Generated by All in One SEO Pro v5.0.1.1, this is an llms-full.txt file, used by LLMs to index the site. # Promotional Products Distributor | iPROMOTEu Promoting your success ## Posts ### [NEWSROOM](https://ipromoteu.com/newsroom/) **Published:** May 2, 2019 **Author:** ngage3312 **Content:** ![](https://ipromoteu.com/wp-content/uploads/2023/11/P_AdobeStock_387959561_Yellow-3.png "P_AdobeStock_387959561_Yellow 3") Stay up-to-date with industry news, events, and information. Sign up to hear more from iPROMOTEu. You can unsubscribe or change your preferences at any time. --- ### [The Distributor Exchange, a Division of iPROMOTEu, Completes Acquisition of Flywheel Brands](https://ipromoteu.com/newsroom/the-distributor-exchange-acquires-flywheel-brands/) **Published:** September 2, 2026 **Author:** EMarketing **Content:** iPROMOTEu today announced that The Distributor Exchange (DX), a division of iPROMOTEu, has completed the acquisition of [Flywheel Brands, Inc.](https://www.flywheelbrands.com/), a Chattanooga, Tennessee-based merchandising, print, and e-commerce platform serving enterprise and multi-location customers across the United States. Financial terms of the transaction were not disclosed. Established by iPROMOTEu in 2021, [The Distributor Exchange](https://thedistributorexchange.com/) provides succession and exit solutions for iPROMOTEu Affiliates and promotional products distributors throughout the industry who are planning to step back or sell their business. “DX was built to give iPROMOTEu Affiliates and other independent distributors a trusted partner as they plan for the future of their business, whether that means an exit or a next chapter,” said Lori Bauer, CEO of iPROMOTEu. “Flywheel brings an outstanding leadership team, deep print production expertise, and a culture that reflects iPROMOTEu’s values of integrity, performance, and putting the customer first.” Founded in 1981, Flywheel provides custom merchandise, branded apparel, in-house print production, decoration, and fulfillment services, along with integrated warehousing and multi-location distribution. Flywheel will continue to operate under its established name and brand, led by Bart Simpson, who will continue to serve as President. Jay Simpson, Flywheel’s CEO, will remain with the organization as a senior advisor and sales coach, drawing on decades in the print industry to support the broader iPROMOTEu network. The acquisition of Flywheel brings additional in-house print experience and [MerchButler.ai](https://merchbutler.ai/), an AI-powered platform, into the iPROMOTEu ecosystem — resources that will immediately benefit the independent iPROMOTEu Affiliate network, giving them new competitive tools to scale and grow their own businesses. “Every DX acquisition strengthens what we can offer to our Affiliate network and distributors looking for the right next step for their business legacy,” said Bauer. “Flywheel’s command of print and fulfillment, paired with innovative tools like MerchButler.ai, gives our Affiliates new ways to compete and grow, which is always our goal. Bringing the experienced and dedicated team at Flywheel under the iPROMOTEu umbrella was an easy, yet strategic decision that is a win-win for everyone involved.” **Categories:** Press Releases --- ### [iPROMOTEu Maintains No. 8 Ranking on ASI Counselor Top 40 Distributors List for 2026](https://ipromoteu.com/newsroom/ipromoteu-maintains-no-8-ranking-on-asi-counselor-top-40-distributors-list-for-2026/) **Published:** July 22, 2026 **Author:** EMarketing **Content:** iPROMOTEu has once again been recognized among the largest promotional products distributors in North America, maintaining its No. 8 ranking on the [2026 ASI *Counselor* Top 40 Distributors List](https://members.asicentral.com/news/strategy/july-2026/counselor-top-40-distributors-2026/?utm_medium=email&utm_term=N%2FA&utm_source=d365journeys&utm_content=ASI_WIR_072526&utm_campaign=all-all-newsletter-rtg-weekinreview). Published annually by the Advertising Specialty Institute ([ASI](https://members.asicentral.com/)), the *Counselor* Top 40 is one of the promotional products industry’s most respected rankings, recognizing the largest distributors based on verified North American promotional products revenue. iPROMOTEu maintained its position among the industry’s top 10 distributors for the second consecutive year. This achievement reflects the organization’s efforts to strengthen its foundation for future growth by [unifying AIA Corporation](https://members.asicentral.com/news/industry-news/september-2024/ipromoteu-acquires-aia-corporation/) under the iPROMOTEu brand, expanding its [executive leadership team](https://members.asicentral.com/news/industry-news/march-2026/dale-denham-named-chief-information-officer-at-ipromoteu/), and investing in technology throughout 2025. These initiatives, along with continued enhancements to its business support services, reinforce iPROMOTEu’s commitment to providing independent distributors with the resources they need to grow successful businesses. The Counselor Top 40 ranking is the latest in a series of industry recognitions for iPROMOTEu. Earlier this year, the company advanced to [No. 4 on the PPAI 100 Distributor List](https://www.ppai.org/ppai/ipromoteu/), underscoring its continued momentum across the promotional products industry. For iPROMOTEu, the recognition reflects the collective success of its network of more than 1,700 independent distributors and sales professionals. Through comprehensive back-office support, technology, financial services, marketing resources, and strategic guidance, iPROMOTEu continues to help Affiliates build stronger businesses while maintaining their independence. The complete 2026 ASI *Counselor* [Top 40 Distributors](https://members.asicentral.com/news/strategy/july-2026/counselor-top-40-distributors-2026/?utm_medium=email&utm_term=N%2FA&utm_source=d365journeys&utm_content=ASI_WIR_072526&utm_campaign=all-all-newsletter-rtg-weekinreview) and [Top 40 Suppliers](https://members.asicentral.com/news/strategy/july-2026/counselor-top-40-suppliers-2026/) rankings are available at asicentral.com. **Categories:** Press Releases --- ### [iPROMOTEu Affiliate Capabilities Deck Earns PPAI Silver Pyramid Award](https://ipromoteu.com/newsroom/ipromoteu-affiliate-capabilities-deck-earns-ppai-silver-pyramid-award/) **Published:** May 27, 2026 **Author:** EMarketing **Content:** iPROMOTEu has been recognized with a [2026 Silver Pyramid Award – Marketing Programs](https://www.ppai.org/media-hub/the-best-marketing-programs-of-the-year/) from Promotional Products Association International ([PPAI](https://www.ppai.org/media-hub/the-best-marketing-programs-of-the-year/)) for its Affiliate Capabilities Deck, earning one of the promotional products industry’s highest honors for marketing excellence. Presented annually, the prestigious [PPAI Pyramid Awards](https://www.ppai.org/media/awards/pyramid-awards/) recognize the most creative, effective, and impactful marketing programs, client programs, decoration, and technology innovations across the promotional products industry. Developed by iPROMOTEu’s Marketing team, the Affiliate Capabilities Deck was created to give more independent Affiliates a polished, turnkey resource they can personalize and use to showcase their expertise, educate buyers, and win new business. The customizable presentation combines industry research, promotional product trends, and strategic marketing insights to help distributors position themselves as trusted marketing partners rather than simply product suppliers. “The Affiliate Capabilities Deck reflects our commitment to providing Affiliates with meaningful resources that help them grow their businesses,” said Laura High, SVP of Marketing at iPROMOTEu. “We wanted to remove the time and effort required to create professional sales materials while giving Affiliates a powerful tool they can truly make their own. It’s incredibly rewarding to see that work recognized by PPAI.” Designed as an evergreen [sales and marketing](https://ipromoteu.com/services/promotional-products-marketing/) resource, the deck is fully editable and allows Affiliates to incorporate their own branding, messaging, and customer success stories. Supporting materials were also developed to create a comprehensive self-promotion campaign that Affiliates can deploy across multiple customer touchpoints. All featured products were sourced from iPROMOTEu’s preferred supplier network, ensuring the presentation showcases high-quality, trend-forward solutions that Affiliates can confidently recommend to clients. The deck will be updated annually with refreshed statistics, design elements, and trending products to keep the content relevant and current. While iPROMOTEu does not require Affiliates to report campaign-specific sales results, preserving their independence as business owners, Affiliate feedback has consistently demonstrated the value of the resource. Many have shared that the Capabilities Deck has strengthened customer conversations, enhanced their professional image, and supported new business development. The Silver Pyramid Award adds to iPROMOTEu’s [growing list of accolades](https://ipromoteu.com/about/awards-recongition/) and reinforces the organization’s ongoing commitment to equipping independent promo products distributors with best-in-class resources that support their success. **Categories:** Press Releases --- ### [iPROMOTEu Marks Strategic Expansion With Ribbon-Cutting Ceremonies in Massachusetts and Wisconsin](https://ipromoteu.com/newsroom/strategic-expansion-ribbon-cutting-ceremonies-massachusetts-wisconsin/) **Published:** October 9, 2025 **Author:** EMarketing **Content:** **WAYLAND, Mass.** – iPROMOTEu recently celebrated two significant milestones with ribbon-cutting ceremonies at its Wayland, Massachusetts headquarters and its newly relocated office in Appleton, Wisconsin. The events mark an exciting chapter of growth, innovation, and continued investment in people and community following iPROMOTEu’s 2024 acquisition of AIA Corporation. “Investing in our physical spaces is an investment in our people, and in progress and innovation, all to enhance the support of our Affiliates,” said Lori Bauer, iPROMOTEu Chief Executive Officer. “These refreshed environments embody the spirit of excellence that defines iPROMOTEu and mirrors who we are today. Dynamic, forward-thinking, and committed to empowering our people to do their best work.” On October 7, 2025, the Fox Cities Chamber of Commerce joined iPROMOTEu for a ribbon-cutting ceremony at the organization’s new Appleton office location. The event included remarks from Bauer, as well as those from members of the Chamber, before the official ribbon-cutting ceremony. Guests and staff then gathered for a celebratory lunch, games, and seasonal festivities. In addition to the Appleton event, iPROMOTEu recently hosted a ribbon-cutting ceremony at its Wayland, Massachusetts headquarters on August 27, 2025, following a full-scale renovation. The reimagined workspace reflects iPROMOTEu’s modern, collaborative culture, designed to foster connection, creativity, and teamwork across its growing national organization. The MetroWest Chamber of Commerce was on-site, representing the Wayland business community during the ceremony. Following the official ribbon-cutting, the Wayland-based staff gathered for a company barbecue to commemorate the occasion. “These ribbon-cutting celebrations represent far more than the opening of new spaces,” added Bauer. They symbolize our growth, and our ongoing investment in the people who make iPROMOTEu such a special organization by providing inspiring environments for our team to collaborate, innovate, and thrive.” Together, these milestones reflect iPROMOTEu’s continued momentum as one of the industry’s leading distributor organizations. With both spaces, iPROMOTEu is poised to continue driving growth and success for its Affiliates, vendor partners, and employees nationwide. **Categories:** ANNOUNCEMENTS, Press Releases --- ### [Week of Community, Education, and Entertainment at PPAI Expo 2026](https://ipromoteu.com/newsroom/week-of-community-education-entertainment/) **Published:** January 28, 2026 **Author:** EMarketing **Content:** With a full slate of events spanning education, networking, celebrations, and nationally recognized entertainment during PPAI Expo 2026, iPROMOTEu reinforced why its Affiliate-first approach and continued investment in community set it apart within the promotional products industry. The organization’s presence throughout the week reflected both the strength of its network and its commitment to helping distributors across North America thrive. Ahead of the show, iPROMOTEu generated excitement by sending Affiliates a pre-show mailer featuring branded merchandise from Ariel Premium Supply, Hit Promotional Products, HPG Brands, iClick, LogoIncluded, and PCNA. The gifts introduced iPROMOTEu’s *Full Speed Ahead* theme and set the tone for a week of high-energy, community-driven events. “PPAI Expo establishes the direction for the year ahead in a way few events can,” said Lori Bauer, Chief Executive Officer of iPROMOTEu. “It brings together the full scope of innovation, education, and relationships in the industry at a moment when our Affiliates are focused on momentum and planning. For iPROMOTEu, PPAI Expo is the ideal opportunity to align our community, share ideas, and start the year with clarity and purpose.” The week began Monday, January 12, with iPROMOTEu Affiliate committees convening between PPAI education workshops to discuss plans and strategy for the year ahead. A highlight of the day was the annual Canadian Affiliate Networking Hour at Rí Rá Irish Pub. The invitation-only gathering brought Canadian Affiliates together to enhance connections, exchange perspectives, and engage in meaningful conversations focused on the unique considerations facing distributors operating in Canada. Following a kick-off session led by Bauer, iPROMOTEu COO Joe Hoffmann, and iPROMOTEu SVP of Affiliate Sales and Support Dave Saracino, Affiliates participated in a collaborative roundtable discussion. During the *From Box to Brainstorm: Building Campaigns Together* session, each table received a mystery box filled with products from top suppliers to spark creative thinking around campaigns, target industries, and innovative product applications. The hands-on activity energized participants and helped shape how they approached the show floor when it opened on Tuesday. Education continued throughout the week with sessions highlighting updates and insights on iPROMOTEu’s comprehensive suite of services designed to help Affiliates work smarter and scale more efficiently. Exclusive presentations from Jeremy Lott, President & CEO of SanMar; Frank Carpentino, President & CEO of Gemline; Drew Holmgreen, President & CEO of PPAI; and the team from SAGE throughout the week reinforced iPROMOTEu’s commitment to delivering targeted, actionable education. Beyond education, iPROMOTEu’s events also celebrated excellence across its community. Recognition moments included the Elite 100 Reception at SBAR, Affiliate and Supplier Awards luncheons, and awards presented during the A Woman’s View networking event. Together, these gatherings honored top-performing businesses, valued partners, and influential leaders, underscoring iPROMOTEu’s belief that celebrating achievement strengthens both connection and performance across the industry. “All our events are designed with purpose,” said Dave Saracino, Senior Vice President of Affiliate Sales and Support at iPROMOTEu. “We believe bringing people together outside of meetings creates a deeper sense of community. Seeing our Affiliates genuinely enjoy being together is what makes PPAI Expo so special for us.” The week also featured engaging off-site experiences, including the iPROMOTEu Welcome Party at Brooklyn Bowl, where music, conversation, and camaraderie took center stage. That momentum carried into the highly anticipated Thank You Reception. The invitation-only evening honored iPROMOTEu’s preferred supplier partners and was headlined by Billboard chart-topping country duo LOCASH. Known for #1 hits including “I Know Somebody,” “One Big Country Song,” and “Hometown Home,” LOCASH delivered a high-energy set that transformed the reception into a concert-level experience and generated widespread buzz. “Investing in memorable experiences like the performance by LOCASH reflects how iPROMOTEu views community as a priority, not an afterthought,” Bauer said. “Strong relationships are a business advantage, and creating opportunities for our network to connect in meaningful ways is fundamental to the long-term success of our Affiliates.” “So blessed to be part of the iPROMOTEu family. It truly makes attending the PPAI Expo an exceptional experience,” said Naomi Bodway, a long-standing iPROMOTEu Affiliate. “I can’t imagine working the show without the iPROMOTEu support and resources. From the camaraderie and exchange of ideas to the attention we receive on the show floor, to the opportunity to learn from the industry’s most respected leaders—it’s all invaluable. Add in the fun and food shared together, the helpful staff, and the creative, fun events each night, it’s clear just how special this community is…and it all reminds me of why I’m so grateful to do this work alongside such an incredible group of people.” **Categories:** EVENTS, Press Releases --- ### [iPROMOTEu Honors Top Affiliates and Owners at 2025 Awards and Recognition Celebrations](https://ipromoteu.com/newsroom/top-affiliates-and-owners-2025/) **Published:** February 3, 2026 **Author:** EMarketing **Content:** iPROMOTEu recently highlighted outstanding performance, leadership, and positive community impact at its 2025 Affiliate and Owner Awards Luncheons, held on January 13 and 14 during PPAI Expo. iPROMOTEu honored Affiliates and Owners whose 2025 achievements reflected exceptional sales performance, sustained growth, and meaningful contributions to the organization’s culture and community over the past year. Each awards luncheon opened with an exclusive keynote address for the iPROMOTEu distributor network with insights from Jeremy Lott, President and CEO of SanMar, and Frank Carpenito, President and CEO of Gemline. “Our Affiliates and Owners consistently set a high standard for performance and professionalism,” said Lori Bauer, Chief Executive Officer of iPROMOTEu. “This year’s award winners demonstrate what success looks like in our industry. Their results reflect strong leadership, disciplined growth, and a commitment to contributing to the strength of the broader iPROMOTEu network.” The 2025 iPROMOTEu Affiliate & Owner Awards recognized excellence across several categories, including: - Jacquie McBain of Go To Promotions, Inc., and Brian and Kris Alston of The Total Source, who received Rising Star Awards for achieving impressive sales goals and being positive contributors to the iPROMOTEu network. - Niki Frese of Southpaw Print Company and Gustavo Gilio of Modello Promotional were honored with Breakout Performance Awards in celebration of their exceptional growth and momentum in 2025. - Additional recognition was given to Fastest Growing Affiliates & Owners, Most Profitable Affiliates & Owners, and Largest Affiliate & Owner Orders. The celebrations culminated with the presentation of Affiliate of the Year to Sherri Krenk and Shannon Torchia of BrandAways, and Owner of the Year to Craig Stephens of ImprintLogo, LLC. Krenk and Torchia joined iPROMOTEu in 2013 and quickly became influential across the organization, earning top honors year after year. Their leadership, willingness to share ideas, and extraordinary contributions elevate the iPROMOTEu organization. Since joining in 2021, Stephens has consistently delivered impressive sales with an innovative business model that took his growth to the next level in 2025. Additionally, his steady professionalism, collaborative nature, and desire to uplift others embody the spirit of iPROMOTEu. In addition to sales-based honors, several recipients were recognized for their leadership and unwavering support of fellow Affiliates and Owners, qualities that define iPROMOTEu’s collaborative culture. - Alison Andreasen of Extend Marketing Inc. and Steve Graff of Green Monkey Promotions received Affiliate Appreciation Awards for consistently demonstrating creativity, enthusiasm, and a willingness to engage with the organization. - Ellen Orne of Elco Promotions and Bob Simmons of NDS Solutions were inducted into the iPROMOTEu Hall of Fame for their distinguished careers and lasting influence on their peers and the broader community. - Jeff Poore of Marketing Works was honored with the David Woods Memorial Award in recognition of his kindness, integrity, perseverance, and enduring commitment to making a meaningful difference. - Ross Silverstein was also in attendance to receive the inaugural Ross Silverstein Founder’s Award, established to honor members of the iPROMOTEu community who carry forward his original mission: leading with innovation and purpose while elevating others along the way. “All our 2025 honorees demonstrate what can be achieved when independent business owners have the autonomy to lead their operations, supported by the right resources and community,” said Bauer. “Their results underscore the strength of our network and iPROMOTEu’s position as a powerhouse in the promotional products industry.” **Categories:** Press Releases --- ### [iPROMOTEu Celebrates Supplier Excellence at Annual Awards Breakfast](https://ipromoteu.com/newsroom/supplier-excellence-annual-awards-breakfast/) **Published:** February 6, 2026 **Author:** EMarketing **Content:** iPROMOTEu recently recognized the achievements and contributions of its promotional products supplier partners during their 2025 Supplier Awards Breakfast, held January 13 at PPAI Expo in Las Vegas. The annual celebration honored supplier partners who exemplified outstanding service, innovation, and commitment to the iPROMOTEu network of distributors over the last year. “This event is about recognizing the suppliers who show up for our community every day,” said Lori Bauer, iPROMOTEu Chief Executive Officer. “Our preferred vendors are deeply invested in our Affiliates’ success, and their dedication, creativity, and collaboration continue to fuel meaningful business growth across our network.” The 2025 top supplier honorees included: - **Supplier of the Year: Goldstar** - Selected by Affiliate vote to celebrate the supplier who demonstrated superior integrity, thoughtfulness, creativity, reliability, and customer service. - **Supplier Representative of the Year: Corrin Francisco, Sales Support, Ariel Premium Supply** - Honoring outstanding service commitment, creative problem-solving, and communication skills, as voted on by iPROMOTEu Affiliates. - **Breakout Supplier Award: Sock Club** - Presented to a supplier who has shown extraordinary sales growth while supporting the iPROMOTEu community in an exemplary fashion. - **Supplier Appreciation Award: HPG** - Acknowledging unwavering partnership and support across all facets of their relationship with iPROMOTEu. In addition, iPROMOTEu recognized its Top 20 Suppliers based on purchasing volume, underscoring the strength and impact of its supplier network. “Our supplier community continues to raise the bar,” said Nicki Staats, Vice President of Vendor Management at iPROMOTEu. “Their investment in our Affiliates, willingness to collaborate, and focus on innovation make these partnerships invaluable to our success.” The Supplier Awards Breakfast also highlighted enhancements to the 2026 iPROMOTEu Preferred Vendor Program (iPVP), including expanded partner participation, elevated benefit tiers, new educational initiatives, and the continued evolution of vendor engagement strategies designed to support long-term growth for Affiliates. **Categories:** Press Releases --- ### [iPROMOTEu’s A Woman’s View Rise and Thrive Event Brings Over 350 Woman Together During PPAI Expo](https://ipromoteu.com/newsroom/rise-and-thrive-event/) **Published:** February 19, 2026 **Author:** EMarketing **Content:** iPROMOTEu’s A Woman’s View welcomed women from across the promotional products industry to its 2026 Annual Networking Reception in January during PPAI Expo. This year’s event, themed “Rise & Thrive,” was inspired by the confidence and leadership demonstrated by women working in the promotional products industry. Hosted by nationally recognized media personality Anji Corley, the reception featured an engaging and high-energy program designed to encourage women to embrace their leadership journeys while lifting one another along the way. Known for her vibrant presence and connection to the promotional products industry, Corley served as both host and featured speaker for the event. “A Woman’s View continues to be a powerful reminder of what’s possible when women come together with intention and purpose,” said Lori Bauer, Chief Executive Officer of iPROMOTEu. “We are proud to host this annual event to create space for dynamic women to reconnect and show support for one another, both personally and professionally.” The 2025 A Woman’s View Visionary Awards were presented to three women recognized for their leadership, innovation, and commitment to the promotional products community over the last year: - **2025 Supplier Visionary Award** - Jodie Schillinger, Executive Vice President, Maple Ridge Farms - **2025 Affiliate Visionary Award** - Dawn Lemons, Owner, Impact Branding Unlimited - **2025 Owner Visionary Award** - An’drea Boren, Founder and President, Top Tier Branding Interactive networking activities throughout the evening encouraged thoughtful conversations about career development and growth while attendees enjoyed drinks and light hors d’oeuvres. Luxury raffles from gift sponsors Stark Premium and Incentive Concepts underscored the spirit of appreciation and celebration woven throughout the evening: - **Courtesy of Stark Premium:** - Kendra Scott Elise Pendant Necklace - 3-piece Lilly Pulitzer Gift Pack - Marc Jacobs Medium Traveler Tote - **Courtesy of Incentive Concepts** - Cole Haan Shoulder Bag “A Woman’s View is one of my favorite events of the year because it brings so much energy and joy into one room,” said Emily Codner, Director of Affiliate Services at iPROMOTEu. “What makes it especially meaningful is knowing we are helping create opportunities and empowerment for the next generation of women building their careers in promotional products.” The 2026 Women’s Advisory Council was also announced, bringing together a dynamic mix of iPROMOTEu Affiliates and staff to coordinate upcoming A Woman’s View educational and networking opportunities. The 2026 A Woman’s View Webinar Series kicks off on Wednesday, March 11, from 1:00 to 2:00 p.m. with a discussion on 2026 trends and how to use promotional products to go beyond the buzz. For more information on A Woman’s View, [click here](/resources/a-womans-view/). **Categories:** Press Releases --- ### [Dale Denham Joins iPROMOTEu Executive Leadership Team as Chief Information Officer](https://ipromoteu.com/newsroom/dale-denham-joins-ipromoteu-as-chief-information-officer/) **Published:** March 10, 2026 **Author:** EMarketing **Content:** **WAYLAND, Mass.