
iPROMOTEu Named a 2025 Counselor Top 40 Distributor
The Advertising Specialty Institute® (ASI®), the leading technology, marketing and information provider in the $26.6 billion promotional products industry, has honored iPROMOTEu as a 2025 Counselor® Top 40 distributor. ASI’s exclusive ranking of the largest distributors in the industry is based on 2024 promo revenueiPROMOTEu jumped seven spots to number eight after making the biggest distributor acquisition of 2024, purchasing AIA Corporation last fall.
The Top 40 distributors and Top 40 suppliers were revealed July 23, 2025, at the ASI Show® in Chicago during ASI’s annual Counselor Awards celebration of the promo industry’s top companies, leaders, humanitarians and family businesses.
“This year’s Top 40 distributors exemplify what it means to lead with purpose and agility,” said Timothy M. Andrews, ASI president and chief executive officer. “In a year defined by rapid change and rising expectations, these companies stood out for their ability to innovate, pivot and deliver exceptional value to clients. We’re proud to recognize their achievements and the impact they continue to make across the promotional products industry.”
“Being a top 10 distributor doesn’t just elevate the iPROMOTEu brand,” said Lori Bauer, iPROMOTEu chief executive officer. “It enhances our Affiliates’ credibility as top-tier distributors. I am incredibly proud of all the ways the iPROMOTEu community is setting an elevated standard for what’s possible in promo.”
About ASI
The Advertising Specialty Institute® (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry.