Industry Veteran Joe Hoffmann Joins iPROMOTEu as Vice President of Vendor Management


We are pleased to announce that Joe Hoffmann has joined iPROMOTEu as Vice President of Vendor Management. With over 23 years of industry experience, he will oversee all aspects of vendor interaction and supply chain for the company.

Most recently Mr. Hoffmann was Regional Vice President of Sales for alphabroder where he was responsible for management of apparel and hard good sales in the company’s Northeast region. Prior to alphabroder, he served in a number of leadership roles in sales, marketing, and operations for industry suppliers Prime Resources and Jetline.

“We are excited to have Joe join the iPROMOTEu team. His experience and knowledge will have an immediate and significant impact on the wide variety of vendor services we provide our Affiliates,” says Ross Silverstein, President and CEO of iPROMOTEu. “Joe will be a great addition to our team, and we’re excited to have him on board.”

“Throughout my years engaged with the industry’s top distributors, I have always held iPROMOTEu in the highest regard. It is exciting to join the organization in a capacity that leverages my experience and relationships during a period full of challenge and opportunity for our industry”, says Hoffmann.