** – iPROMOTEu has announced the appointment of Dale Denham to its Executive Leadership Team as Chief Information Officer. Denham joined iPROMOTEu mid-2025 as a technology consultant supporting strategic innovation initiatives and will officially transition to CIO on March 18th. “Dale is a proven change agent who has helped shape digital transformation across the promotional products industry,” said Lori Bauer, iPROMOTEu Chief Executive Officer. “His leadership and perspective will play a critical role as we continue strengthening our technology strategy, prioritizing investments in innovation, and delivering solutions that support growth and long-term success for our Affiliate community.” Denham brings more than three decades of experience in technology operations and transformation, including 26 years within the promotional products industry. “What I do best is operate at the intersection of business strategy and technology, and iPROMOTEu is exactly the kind of organization where that work matters,” said Denham. “This company has earned its position by putting Affiliates first, and my focus is ensuring our technology investments continue to strengthen that commitment.” As CIO, Denham will lead the organization’s technology teams and report directly to Bauer. He succeeds Dave Kneram, SVP of Technology, who will support the leadership transition prior to his retirement. Denham will focus on accelerating execution across iPROMOTEu’s technology initiatives while reinforcing operational continuity and adding further depth to the company’s senior leadership bench. With his appointment, iPROMOTEu’s Executive Leadership Team now represents a combined 180 years of experience in the promotional products industry, underscoring the breadth of expertise and institutional knowledge guiding its strategy and operations. “Over the course of my career in this industry, I’ve learned that technology only matters if the people behind it trust each other enough to execute,” said Denham. “That’s what I found at iPROMOTEu; a leadership team of industry veterans who know how to get things done. My role is to ensure our technology delivers real value for our Affiliates and vendor partners.” connections by hosting four Supplier Showcase events across the country. **Categories:** ANNOUNCEMENTS, Press Releases --- ### [iPROMOTEu Hosts the Next Generation for Bring Your Child to Work Day](https://ipromoteu.com/newsroom/ipromoteu-bring-your-child-to-work-day/) **Published:** April 30, 2026 **Author:** EMarketing **Content:** *The annual event invites children of staff to the iPROMOTEu offices in Massachusetts and Wisconsin for a shared experience focused on community and engagement.* **WAYLAND, MA / APPLETON, WI** – On April 23, 2026, nationally recognized as Bring Your Child to Work Day, iPROMOTEu welcomed children of team members into its Wayland, Massachusetts and Appleton, Wisconsin offices for a full day of activities centered around career awareness, creativity, and collaboration. This year’s event featured a series of presentations from team members across the organization, who shared insights into their roles and day-to-day responsibilities. The sessions provided an overview of the business and engaged participants in engaging conversations as they were introduced to different functional areas within the company. “Opportunities like Bring Your Child to work Day reinforce the importance of connection and community that are foundational to iPROMOTEu’s core values,” said Tammi Ouillette, VP of Human Resources. “When you see the workplace through a child’s eyes you remember why you love what you do and today reminded our team of our shared purpose.” In addition to the speaker sessions, children took part in hands-on crafting and drawing activities, giving them a creative outlet amid a packed schedule. Each child received an identification badge for the day, mirroring standard workplace practices. A highlight of the day was a live video conference call connecting the Wayland and Appleton offices. The cross-office interaction was a real-word demonstration of how modern teams collaborate, and generated excitement on both ends of the call. The day concluded with a special ceremony to present official Junior Team Member certificates to participants in recognition of their engagement, curiosity, and enthusiasm, followed by a group photo. “This year’s Bring Your Child to Work Day was a highly anticipated event, offering a joyful and educational experience for children while energizing the entire team,” said Lori Bauer, Chief Executive Officer. “We look forward to welcoming our Junior Team Members back again next year.” **Categories:** EVENTS, Press Releases --- ### [iPROMOTEu Named to PPAI 100 List, Moving Up to #4 in 2026](https://ipromoteu.com/newsroom/ipromoteu-named-to-ppai-100-list-2026/) **Published:** May 27, 2026 **Author:** EMarketing **Content:** iPROMOTEu is pleased to announce that the organization has once again been named to the PPAI 100 list for 2026, climbing to #4. Recognized as one of the branded merchandise industry’s highest honors, the PPAI 100 recognizes the leading 100 distributors and 100 suppliers based on data-driven objective scoring. The PPAI 100 ranking evaluates companies on a wide range of performance indicators, including revenue, business growth over time, corporate social responsibility, technology practices, workforce strength, employee happiness, industry faith, and more. “PPAI is proud to recognize every company earning recognition through this ultimate measure of industry leadership,” said Josh Ellis, PPAI’s senior director of media, research and public affairs. “The firms that have earned this status do business right. They represent the leading edge of the branded merch industry through their commitment to innovation and responsibility, their business practices, and philosophy. PPAI 100 takes a well-rounded approach to measuring business performance – the companies earned their ranking through careful consideration of every aspect of their organization – and it identifies the best of the best.” “Breaking into the top 5 on the PPAI 100 Distributors List is a milestone that reflects the creativity, motivation, and collaboration at the heart of the iPROMOTEu community,” said Lori Bauer, iPROMOTEu CEO. “Our team strives to continually improve the infrastructure, tools, and partnerships that support the success of our Affiliates. Being named to the PPAI 100 list shows that the dedication of our team and the continued excellence of our Affiliate network is recognized as a powerhouse in the promotional products industry.” Learn more about the PPAI 100 and how iPROMOTEu’s score earned them the #4 spot at [ppai.org](https://www.ppai.org/ppai/ipromoteu/). **Categories:** ANNOUNCEMENTS --- ### [iPROMOTEu Named to PPAI’s Greatest Companies to Work For](https://ipromoteu.com/newsroom/ipromoteu-named-to-ppais-greatest-companies-to-work-for/) **Published:** August 27, 2025 **Author:** Stephanie Carey **Content:** **iPROMOTEu Named to PPAI’s Greatest Companies to Work For** iPROMOTEu has been named one of Greatest Companies to Work For in 2025 by Promotional Products Association International ([PPAI](https://www.ppai.org/media-hub/the-promotional-products-industrys-greatest-companies-to-work-for-in-2025/)). The honor recognizes distributors and suppliers that foster outstanding workplace cultures. The recognition is based on direct employee feedback gathered through a company-wide evaluation of key workplace factors including leadership, communication, benefits and professional development. The companies selected set the standard for what it means to be an exceptional place to work in the promotional products industry. “It’s an honor to be named to PPAI’s Greatest Companies to Work For,” said Lori Bauer, iPROMOTEu chief executive officer. “This recognition is especially meaningful because it’s based on feedback from our teams. Knowing our staff feels supported and optimistic about our future reinforces that the work we are doing together is making an impact.” Drew Holmgreen, PPAI president and CEO, added, “Each of the companies who earned this designation demonstrates what it looks like to prioritize people. When employees feel valued, the impact reaches every level of business and extends across the industry”. **About PPAI** Promotional Products Association International (PPAI) is the world’s largest and longest-serving international not-for-profit promotional products association with a 120-year history of serving a membership, that has grown to more than 15,000 corporate members and advocating for the $26+ billion promotional products industry with its more than 33,700 businesses and more than 500,000 professionals. For more information . **Categories:** Press Releases --- ### [ iPROMOTEu Hosts 2025 Affiliate Forum: Forum of Dreams](https://ipromoteu.com/newsroom/ipromoteu-hosts-2025-affiliate-forum-forum-of-dreams/) **Published:** August 26, 2025 **Author:** Stephanie Carey **Content:** **iPROMOTEu Hosts 2025 Affiliate Forum – Forum of Dreams** iPROMOTEu welcomed over 350 top distributor Affiliates, promotional products suppliers, and staff to the luxury Encore Boston Harbor Resort for the 2025 Affiliate Forum in July. The three-day gathering in the City of Champions united attendees with a *Forum of Dreams* baseball theme that asked them to step up the plate to exchange bold ideas, explore the latest trends, and strengthen their partnerships across the industry. The Affiliate Forum is iPROMOTEu’s flagship event, held every other year exclusively for the organization’s most successful independent distributors and preferred vendors. Attendees participated in elite programming that included peer roundtables, keynotes from industry leaders, educational sessions, and a fashion show of the latest trends, along with unique networking experiences. “The Affiliate Forum has always been a catalyst for business growth and engagement,” said Lori Bauer, iPROMOTEu Chief Executive officer. “Our Affiliates are driven, creative entrepreneurs and make the most of this dedicated face time with top suppliers. When you bring together this level of talent and vision, the possibilities are truly endless. The energy throughout the week was extraordinary and is sure to carry forward all year.” A highlight of the event was the exclusive trade show, where Affiliates previewed the latest promotional trends and connected one-on-one with Preferred Suppliers. The interactive format gave attendees access to innovative products, insight into upcoming launches, and dedicated time to strengthen vendor relationships. Wally the Green Monster, the Boston Red Sox mascot, even stopped by the tradeshow to add to the celebration. Brian Padian of High Caliber shared, “As a supplier of over 30 years, I feel the iPROMOTEu Affiliate Forum is an exceptional event, an opportunity to meet great people, and I look forward to doing this again next year.” New for this year’s Forum of Dreams, iPROMOTEu introduced *The Promo Runway: Where Style Meets Branding*. Attendees were invited to discover trendy branded apparel and products expertly styled by vertical market sectors and showcased by their peers walking the catwalk. The fun continued when attendees traveled to the 521 Overlook at the iconic Fenway Park. In addition to watching the Red Sox vs. Rockies game from a private deck, the group enjoyed a Taste of Fenway dining experience, networking, and even got a shout out on the Jumbotron. Beth McCracken of iPROMOTEu Affiliate Blackbird Promotions said, “This event made me realize that we aren’t competitors, we are a team… a family. I have never felt so much support! Several of the seasoned affiliates took me under their wing, coached me on how to succeed and grow my business and take advantage of all that iPROMOTEu offers! I came back motivated, revived, and ready to kick off fall with a bang!” iPROMOTEu proudly recognized the outstanding achievements of its Affiliates by honoring excellence, growth, and leadership across the iPROMOTEu community. In addition to announcing the newest members of the Million Dollar Club, six distinguished individuals were inducted into the iPROMOTEu Hall of Fame, including the company’s founder, Ross Silverstein. Additional special award honorees included: - Roxanne Rogers, ORION Promotional Group, Tommy Joyce Memorial Award - Theresa Gonzalez, Stay Visible, John Lascelles Memorial Award - Chuck Feldman and Steve Goldstein, PromoMonster, Rick Badiner Award for Integrity and Professionalism - Chris Whitney, Apple Valley Promotions, Affiliate Appreciation Award - Lisa Fronek, Generates Sales & Marketing Solutions, Affiliate Appreciation Award These recognitions celebrate the spirit of innovation, service, independence, and success that defines the iPROMOTEu community. Mary Quinlan of Q Group expressed, “The Forum is a must-attend event that delivers incredible value. From high-level networking with top vendors and affiliates to targeted education sessions and a well-curated tradeshow, every aspect was on point. I walked away with actionable insights and connections that will help drive more business—definitely time well spent.” The 2025 Forum of Dreams successfully brought together leading voices from across the industry for three days of collaboration, education, and engagement. In 2026, iPROMOTEu will continue to foster these connections by hosting four Supplier Showcase events across the country. **Categories:** EVENTS, Press Releases --- ### [iPROMOTEu Named a 2025 Counselor Top 40 Distributor](https://ipromoteu.com/newsroom/ipromoteu-named-a-2025-counselor-top-40-distributor/) **Published:** July 23, 2025 **Author:** Stephanie Carey **Content:** **iPROMOTEu Named a 2025 Counselor Top 40 Distributor** The [Advertising Specialty Institute](http://www.asicentral.com/)® (ASI®), the leading technology, marketing and information provider in the $26.6 billion promotional products industry, has honored iPROMOTEu as a 2025 Counselor® Top 40 distributor. ASI’s exclusive ranking of the largest distributors in the industry is based on 2024 promo revenueiPROMOTEu jumped seven spots to [number eight](https://members.asicentral.com/news/awards/july-2025/counselor-top-40-distributors-2025-no-8-ipromoteu) after making the biggest distributor acquisition of 2024, [purchasing AIA Corporation](https://ipromoteu.com/newsroom/ipromoteu-acquires-aia-corporation/) last fall. The Top 40 distributors and Top 40 suppliers were revealed July 23, 2025, at the ASI Show® in Chicago during ASI’s annual Counselor Awards celebration of the promo industry’s top companies, leaders, humanitarians and family businesses. “This year’s [Top 40 distributors](https://members.asicentral.com/news/strategy/july-2025/counselor-top-40-distributors-2025/) exemplify what it means to lead with purpose and agility,” said Timothy M. Andrews, ASI president and chief executive officer. “In a year defined by rapid change and rising expectations, these companies stood out for their ability to innovate, pivot and deliver exceptional value to clients. We’re proud to recognize their achievements and the impact they continue to make across the promotional products industry.” “Being a top 10 distributor doesn’t just elevate the iPROMOTEu brand,” said Lori Bauer, iPROMOTEu chief executive officer. “It enhances our Affiliates’ credibility as top-tier distributors. I am incredibly proud of all the ways the iPROMOTEu community is setting an elevated standard for what’s possible in promo.” **About ASI** The Advertising Specialty Institute® (ASI®; [asicentral.com](https://asicentral.com/)) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. **Categories:** Press Releases --- ### [Dave Saracino Shares Generational Insights at ASI Show Chicago](https://ipromoteu.com/newsroom/dave-saracino-shares-generational-insights-at-asi-show-chicago/) **Published:** July 7, 2025 **Author:** Stephanie Carey **Content:** **iPROMOTEu’s Dave Saracino Shares Insights on Selling Across Generations at ASI Show Chicago 2025** Understanding how to connect with buyers from different generations is critical for today’s distributors, according to Dave Saracino, Senior Vice President of Affiliate Sales and Support at iPROMOTEu, #8 on ASI Counselor’s Top Distributors list. Saracino led a featured Power Session at [ASI Show Chicago 2025](https://www.asishow.com/), offering strategies for tailoring sales techniques to meet the expectations of Baby Boomers, Gen X, Millennials, and Gen Z buyers. “Tailoring your sales technique to different cohorts builds trust and fosters engagement so you can close more deals,” said Saracino. “Each generation has unique buying habits.” Saracino outlined how cultural and historical events have shaped buyer behaviors: - Baby Boomers (1946–1964): Influenced by post-World War II prosperity and the Civil Rights movement, this group values phone calls, in-person connections, and sample kits. They appreciate consistency and long-term relationship-building. - Gen X (1965–1980): Shaped by the end of the Cold War and the rise of personal computers, Gen X buyers expect professionalism, follow-through, and budget-conscious solutions. - Millennials (1981–1996): Defined by 9/11, the 2008 financial crisis, and the internet boom, Millennials prioritize transparency and the social responsibility of products. - Gen Z (1997–2012): As the first digital-native generation, Gen Z is driven by speed, relevance, authenticity, and visual communication. They expect quick, clean communication and trend-forward product ideas. Saracino emphasized that today’s clients may span multiple generations, requiring distributors to diversify their communication strategies. “We’re not selling to one buyer anymore. Each generation has its own expectations,” he said. Key Advice Takeaways: - Be consistent and relationship-driven with Boomers. - Deliver on promises and stay within budget for Gen X. - Highlight social impact and authenticity with Millennials. - Keep it short, visual, and trend-savvy for Gen Z. “Use more than one way to connect,” Saracino concluded. “And be smart with how you show up for each generation.” The session reinforced iPROMOTEu’s commitment to empowering Affiliates with insights, tools, and strategies that help them succeed in an evolving marketplace—backed by the influence of one of the industry’s top distributor organizations and the strength of deep, long-standing relationships across the promotional products community. **Categories:** Press Releases --- ### [iPROMOTEu Ranked No. 6 on PPAI 100 Distributors List](https://ipromoteu.com/newsroom/ipromoteu-ranked-no-6-on-ppai-100-distributors-list/) **Published:** May 27, 2025 **Author:** Stephanie Carey **Content:** **iPROMOTEu Ranked No. 6 Among Industry Leaders on 2025 PPAI 100 Distributors List** iPROMOTEu is proud to announce its recognition as one of the top promotional products distributors in the industry, earning the [\#6 spot on the 2025 PPAI 100 list](https://www.ppai.org/ppai/ipromoteu/). This annual ranking by Promotional Products Association International ([PPAI](https://www.ppai.org/)) highlights the companies shaping the future of branded merchandise, setting benchmarks for excellence, and driving meaningful impact across the industry. The PPAI 100 is built on a comprehensive evaluation of distributor and supplier companies, going beyond revenue to measure the true hallmarks of leadership. Rankings are determined by eight key metrics, including financial growth, corporate responsibility, innovation, employee development, online presence, and customer confidence. By incorporating these measures, the PPAI 100 presents a holistic picture of companies that exemplify success and sustainability in today’s marketplace. **A Year of Bold Moves** iPROMOTEu’s rise to the top six reflects both strong organic growth and strategic transformation. In 2024, iPROMOTEu made headlines with its [acquisition of AIA Corporation](https://ipromoteu.com/newsroom/ipromoteu-acquires-aia-corporation/), a move that united two leading distributor networks and created one of the industry’s most powerful communities with $371 million in sales in 2024, further reinforcing its place as a market leader. “This achievement reflects the impressive collective strength of our Affiliate network,” said Lori Bauer, iPROMOTEu chief executive officer. “Being ranked among the top distributors gives everyone in the iPROMOTEu community greater credibility, visibility, and influence. Together with our Affiliates, we are shaping what success looks like in promotional products.” **A Holistic Approach to Leadership** The PPAI 100 methodology underscores the well-rounded nature of the companies it celebrates. For iPROMOTEu, the recognition highlights achievements such as: - Affiliate-Centric Growth**:** Expanding opportunities and resources for independent [distributors](https://ipromoteu.com/why-ipromoteu/for-distributors/) and [salespeople](https://ipromoteu.com/why-ipromoteu/for-salespeople/) across North America. - Innovation & Technology: Launching and enhancing tools like the award-winning [iSUITE Mobile](https://www.ppai.org/media-hub/ipromoteus-online-presence-meeting-affiliates-where-they-are/) app, designed to streamline operations and give Affiliates an edge. - Corporate Responsibility: Prioritizing sustainability, diversity, and community impact. - Employee Engagement: Building a culture recognized by PPAI as one of the [Greatest Companies to Work For](https://www.ppai.org/media-hub/the-promotional-products-industrys-greatest-companies-to-work-for-in-2025/) in both 2024 and 2025. This multifaceted strength positions iPROMOTEu not only as a revenue leader, but as a trusted partner dedicated to advancing the industry. **Looking Ahead** As iPROMOTEu celebrates this milestone, the company remains focused on delivering greater value to its Affiliates and strengthening its supplier partnerships. By championing innovation, investing in people, and uniting a dynamic network of distributors, iPROMOTEu is positioned for continued success as an industry leader. **Categories:** Press Releases --- ### [iPROMOTEu Looks Ahead After AIA Acquisition](https://ipromoteu.com/newsroom/ipromoteu-looks-ahead-after-aia-acquisition/) **Published:** May 7, 2025 **Author:** Stephanie Carey **Content:** **‘Further, Faster:’ iPROMOTEu Looks Ahead After AIA Acquisition** This interview with PPAI Media was written by PPAI Deputy Editor John Corrigan, and appears below as originally published on ppai.org. iPROMOTEu acquiring AIA Corporation was one of the biggest stories in the promotional products industry last year. As a result of the acquisition, all operations across both companies were unified under the iPROMOTEu brand and leadership team. That coincided with a series of leadership promotions and organizational enhancements, which went into effect earlier this year. With combined 2023 sales exceeding $365 million, this acquisition signifies a major shift in the industry landscape and elevates the entity’s influence as a leading distributor network powerhouse. So, what’s next? iPROMOTEu CEO Lori Bauer – a member of the PPAI Board of Directors – answered that question and more in a recent interview with PPAI Media. PPAI Media: What led to the acquisition and why did iPROMOTEu find it to be advantageous? Lori Bauer: Both iPROMOTEu and AIA Corporation evolved over the years