iPROMOTEu has announced a series of leadership promotions and organizational enhancements, effective March 13, 2025. The changes reflect iPROMOTEu’s commitment to strengthening operational efficiency, elevating leadership, and providing industry-leading service and innovation to its growing Affiliate community.
As part of this evolution, all operations across iPROMOTEu and AIA Corporation will be unified under the iPROMOTEu brand and leadership team beginning April 1, 2025, further aligning internal structure with the company’s mission and core values.
The announced changes result from strategic collaboration by the executive leadership team to ensure iPROMOTEu continues to deliver outstanding service, resources, and support. Reflecting that strategic focus, iPROMOTEu announced the following executive promotions:
- Joe Hoffmann, Chief Operating Officer
- Laura High, Senior Vice President of Marketing
- Steve Gardner, Senior Vice President of Business Development
- Tammi Ouillette, Vice President of Human Resources
These leaders, along with Nancy Schmidt, Chief Financial Officer, Dave Saracino, Senior Vice President of Affiliate Sales & Support, Dave Kneram, Senior Vice President of Technology, and Rich Berg, Senior Vice President of Sales Operations & Distributor Exchange will continue to report directly to Chief Executive Officer, Lori Bauer, as members of the iPROMOTEu executive leadership team.
“I’m incredibly proud of the leadership team we’ve built and the meaningful impact they continue to make, both within iPROMOTEu and across the industry,” said Bauer. “Their expertise, vision, and unwavering commitment to our mission make them the ideal team to guide us through our next chapter as a unified company.”
In addition to bolstering executive leadership, iPROMOTEu promoted several staff members to new leadership roles. These individuals bring valuable expertise and a shared commitment to supporting iPROMOTEu’s Affiliates, supplier partners, and internal teams:
- Nicki Staats, Vice President of Vendor Management
- Melissa Maroszek, Manager of Vendor Management
- Laurie Crowder, Director of Operations
- Ryan Carney, Senior Manager of Operations
- Dawn Miller, Senior Manager of Virtual Assistants & Sales Support
- Nicole Ridlon, Senior Manager of Affiliate Onboarding & Training
- Eric Porter, Director of Technology Product Management
- Jeremy Judnic, Senior IT Infrastructure Manager
- Larry Hackney, Senior Technology Product Manager
- Carrie Lewis, Creative & Brand Director
- Stephanie Carey, Senior Digital Marketing Manager
- Ted Janssen, Senior Financial Analyst FP&A
- Angela Johnson, Senior HR Manager
- Ed Edgecombe, Office Manager, Wayland
- Kerri Pankow, Office Manager, Appleton
As part of the company’s structural enhancements, iPROMOTEu has created a dedicated operations department focused on process alignment and system harmonization. Several team members have also taken on broader responsibilities to further strengthen integration, technology, marketing strategy, Affiliate success, and cross-functional collaboration.
“Our goal has always been to empower independent distributors to grow their businesses with confidence and support,” added Bauer. “With a unified team and a bold future vision, iPROMOTEu is well-positioned to lead the promotional products industry forward.”