaningfully to iPROMOTEu’s ongoing growth and success.”

iPROMOTEu has a network of more than 650 experienced industry distributors throughout the United States and Canada – all of whom maintain ownership of their distributorship and operate independently using their own name and identity.  In 2018, the company’s system-wide sales were in excess of $198,000,000.


iPROMOTEu is a community of over 1,100 independent business owners and salespeople throughout the United States and Canada and is one of the largest and fastest growing distributor organizations in the promotional products industry.  iPROMOTEu allows distributors to keep their brand and their independence while receiving support and services from iPROMOTEu with no franchise fees, no upfront costs and no long-term commitment. iPROMOTEu services include order financing, order processing, sales and marketing assistance, accounting and technology services, invoicing, accounts receivable and accounts payable cash management, and discounted pricing from industry suppliers through our preferred vendor program. For more information about iPROMOTEu, visit its website at ipromoteu.com or call 800-850-3370.