to be incredibly aligned in business models and core values. We knew that as a united company we could combine the best of both worlds to support the success of our communities with new opportunities for growth and innovation. At its core, the acquisition was about uniting two organizations that share a commitment to helping independent promotional products distributors succeed, and joining forces has strengthened everything we do. PPAI Media: How has the transition process been? Bauer: The transition process has been energizing and filled with optimism from our staff, vendor partners and both the iPROMOTEu and AIA communities. There’s a genuine sense of enthusiasm around what this combination makes possible, which I see reflected in the conversations we’re having with Affiliates and the momentum we’re building. Our top priority has been to ensure continuity while unlocking new value for our Affiliate community. It’s been gratifying to see such a positive response and to witness people leaning into fresh opportunities. The energy and optimism we’re seeing reaffirms that we’re doing exciting things as an industry powerhouse. PPAI Media: What has been the biggest challenge during the transition? Bauer: Any time you bring two strong, independent organizations together, the biggest challenge is striking the right balance to honor what makes each company special while building something great. That takes time, thoughtful planning and clear communication. We’ve been intentional about every step of the process, balancing the excitement of the future with the practicalities of aligning processes, technology and teams. We have used this approach to successfully maintain the high levels of support our Affiliates expect without causing service disruptions. The collaboration and openness of everyone involved who’s navigating complexities with agility and positivity is inspiring. The care we’re putting into this integration is laying a strong foundation for the future and will deliver long-term benefits to our Affiliates. PPAI Media: How do AIA owners and iPROMOTEu Affiliates benefit from the acquisition? Bauer: By combining our networks, Affiliates have access to more resources and advantages to help achieve their goals. Across every department we’re creating new opportunities for success with enhanced support tailored to the unique needs of distributors. Affiliates have access to a broader suite of technological solutions, sales and marketing resources and operational support designed to accelerate their business growth. The combined organization leverages stronger partnerships with suppliers, offering expanded product options, improved pricing and exclusive offers. We’re also investing in cutting-edge technology that streamlines operations and enhances the Affiliate experience. Plus, with our combined presence, the iPROMOTEu community gains more influence, opening doors to bigger opportunities and new markets. Everything we do as a united company is focused on helping Affiliates succeed today and well into the future. PPAI Media: As the promotional products industry experiences increasing consolidation, is iPROMOTEu considering additional acquisitions in 2025? Bauer: No, we’re not pursuing any additional acquisitions. PPAI Media: What advice do you have for fellow business owners considering an acquisition of their own? Bauer: My biggest piece of advice is to start with clarity about whether a potential acquisition aligns with your company vision, values and long-term goals. For iPROMOTEu, this wasn’t just a business decision but was rooted in purpose with a drive to see our Affiliates succeed. Eight months in, I have a few key takeaways from this experience: • Cultural alignment is key because shared values and a unified vision make integration smoother and foster long-term success for your team and customers. • Transparency and consistent communication are important for all internal and external stakeholders. Keeping everyone informed and engaged builds trust and helps navigate changes effectively. • The real work begins after the deal is signed, so develop an integration plan that leverages synergies, minimizes disruptions and continues to deliver on your customer commitments. • Stay aligned with what matters most by remembering the “why” behind an acquisition. Focus on your mission and the needs of your customers to guide our decision-making process. An acquisition can be transformative for an organization. With thoughtful strategy, strong leadership and a commitment to collaboration, it can be a powerful catalyst that moves your business further, faster. **Categories:** Press Releases --- ### [iPROMOTEu Announces DunkFest 2025 Winners](https://ipromoteu.com/newsroom/dunkfest-2025-winners/) **Published:** April 24, 2025 **Author:** EMarketing **Content:** DunkFest 2025, the NCAA basketball tournament challenge exclusive to the promotional products industry, wrapped up earlier this month with thrilling finishes in both the Men’s and Women’s tournaments. Over 240 participants from across the United States and Canada submitted brackets for a chance to win in this landmark year, which marked the debut of the Women’s NCAA Tournament alongside the Men’s. This year’s top finishers showcased the industry’s hoops savvy, with winners spanning distributors, suppliers, and iPROMOTEu staff. In the Men’s Tournament challenge, Ken Alfiero of Logoed Inc., an iPROMOTEu Affiliate from Georgia, claimed the top distributor spot with a bracket in the top 99.9th percentile of ESPN’s Men’s Tournament Challenge. John Botos of Business Identity Group and Daniel Flynn of Flynn Advantage secured second and third place, respectively. For the Women’s Tournament challenge, Jason Adams of CHIPS Inc. led distributors, followed by Chris Lindwall of Emerge Promotional Marketing and Louanne Alibrio of The Primo Promotion. In the supplier division, Jenny Straub of Outdoor Cap took first in the Men’s bracket, with Brett Long of Charles River Apparel and Steve Rone of SnugZ USA rounding out the top three. Kim Gasparini of Express a Button dominated the Women’s supplier bracket, followed by Rich Harbert of Ariel Premium Supply and Jeffrey Roberts of iCLICK. Among iPROMOTEu staff, Austin Van Den Bosch claimed first in the Men’s Tournament, with Joe Hoffmann and Eric Kraus taking second and third, respectively. For the Women’s Tournament, David Stolper earned first, followed by Fred Hickey in second and Ryan Carney in third. “Adding the Women’s Tournament to DunkFest took the fun to a whole new level,” said Lori Bauer, Chief Executive Officer of iPROMOTEu. “It’s a highlight every year, and this one truly raised the bar.” iPROMOTEu launched DunkFest in 2008 to foster enthusiasm and connection in the promotional products industry. The 2025 edition, with its expanded dual-tournament format, set the stage for an even bigger 2026. **Categories:** ANNOUNCEMENTS, Press Releases --- ### [iPROMOTEu Strengthens Leadership with Strategic Promotions and Organizational Updates](https://ipromoteu.com/newsroom/2025-leadership-promotions-org-updates/) **Published:** April 5, 2025 **Author:** EMarketing **Content:** iPROMOTEu has announced a series of leadership promotions and organizational enhancements, effective March 13, 2025. The changes reflect iPROMOTEu’s commitment to strengthening operational efficiency, elevating leadership, and providing industry-leading service and innovation to its growing Affiliate community. As part of this evolution, all operations across iPROMOTEu and AIA Corporation will be unified under the iPROMOTEu brand and leadership team beginning April 1, 2025, further aligning internal structure with the company’s mission and core values. The announced changes result from strategic collaboration by the executive leadership team to ensure iPROMOTEu continues to deliver outstanding service, resources, and support. Reflecting that strategic focus, iPROMOTEu announced the following executive promotions: - Joe Hoffmann, Chief Operating Officer - Laura High, Senior Vice President of Marketing - Steve Gardner, Senior Vice President of Business Development - Tammi Ouillette, Vice President of Human Resources These leaders, along with Nancy Schmidt, Chief Financial Officer, Dave Saracino, Senior Vice President of Affiliate Sales & Support, Dave Kneram, Senior Vice President of Technology, and Rich Berg, Senior Vice President of Sales Operations & Distributor Exchange will continue to report directly to Chief Executive Officer, Lori Bauer, as members of the iPROMOTEu executive leadership team. “I’m incredibly proud of the leadership team we’ve built and the meaningful impact they continue to make, both within iPROMOTEu and across the industry,” said Bauer. “Their expertise, vision, and unwavering commitment to our mission make them the ideal team to guide us through our next chapter as a unified company.” In addition to bolstering executive leadership, iPROMOTEu promoted several staff members to new leadership roles. These individuals bring valuable expertise and a shared commitment to supporting iPROMOTEu’s Affiliates, supplier partners, and internal teams: - Nicki Staats, Vice President of Vendor Management - Melissa Maroszek, Manager of Vendor Management - Laurie Crowder, Director of Operations - Ryan Carney, Senior Manager of Operations - Dawn Miller, Senior Manager of Virtual Assistants & Sales Support - Nicole Ridlon, Senior Manager of Affiliate Onboarding & Training - Eric Porter, Director of Technology Product Management - Jeremy Judnic, Senior IT Infrastructure Manager - Larry Hackney, Senior Technology Product Manager - Carrie Lewis, Creative & Brand Director - Stephanie Carey, Senior Digital Marketing Manager - Ted Janssen, Senior Financial Analyst FP&A - Angela Johnson, Senior HR Manager - Ed Edgecombe, Office Manager, Wayland - Kerri Pankow, Office Manager, Appleton As part of the company’s structural enhancements, iPROMOTEu has created a dedicated operations department focused on process alignment and system harmonization. Several team members have also taken on broader responsibilities to further strengthen integration, technology, marketing strategy, Affiliate success, and cross-functional collaboration. “Our goal has always been to empower independent distributors to grow their businesses with confidence and support,” added Bauer. “With a unified team and a bold future vision, iPROMOTEu is well-positioned to lead the promotional products industry forward.” **Categories:** Press Releases --- ### [iPROMOTEu Enhances Support for Canadian Affiliates and Expands Efforts to Empower Promotional Products Distributors in Canada](https://ipromoteu.com/newsroom/support-for-canada-affiliates/) **Published:** March 21, 2025 **Author:** EMarketing **Content:** iPROMOTEu is expanding its efforts to drive growth and success for independent distributors across Canada. After 14 successful years supporting Canadian Affiliates, iPROMOTEu is enhancing its strategic guidance, innovative solutions, and comprehensive support to uniquely empower Canadian Affiliates to scale their businesses efficiently and profitably. “Our goal is to help distributors across Canada maintain their independence while leveraging the strength of our proven network,” said Sandy Collins, iPROMOTEu’s Canadian Affiliate Relations Manager. “With a strong and growing presence, we are committed to driving growth for promotional products distributors and Affiliates in Canada with enhanced support that will enable them to thrive.” iPROMOTEu has established a dedicated Canadian team, including Collins, and business development consultants to ensure distributors receive localized expertise and personalized assistance. This team works closely with iPROMOTEu’s Canadian Advisory Council to help them navigate challenges unique to Canadian distributors and accelerate business growth. iPROMOTEu’s business model is designed for distributors in the United States and Canada who want to strategically grow their businesses without sacrificing independence. The company offers complete order financing, enabling distributors to take on larger opportunities without the burden of upfront costs. Additionally, iPROMOTEu provides back-office support including invoicing, vendor payments, and order processing, giving time back to Affiliates to focus on sales and customer relationships. With access to premier supplier partnerships, Canada-focused marketing resources, and proven business development strategies, iPROMOTEu Affiliates gain a competitive advantage in the evolving promotional products marketplace in Canada. “iPROMOTEu has provided me with the support and resources I need to focus on what matters most—my customers,” says iPROMOTEu Affiliate Leah C. of Toronto, Ontario. “Having access to a dedicated team that understands the Canadian market has been a game-changer. I no longer have to worry about the administrative burden of accounting, vendor payments, and order processing. While iPROMOTEu is handling these tasks seamlessly, I am free to dedicate my time to building lasting client relationships and growing my business as I see fit.” iPROMOTEu’s commitment to its Canadian Affiliates extends beyond operational support. The company actively listens to Affiliates, then adapts and evolves to meet their needs. The Canadian Affiliate Council serves as a direct line for this feedback and collaboration, initiating the recent enhancements and ensuring that iPROMOTEu provides ongoing value through innovative tools for promo products distributors in Canada. “When Canadian distributors affiliate with iPROMOTEu, they are not just joining a service provider. They are becoming part of a strong, supportive community of their peers and gaining a strategic partner dedicated to their long-term success,” said iPROMOTEu SVP of Affiliate Sales and Support and native Canadian, Dave Saracino. “We are proud to empower our Affiliates, who are shaping the future of the promotional products industry in Canada, by fostering an environment where every distributor has the opportunity to grow and succeed.” **Categories:** Press Releases --- ### [A Woman’s View Celebrates 10th Anniversary at Annual Networking Reception](https://ipromoteu.com/newsroom/womans-view-celebrates-10th-anniversary/) **Published:** February 28, 2025 **Author:** EMarketing **Content:** iPROMOTEu’s A Woman’s View hosted more than 400 women from across the promotional products industry at its annual networking reception during PPAI EXPO. This year’s “Strong Women Never Go Out of Style” theme honored the organization’s 10th anniversary, celebrating a decade of recognizing, empowering, and supporting women in the industry. “As we embark on our 10th year, we wanted to acknowledge that women are timeless,” said Lori Bauer, iPROMOTEu Chief Executive Officer. “The resilience, confidence, and grace of women in the promotional products industry embody a power that inspires and uplifts our community. Our collective strength proves true style lies in authenticity and inner fortitude.” The evening featured a keynote by [Marilyn Sherman](https://marilynsherman.com/), a National Speaker’s Association CPAE Hall of Fame motivational speaker and author of four books on leadership and personal growth. With more than 25 years of experience, Sherman is one of the most sought-after corporate keynote speakers, known for inspiring audiences to embrace a winning mindset. A Woman’s View also honored three outstanding women with Visionary Awards for their remarkable achievements in 2024. The Affiliate Visionary Award was presented to Elena Hutslar, owner and chief brand consultant at Intention Advertising, Inc. in San Francisco, California. Known for her positivity, work ethic, and dedication to her clients, Elena has achieved steady growth since launching her business in 2022. Beyond her success in the promotional products industry, she has long been committed to uplifting her community. She founded a local newsletter in her town of 33,000 to highlight positive news, celebrating remarkable individuals, standout high school athletes, and inspiring stories. Her passion for spreading optimism and generosity is evident in both her professional and personal endeavors. The AIA Visionary Award was presented to Sondra LeClaire, owner of Corporate Recognition, LLC in Arvada, Colorado, an innovative leader in the AIA community and one of the original franchise owners. Since joining AIA in 2002, Sondra has expanded her business, acquiring another distributor to extend her reach to the East Coast while using a customer-first approach to growing her business. Her impressive success is a testament to her strategic vision, drive for excellence, and perseverance. Beyond her business success, she is a valued member of the industry, always eager to support her peers with insight, collaboration, and an unwavering commitment to the distributor community. The 2024 Vendor Visionary Award was also presented to Jenny Straub from Outdoor Cap in recognition of her creativity, leadership, and ability to inspire those around her to aim higher. Jenny joined Outdoor Cap in 2019 and has transformed bold ideas into impactful solutions, pioneering innovative customer engagement strategies and setting new industry standards over the last five years. Her forward-thinking approach makes Jenny a true trailblazer for women and an advocate for future innovation in the industry. The evening embraced its stylish theme with two raffles featuring designer accessories. A Kate Spade Walker Convertible Backpack sponsored by Incentive Concepts, was awarded to Sheila Cavalier of The Freaky Cookie and presented by Cindy Henry, Fashion Brand Advisor at Incentive Concepts. A second raffle featured a Swarovski Matrix crystal and pearl bracelet, presented by Sheila Finn of Loyalty Source, with Lisa Gork, Director at Sweet Memories Promotional Gifts, as the lucky winner. The 2025 Women’s Advisory Council was announced, bringing together a diverse group of leaders to coordinate upcoming educational and networking opportunities, including the 2025 A Woman’s View Webinar Series: - Lori Bauer, CEO, iPROMOTEu - Emily Codner, Director of Affiliate Services, iPROMOTEu - Dawn Miller, Virtual Assistant and Sales Support Program Manager, iPROMOTEu - Dina Barker, Brilliance in Branding - Lisa Fronek, Generate Sales & Marketing - Michelle Kaufman, Blue Monkey Promo - Chrstina Maag, Hoopla - Mindy Moss, Moss Marketing Agency - Christy Muckey, Lucas Promotional Products - Kathleen Nassi, Promos & Beyond - Margie Nelson, ID Marketing - Maria Perez, Effective Promos - Brenda Treuhaft, B\*true Promotions The 2025 Webinar Series kicks off on Wednesday, March 12, with women’s confidence advocate and speaker [Tamara DeOrio](https://www.todaywithtamara.com/) leading a session on “Being Bold and Brave: Mastering Motivation and Controlling the Controllables.” All women in the promotional products industry to attend. For more information on A Woman’s View, [click here](https://ipromoteu.com/a-womans-view/). **Categories:** Press Releases --- ### [iPROMOTEu Honors 2024 Top Affiliates, Owners, and Preferred Vendors at Annual Awards Ceremony](https://ipromoteu.com/newsroom/2024-top-affiliates-owners-vendors/) **Published:** February 27, 2025 **Author:** EMarketing **Content:** iPROMOTEu celebrated excellence in the promotional products industry during its 2024 awards ceremonies at PPAI Expo in Las Vegas last month, recognizing top-performing Affiliates, AIA Owners, and Preferred Vendors. As a top 40 distributor organization, iPROMOTEu marked a historic moment—the first gathering of iPROMOTEu Affiliates and AIA Owners since AIA’s acquisition in September 2024—by delivering an elevated and dynamic experience: Expo Amplified. “Bringing together the iPROMOTEu and AIA communities for the first time at PPAI Expo was an exciting milestone,” said Lori Bauer, CEO of iPROMOTEu. Expo Amplified was designed to create a truly immersive and rewarding experience—one that celebrates success, strengthens connections, and underscores the immense value of being part of a thriving, growth-driven organization like ours. It was inspiring to see the energy and collaboration that emerged from this united group.” The well-deserved accolades began with the Supplier Awards Ceremony and Breakfast on January 14th. Following a keynote address from HPG CEO, Chris Anderson, HPG was named iPROMOTEu Supplier of the Year, while BelPromo earned the title of Breakout Supplier of the Year. The Supplier Representatives of the Year honor was awarded to Vanessa Ware and Chelsey Juarez of High Caliber, recognizing their commitment to delivering outstanding creative solutions and unparalleled service. Showdown Displays received the Supplier Appreciation Award for their unwavering support of iPROMOTEu, its Affiliates, and AIA Owners. iPROMOTEu also celebrated its Top Twenty Preferred Vendors for 2024, acknowledging their essential role in helping Affiliates and AIA Owners drive growth and success. “Our supplier partners are the foundation of the exceptional service and product quality that iPROMOTEu stands for,” said Joe Hoffmann, iPROMOTEu Senior Vice President of Operations. “Their dedication, creativity, and commitment to excellence continually impress us, and we are honored to recognize their outstanding contributions. Seeing the level of innovation and collaboration among our Preferred Vendors and Supplier Representatives reinforces why these partnerships are so valuable.” The Awards Luncheon on January 14 featured a keynote address from SanMar President and CEO, Jeremy Lott, who provided valuable insights into industry trends and business strategies. More than 300 iPROMOTEu Affiliates and AIA Owners were recognized for their exceptional sales achievements, earning Elite or All Star status for 2024. The event also celebrated AIA Owner Joy Smith, the 2024 PPAI Woman of Achievement and H. Ted Olson Humanitarian Award recipient. The awards continued January 15th, with a second luncheon featuring a keynote address from Frank Myers, CEO of S&S Activewear. Following his presentation, iPROMOTEu announced the 32 winners of its year-end sales contest, who collectively drove a 69% increase over 2023, adding $6 million in additional year-over-year sales. Their achievements were rewarded with complimentary hotel stays during PPAI Expo, courtesy of iPROMOTEu. Standout honorees included: - Steve Riley of Emerald Ink and Stitches and Allison Moore of Pure Promotions, who received the Rising Star Award for their impressive sales growth and contributions to the iPROMOTEu community. - Graeme Dawes of Brandz Marketing and Amber Sheffer of JAM Printing & Promotions, who were honored with the Breakout Year Award for taking their businesses to new levels of success. - Additional recognition was given to Fastest Growing Affiliates, Most Profitable Affiliates, and Largest Affiliate Orders. The celebration culminated with the presentation of Affiliate of the Year to Angela and Dan Flynn of Advantage Advertising, a dynamic duo who joined iPROMOTEu in 2020 and quickly rose to Top 25 status. Their leadership, support of the iPROMOTEu community, and roles as iSUITE order management platform beta testers have made a lasting impact. Their unwavering enthusiasm for the promotional products industry and commitment to helping fellow Affiliates thrive made them highly deserving of this honor. “It is always an incredible privilege to recognize the outstanding achievements of our Affiliates, AIA Owners, and supplier partners,” said Bauer. “Each year, our network continues to raise the bar, demonstrating remarkable resilience, innovation, and dedication. As we continue to grow together, I look forward to seeing even greater success in the future. Congratulations to all of this year’s honorees—you are the driving force behind iPROMOTEu’s continued momentum.” **Categories:** Press Releases --- ### [iPROMOTEu Expands DunkFest 2025 with the Addition of NCAA Women’s College Basketball Tournament](https://ipromoteu.com/newsroom/dunkfest-2025-expands-womens-bracket/) **Published:** March 15, 2025 **Author:** EMarketing **Content:** iPROMOTEu’s DunkFest 2025 is back for its 17th year, bringing even more excitement to March Madness with the addition of a Women’s NCAA Tournament Bracket Challenge. This expansion gives participants the chance to compete in both the men’s and women’s tournaments, making DunkFest bigger and better than ever. “DunkFest is one of the most engaging traditions in the promotional products industry because it is all about fun, friendly competition, and bringing people together,” said Lori Bauer, CEO of iPROMOTEu. “iPROMOTEu has a long history of promoting women’s achievements, so with the incredible rise in women’s college basketball we are including their tournament in this year’s DunkFest challenge. Not only to recognize the popularity and influence of women’s basketball but to celebrate all the incredible athletes who qualify for the March Madness tournaments.” DunkFest 2025 is open to everyone in the promotional products industry working as or for a distributor, supplier, or service provider, including distributor salespeople, supplier salespeople, and multi-line reps. Participants in the men’s and women’s bracket challenges will compete for awards, special recognition, and the ultimate prize—bragging rights. Last year’s DunkFest brought together 230 participants from across the industry, with Mickey Mann of Image Packaging taking home the top prize. Other winners included professionals from Sir Logo, NC Custom, IMS Retail, Brett Lewis Promotions, Q Group, CHIPS Inc., and Spector Marketing Group LLC. If you’re interested in joining the fun with a winning bracket, the deadline to enter the men’s tournament is Thursday, March 20, 2025, at 12:15 p.m. ET, and the deadline to enter the women’s tournament is Friday, March 21, 2025, at 11:30 a.m. ET. **Categories:** Press Releases --- ### [PAAI and iPROMOTEu Discuss Diversity, Equity, and Inclusion](https://ipromoteu.com/newsroom/how-the-promotional-products-industry-can-be-more-inclusive/) **Published:** November 19, 2024 **Author:** EMarketing **Content:** # **Still Have a Long Way to Go: How the Promotional Products Industry Can Be More Welcoming** *This interview with PPAI Media was written by PPAI News Editor Arianna Johnson, and appears below as originally published on* [*ppai.org*](https://www.ppai.org/media-hub/still-have-a-long-way-to-go-how-the-industry-can-be-more-welcoming/)*.* Although the promotional products industry has made strides in promoting diversity, equity and inclusion, there’s a lot more work to be done. After all, the industry could stand to benefit from making a seat at the table for people from all walks of life, according to Rafael Dosman, director of business development and head of the DEI Council at [**iPROMOTEu**](https://ipromoteu.com/) – the [**No. 11 distributor**](https://www.ppai.org/ppai/ipromoteu/) in the PPAI 100. “The more people that we can incorporate in this industry to shake the table… it’s just going to make our industry better,” says Dosman, a 15-year industry veteran. A member of the LGBTQ+ community and a minority, Dosman recently sat down with PPAI Media to share his thoughts on DEI within the promo industry, and how companies can recruit more diverse employees. **PPAI Media: Do you think the promo industry has a diversity problem?** **Dosman:** When you say ‘problem,’ I think there are more opportunities for people that look like us in this industry. There’s not a lot of diversity in the industry. Just taking it on a deeper level, when I first came into this industry, there weren’t a lot of women in leadership. It was, quite frankly, a male-dominated industry that were of a particular age, and that were Caucasian men. When you would see a room of leaders, you wouldn’t see a lot of women. You didn’t see a lot of Hispanics. You didn’t see a lot of Black people. You didn’t see a diverse grouping of distributors and suppliers and leadership. Now, that’s changing, where you’re starting to see more people who are diverse in nature…but we still have a long way to go. **PPAI Media: Looking at The State of Responsibility 2024 report, only 10% of PPAI 100 suppliers and 29% of PPAI 100 distributors are minority-owned. What advice would you give minorities looking to advance in the industry?** **Dosman:** Start getting accredited and start coming to events. There are many events that support the industry regarding education, so start coming to more of those and make your presence known. Start engaging in your regional events, because – I’m not sure if people know – but there’s over 27 regional associations that people can get involved in. **PPAI Media: What would you tell promo companies looking to racially diversify their workforce?** **Dosman:** I would say a lot of companies, they face a couple of challenges regarding diversity. Depending on their location, they could be more a traditionally homogenous workforce and have limited resources for diversity training, as well as have difficulty sourcing talent in some regions. My advice to overcome these challenges is make a clear commitment to diversity on all levels, from leadership to entry-level roles. Start actively seeking partnerships with organizations that support underrepresented groups and start implementing diversity programs even if you have a limited budget. I did it with zero budget at iPROMOTEu! **PPAI Media: What are some DEI initiatives that are being implemented at iPROMOTEu?** **Rafael Dosman:** Of course, we wanted to give back to the community. We did this a few months ago for back-to-school season, in which we found a school that was in need and provided over 100 backpacks to children who didn’t have backpacks or supplies to go to school. So, that was our first big initiative – it was a huge home run for us. We could talk about diversity, equity and inclusion and what it means in all that. But, really, when you start giving back to the community, that’s when you start having that impact. **PPAI Media: Diversity obviously isn’t just about race, but also includes factors like gender, sexuality and age. Let’s touch on sexuality for a bit. The promo industry has historically been dominated by straight, older white men. Why do you think it’s important to have perspectives from people within the LGBTQ+ community, especially in leadership positions?** **Dosman:** I’m part of the LGBT community, and having my input only makes you stronger. The LGBT community has been a community that has always been there in promo. It’s just now we’re getting to a place where we’re comfortable being out and proud in promo. Being able to leverage that talent to your advantage only makes our industry stronger. Make sure to provide those safe spaces for those LGBT people to have leadership opportunities because they matter, and they bring a different perspective. One that is actually needed. **PPAI Media: Moving on to age, employees under 30 make up less than 25% of the workforce for PPAI 100 distributors and suppliers. Do you think having the outlook of younger millennials and Gen Z can advance the industry?** **Dosman:** 100%. Sometimes you need to bridge that gap between age groups because the new generation can tell the old generation a new way of doing something, but the old generation can safeguard that newbie in promo when they see something ominous in front of them. You want to invigorate the promotional products industry with fresher faces, but I don’t want people who have been seasoned in this industry to feel that their voices have been forgotten. **PPAI Media: How can companies appeal to the younger generation?** **Dosman:** Start going into non-traditional areas for recruitment. For example, going into your local Historically Black colleges and universities (HBCUs) on a career fest and talking about the power of promo. You’re killing two birds with one stone: You’re looking at the new generation because they’re in college, and if they’re at an HBCU, they’re obviously Black. **PPAI Media: When it comes to gender, women and nonbinary people make up about half of leadership positions at PPAI 100 distributor and supplier firms, and women outnumbered men three to one on the 2023 PPAI Rising Stars list. What do you think the industry is getting right in this area, and is there room for growth?** **Dosman:** There’s always room for growth. Bringing awareness about some of the challenges that women face in this business are incredible opportunities for women to lift each other up. I have a fabulous, fearless, phenomenal leader at the head of my company, Lori Bauer. There was a day and time when I first came into this business where there weren’t a lot of Lori Bauers. Now I’m seeing more and more women come to leadership positions. We’re moving in the right direction, but there’s still more work that needs to be done. As far as nonbinary people, I don’t know any people in the promotional products industry that are openly nonbinary. **PPAI Media: Looking to the future, what are your hopes for the state of diversity in the promo industry?** **Dosman:** I hope that one day we have an industry where more and more people – regardless of race, gender background, creed and religious background – feel comfortable coming together and sharing ideas. That’s what I want to see because that’s what’s going to drive our industry forward. Being stagnant is not going to get us anywhere. [Contact us today](https://ipromoteu.com/contact/) to learn more about career opportunities with iPROMOTEu or learn about the benefits of becoming an iPROMOTEu Affiliate. **Categories:** GENERAL --- ### [Lori Bauer Named to Counselor 2024 Power 50 List](https://ipromoteu.com/newsroom/lori-bauer-makes-counselor-power-50-list/) **Published:** October 15, 2024 **Author:** EMarketing **Content:** # **iPROMOTEu Chief Executive Officer Lori Bauer Named to Annual Counselor Power 50 List at No. 23** *This article was written by ASI Media Editor-in-Chief C.J. Mittica, and appears below as originally published on* [*asicentral.com*](https://members.asicentral.com/news/awards/october-2024/counselor-power-50-2024-no-23-lori-bauer-ipromoteu)*.* [Lori Bauer](https://ipromoteu.com/about/team/) was a shoo-in to debut on the Counselor Power 50 list this year – and that was before her company, Counselor Top 40 distributor iPROMOTEu, scored the biggest distributor acquisition in the promo industry this year. The purchase in question? It happened last month [when iPROMOTEu acquired fellow Counselor Top 40 distributor AIA Corporation](https://members.asicentral.com/news/industry-news/september-2024/ipromoteu-acquires-aia-corporation/) – a deal that brings together two companies with combined 2023 revenue of $365 million. “The acquisition of AIA marks a major milestone for our company, and I’m proud to have guided us through the process,” Bauer says. “It’s been great to see how our two teams are equally passionate about creating new opportunities for our network of independent affiliates and supplier partners. I look forward to delivering unparalleled value to everyone in the iPROMOTEu and AIA communities and leading these teams as they contribute meaningfully to the industry’s future.” The move provided an exclamation point to Bauer’s year and the first big signature moment of [her new role as CEO](https://members.asicentral.com/news/newsletters/promogram/december-2023/ross-silverstein-to-retire-lori-bauer-to-lead-ipromoteu/) of iPROMOTEu. It was at the end of January that IPU founder and longtime President/CEO Ross Silverstein departed the company and Bauer (who was the company’s senior VP of affiliate sales and support) stepped in. For Bauer, it was the culmination of a journey that started in 1998 when she joined Counselor Top 40 supplier Koozie Group (asi/40480) – then known as BIC Graphic North America – as an assistant product manager in marketing. Bauer spent 23 years at the supplier, moving up the ranks before making the leap to the distributor side. Since then, Bauer has hit the ground running. The [Counselor 2019 Woman of Distinction](https://members.asicentral.com/news/magazines/counselor/july-2019/supplier-woman-of-distinction-2019-lori-bauer-bic-graphic/) has doubled down on her company’s commitment to its affiliates with high-grade marketing tools, ERP integration of the company’s [iSUITE](https://ipromoteu.com/services/promotional-products-technology/) digital platform and the launch this summer of a mobile app. She also deepened the distributor’s considerable leadership roster with the addition of longtime colleague Dave Saracino, Counselor’s 2016 Lifetime Achievement Award recipient, in the role that Bauer previously occupied. “My first months as CEO have been nothing short of action-packed,” she says. “We’ve tackled new challenges with successful outcomes, enhanced our position as a top distributor organization and celebrated many individual staff and Affiliate achievements.” Bauer’s success speaks to a level of caring that infuses her ability to service customers, partners and colleagues – also evident through her active volunteerism and the many charities inside and outside the industry that she’s worked with, including a stint as the Chair of the Promotional Products Education Foundation (PPEF) Board of Trustees. For more information on becoming an iPROMOTEu Affiliate, [click here](https://ipromoteu.com/become-an-affiliate/). **Categories:** Press Releases --- ### [iPROMOTEu Announces Key Promotions for Industry Veterans Guy Dupuis and Gary Goodhart](https://ipromoteu.com/newsroom/ipromoteu-promotes-guy-dupuis-and-gary-goodhart/) **Published:** November 13, 2024 **Author:** EMarketing **Content:** iPROMOTEu is pleased to announce the promotions of Gary Goodhart and Guy Dupuis to the positions of Vice Presidents of Affiliate Sales Development. Both will report directly to iPROMOTEu SVP of Affiliate Sales and Support, Dave Saracino, in their new roles. Gary Goodhart and Guy Dupuis have been integral members of the iPROMOTEu team for seven years, during which they have each played a pivotal role in supporting the iPROMOTEu Affiliate community. As highly visible leaders within the organization, Goodhart and Dupuis help identify new opportunities and are committed to helping Affiliates achieve substantial sales growth. In their new roles, they will continue to focus on Affiliate relationships, growth strategies, and enhancing collaboration within the iPROMOTEu and AIA communities, following iPROMOTEu’s acquisition of competitor AIA in September of this year. “We are thrilled to recognize Gary and Guy for their hard work and dedication,” said Saracino. “Their expertise and strategic vision have contributed immensely to our organization’s success, and we look forward to their continued impact in these expanded roles.” This latest round of promotions reflects iPROMOTEu’s commitment to investing in its leaders and strengthening support for its distributor network community, with a focus on driving growth and innovation for all key stakeholders. For more information on becoming an iPROMOTEu Affiliate, [click here](https://ipromoteu.com/become-an-affiliate/). **Categories:** Press Releases --- ### [iPROMOTEu Acquires AIA Corporation](https://ipromoteu.com/newsroom/ipromoteu-acquires-aia-corporation/) **Published:** September 19, 2024 **Author:** EMarketing **Content:** iPROMOTEu has announced the acquisition of [AIA Corporation](https://aiacommunity.com/). The sale brings together two of the promotional products industry’s top distributor organizations. With combined 2023 sales exceeding $365 million, this acquisition signifies a major shift in the industry landscape and elevates the entity’s influence as a leading distributor network powerhouse. iPROMOTEu and AIA operate under similar business models and both companies are recognized for helping their distributor members grow their businesses by providing order financing, order processing support, sales and marketing tools, technology solutions and other resources. The acquisition marks a significant milestone in iPROMOTEu’s ongoing mission to provide unparalleled economic and lifestyle opportunities for promotional products distributors and salespeople. It also lays the groundwork for enhancing the support provided to AIA Owners and iPROMOTEu Affiliates while increasing their visibility across the industry. Staff, Affiliates and Owners of iPROMOTEu and AIA were informed of the sale earlier today. “AIA’s business model aligns with iPROMOTEu’s core mission of empowering distributor independence while offering a comprehensive suite of essential resources and top-tier support for their success,” said Lori Bauer, iPROMOTEu Chief Executive Officer. “This strategic acquisition will enhance the market presence of both organizations and brings many competitive advantages. Leveraging our combined strengths will provide countless benefits for both iPROMOTEu Affiliates and AIA Owners, including accelerated advancements in technology and integrations, deeper supplier relationships, enhanced sales and marketing resources, and much more. This will undoubtedly propel growth and help move the industry forward.” Founded in 1981, AIA is a top promotional products distributor organization and is recognized for having a thriving, collaborative Owner community. AIA has seen steady growth in recent years, with revenue of $154.6 million in 2023. CEO Nancy Schmidt started with the organization in 2018 and has served as its top officer since 2020. She has been a driver behind AIA’s growth and success. Schmidt will serve as an executive advisor for a period of time following the close. “As I reflect on AIA’s transformation over the past several years, I am incredibly proud of how our commitment to our purpose and vision has guided us to this pivotal moment,” said Schmidt. “This acquisition marks the next chapter in our journey, where the value we have created for the modern distributor will be fueled with even more new opportunities, forming a truly powerful force in our industry. I am excited about the remarkable potential this union with iPROMOTEu will bring to AIA Owners and to the industry.” Moving forward, AIA will operate as a division of iPROMOTEu. As part of the transition, iPROMOTEu and AIA will continue to support their respective Affiliates and Owners, with Bauer overseeing the combined senior leadership team. This will enable each organization to leverage synergies to deliver enhanced, best-in-class support, and to continue to provide uninterrupted service. iPROMOTEu, celebrating its 25th anniversary this year, is well-known for its innovation, commitment to its Affiliates, extraordinary supplier relationships and an unparalleled culture and sense of community. iPROMOTEu is dedicated to supporting the success of independent promotional products distributors. Bauer, who joined iPROMOTEu in early 2021, stepped into the CEO role in February 2024, and continues to support and drive this mission. Under her leadership, this acquisition further builds on the company’s impressive momentum, achieving growth that reached $211 million in revenue in 2023. “As we begin this new chapter, we are thrilled about the opportunities on the horizon and eagerly anticipate a future rich with innovation and success for our Affiliates and Owners,” said Bauer. For more information on becoming an iPROMOTEu Affiliate, [click here](https://ipromoteu.com/become-an-affiliate/). **Categories:** Press Releases --- ### [iPROMOTEu Named to Prestigious PPAI 100 List](https://ipromoteu.com/newsroom/ipromoteu-named-ppai-100-2024/) **Published:** May 22, 2024 **Author:** EMarketing **Content:** iPROMOTEu is proud to announce that it has been named to the PPAI 100 list for the second consecutive year. Extensively researched and objectively scored, PPAI 100 is the highest recognition Promotional Products Association International bestows on its members. The prestigious list ranks 100 exemplary distributors and 100 exemplary suppliers in the promotional products industry. “The companies that have earned PPAI 100 are trailblazers. And not just for our industry,” says Josh Ellis, PPAI Media’s publisher and editor-in-chief. “They represent the state-of-the-art in business leadership, practices and philosophy. PPAI 100 is a holistic approach to viewing business performance – the companies it elevates earned their ranking through careful consideration of every aspect of their organization – and represents true leadership. PPAI is proud of all of the companies recognized and of what they say about our industry.” “I am honored that iPROMOTEu earned the number 11 distributor ranking on this year’s PPAI 100 list,” said Lori Bauer, iPROMOTEu Chief Executive Officer. “Moving up two spots in one year reflects the commitment and expertise of our staff as well as the tremendous sales growth and success of our Affiliates. I am grateful for the support of the iPROMOTEu Affiliate network and our team is highly motivated to continue providing exemplary resources, tools, and services to help further grow their businesses.” The PPAI 100 ranking, and our place on it, is based on several factors. Revenue is a key facet of the scoring, but other aspects of organizational excellence are also considered, including business growth over time, corporate social responsibility, technology practices, the strength of firms’ workforces, employee happiness, industry faith and beyond. iPROMOTEu scored higher than every other PPAI 100 distributor in the [Online Presence category](https://media.ppai.org/ppai-newslink/ipromoteu-s-online-presence-meeting-affiliates-where-they-are/?utm_campaign=Newslink&utm_medium=email&_hsenc=p2ANqtz-8klueVDzxFF6h0W7rCooMxCpHXByQsm7vYlLXnbrRluYq6ogUxQLZ4sKRTRarnODES48KHmWRivKVqLDcke8AaEFgOFA&_hsmi=308067211&utm_content=308067211&utm_source=hs_email). For the category, PPAI partnered with leading online metrics platform SEMrush to investigate and score promo firms for their web prowess. The category also takes into account the ability for customers to easily interact with a company online, access what they need, and engage with content that enhances their regard for the promo industry as a whole. “Our affiliates conduct a huge portion of their business online, so we prioritize engaging with them where they are,” says Dave Kneram, Senior Vice President of Technology at iPROMOTEu. “The team is also continually improving and adding functionality to [iSUITE](https://ipromoteu.com/wp-content/uploads/2023/12/iPROMOTEu-iSUITE-Order-Management-System-Flyer.pdf) and iSUITE Mobile platforms based on Affiliates’ feedback, so we’re always innovating and supporting their business objectives.” “We’re in a relationship-based business, and we embrace the idea that relationships can be built and strengthened online,” Bauer says. “It’s a lesson everyone learned during the pandemic, but our team is fearless when it comes to trying new approaches and making ideas come to life. iSUITE Mobile is an excellent example of our team running with an idea and developing it into a robust tool that makes it easier for our Affiliates to manage orders, access supplier details and conduct business efficiently, right from their phones.” PPAI announced the [PPAI 100 Suppliers List](https://media.ppai.org/ppai-newslink/ppai-100-suppliers-2024/) on May 14, 2024, and the [PPAI 100 Distributors List](https://media.ppai.org/ppai-newslink/ppai-100-distributors-2024/?utm_campaign=Newslink&utm_medium=email&_hsenc=p2ANqtz-8zexga5KdNPHTkmsH0HulI4DNRc1Lm3IYh48ZEci7Q9fwt1ADe2kEJWG5-KqaoQLEevs26Q_08rKpg88CU924cma_lzg&_hsmi=308067211&utm_content=308067211&utm_source=hs_email) on May 21, 2024. **Categories:** ANNOUNCEMENTS --- ### [Dave Saracino Joins iPROMOTEu as SVP of Affiliate Sales and Support](https://ipromoteu.com/newsroom/dave-saracino-joins-ipromoteu/) **Published:** May 2, 2024 **Author:** EMarketing **Content:** # **Dave Saracino Joins iPROMOTEu as Senior Vice President of Affiliate Sales and Support** **WAYLAND, Mass.** – iPROMOTEu is pleased to announce that industry veteran Dave Saracino will be joining the organization as its senior vice president of affiliate sales and support, effective May 6, 2024. Saracino held marketing and sales leadership roles of increasing responsibility for over 35 years with Koozie Group (previously BIC Graphic), retiring from the supplier in 2020. Unable to stay away from promotional products for long, he returned to the industry in 2021 and has helped develop corporate strategy focused on enhancing revenue, culture, and EBITDA in executive positions with suppliers like Charles River Apparel. Over the course of his career, Dave has become well-known throughout the industry as a compelling sales leader who is motivated to guide others to win and succeed. “I’ve had the pleasure of working closely with iPROMOTEu as a supplier partner for years and have always appreciated how the organization prioritizes the success of its Affiliates, staff, and vendors,” said Saracino. “Moving to the distributor side of the industry is an exciting new challenge, and I look forward to joining the executive leadership team in strengthening their collaborative culture and advancing the growth of the iPROMOTEu Affiliate network.” In this important role, Saracino will lead the iPROMOTEu affiliate sales development and support teams, directly reporting to iPROMOTEu’s chief executive officer, Lori Bauer. In addition to accelerating growth within the network, he will spearhead new initiatives to ensure all Affiliates have the support they need to succeed. “After an extensive candidate search, our team concluded that Dave’s ability to lead people, build relationships, cultivate a winning culture, and produce sales results make him a perfect fit for this role,” Bauer commented. “I am confident he will bring tremendous value to iPROMOTEu Affiliates and our organization as a whole, further rounding out our already stellar executive leadership team, and infusing it with additional expertise that will drive our company forward as an even stronger powerhouse in the industry.” In addition to a proven history of sustainable sales growth and effective leadership, Saracino has held various board positions and earned numerous accolades throughout his career, including an ASI Counselor Lifetime Achievement Award in 2016. Saracino will hit the ground running, meeting with Affiliates, preferred vendors, and staff at the iPROMOTEu Supplier Showcase in Orlando from May 6-8th. **Categories:** Press Releases --- ### [iPROMOTEu DunkFest 2024 Winners](https://ipromoteu.com/newsroom/ipromoteu-dunkfest-2024-winners/) **Published:** April 18, 2024 **Author:** EMarketing **Content:** # iPROMOTEu Announces DunkFest 2024 Winners An iPROMOTEu Affiliate from New York is this Year’s Champion **WAYLAND, Mass.** – DunkFest, the NCAA men’s college basketball tournament challenge exclusive to the promotional products industry, officially ended last week when the University of Connecticut (UConn) took home the win over Purdue on April 8, 2024. 230 participants from across the United States and Canada entered brackets for a chance to win DunkFest 2024. This year’s top ten finishers included brackets from seven distributors, one supplier, and two iPROMOTEu staff members. The overall DunkFest 2024 winner was Mickey Mann of [Image Packaging](https://imagepackaging.com/), an iPROMOTEu Affiliate from Elmira, New York. Mickey correctly selected three of the final four teams, predicting UConn would face off with Purdue in the Championship. His bracket was in the top 99.8 percentile of the record-breaking 22.6 million brackets completed in ESPN’s Men’s Tournament Challenge. Long-time Affiliate and iPROMOTEu Hall of Famer, Duane Chase of [Sir Logo](https://www.promoplace.com/sirlogo), and Lance Stier of [NC Custom](https://nccustom.com/) had the second-best selections, each finishing with 99.2 percentile brackets. Following Mann and Chase, three people tied for third place in the distributor division. Laurie Self of [IMS Retail](https://www.imsretail.com/), Brett Lewis of [Brett Lewis Promotions](https://www.brettlewisthreads.com/), and Kyle Kalma of [Q Group](https://clearmediagroup.com/) each had brackets in the top 98.8 percentile. In the supplier division, Jason Adams of CHIPS Inc. finished in second place behind Stier, and Richard Spector of [Spector Marketing Group LLC](https://spectormktg.com/) submitted the third-place bracket. iPROMOTEu staff members Rachel Silverstein and Carrie Lewis also finished in the top ten. Commemorative trophies will be awarded to all the winners. “The iPROMOTEu team looks forward to DunkFest every year to connect with our Affiliates and peers from across the industry,” says Lori Bauer, iPROMOTEu CEO. “After 16 years, DunkFest continues to be a celebration of the camaraderie and friendly competitive spirit that make the promotional products industry unlike any other.” iPROMOTEu started DunkFest in 2008 to generate enthusiasm, networking, and connection among those working in the promotional products industry. The annual tournament challenge draws hundreds of participants every March. **Categories:** Press Releases --- ### [iPROMOTEu DunkFest 2024](https://ipromoteu.com/newsroom/ipromoteu-dunkfest-2024/) **Published:** March 14, 2024 **Author:** EMarketing **Content:** # iPROMOTEu Invites You to Participate in DunkFest 2024 The Top 40 Distributor has hosted the industry-exclusive NCAA men’s college basketball tournament challenge for the last 16 years **WAYLAND, Mass.** – iPROMOTEu is once again hosting its annual NCAA men’s college basketball DunkFest tournament. iPROMOTEu started DunkFest in 2008 to foster enthusiasm, relationship-building, and friendly competition among those working in the promotional products industry. “DunkFest celebrates the entertaining and competitive spirit that makes the promotional products industry so unique,” said Lori Bauer, iPROMOTEu CEO. “Our staff looks forward to DunkFest every year to engage with iPROMOTEu affiliates, vendors, and their peers across the industry for a little friendly competition.” DunkFest 2024 is open to everyone in the promotional products industry working as or for a distributor, supplier, or service provider. This includes distributor salespeople, supplier salespeople, and multi-line reps. Participants with the highest scores at the end of the tournament challenge will receive awards, special recognition, and the ultimate prize – bragging rights. Hundreds of people in the promotional products industry annually participate in DunkFest, with over 200 submitting brackets last year. Join in the fun! To participate in DunkFest 2024, or for more information, [**CLICK HERE**](https://affiliates.ipromoteu.com/dunkfest-2024/). The deadline to enter is Thursday, March 21st at 12:00 p.m. ET. **Categories:** Press Releases --- ### [A Woman’s View Highlights the Importance of Diversity and Honors Visionary Women in Promo](https://ipromoteu.com/newsroom/a-womans-view-highlights-the-importance-of-diversity-and-honors-visionary-women-in-promo/) **Published:** February 8, 2024 **Author:** EMarketing **Content:** # **A Woman’s View Highlights the Importance of Diversity and Honors Visionary Women in Promo** iPROMOTEu’s [A Woman’s View](https://ipromoteu.com/a-womans-view/) recently hosted more than 300 women from across the promotional products industry for their annual networking reception during PPAI EXPO. This year’s *Diversity. Diamonds. Dessert.* themed reception was a festive evening of connection, recognition, and education as part of the organization’s commitment to supporting women within the promotional products industry. Among the evening’s highlights was a keynote address from best-selling author Kelly McDonald. McDonald is considered one of the nation’s top experts in leadership, marketing, customer experience, and consumer trends. Her presentation, “How to Work with and Lead People Not Like You”, shared information from her latest title, *It’s Time to Talk About Race at Work: Every Leader’s Guide to Making Progress on Diversity, Equity & Inclusion*, which is currently one of the best-selling business books in the United States. “I was thrilled to do the keynote for the A Woman’s View event at PPAI EXPO,” said McDonald. “The audience was amazing: fun, engaged, and so happy to be there! Kudos to iPROMOTEu for hosting such a spectacular women’s networking reception each year.” A Woman’s View also recognized two women for their extraordinary accomplishments in 2023. The Affiliate Visionary Award was presented to Michelle Robello, owner of Red Zone Promos in Kailua, Hawaii. In addition to helping clients with imaginative and creative marketing programs as the leader of Red Zone Promos over the last eight years, Michelle is consistently a positive influence on her peers and her community. When the Hawaii Firestorm wildfires ravaged the island last August, Michelle and her husband Cliff organized a donation effort to help impacted families. They raised $58,000 in monetary donations from iPROMOTEu Affiliates and clients of Cliff’s financial advisory firm. Additionally, Red Zone Promos and CMR Financial Advisors matched $15,000, using those funds to support individuals providing meals and services to local families in Hawaii. The 2023 Supplier Visionary Award was presented Lori Bolton, Director of Business Development with Totally Bamboo. Lori is an industry veteran who has dedicated many years to the industry, demonstrating extraordinary business success and achievements in her professional and personal life. Lori has been named one of the Top 25 Most-Mentioned Promo People, is the Past President of SAAC, and is a co-host of *The Rundown* podcast. In addition to being an industry influencer, Lori mentors kids at the Ojai Valley Youth Foundation and is an ambassador to help raise funds for the Boys and Girls Club. She is a strong advocate for women as a supporter of the PPAI Women’s Leadership Conference and is always happy to volunteer her time for A Woman’s View events and webinars. In keeping with the night’s theme and new for 2024, A Woman’s View held a raffle for a stunning pair of diamond hoop earrings from event sponsor, Antwerp Diamonds. Sharon Scofield, Koozie Group Director of Customer Care Operations, won the earrings which were presented by Debbie Bertram, President of Continental Premium Corporation. The 2024 Women’s Advisory Council was also announced. The council will coordinate ongoing educational and networking opportunities including the A Woman’s View 2024 Webinar Series: - Lori Bauer, CEO, iPROMOTEu - Emily Codner, Director of Affiliate Services, iPROMOTEu - Dawn Miller, Virtual Assistant and Sales Support Program Manager, iPROMOTEu - Michele Cochran, Six Twenty Six - Michelle Kaufman, Blue Monkey Promo - Christy Muckey, Lucas Promotional Products - Kathleen Nassi, Promos & Beyond - Margie Nelson, ID Marketing - Roxanne Rogers, ORION Promotional Group - Brenda Treuhaft, B\*true Promotions - Karly Ziniuk, Swagz Promo “The diverse group of women who joined us for the annual A Woman’s View networking reception represent the outstanding imagination, camaraderie, and passion that are driving our industry forward,” said Lori Bauer, iPROMOTEu CEO. “A Woman’s View is proud to support and empower such an outstanding group of women and recognize their hard work.” **Categories:** Press Releases --- ### [iPROMOTEu Unveils New Hall of Fame and Honors the Top Affiliates and Preferred Vendors of 2023](https://ipromoteu.com/newsroom/ipromoteu-unveils-new-hall-of-fame-and-honors-the-top-affiliates-and-preferred-vendors-of-2023/) **Published:** February 2, 2024 **Author:** EMarketing **Content:** # **iPROMOTEu Unveils New Hall of Fame and Honors the Top Affiliates and Preferred Vendors of 2023** iPROMOTEu held its 2023 awards ceremonies recognizing high-performing iPROMOTEu Affiliates and Preferred Vendors during PPAI Expo in Las Vegas last month. The organization also introduced a new Hall of Fame, inducting ten people as part of the inaugural group of honorees. “We are celebrating our 25th anniversary in 2024, so it was the perfect time to establish the iPROMOTEu Hall of Fame,” said Lori Bauer, iPROMOTEu Chief Executive Officer. “The inaugural class recognizes ten of the individuals who have helped build iPROMOTEu into one of the largest and most respected distributor organizations in the industry.” iPROMOTEu is proud to announce the first members of the iPROMOTEu Hall of Fame: 1. Rick Badiner, past iPROMOTEu Executive Vice President 2. Leah Carson, The Planet Group 3. Kevin Casci, Matrix Promotional Marketing 4. Duane Chase, Sir Logo 5. Josh Dalton, Dynamite Promotional Products 6. Harry Ein, Perfection Promo 7. Cindy Gibbs, Big Fish Branding 8. Chris Hartley, MCM Productions 9. Tommy Joyce, Tommy’s Printing & Promotional Items (posthumous honor) 10. Mike Kelley, Shamrock Promotions During the Affiliate Awards Luncheon on January 16th, iPROMOTEu honored outgoing President and CEO, Ross Silverstein, with a special award and shared many memories and milestones throughout his 24 years as an influential leader in the promotional products industry. Following the tribute, over 300 Affiliates were recognized for a variety of achievements including Top Producing Individual Affiliates, Affiliates with the Largest Orders, Elite 100 Affiliates, and All Star Affiliates. The Tommy Joyce Memorial Award, given to an Affiliate who exudes positive contagious energy was received by Ken Alfiero of Logoed, and the Rick Badiner Award for Integrity and Professionalism was received by Mary Quinlan of Q Group. When the Affiliate Awards continued on January 17th, Stephanie McCue of Creative i Promotions received the John Lascelles Memorial Award, given annually to an Affiliate who demonstrates gratitude, optimism, and a positive attitude. Pete Kmech of Creative Concepts Promo Marketing Agency and Art Silverman of American Advertising Specialties received Affiliate Appreciation Awards for their enthusiastic support of the iPROMOTEu community. Alicia Baldino of Brandmetix and Sue Spierings of ID Marketing were honored with Rising Star Awards for their early sales achievements as stellar additions to the Affiliate network. The Breakout Year Award also named two Affiliates for taking their business to a new level of growth and success in 2023. Honorees included Lori and Dave Alter of A to Z Promotions and Bob Gauthier of Kokua Promotions. The Fastest Growing Affiliates, Most Profitable Affiliates, and additions to iPROMOTEu Million Dollar Clubs were also recognized. The awards ceremonies were capped off with the most coveted award when Ken George of KBG Promotes was honored as the iPROMOTEu Affiliate of the Year. Ken affiliated with iPROMOTEu in 2012 and has been a long-standing member of the iPROMOTEu Elite 100, ranking in the top 50 in 2023. Deserving of this honor, Ken has been an integral part of the iPROMOTEu Affiliate Network as a mentor and friend who always lends ideas and camaraderie to his peers. During the Supplier Awards ceremony on January 16th, Hit Promotional Products was recognized as iPROMOTEu Top Supplier of 2023 while Stormtech was named Breakout Supplier of the Year. Additionally, the Supplier Representatives of the Year was awarded to the SanMar team including Fred Hickman, Adam Quintana, Tracy McIntosh and Eddie Love for consistently delivering high-quality service and creative solutions. Ariel was the recipient of iPROMOTEu’s Supplier Appreciation Award for their continued support of iPROMOTEu and its Affiliates. iPROMOTEu’s Top Twenty Preferred Vendors for 2022 were also recognized and honored during the awards presentation. “Our Preferred Vendor partnerships are essential to helping iPROMOTEu Affiliates grow their businesses,” said iPROMOTEu Senior Vice President of Operations, Joe Hoffmann. “It was wonderful to come together in celebration of this incredible community and recognize all of their fantastic accomplishments from the past year.” “We look forward to our award ceremonies every year to show suppliers our appreciation for their outstanding support of our Affiliate network and to highlight our Affiliates’ tremendous accomplishments,” said Bauer. “I am always impressed by our Affiliates’ year over year growth and iPROMOTEu is proud to recognize their efforts.” **Categories:** Press Releases --- ### [iPROMOTEu President and CEO, Ross Silverstein Announces Retirement; Lori Bauer to be Promoted to CEO Role.](https://ipromoteu.com/newsroom/ross-silverstein-lori-bauer-2023/) **Published:** December 14, 2023 **Author:** EMarketing **Content:** # **iPROMOTEu President and CEO, Ross Silverstein Announces Retirement; Lori Bauer to be Promoted to CEO Role.** Ross Silverstein, iPROMOTEu President and CEO, has announced he will retire from the Top 40 Distributor on January 31, 2024. Silverstein founded iPROMOTEu in 1999 and has served as the company’s leader for the last 24 years. Lori Bauer, iPROMOTEu Senior Vice President of Affiliate Sales and Support, will succeed Silverstein as CEO after his departure. “iPROMOTEu started as nothing but an idea, and it has evolved into one of the largest and most successful distributor organizations in the industry,” said Silverstein. “Presently, iPROMOTEu is in the strongest and best condition in its 24-year history. This is a melancholy moment for me, but the time is right to make this transition, for me and for the company.” Throughout his tenure at iPROMOTEu, Silverstein has been a prominent figure in the promotional products industry. He was the recipient of the Distributor Entrepreneur of the Year Award from ASI and *Counselor* magazine in 2005 and he was named to the ASI/Counselor Power 50 every year since the list’s inception in 2006, most recently at #15. Under his leadership, iPROMOTEu earned numerous accolades and landed the #13 spot on the inaugural PPAI 100 List in 2023. He’s also known for the legendary parties that iPROMOTEu has hosted over the years. “Ross has led iPROMOTEu through remarkable growth and he will be greatly missed,” said Bauer. “The extraordinary iPROMOTEu community is a testament to his vision, work ethic and entrepreneurial spirit. Ross is a great leader who has always been invested in setting up his team and iPROMOTEu’s Affiliates for tremendous success. I sincerely appreciate the trust and confidence he has in me to lead iPROMOTEu into the future.” Bauer joined iPROMOTEu in April 2021 and, since then, she has introduced new and enhanced initiatives to further strengthen the development and growth of the iPROMOTEu Affiliate network. A long-time industry veteran, Bauer has earned numerous industry honors and awards including being named ASI’s 2019 Supplier Woman of Distinction. She was also recently appointed to the PPAI Board of Directors. “With iPROMOTEu’s stature in the industry, its incredible staff that is committed to the company’s core values, and its outstanding Affiliate network that is second to none, iPROMOTEu is poised for continued excellence and success,” said Bauer. “The future is bright at iPROMOTEu, and I look forward to continuing our mission to provide the best economic and lifestyle opportunity for promotional products distributors and salespeople.” Silverstein previously announced his retirement to iPROMOTEu staff and Affiliates. **Categories:** Press Releases --- ### [ROSS SILVERSTEIN NO. 15 - MOST POWERFUL PEOPLE IN PROMO](https://ipromoteu.com/newsroom/ross-silverstein-power-50-most-powerful-people-in-promo/) **Published:** October 25, 2023 **Author:** EMarketing **Content:** # **iPROMOTEu President and CEO Ross Silverstein No. 15 on Annual List of Most Powerful People In Promo** **Wayland, MA —** October 24, 2023 – The [Advertising Specialty Institute](https://www.asicentral.com/home)® (ASI) today revealed the [2023 Counselor Power 50](https://www.asicentral.com/news/web-exclusive/october-2023/counselor-power-50-2023/) list of the most influential executives in the $25.8 billion promotional products industry. Ross Silverstein, iPROMOTEu Founder, President, and CEO, was named [number 15](https://www.asicentral.com/news/magazines/counselor/october-2023/counselor-power-50-2023-no-15-ross-silverstein-ipromoteu) on the list of trailblazers. “It’s an honor to celebrate the forward-thinking leaders on this year’s prestigious Power 50,” said Timothy M. Andrews, president and chief executive officer of ASI, the premier technology, marketing and information provider in the promo sector. “These visionaries are at the vanguard, fearlessly embracing profound shifts in consumer demands to help guarantee our industry’s enduring relevance.” Introduced in 2006, the Counselor Power 50 annually spotlights distributor and supplier executives who exert considerable impact on the promotional products market. This year’s Power 50 includes 29 distributors and 17 suppliers, 10 newcomers, 50 men, 18 women and four executives returning to the #CounselorPower50 after an extended absence. iPROMOTEu’s sales grew 16% in 2022 from $180 million to $209 million. Silverstein and his team of well-known and respected leaders (like Senior Vice President of Affiliate Sales & Support [Lori Bauer](https://ipromoteu.com/newsroom/lori-bauer-appointed-to-ppai-board-of-directors/), [recently promoted](https://ipromoteu.com/newsroom/ipromoteu-announces-key-leadership-promotions/) Senior Vice President of Operations Joe Hoffman, and Senior Vice President of Technology Dave Kneram) are leaning in heavily to tech upgrades like the implementation of iPROMOTEu’s iSUITE technology, which Silverstein notes “is a first-class, proprietary order/business management system that enables our affiliates to be more productive and more profitable.” ASI honored the Power 50 at a celebratory dinner during the three-day [ASI Power Summit](https://www.asicentral.com/events/asi-power-summit/), an annual event for industry leaders with valuable networking and education, at the historic Langham Pasadena resort. The creation of the Power 50 starts with voting by last year’s members along with nominations of potential new members from industry pros, after which ASI Media executives gauge each candidate based on their accomplishments over the past year as well as their career-long track record. **About iPROMOTEu** iPROMOTEu is a community of more than 1,100 independent distributors and salespeople throughout the United States and Canada and is one of the largest and most respected distributor organizations in the promotional products industry. Distributors and salespeople who affiliate with iPROMOTEu earn more money and enjoy a better quality of life while also keeping their brand and their independence. iPROMOTEu’s many benefits include: order financing; order processing; sales and marketing assistance; accounting and technology services; invoicing, accounts receivable and accounts payable cash management; and discounted pricing from industry suppliers. For more information about iPROMOTEu, visit its website at [www.ipromoteu.com](https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.ipromoteu.com%2F&data=05%7C01%7Clhigh%40ipromoteu.com%7Cc7cae23d2eb64589cf8808daffc6db5c%7C1f778556e75f416eb03088e0f9cc11a6%7C0%7C0%7C638103526802982735%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=1EoqxFfH89dZTSkgCs0v1SIZyEGnG6RcwDEI9hpvc3g%3D&reserved=0) or call 833-502-0830. **About ASI** The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. \### **Categories:** Press Releases --- ### [The Power of Virtual Assistants for Promotional Product Distributors](https://ipromoteu.com/newsroom/the-power-of-virtual-assistants-for-promotional-product-distributors/) **Published:** August 16, 2023 **Author:** EMarketing **Content:** # Unlocking Efficiency and Growth: The Power of Virtual Assistants for Promotional Product Distributors Running a small business in the promo industry can be a juggling act, with numerous tasks competing for your attention. As your business grows, it becomes increasingly important to delegate responsibilities and focus on strategic decisions. Hiring a [virtual assistant](https://ipromoteu.com/services/affiliate-support-services/) (VA) can be a game-changer, offering you a cost-effective solution to streamline operations and unlock growth potential. In this blog post, we will explore the benefits of virtual assistants and how they can revolutionize your business including insights from Dawn Miller, iPROMOTEu’s Virtual Assistant and Sales Support Program Manager. **Do More of What You Love** Imagine having more time to focus on core business activities while routine tasks are handled efficiently. Industry-trained virtual assistants can take charge of time-consuming responsibilities like order management, virtuals/mockups, and running reports to free up valuable hours in your day. By leveraging their assistance, you can ensure that only tasks requiring your personal touch receive your attention, maximizing productivity and efficiency. *“Hiring a VA to support your business showcases a CEO mindset,” says Dawn Miller, iPROMOTEu Virtual Assistant and Sales Support Program Manager. “It is a strategy that provides distributors the time to think ahead, plan where their business is going, and how to get there.* **Elevate Your Brand’s Customer Experience** Exceptional customer service is a cornerstone of any successful business. [Virtual assistants](https://ipromoteu.com/services/affiliate-support-services/) can play a pivotal role in enhancing your brand’s customer service by promptly addressing customer communications and ensuring a consistent and personalized experience for your clients. By providing efficient and effective support, VAs contribute to building customer loyalty and satisfaction. **Leverage Digital Marketing Expertise** In today’s digital age, having a strong online presence is crucial for business success. However, not everyone has the expertise or resources to maintain a comprehensive digital marketing strategy. Enter a virtual assistant with industry-relevant digital marketing skills. Collaborating with a VA who possesses this know-how helps you reach a wider audience using email campaigns, social media, CRM and collaboration software boosts brand visibility and generates leads. **Embrace Strategic Decision-Making** As your promotional product business expands, it becomes imperative to prioritize tasks that demand your expertise and oversight. Virtual assistants excel at managing operational details such as order entry and running reports, allowing you to concentrate on critical areas like marketing strategy, building relationships, and business development. By leveraging the skills of a VA, you can make informed decisions that drive growth and progress. *“Promotional products distributors pride themselves on personalized and supportive experiences for their clients,” says Miller. “Distributors who want to spend their time nurturing those relationships and finding creative solutions to help clients achieve their business goals understand that the pros of working with a VA far outweigh any cons.”* **Reclaim Your Personal Time** Maintaining a healthy work-life balance is essential for the well-being of any small business owner. Hiring a virtual assistant enables you to delegate smaller tasks, giving you the freedom to take time off while ensuring your business continues to run smoothly. With the weight of administrative burdens lifted, you can enjoy some well-deserved downtime, knowing that your business is in capable hands. **Share Responsibilities and Avoid Burnout** Running a promo distributorship often elicits strong emotional attachments, with the weight of responsibility falling squarely on your shoulders. However, attempting to manage every aspect of your business can lead to burnout. A [trusted virtual assistant](https://ipromoteu.com/services/affiliate-support-services/) can share these responsibilities with you, providing a reliable partner who understands your business goals and can alleviate some of the pressure, contributing to improved emotional well-being and reduced stress levels so you can be your best for your clients. *“Everyone who works in promo knows that it is a complex business that can feel overwhelming at times,” says Miller. “A supportive team who understands the complexity of the promotional products industry is not only essential to growing your business, but it is also critical for feeling confident and secure in achieving a positive work-life balance.”* Incorporating a virtual assistant into your promotional product distributorship can be a pivotal step in driving growth and maximizing efficiency. If you’re ready to start delegating tasks and focusing on strategic decision-making in your distributorship, [contact us today](https://ipromoteu.com/contact/) to learn more about all the benefits of becoming an iPROMOTEu Affiliate. **Categories:** GENERAL --- ### [Lori Bauer Appointed to PPAI Board of Directors](https://ipromoteu.com/newsroom/lori-bauer-appointed-to-ppai-board-of-directors/) **Published:** September 19, 2023 **Author:** EMarketing **Content:** # **iPROMOTEu Senior Vice President of Affiliate Sales and Support, Lori Bauer, Appointed to PPAI Board of Directors** *Bauer will Serve in a Two-year, At-large Director Position* **WAYLAND, MA –** Promotional Products Association International (PPAI) has announced Lori Bauer of iPROMOTEu, Erin Reilly of Pop! Promos, and Zack Ottenstein of The Image Group as the newest members of the PPAI Board of Directors. The three industry veterans will begin their tenure at the close of the PPAI Expo 2024 in January. Before joining [iPROMOTEu](https://ipromoteu.com/newsroom/lori-bauer-joins-ipromoteu-as-senior-vice-president-of-affiliate-sales-and-support/) as the Senior Vice President of Affiliate Sales and Support in 2021, Bauer spent 23 years at industry supplier Koozie Group (previously BIC Graphic) where she was an integral part of the supplier’s success with responsibilities spanning across sales and marketing. Named a PPB Rising Star in 2010 and honored with the PPAI RAC Volunteer of the Year Award in 2015, Bauer has long been a supporter of PPAI’s Women’s Leadership Conference, serving on the WLC Advisory Group for many years. “I’m honored to be joining the PPAI Board and look forward to working hand-in-hand to execute the PPAI Strategic Plan, helping to shape the many new and meaningful initiatives that are underway to benefit our industry,” Bauer says. “I hope to bring a unique and balanced perspective from both the supplier and distributor point of view, given my previous and current work experience and relationships.” Bauer has also served as president of the Promotional Products Association of Florida (PPAF) and as board chair of the Promotional Products Education Foundation (PPEF). In 2019, she was honored as the Advertising Specialty Institute (ASI) [Supplier Woman of Distinction](https://www.asicentral.com/news/magazines/counselor/july-2019/supplier-woman-of-distinction-2019-lori-bauer-bic-graphic/). The three new PPAI Board members will join Dan Pantano of supplier alphabroder|Prime Line, Joshua White of distributor BAMKO, Chris Anderson of supplier HPG, Karie Cowden of distributor Connect the Dots Promotions, Denise Taschereau of distributor Fairware, Kara Keister of distributor Social Good Promotions, Andrew Spellman of supplier Therabody, and current board chair Kevin Walsh, CAS, of supplier Showdown Displays. PPAI announced their newest board members on September 19, 2023 via PPAI Newslink and on [PPAI.ORG](https://media.ppai.org/ppai-newslink/reilly-ottenstein-bauer-approved-for-ppai-board-of-directors/?utm_campaign=Newslink&utm_medium=email&_hsmi=274898683&_hsenc=p2ANqtz-_QWo-pJi_tYmyiXUEkij1cAO1UcYYAlQu0EYZrM1FyUqun5wEZCKc6sGxUuxyb3tqamLjlBB_60DPPa2c2ERN2CPv82w&utm_content=274898683&utm_source=hs_email). To learn more about iPROMOTEu, or to become an iPROMOTEu Affiliate, [CLICK HERE](https://ipromoteu.com/). \### **About PPAI** Promotional Products Association International is the world’s largest and longest-serving international not-for-profit promotional products association with a 120-year history of serving a membership, that has grown to more than 15,000 corporate members, and advocating for the $25+ billion promotional products industry with its more than 33,700 businesses and more than 500,000 professionals. For more information, visit . About iPROMOTEu** iPROMOTEu is a community of more than 1,100 independent distributors and salespeople throughout the United States and Canada and is one of the largest and most respected distributor organizations in the promotional products industry. Distributors and salespeople who affiliate with iPROMOTEu earn more money and enjoy a better quality of life while also keeping their brand and their independence. iPROMOTEu’s many benefits include: order financing; order processing; sales and marketing assistance; accounting and technology services; invoicing, accounts receivable and accounts payable cash management; and discounted pricing from industry suppliers. For more information about iPROMOTEu, visit its website at [www.ipromoteu.com](https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.ipromoteu.com%2F&data=05%7C01%7Clhigh%40ipromoteu.com%7Cc7cae23d2eb64589cf8808daffc6db5c%7C1f778556e75f416eb03088e0f9cc11a6%7C0%7C0%7C638103526802982735%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=1EoqxFfH89dZTSkgCs0v1SIZyEGnG6RcwDEI9hpvc3g%3D&reserved=0) or call 833-502-0830. **Press Contact:** Laura High, Vice President, Marketing (774) 290-4058 **Categories:** Press Releases --- ### [iPROMOTEu NAMED 2023 COUNSELOR TOP 40 DISTRIBUTOR](https://ipromoteu.com/newsroom/ipromoteu-named-2023-counselor-top-40-distributor/) **Published:** July 27, 2023 **Author:** EMarketing **Content:** # **2023 COUNSELOR Top 40 Distributor Names iPROMOTEu** **WAYLAND, MA –** The [Advertising Specialty Institute®](http://www.asicentral.com/) (ASI), the leading technology, marketing and information provider in the $25.8 billion promotional products industry, has honored iPROMOTEu as 2023 *Counselor®* [Top 40 Distributor](https://www.asicentral.com/news/web-exclusive/july-2023/top-40-distributors-2023/), ranked at number 15. ASI’s exclusive ranking of the largest companies in the industry is based on 2022 North American promo revenue. The Top 40 Distributors and Top 40 Suppliers were revealed Wednesday night, July 26, at the ASI Show® in Chicago during ASI’s annual [Counselor Awards](https://www.asicentral.com/news/web-exclusive/july-2023/2023-counselor-awards/) celebration of the promo industry’s top companies, leaders, humanitarians, and family businesses. “ASI is delighted to congratulate iPROMOTEu for making our prestigious list of the promo industry’s most successful companies,” said Timothy M. Andrews, ASI president and chief executive officer. “The Counselor Awards applaud our industry’s most extraordinary distributors.” “The iPROMOTEu Affiliate network is comprised of the very best distributors in the industry, who are experienced, professional, and entrepreneurial,” said Ross Silverstein, iPROMOTEu President and CEO. “The energy, enthusiasm, camaraderie, and sense of community among iPROMOTEu Affiliates are off the charts and are truly impressive driving factors for growth.” ASI announced this year’s Top 40 Distributors on July 27, 2023. Profiles on the Top 40 companies are available at [asicentral.com/news](https://www.asicentral.com/news/web-exclusive/july-2023/2023-counselor-awards/). To learn more about iPROMOTEu, or to become an iPROMOTEu Affiliate, [CLICK HERE](https://ipromoteu.com/). \### **About ASI** The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. **About iPROMOTEu** iPROMOTEu is a community of more than 1,100 independent distributors and salespeople throughout the United States and Canada and is one of the largest and most respected distributor organizations in the promotional products industry. Distributors and salespeople who affiliate with iPROMOTEu earn more money and enjoy a better quality of life while also keeping their brand and their independence. iPROMOTEu’s many benefits include: order financing; order processing; sales and marketing assistance; accounting and technology services; invoicing, accounts receivable and accounts payable cash management; and discounted pricing from industry suppliers. For more information about iPROMOTEu, visit its website at [www.ipromoteu.com](https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.ipromoteu.com%2F&data=05%7C01%7Clhigh%40ipromoteu.com%7Cc7cae23d2eb64589cf8808daffc6db5c%7C1f778556e75f416eb03088e0f9cc11a6%7C0%7C0%7C638103526802982735%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=1EoqxFfH89dZTSkgCs0v1SIZyEGnG6RcwDEI9hpvc3g%3D&reserved=0) or call 833-502-0830. **Press Contact:** Laura High, Vice President, Marketing (774) 290-4058 **Categories:** Press Releases --- ### [Emily Codner, iPROMOTEu Director of Affiliate Services, Honored as a 2023 PPAI Rising Star](https://ipromoteu.com/newsroom/emily-codner-ipromoteu-director-of-affiliate-services-honored-as-a-2023-ppai-rising-star/) **Published:** September 12, 2023 **Author:** EMarketing **Content:** # The annual PPAI Rising Star list recognizes a select group of high achievers in the promotional products industry **WAYLAND, MA –** Promotional Products Association International (PPAI) announced their 2023 PPAI Rising Stars and Emily Codner, Director of Affiliate Services, has earned a place on the prestigious list. The PPAI Rising Stars program has recognized the boldest and brightest promotional products professionals every year since 2010. Emily, along with the rest of this year’s 12 honorees, were selected from a record 170 nominations. Past winners have gone on to C-suite level roles, PPAI board of directors, and other executive positions. The 2023 class was chosen based on their accomplishments, demonstrated leadership and volunteerism in the marketplace and their communities. “Emily exemplifies a leader who continues to take on more responsibility and influence both within iPROMOTEu and the industry,” said Lori Bauer, iPROMOTEu senior vice president of affiliate sales and support. Emily is a graduate of Hofstra University and has worked in the promotional products industry for over 15 years. She joined iPROMOTEu in 2008 and has held roles of increasing responsibility, culminating in a promotion to Director of Affiliate Services in January 2023. In addition to building and maintaining positive relationships with clients, Emily is a strong voice supporting women’s education and growth in a traditionally male-dominated industry. She is a member of the PPAI Women’s Leadership Conference workgroup and is on the Advisory Council for *A Woman’s View*. As a thought leader, Emily is also a featured speaker on women’s empowerment and resources for building comradery among women in the industry. I am humbled and honored to be recognized as a PPAI Rising Star,” says Codner. “This is all possible because of the support of my iPROMOTEu team as well as my family, my “why”, who are forever encouraging me to shine. PPAI announced the 2023 PPAI Rising Stars list on September 6, 2023. The full list of this year’s Rising Stars can be viewed at [ppai.org](https://media.ppai.org/ppai-newslink/announcing-the-2023-ppai-rising-stars/?utm_campaign=Newslink&utm_medium=email&_hsmi=273189734&_hsenc=p2ANqtz-8C30HT6tanQjq6xoziStEKfMve_UkdOmtBbl0vOGXWuL2haeu17FcVUS58DJ-9D3QmbI54hc9PoWqWIluTKKnSBA9z_Q&utm_content=273189734&utm_source=hs_email). To learn more about iPROMOTEu, or to become an iPROMOTEu Affiliate, [CLICK HERE](https://ipromoteu.com/). \### **About PPAI** Promotional Products Association International is the world’s largest and longest-serving international not-for-profit promotional products association with a 120-year history of serving a membership, that has grown to more than 15,000 corporate members, and advocating for the $25+ billion promotional products industry with its more than 33,700 businesses and more than 500,000 professionals. For more information, visit . **About iPROMOTEu** iPROMOTEu is a community of more than 1,100 independent distributors and salespeople throughout the United States and Canada and is one of the largest and most respected distributor organizations in the promotional products industry. Distributors and salespeople who affiliate with iPROMOTEu earn more money and enjoy a better quality of life while also keeping their brand and their independence. iPROMOTEu’s many benefits include: order financing; order processing; sales and marketing assistance; accounting and technology services; invoicing, accounts receivable and accounts payable cash management; and discounted pricing from industry suppliers. For more information about iPROMOTEu, visit its website at [www.ipromoteu.com](https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.ipromoteu.com%2F&data=05%7C01%7Clhigh%40ipromoteu.com%7Cc7cae23d2eb64589cf8808daffc6db5c%7C1f778556e75f416eb03088e0f9cc11a6%7C0%7C0%7C638103526802982735%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=1EoqxFfH89dZTSkgCs0v1SIZyEGnG6RcwDEI9hpvc3g%3D&reserved=0) or call 833-502-0830. **Press Contact:** Laura High, Vice President, Marketing (774) 290-4058 **Categories:** Press Releases --- ### [iPROMOTEu NAMED TO PRESTIGIOUS PPAI 100 LIST](https://ipromoteu.com/newsroom/ipromoteu-named-to-prestigious-ppai-100-list/) **Published:** June 27, 2023 **Author:** EMarketing **Content:** # The 2023 PPAI 100 list ranks iPROMOTEu in the number 13 position out of 50 exemplary promotional product distributors **WAYLAND, MA –** iPROMOTEu is proud to announce that it has been named the #13 distributor company on the PPAI 100 list for 2023. Researched and objectively scored by Promotional Products Association International, PPAI 100 is a prestigious list ranking 50 exemplary distributors and 50 exemplary suppliers in the promotional products industry. The PPAI 100 is based on several factors. Revenue is a key facet of the scoring, but other aspects of organizational excellence are also considered, including business growth over time, corporate social responsibility and technology practices, the strength of firms’ workforces, employee happiness, industry faith and beyond. “PPAI 100 companies represent the model for our industry, and really any industry,” said Josh Ellis, PPAI Media’s publisher and editor-in-chief. “These are firms that exemplify business done right. The rankings reflect comprehensive excellence, so no company can afford to ignore any aspect of organizational leadership if they want to rank highly – or rank at all. Making PPAI 100 means that you are truly a leader. It’s the highest distinction PPAI bestows on its member companies.” “We are honored to hold the number 13 distributor ranking on this year’s PPAI 100 list,” said Ross Silverstein, iPROMOTEu Founder, President, and CEO. “This recognition is a testament to the hard work and dedication of our team. We are committed to providing our Affiliates with the best possible resources, tools, and services to grow their businesses, and we are grateful to our Affiliates for their continued support.” PPAI announced the PPAI 100 List on June 20, 2023, and June 27, 2023. The full list of the PPAI 100 Industry Leaders 2023 can be viewed at [ppai.org](https://media.ppai.org/ppai-newslink/ppai-100-2023). To learn more about iPROMOTEu, or to become an iPROMOTEu Affiliate, [CLICK HERE](https://ipromoteu.com/). \### **About PPAI** Promotional Products Association International is the world’s largest and longest-serving international not-for-profit promotional products association with a 120-year history of serving a membership, that has grown to more than 15,000 corporate members, and advocating for the $25+ billion promotional products industry with its more than 33,700 businesses and more than 500,000 professionals. For more information . **About iPROMOTEu** iPROMOTEu is a community of more than 1,100 independent distributors and salespeople throughout the United States and Canada and is one of the largest and most respected distributor organizations in the promotional products industry. Distributors and salespeople who affiliate with iPROMOTEu earn more money and enjoy a better quality of life while also keeping their brand and their independence. iPROMOTEu’s many benefits include: order financing; order processing; sales and marketing assistance; accounting and technology services; invoicing, accounts receivable and accounts payable cash management; and discounted pricing from industry suppliers. For more information about iPROMOTEu, visit its website at [www.ipromoteu.com](https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.ipromoteu.com%2F&data=05%7C01%7Clhigh%40ipromoteu.com%7Cc7cae23d2eb64589cf8808daffc6db5c%7C1f778556e75f416eb03088e0f9cc11a6%7C0%7C0%7C638103526802982735%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=1EoqxFfH89dZTSkgCs0v1SIZyEGnG6RcwDEI9hpvc3g%3D&reserved=0) or call 833-502-0830. **Press Contact:** Laura High, Vice President, Marketing (774) 290-4058 **Categories:** Press Releases --- ### [iPROMOTEu Announces Key Leadership Promotions at the Executive and Director Levels](https://ipromoteu.com/newsroom/ipromoteu-announces-key-leadership-promotions/) **Published:** May 15, 2023 **Author:** EMarketing **Content:** ## Joe Hoffmann and Dave Kneram Have Been Promoted to Senior Vice President Roles, Emily Codner and Mike Segal Have Been Promoted to Director Roles. **WAYLAND, MA –** iPROMOTEu has announced updates to their executive and management teams with the promotion of Joe Hoffmann to Senior Vice President of Operations, Dave Kneram to Senior Vice President of Software Engineering, Emily Codner to Director of Affiliate Services, and Mike Segal to Director of Accounts Receivable. Hoffmann joined iPROMOTEu in January 2021 as Vice President of Vendor Management, overseeing all aspects of vendor interaction and supply chain. Previously, Hoffmann worked at alphabroder, Prime Resources, and Jetline. Kneram joined iPROMOTEu as Vice President of Information Technology in December 2020. For the last 2+ years, he was instrumental in leading the technology team as well as the launch of iPROMOTEu’s proprietary iSUITE order management system. Before joining iPROMOTEu, Kneram was an IT leader with VistaPrint and Cimpress. Codner has over 15 years of experience in the promotional products industry building and maintaining client relationships, including over a decade with iPROMOTEu, most recently as the Senior Manager of Affiliate Services. She serves on the Advisory Council for [*A Woman’s View*](https://ipromoteu.com/a-womans-view/) and is also part of the PPAI Women’s Leadership Conference Workgroup. Segal has held roles of increasing responsibility in finance at iPROMOTEu for over six years, most recently as Senior Manager of Accounts Receivable. In addition to leading a team of accomplished AR professionals, he will continue to identify efficiency opportunities and improvements while supporting the financial success of the iPROMOTEu Affiliate network. “Each of these key leaders consistently contributes in notable ways to iPROMOTEu’s growth and success,” said Ross Silverstein, iPROMOTEu Founder, President, and CEO. “Their excellent work, unwavering dedication and loyalty, and over-the-top customer service to our Affiliates led to these well-deserved promotions. It is a privilege for me, and all of us at iPROMOTEu, to have them on our team.” These promotions were announced company-wide at iPROMOTEu’s State of the Company meeting on April 23, 2023. To learn more about iPROMOTEu, or to become an iPROMOTEu Affiliate, [CLICK HERE](https://ipromoteu.com/). **Categories:** Press Releases --- ### [Sustainable Promo Products: Pipe Dream or Possibility?](https://ipromoteu.com/newsroom/sustainable-promo-products-possibility/) **Published:** April 24, 2023 **Author:** EMarketing **Content:** When a new term gains popularity and traction in the business world, it’s reasonable to dismiss it as a “buzzword” with a short shelf life. Some terminology, however, catches on and endures long term, thereafter impacting the way we talk and think about industries. What, then, will be the legacy of the term sustainability? Has sustainability already outlasted its buzzword status, proving it’s here to stay? Or are we experiencing the word’s peak popularity before it joins the scrapheap of discarded terms like “synergy” and “freemium?” Presently, sustainability is as hot a topic as ever throughout the promotional products industry, but there’s reason to believe the concept has staying power—that it’s not a [promotional product trend](https://ipromoteu.com/newsroom/2023-promotional-product-trends/), but a permanent category. Per [PPAI Media](https://media.ppai.org/ppai-newslink/final-report-sustainability-surges-in-2022-ppai-sales-volume-estimate/), products sold on the grounds of their sustainability saw a 20% increase in 2022. Such data suggests [sustainable promo products](https://ipromoteu.com/newsroom/earth-month-sustainable-promotional-products/) aren’t just an idealistic fantasy, rather they’re an attainable aim for the promo industry. For practical insight into the reality of sustainability in promo, we recently spoke with Pierre Montaubin, chief product and sustainability officer at [Koozie Group](https://kooziegroupblog.com/), an iPROMOTEu Elite Plus Vendor. ## **Increasing Demand for Sustainable Promotional Products** Montaubin has extensive experience in product management and sourcing. He’s seen his share of flash-in-the-pan product fads, yet he envisions a powerful future for sustainability in promo. “We are seeing ongoing interest in sustainable promo products, and I believe demand will continue to grow,” said Montaubin. “Younger buyers are especially concerned whether brands align with their values, so I think this is the new normal for our industry and not a fleeting trend.” His estimation matches broader trends. Per a recent [Forbes survey](https://www.forbes.com/sites/gregpetro/2022/03/11/consumers-demand-sustainable-products-and-shopping-formats/#:~:text=A%20desire%20to%20help%20the,17%25%20concerned%20with%20animal%20welfare.) of consumers: - Almost 30% said they want to improve the environment - 23% wish to reduce production waste - 22% are aiming to reduce their carbon footprint - 17% are concerned with animal welfare - 7% cited social signaling; in other words, to be recognized as being a good citizen Further, a recent [Business News Daily survey](https://www.businessnewsdaily.com/15087-consumers-want-sustainable-products.html) reported 72% of respondents intentionally purchase more environmentally friendly products than they did five years ago. Montaubin sees these tendencies playing out across the promotional products industry, influencing end users’ preferences for sustainable branded merchandise. “We believe that demand from customers is going to drive adoption \[of sustainable products\],” said Montaubin. “Demand for sustainable products will be more of a pull from consumers versus a push from distributors.” Montaubin cites a recent [Forbes article](https://www.forbes.com/sites/gregpetro/2022/03/11/consumers-demand-sustainable-products-and-shopping-formats/?sh=5ebf6f406a06) reporting Generation Z consumers are the most likely to spend more on sustainable products; they are influencing not only their Generation X parents but also their baby boomer grandparents; and as they grow into adulthood, their influence and income levels are predicted to grow, thus their environmentally conscious buying habits will carry even more weight in the marketplace. All of these factors inform an increasing demand for sustainable promotional products. While this bodes well for the planet, promo suppliers and distributors must similarly evolve their processes and product offerings. ## **Supplying Sustainable Promotional Products** To meet this growing demand, Montaubin suggests distributors continually educate themselves regarding sustainable products and practices. The next step is to ask clients: - How do you define sustainability? - What criteria do you use to determine if one product is more suitable than another for the health of the planet? - What information do you need to ensure you’re meeting your companies’ sustainability guidelines? “I think we all—suppliers and distributors alike—need to do a better job at helping customers align their brands with the promo products they buy from us,” said Montaubin. “I think this is the key. You will gain trust and potentially additional business by being the ‘consultant’ and the voice of customers, making sure the giveaways they are about to put their companies’ logos on reflect their values.” ### **Ensuring Promo Products’ Sustainability Claims** To maintain trust and credibility with clients regarding sustainable promotional products, suppliers and distributors must be able to dig deeper and verify the products’ quality and sustainability claims. “Suppliers who stand on solid ground with their claims should be eager to provide this information to distributors,” said Montaubin. “Just because the word ‘eco’ or ‘sustainable’ or ‘green’ shows up in the product description doesn’t make it better than another product.” Careful vetting helps align products with buyers’ sustainability standards, rather than simply “greenwashing”—the all too common, dishonest practice of making a product appear more environmentally friendly than it really is. To overcome this barrier, Montaubin recommends building a network of trusted suppliers who have a reputable approach to sustainability. ### **Overcoming Price Concerns** The aforementioned reports indicate customers’ environmental values increasingly inform purchasing decisions; more and more, sustainability factors into purchases along with price. Still, it’s not uncommon for clients to balk at the cost of sustainable promotional products. “Generally speaking, there is a premium on products made from post-consumer materials because it is more expensive to collect and sort than virgin material,” said Montaubin. Montaubin anticipates this price gap will shrink as demand for recycled materials increases. But for now, he suggests if this price gap is too wide, distributors should consider offering items made from pre-consumer recycled material. This would include items made from manufacturing scraps, such as recycled polyester made from excess plastic from bottle production. Pre-consumer material carries a lower premium and can therefore serve clients as a better entry point into the sustainable promo product category. Regarding the higher price point on products made from post-consumer materials, Montaubin suggests emphasizing the products’ longevity, which adds extra value in the form of increased brand impressions over the products’ lifetime. ## **Sustainability Initiatives in Promo** Another way for promotional product suppliers and distributors to encourage loyalty is with their own sustainability initiatives. Eco-conscious clients will welcome the opportunity to work with promotional product suppliers or distributors who share their values. For example, Koozie Group developed an initiative called [Keep It. Give It.](https://kooziegroupblog.com/2020/12/04/how-keep-it-give-it-will-change-the-game/), a program which embodies the company’s passion for environmental stewardship, among the organization’s other core values. This included developing a distinction called the KG Factor to identify products with a high likelihood of being kept or gifted, as determined by a third-party, independent firm. The KG Factor was Koozie Group’s way of addressing products that may not have an eco-friendly option. “Over 70% of our products now carry this designation—way above the 50% we were hoping to achieve,” said Montaubin. “And we’re committed to 75% of new products earning this designation.” ## **Promoting Sustainably, Your Way** We hope Montaubin’s insights and Koozie Group’s strategies will serve as a valuable example, fostering inspiration for your business and throughout the promo community. At iPROMOTEu, independence is one of [our primary benefits](https://ipromoteu.com/become-an-affiliate/why-ipromoteu/), so our Affiliates are encouraged to express their passion for sustainable promotional products in the way that is most true to them. Our preferred vendor program provides access to the industry’s most reliable suppliers, and many options for sustainable products. Though the term sustainable may ultimately change slightly (“eco-friendly”) or become more specific (“compostable”), the concept is here to stay. To discuss more about promotional product sustainability, [contact iPROMOTEu’s specialists](https://ipromoteu.com/contact/). **Categories:** GENERAL --- ### [iPROMOTEu Honors Its Top Affiliates and Suppliers](https://ipromoteu.com/newsroom/2022-top-promo-affiliates-suppliers-awards/) **Published:** February 24, 2023 **Author:** EMarketing **Content:** ## Honorees recognized during The PPAI Expo in Las Vegas **WAYLAND, Mass.** – iPROMOTEu, one of the largest and most respected distributor organizations in the promotional products industry, held its 2022 awards ceremonies honoring iPROMOTEu Affiliates and Preferred Vendors during The PPAI Expo in Las Vegas on January 10-11, 2023. “2022 brought plenty of accomplishments to celebrate in the promotional products industry for our Affiliates and Suppliers alike,” said Ross Silverstein, President and CEO of iPROMOTEu. “We are very fortunate to work with the best distributors and suppliers in the industry.” During its Awards Luncheon, iPROMOTEu honored Affiliates whose performance in 2022 merits special recognition. Over 160 Affiliates were recognized for a variety of achievements, including Affiliate of the Year, awarded to Dan Hagney of B Marked Promotions; the John Lascelles Memorial Award, received by Mike Stanley of Interstate Branding; the Tommy Joyce Memorial Award, received by Michelle Robello of Red Zone Promos; and the Rick Badiner Award for Integrity and Professionalism, awarded to Bruce Anderson of A4 Promotions. Michelle Kaufman of Blue Monkey Promotions received the Affiliate Appreciation Award, given annually to an Affiliate who enthusiastically participates in iPROMOTEu’s programs and events, and seeks to improve the organization for the benefit of all Affiliates. Alison Andreasen of Extend Marketing, Elena Hutslar of Intention Advertising, and Kristin Sager of Magical Marketing were honored with Rising Star Awards for their positive addition to the Affiliate network. The Breakout Year Award also named four Affiliates for taking their business to a new level of growth and success in 2022. Honorees included Pauline Vanderwal and Trish Jewell of TOA Print & Promote, Rochelle Moneta of LeRoe Promotional Marketing, and Christy Muckey of Lucas Promotional Products. During the Supplier Awards ceremony, SanMar was recognized as iPROMOTEu Top Supplier of 2022 while Starline was awarded Breakout Supplier of the Year. Additionally, the Supplier Representative of the Year was awarded to Quasha Brown of Hit Promotional Products for consistently delivering high-quality service and creative solutions. Goldstar was the recipient of iPROMOTEu’s Supplier Appreciation Award for their continued support of iPROMOTEu and its Affiliates. iPROMOTEu’s Top Twenty Preferred Vendors for 2022 were also recognized and honored during the awards presentation. ![](https://ipromoteu.com/wp-content/uploads/2023/02/2023-ipromoteu-supplier-fof-the-year-award.jpg) “It was a spectacular event with plenty of incredible people and accomplishments to celebrate,” said Vice President of Vendor Management at iPROMOTEu, Joe Hoffmann. “We rely on our vendor community to help our Affiliates grow their businesses, so we were delighted to gather together to recognize and thank the suppliers for their continued support.” “As we continue to strengthen partnerships with our vendor community, celebrating the suppliers that go above and beyond for our Affiliates is something we look forward to each year,” said Lori Bauer, Senior Vice President of Affiliate Sales and Support at iPROMOTEu. “We are also fortunate to celebrate the big wins of our Affiliates. It’s amazing what our Affiliates can accomplish in a year and iPROMOTEu is proud to recognize their dedication and hard work.” To learn more about iPROMOTEu, or becoming an Affiliate, [CLICK HERE](https://ipromoteu.com/). **Categories:** EVENTS, Press Releases --- ### [A Woman's View Presents Visionary Awards During Annual Networking Event](https://ipromoteu.com/newsroom/a-womans-view-2022-visionary-awards/) **Published:** February 24, 2023 **Author:** EMarketing **Content:** ## **A Woman’s View, an iPROMOTEu Initiative, Presents Visionary Awards During Annual Networking Event at The PPAI Expo** **WAYLAND, Mass.** – iPROMOTEu’s A Woman’s View, an organization committed to supporting women within the promotional products industry, recognized three women for their extraordinary accomplishments in 2022. The 2022 Affiliate Visionary Award and 2022 Supplier Visionary Award were presented January 11, 2023, during the organization’s Networking Reception at The PPAI Expo in Las Vegas. The 2022 Affiliate Visionary Award was presented to Shawna Tromczynski and Terri Molnar of Avalon Image Group. Terri and Shawna founded the Cleveland, Ohio-based Avalon Image Group in 2006, a 100% woman-owned business boasting 40+ years of combined industry experience. Shawna and Terri are dedicated to uncovering unique product solutions for their clients while prioritizing sustainability and giveback ideas that are relevant, memorable and help move the industry forward in a socially responsible direction. Their partnership and ingenuity epitomize everything A Woman’s View stands for. The 2022 Supplier Visionary Award was presented to Dana Porter, Vice President of Information Services at SAGE Quick Technologies Inc. With over 20 years of experience, Dana has served as chair of the PPAI Women’s Leadership Conference, was awarded PPAI Volunteer of the Month, and continues to be an inspiration to women in the industry. “Supporting and empowering women in the promotional products industry is our main goal,” said Lori Bauer, Senior Vice President of Affiliate Sales and Support at iPROMOTEu. “These women possess immense passion and ambition for what they do. We are proud to recognize them for their hard work and will continue to support all women in the industry to achieve their goals.” To find out more about iPROMOTEu, or becoming an Affiliate, [CLICK HERE](https://ipromoteu.com/contact/). **Categories:** EVENTS, Press Releases --- ### [2023 Promotional Product Trends](https://ipromoteu.com/newsroom/2023-promotional-product-trends/) **Published:** December 20, 2022 **Author:** EMarketing **Content:** # **2023 Promotional Product Trends** The last three years have been quite a ride. But if we had to guess, your present footing feels a bit more solid than it has since the pandemic swept the globe. While a degree of change is constant in the promotional products industry, even seasoned promo experts can acknowledge the magnitude of the adversity we’ve faced. With supply chains showing more signs of stability and a forecast for [industry growth](https://www.digitaljournal.com/pr/promotional-products-market-2022-with-industry-top-leaders-size-share-growth-factors-positioning-system-trends-competitive-landscape-and-regional-forecast-2029), the relative lack of disruption may feel unusual. Many of you managed to survive while responding to the pandemic’s challenges, but it appears we can resume proactive strategies. For a look into 2023’s promotional industry trends, we spoke to Scott Loehrke, director of strategic accounts for iPROMOTEu affiliates **[alphabroder](https://www.alphabroder.com/home)** and **[Prime Line](https://www.primeline.com/)**. ## **Predicting the Promo Industry in 2023** Before jumping into specific product recommendations, we’ll review some of the broader trends for the industry in the coming year. ### **Smart Spending and Shipping** Loehrke discussed exciting new and ongoing promotional product trends, but in a time when the industry is looking to reestablish firm footing, promo distributors are also cognizant they should play it safe. With inflation driving costs from supplies to shipping, and with fears of an upcoming recession, Loehrke expects not so much a trend, but tried-and-true financial prudence. “The Affiliates that will have success will prioritize trends, but also focus on ways to save costs,” said Loehrke. “Freight is expensive, so being more strategic on logistics is going to be important in 2023. Product that is [dropship](https://sell.amazon.com/learn/what-is-dropshipping)-friendly—whether it’s a specific weight or easy to package—that cost-effective shipping is going to be a point of emphasis.” Further, Loehrke recommends that promotional apparel distributors lean into their more dependable, best-selling products, styles, and colors versus ancillary options. “A henley shirt in mustard yellow, for example, is not going to move units like a basic t-shirt in black,” said Loehrke. ## **2023 Popular Promotional Products and Categories** As the industry strives to match and ultimately surpass pre-pandemic inventory and sales, Loehrke’s expectation is that conservative practices will be common among distributors. Yet he also cited a number of trendy promo products and exciting advents that could boost sales in 2023. ### **Promo Trend: Mindful Living** Sustainable and eco-friendly products and packaging are [increasingly popular](https://www.businessnewsdaily.com/15087-consumers-want-sustainable-products.html), but Loehrke says this preference is hardly temporary. “At this point, sustainability is not a trend—it’s here to stay,” said Loehrke. “It’s a category. Affiliates that have that approach are going to win in the marketplace.” Among the trends for sustainable promo products, he cites the following: - Clothing made from hemp, organic cotton (and [Better Cotton](https://bettercotton.org/)), and from recycled materials such as plastic water bottles - Product manufacturing that creates less waste, uses less water, and environmentally friendly chemicals and dyes - Responsible product sourcing, including manufacturers who give back to under privileged members of their mills’ communities - With upgraded products, end users may want assistance in recycling old products - A common color palette featuring shades of green, beige, and dark and earthy tones ### **Promo Trend: Home-Based Goods** Catering to these behavioral changes, Loehrke suggests the following trendy home-based promotional products: - Popular games such as pickleball and foam axe throwing sets - Home office products including wireless chargers, clocks, journals, plants, or candles Loehrke also suggested that, in light of economic concerns, lavish or luxurious products are popular for both retaining employees and attracting new customers. He said that at the height of the pandemic, budgets for company events were often reallocated into drop-shipping promotional products. “That was a new method, but I don’t see that changing this year or next year,” said Loehrke. “Events are certainly back, but with a marketplace competition and staffing challenges, it really is a unique time.” ### **Promo Trend: Nostalgia** Loehrke highlighted another promotional trend for 2023: nostalgic products. He said many bygone brands and styles are appealing anew to end users, such as: - Over-sized or baggy clothes, including anorak jackets - Brands including Champion, Russell Athletic, and Fila - Tie-dye coloring, for apparel and for hard goods ## **A Return to Normalcy** As supported by the nostalgic promotional product trend, after a chaotic and unsettling couple of years, consumers are appreciating familiarity and comfort, and Loehrke said the promo industry is right there with them. “It’s been a tumultuous couple of years. I give a lot of credit to the affiliate network that found a way to support their customers in a difficult time,” said Loehrke, citing a sudden industry pivot to providing personal protective equipment as one particularly resilient move. “I hope the next year starts to see some real semblances of normalcy whether that be products, inventory, lead times, staffing, capacity—all those things together.” Part of Loehrke’s optimism is built off of the industry’s proven ability to weather challenges, but he’s also encouraged by recent inventory and [sales improvements](https://www.asicentral.com/news/newsletters/promogram/november-2022/distributors-beat-recession-fears-with-strong-q3-sales/). “Slowly but surely, we’re getting closer to where we want to be,” Loehrke said. “Again, we’re not necessarily out of it yet, but we are definitely heading in the right direction.” ## **Navigate the Next Year with a Promo Partner** If you’re a promotional product distributor looking to stay ahead of next year’s big trends, we’re here to help. [Connect with iPROMOTEu today ](https://ipromoteu.com/contact/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs)to learn more or [become an affiliate](https://ipromoteu.com/become-an-affiliate/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs). **Categories:** GENERAL --- ### [iPROMOTEu Announces New Vice President of Marketing
Accomplished Industry Executive, Laura High](https://ipromoteu.com/newsroom/ipromoteu-announces-new-vice-president-of-marketing-accomplished-industry-executive-laura-high/) **Published:** May 4, 2022 **Author:** Stephanie Carey **Content:** [iPROMOTEu](https://ipromoteu.com/), one of the largest and fastest-growing distributor organizations in the promotional products industry, has hired Laura High as Vice President of Marketing. High will be responsible for leading iPROMOTEu’s marketing team, and overall marketing strategy, to enhance the Affiliate experience with arobust plan to drive sales, including multi-touch digital campaigns and related tools. She will also provide oversight and guide the execution of a consistent brand strategy that communicates iPROMOTEu’s value proposition for internal and external stakeholders. “I have had the pleasure of working directly with Laura for many years and can attest to her seasoned business acumen, innovative approach to marketing and branding, and her ability to produce results,” said Lori Bauer, iPROMOTEu Senior Vice President of Affiliate Sales and Support. “I am confident she will bring tremendous value to our iPROMOTEu Affiliates as we continue to focus on expanding our marketing tools and resources.” High brings to iPROMOTEu more than 20 years of marketing experience in the promotional products industry including Koozie Group, formerly BIC Graphic, a Top 40 industry supplier. She has an extensive background in digital and print marketing campaigns, website and ecommerce implementations, public relations, and communications. High has also led the creation of multiple award-winning marketing promotions and advertisements. > “While working on the supplier side of the industry, I have had the opportunity to collaborate with iPROMOTEu for many years. I have always admired their leadership team and their thoughtful approach to ensuring the success of each Affiliate in their network,” said High. “I am in the fortunate position of leading their already-strong team of marketing professionals and am excited to introduce new solutions to support every iPROMOTEu Affiliate.” For more information on iPROMOTEu careers and current open positions, visit the [iPROMOTEu](https://ipromoteu.com/about/careers/) careers page. **Categories:** Press Releases --- ### [Prescribing Promotional Products to the Health Care Industry](https://ipromoteu.com/newsroom/promotional-products-for-healthcare-industry/) **Published:** October 19, 2022 **Author:** EMarketing **Content:** # Prescribing Promotional Products to the Health Care Industry Promoting a product or service comes down to one goal: fostering a positive connotation for a brand or company. Promotional products are utilized across all manner of industries as part of achieving a sincere, legitimate, and warm image on behalf of companies. Yet for one industry above all, health care, determining the [best strategy](https://ipromoteu.com/newsroom/promotional-product-business-success/) for brand promotion can be an especially delicate process. Promo products for health care have perhaps the highest stakes of any promotional campaign due to the vital and vulnerable nature of health care services. When working within such a sensitive and imperative industry, providing the right promotional products has significant potential to influence decisions made by patients, patient advocates or family members, doctors and care providers, or even health care organizations or insurance providers. The most important industries require the highest quality of promotional products. When providing promo products for the health care industry, we must ensure three essential traits. ## **Purposeful Health Care Promo Products** Among the connotations health care companies must cultivate is their degree of necessity. Only promotional products that serve a useful purpose—such as reusable face masks, hand sanitizer, hot and cold packs, or retractable badge holders—should be associated with health care brands. Frivolous or impractical products should be avoided; only indispensable promotional products cam appropriately suggest the quality of a healthcare product or service. Partnering with the promotional industry’s [best product distributors](https://ipromoteu.com/services/preferred-vendor-program/) is the surest way to access a range of first-rate, purposeful promo products. ## **Considerate Health Care Promo Products** Another quality that health care promo products must convey is how considerate they are. Promotional products must be interpreted as thoughtful and tasteful in order to exemplify the levels of intelligence and care upheld by health care companies themselves. [Sustainable promotional products](https://ipromoteu.com/newsroom/earth-month-sustainable-promotional-products/) for health care companies are one potential method for exhibiting high consideration. By way of sustainable promo products, recipients are inherently informed of a healthcare company’s fundamental thoughtfulness. If a health care company is considerate to such a degree regarding its promotional products, it speaks highly of the care, services, or products they provide. ## **Functional Health Care Promo Products** What would it say about a health care company if their name was emblazoned on faulty promotional products? The connotations would run from a propensity to overlook details, to outright incompetence—clearly not the type of associations to instill confidence in patients or health care providers. The quality of health care promo products should indicate the quality of the health care company itself. Promo products must be reliable in two senses: functioning as intended and delivered on time. If a health care company has advertised a promotional product giveaway, it’s imperative that the products work well, are available when they’re supposed to be, and generally [reinforce positive feelings](https://ipromoteu.com/newsroom/2022-promotional-product-trends/) of high quality and reliability. ## **The Right Partner for Promoting Health Care Brands** At iPROMOTEu, [our entire model](https://ipromoteu.com/about/overview/) revolves around supporting all aspects of your business, while handling all of the behind-the-scenes [busy work](https://ipromoteu.com/services/) and allowing our affiliates to do the work they most enjoy. We recognize the challenges inherent to all industries and the specific promotional needs for health care companies. [Contact](https://ipromoteu.com/newsroom/promo-products-for-events/#:~:text=iPROMOTEu%20Affiliate%20can-,contact%20iPROMOTEu,-for%20details.) our team of experts to discuss how we can help you prescribe the perfect health care promo products to send just the right message. **Categories:** GENERAL --- ### [iPROMOTEu Announces New Director of Business Development](https://ipromoteu.com/newsroom/ipromoteu-announces-new-director-of-business-development/) **Published:** September 16, 2022 **Author:** Stephanie Carey **Content:** ## Accomplished industry veteran, Jeff Marks, joins iPROMOTEu **WAYLAND, Mass.** – [iPROMOTEu](https://ipromoteu.com/), one of the largest and fastest-growing distributor organizations in the promotional products industry, has hired Jeff Marks as Director of Business Development. Marks will bring 30+ years of industry experience to his new role, where he will be responsible for helping distributors and salespeople achieve their business goals through the extensive support and independence provided by iPROMOTEu. He will join the existing business development team in cultivating relationships across the industry that result in business growth and long-term success for iPROMOTEu Affiliates. “I am thrilled to enhance the already high-level industry knowledge and experience of our business development team with the addition of Jeff Marks,” said Bob Schwei, Senior Vice President of Business Development. “Jeff could have contributed his exceptional talents to any organization but wanted to tell his story as a former iPROMOTEu Affiliate to continue helping promotional product distributors and salespeople achieve their business objectives.” Marks is the former owner of Promotional Considerations in Richmond, VA, and most recently served as Vice President of Business Development for MSP Design Group after selling his firm to MSP in 2020. He is also a charter member and former Chairman of the Premier Promotional Group. He is well known and widely respected in the industry and has served on various committees with PPAI, including participating in project L.E.A.D. “As I have said many times, I have been in the promotional products industry for 30+ years, and by far, my best and most favorite years are when I was an iPROMOTEu Affiliate,” said Marks. “I am beyond excited to join iPROMOTEu and share the company’s vision to help distributors grow their businesses quicky and profitably.” Ross Silverstein, the Founder, President and CEO of iPROMOTEu commented, “The addition of another successful industry veteran such as Jeff Marks is further evidence of iPROMOTEu’s desire to be the best distributor organization in the promotional products industry.” For more information on iPROMOTEu careers and current open positions, visit the [iPROMOTEu](https://ipromoteu.com/about/careers/) careers page. iPROMOTEu participates in and attends numerous industry events throughout the year. If you’d like to learn more about our organization and how we can help you grow your promotional products business, fill out the form below to schedule a private appointment with us at one of the events below. All meetings are confidential. **Categories:** Press Releases --- ### [How to Maximize the Promo Product Business For Your Customers’ Events](https://ipromoteu.com/newsroom/promo-products-for-events/) **Published:** June 7, 2022 **Author:** EMarketing **Content:** ## How to Maximize Your Promo Product Business From Customers’ Events As activities take place year-round, it’s important to understand your customers’ seasonality to help with their promotional products for events. At iPROMOTEu, we recommend planning three months in advance to ensure products are available for special kitting needs. This additional planning also allows more custom ordering options such as special-colored zippers and Pantone Matching System (PMS) colors, especially for these popular seasonal events: **Golf outings** - Event timing: Summer - Begin planning: Spring **Conferences and expos** - Event timing: Summer - Begin planning: Spring **Company picnics/outings** - Event timing: Summer - Begin planning: Spring **Holidays** - Event timing: Winter holidays (Note: Remember that companies may celebrate other holidays so plan ahead of those additional times throughout the year) - Begin planning: Fall **Sales meetings** - Event timing: December and January - Begin planning: September ### **Event Planning: Questions to Ask** To capitalize on your customer’s event, you need to get a better understanding of how you can help. Aside from the standard event-related details like the location, date, timeframe, etc., we recommend these questions to gain a better perspective on the event. This helps you develop additional sales and branding opportunities for your customers. **How many people will attend the event?** Understanding the size of the event helps you recommend promotional products that are within their budget. **Where will the event be held? Is the venue inside or outside? Will the venue allow food and beverage accessories?** Answers to these questions provide context into added promotional product opportunities, such as light up straws for drinks or disposable or biodegradable cups for a coffee bar. **What’s the agenda for the entire event?** If the customer has promotional products for one portion of the event, there’s an opportunity to include for other parts of the agenda. **Are there sponsors?** Event sponsors will also want to showcase who they are and what they do. Reach out to the sponsors attending the event and potentially gain more business. **Is there a total budget or a budget for each event?** Full transparency of the budget is important to build a successful partnership with your customers. Clarify if the budget is for a specific portion of the event or if that’s what they are allotted for the entire event. A misunderstanding can lead to spending their total budget before tending to their other needs. **Who are the attendees?** To get a better understanding of the event itself, it’s important to learn about the target audience so you can provide promotional products catered to the attendees. **What’s been done in the past?** Have they held this event, or a similar event, before? This allows you to offer solutions that they haven’t used in the past or elevate what they have done. **Is there an event theme?** A cohesive brand and event strategy can play a major role in the promotional products you recommend. Identify ways to embrace the event theme while remaining on-brand. **Are there going to be speakers?** If this is your customer’s event, they may want to hand out gifts to their speakers. Recognize who will be speaking at the event and offer creative promotional products for them. **Are there specific requirements?** Based on the type of event—and the target audience attending the event—ask if these promotional products need to be made in the United States, come from minority vendors, or have specific eco-friendly standards. ### **Trending Promotional Products** Every event is unique, and your customers shouldn’t feel that you are recommending the same go-to products for all different events. Eco-friendly and name brand promotional products are some of the recent trends, especially with the consumer focus on sustainability and high-end, quality products. In addition, trending colors include a variety of earth tones, neutral tones, pastels, and bold and bright. These colors show off your customer’s brand in a new, vibrant way without diverging too much from the brand itself. ### **The Shift Toward** In-Person **Events** The event calendar is filling up fast—and [supply chain issues are still at hand](https://www.wired.com/story/supply-chain-crisis-data/). It is important to let customers know there may need flexibility in their selections due to those obstacles. Most suppliers are building deeper inventory on bestsellers, including new products and popular colors. But as you know, the industry isn’t habitual and neither are customers. ### **Ask About Recurring Events** It’s recommended that all Affiliates better understand their customer’s annual events and how they can support their efforts. Read your customer’s website, research newspapers/online media for articles about old announcements and events. Take the time to know your customer and get a bigger picture of the promotional product they need for events. Additionally, a beneficial sales strategy is to try to discover something new about a customer every time you speak with them. You might learn about other events like an employee outing or customer appreciation party, or it could be an in-office celebration for an employee’s anniversary. The more you can learn and make an impact supporting all event types, the more credible and desirable you become. Those interested in growing or starting their promotional products business as an iPROMOTEu Affiliate can [contact iPROMOTEu](https://ipromoteu.com/contact/) for details. **Categories:** GENERAL --- ### [“A WOMAN'S VIEW” HOSTS ANNUAL NETWORKING EVENT AT THE PPAI EXPO](https://ipromoteu.com/newsroom/a-womans-view-hosts-annual-networking-event-at-the-ppai-expo-more-than-200-women-attended-the-high-energy-event-at-the-expo/) **Published:** March 14, 2019 **Author:** ngage3312 **Excerpt:** iPROMOTEu and the A Woman’s View Council were honored to recognize two women for their accomplishments. **Content:** WAYLAND, MA — On January 16th 2019, *A Woman’s View* hosted its Annual Networking Reception at The PPAI Expo. This event was designed to recognize and celebrate the industry’s hard-working women. The venue was transformed into a chic cocktail party scene complete with entertainment, cool lighting, wine and hors d’oeuvres. A complimentary gift bag was provided to all attendees. iPROMOTEu and the A Woman’s View Council were honored to recognize two women for their accomplishments. Kippie Helzel, Senior Vice President of Sales with CPS Keystone, was recognized as the 2018 Supplier Visionary Award recipient. With nearly 30 years of industry experience, in addition to her consistent success at the executive level, Kippie has always been an avid industry volunteer, serving on many committees and boards throughout her career. The long list includes the once popular Promotional Products Mentoring Network, the Leadership Advisory Events Committee, and several regional associations – including President of UMAPP and TRASA. She is a 2-time chair of The Promotional Products Education Foundation, and was named a PPAI Fellow in 2016. Cindy Gibbs of Big Fish Branding, Inc. was also awarded with the 2018 Distributor Visionary Award. With over 20 years of experience, Cindy has become an inspiration to many others in the industry. Cindy has been previously awarded a Pyramid Gold Award and the Tommy Joyce Memorial Award. Please join us in congratulating Kippie Helzel and Cindy Gibbs on their awards! Candace Plunkett, who runs the *A Woman’s View* program at iPROMOTEu, stated that they “noticed a unique opportunity to address the needs of women within the promotional products industry. Deciding to host our networking reception at The PPAI Expo, one of the most widely attended events in our industry, was an easy choice.” She added “Our women distributors possess immense ambition as they are ready and willing to do what it takes to grow their businesses. It is an honor to provide the support and resources to assist them in accomplishing their goals.” This is just the begging of events hosted by iPROMOTEu to support all women distributors in the promotional product industry. The lead sponsors of the event were: ASI; iPROMOTEu; PPAI; and SAGE **Categories:** EVENTS, GENERAL --- ### [iPROMOTEu Announces Affiliate Award Winners During Its “REVIVE 2021” Virtual Conference](https://ipromoteu.com/newsroom/ipromoteu-announces-affiliate-award-winners-during-its-revive-2021-virtual-conference/) **Published:** March 4, 2021 **Author:** Stephanie Carey **Excerpt:** iPROMOTEu announced its annual Affiliate award winners during REViVE 2021, the company’s virtual Affiliate conference. **Content:** **MARCH 04, 2021, Wayland, MA** – iPROMOTEu, one of the largest and fastest-growing distributor organizations in the promotional products industry, announced its annual Affiliate award winners during REViVE 2021, the company’s virtual Affiliate conference. iPROMOTEu hosted its annual awards gala to recognize and honor Affiliates for their accomplishments in 2021. The *Rising Star Award* was presented to David Addi (Maryland) and Stephanie McCue (Michigan). The *Break-Out Performance* *Award* was presented to Roxanne Rogers (California) and Rob Elsey (Ontario, Canada). The *Tommy Joyce Memorial Award* was presented to Leah Carson (Ontario, Canada). The *Affiliate Appreciation* *Award* was presented to Michele Cochran (Arizona). The *Affiliate of the Year* *Award* was presented to Darrell and Greta McChesney (Iowa). > “We are honored and proud to be recognized as the Affiliate of the Year with iPROMOTEu. We are also very humbled with the recognition since there are so many other iPROMOTEu Affiliates who are also deserving of this recognition,” said Darrell McChesney. “Greta and I are truly blessed to be associated with such an amazing group of people who we work with on a daily basis and who we get to call our friends.” Affiliates were also recognized in the following categories: *Top Producing Affiliates, Fastest Growing Affiliates, Most Profitable Affiliates*, and *Largest Orders*. In addition, qualifying Affiliates were honored for their cumulative career sales and inclusion in the *Million Dollar Club* and *Multi-Million Dollar Club*. **Categories:** ANNOUNCEMENTS, EVENTS --- ### [A Woman’s View Presents 2021 Visionary Awards During Annual Networking Event - Over 150 women attended this highly anticipated event at the 2022 PPAI Expo in Las Vegas](https://ipromoteu.com/newsroom/a-womans-view-presents-2021-visionary-awards/) **Published:** January 26, 2022 **Author:** Stephanie Carey **Content:** WAYLAND, MA — On January 12th, 2021, *A Woman’s View,* an organization powered by iPROMOTEu, and dedicated to supporting women within the promotional products industry, recognized women for their extraordinary accomplishments in 2021. The awards were presented during the organization’s Networking Reception which is held annually during The PPAI Expo in Las Vegas, NV. The 2021 Affiliate Visionary Award was presented to Brittany Smith, President of A4 Promotions & Incentives, recognizing her notable sales growth achievements and ingenuity in business. The 2021 Supplier Visionary Award was presented to Shari Garvalia, Strategic Account Manager for Showdown Displays. Shari has built a stellar reputation as a trusted partner with her creative approach and dedication to always providing the highest level of customer service. “We’re thrilled to continue to recognize, support, and empower the women in our industry through A Woman’s View,” said Lori Bauer, Senior Vice President of Affiliate Sales and Support at iPROMOTEu and Chair of the company’s Women’s Advisory Council that leads A Woman’s View. “The women we are able to bring together are some of the best leaders in the industry, not only for their knowledge but for the way they lift one another up. We couldn’t be prouder of the work they do.” The lead sponsors of the event were SAGE, PPAI, ASI, and iPROMOTEu. **About A Woman’s View** A Woman’s View is an initiative designed to unite and support women in the promotional products industry. The program was initially created by iPROMOTEu for the benefit of iPROMOTEu’s women affiliates and now offers industry-related programming for the benefit of all women in the industry. iPROMOTEu continues to support A Woman’s View through funding, personnel, and additional resources. To find out more about iPROMOTEu, or becoming an Affiliate, [CLICK HERE](https://ipromoteu.com/contact/). **Categories:** EVENTS, Press Releases **Tags:** a woman's view --- ### [iPROMOTEu HONORS 2021 TOP SUPPLIERS - Honorees recognized during The PPAI Expo in Las Vegas](https://ipromoteu.com/newsroom/ipromoteu-honors-2021-top-suppliers-honorees-recognized-during-the-ppai-expo-in-las-vegas/) **Published:** February 1, 2022 **Author:** Stephanie Carey **Content:** WAYLAND, MA — iPROMOTEu, one of the largest and fastest-growing distributor organizations in the promotional products industry, presented its 2021 awards honoring iPROMOTEu Preferred Vendors during The PPAI Expo in Las Vegas. “We were excited to hold our Supplier Awards Breakfast at The PPAI Expo” said Joe Hoffmann, Vice President of Vendor Management. “It’s a time for us to come together and thank the suppliers for their continued support and contributions to the success of our Affiliates.” During the annual kick-off breakfast with leading Preferred Vendors on January 11th, SanMar was recognized as iPROMOTEu’s top supplier for 2021. In addition, Cap America received the Supplier Appreciation Award for providing exceptional support to iPROMOTEu and its Affiliates in 2021, and Hirsch Gift received iPROMOTEu’s 2021 Breakout Supplier Award. Jerry Chierchio of Alphabroder was named iPROMOTEu’s Supplier Representative of the Year – one of iPROMOTEu’s most popular and meaningful awards. In response to receiving this award, Chierchio said, “Thank you to the iPROMOTEu affiliate community for selecting me to be your Supplier Rep of the Year. To win this distinguished award not only once, but twice, is a real honor. This pandemic has been challenging for all of us, so I really appreciate the recognition of the work we’ve been able to accomplish over the past year together. I’m looking forward to another great year in 2022!” iPROMOTEu’s Top Twenty Preferred Vendors for 2021 were also recognized and honored during the awards breakfast. The award winners were: SanMar; Alphabroder/Prime; Hit Promotional Products; S&S Activewear; Koozie Group; ETS Express; Gemline; HPG; HighCaliber; CapAmerica; Ariel; iClick; Sweda; PCNA; Bag Makers; Garyline; Logomark; Innovation Line; TekWeld; and Showdown Displays. Hoffmann also remarked, “2021 was certainly a challenging year for suppliers and distributors alike. Last year, more than ever, we relied upon the strong partnership with our vendor community to help grow our Affiliates’ business beyond pre-COVID levels. At iPROMOTEu, we are fortunate to work with the best collection of suppliers and supplier team members in the industry. During our awards ceremony at The PPAI Expo, we were excited to acknowledge our top suppliers and those supplier partners who went above and beyond for our Affiliates in 2021.” To find out more about iPROMOTEu, or becoming an Affiliate, [CLICK HERE](https://ipromoteu.com/contact/). **Categories:** EVENTS, GENERAL, Press Releases --- ### [iPROMOTEu Hosts Successful Supplier Showcase in Washington, D.C.](https://ipromoteu.com/newsroom/ipromoteu-hosts-successful-supplier-showcase-in-washington-d-c/) **Published:** July 13, 2022 **Author:** EMarketing **Content:** ## Twenty-Five Top iPROMOTEu Affiliates Meet with Leading Industry Suppliers **WAYLAND, MA** – iPROMOTEu, one of the largest and fastest-growing distributors in the promotional products industry, recently hosted its second of four 2022 Supplier Showcases. This second Showcase was held at the Park Hyatt Regency in Washington, D.C. iPROMOTEu’s Supplier Showcase series brings together twenty-five of iPROMOTEu’s top Independent Distributor Affiliates and representatives from leading industry suppliers for group networking and one-on-one meetings. During these meetings, suppliers learn about each Affiliates’ business and gain a deeper understanding of their current projects. This insight allows suppliers to customize recommendations and better support the individual Affiliates. In addition to iPROMOTEu-exclusive offers, Affiliates receive previews of upcoming new product launches and hear details about the latest trends. ![](https://ipromoteu.com/wp-content/uploads/2022/07/2022SupplierShowcase-D.C._1-253x300.png)Special guest Dale Denham, President and CEO of PPAI, addressed the entire group with an inspirational speech during the opening night’s dinner. The following evening, all attendees were treated to a moonlight tour of Washington D.C.’s historical monuments including a stop at the Lincoln Memorial. “Our Supplier Showcase series has proven successful for many years, and I’m thrilled to say I believe this was our best one yet. The relationships between our Affiliates and suppliers grew even stronger and the potential business opportunities are now limitless” said Ross Silverstein, iPROMOTEu President and CEO. “iPROMOTEu’s Supplier Showcase is an amazing platform to dig deeper into your vendors’ product lines and capabilities” said Mary Quinlan of Q Group, a top iPROMOTEu Affiliate based in Bend, Oregon. “You also create personal relationships that will carry you through years to come when tackling unusual projects or when issues arise. You will experience fabulous venues, conversations, dining and regional activities while building relationships with your counterparts and vendors – truly a must do experience.” Tim Mason from supplier Fossa Apparel, Inc. said “There is not a better experience or meeting format in the industry than iPROMOTEu’s Supplier Showcase.” Likewise, Jessica Majors from IMAGEN Brands said “Thank you to the iPROMOTEu team for the outstanding work at the Supplier Showcase East. The event offered the perfect mix of work and fun that allowed us to create relationships, business opportunities and friendships that will continue well beyond the event.” iPROMOTEu’s next Supplier Showcase will again take place in Washington, D.C in September 2022. **Categories:** EVENTS, Press Releases --- ### [iPROMOTEu Announces New Senior Marketing Manager](https://ipromoteu.com/newsroom/ipromoteu-announces-new-senior-marketing-manager/) **Published:** July 11, 2022 **Author:** EMarketing **Content:** ## Talented industry veteran, Stacey McConnell, joins iPROMOTEu **WAYLAND, Mass.** – iPROMOTEu, one of the largest and fastest-growing distributor organizations in the promotional products industry, has hired Stacey McConnell as Senior Marketing Manager. McConnell will be responsible for iPROMOTEu’s event operations and logistics as well as project management of marketing initiatives. In addition to planning exclusive iPROMOTEu events, McConnell will lend her industry knowledge to developing innovative marketing tools, including digital catalogs, direct mail campaigns, and more. “After being away from the industry for a year, I am thrilled to jump back in with such a thriving and successful organization as iPROMOTEu. With its strong leadership, I am excited to be a part of the creative journey that will positively impact the Affiliates we serve and the relationships we hold with our Supplier partners,” said McConnell on joining the team. Throughout her impressive 20+ year career, McConnell has managed a breadth of marketing and event planning teams at AIA Corporation, AIM Smarter LLC, and Promo Marketing Media Group. McConnell has a proven track record of planning, developing, and executing innovative marketing campaigns and successful events. “Stacey is very well respected in the industry and is known for building and strengthening strategic relationships at all levels. With her marketing expertise, positive outlook and dynamic personality, I am confident Stacey will be an asset to the iPROMOTEu team,” says Lori Bauer, Senior Vice President of Affiliate Sales and Support. “With experienced industry marketing executive, Laura High, now overseeing all marketing efforts, as well as the addition of Stacey, we are positioned to quickly accelerate Affiliate marketing initiatives and could not be more excited about the creative thought-leaders at the helm.” For more information on iPROMOTEu careers and current open positions, visit the [iPROMOTEu](https://ipromoteu.com/about/careers/) careers page. **Categories:** Press Releases --- ### [Achieving Success with Your Promotional Product Business](https://ipromoteu.com/newsroom/promotional-product-business-success/) **Published:** February 8, 2022 **Author:** EMarketing **Content:** ## **Achieving Success with Your Promotional Product Business** More often than not, promotional product distributors and salespeople feel the heavy burden of overseeing a variety of required tasks to run their business. Whether it’s managing orders and meeting vendors or handling financing and invoicing. At iPROMOTEu we know promotional product distributors need to focus on selling versus being tied down to business nuances. The promotional products industry is all about building relationships and selling products, so businesses need to balance their time between nurturing those relationships and tackling all the administrative tasks needed to keep their businesses running. Hiring new employees to fill these roles isn’t always financially possible, especially because it may take two or three people to accomplish these tasks. This is where promotional product distributors can partner with organizations to fill the gaps. Partners who can assist not only with back-office support, but also provide order financing, marketing and sales support, and e-commerce solutions can help a growing promotional product distributor take their business to the next level. ### **Partnering with a Promotional Products Distributor Organization** First and foremost, it’s important to identify your business needs and what you want in a partner. Once you understand what’s needed—or what you think is needed—many organizations offer a free business consultation to discuss your business goals and determine if the partnership would be a good fit. This would be your next step. Once your partner has gained a full understanding of your business and needs, they are able to create a strategy to help you from start to finish – regardless of the type of support your business needs. “No two affiliates run their business the same way, everybody does it differently,” said Gary Goodhart, Director of Affiliate Sales Development at iPROMOTEu. “Our job responsibility \[as a promotional products distributor organization\] is to help our affiliates grow in sales, whatever that means for them and whatever we can do to get them back on track.” ### **Increasing Sales with Your Promotional Products Business** At the end of the day, it’s all about [increasing your sales](https://ipromoteu.com/services/promotional-products-marketing/) while making informed decisions about your business growth. “Sales is a mindset. We have to make sure \[our affiliates\] have a good mindset and want to be motivated to go sell,” said Goodhart. “We’ve been where they’re at, so we understand where they want to go and what goals they want to achieve.” Find a partner who also provides one-on-one support and personalized coaching to help affiliates not only sell, but sell better. If you’re a promotional products business taking on a lot of orders but not seeing a lucrative return, make sure your partner can help you get on track for a strong ROI. “At iPROMOTEu, we also help with profitability. We’re making sure they’re making money with what they’re selling and being able to make smart decisions when they price their products,” said Guy Dupuis, Director of Affiliate Sales Development at iPROMOTEu. Growing your business is all about long-term success, especially when the industry must face supply chain challenges and other unexpected roadblocks that may come in the way. ### **Being Agile in the Promotional Products Industry** As small businesses were impacted by the pandemic, it’s important to adapt and react to help affiliates with their business models and the services they offer. “During the pandemic, we became experts in fulfillment and built relationships and partnerships around that,” said Goodhart. The promotional products industry also experiences shifts in industry trends and consumer behaviors, which could impact how affiliates do business with their customers. With this need to be agile in the industry, it’s crucial to support affiliates every step of the way. “It’s about reinforcing the services we offer and making sure our affiliates take advantage of it and that they use those tools,” said Dupuis. ### **Taking Action to Improve Your Promotional Products Business** At iPROMOTEu, we pride ourselves on offering a personalized, [customized approach](https://ipromoteu.com/services/) that focuses on building partnerships with our affiliates. “\[Our affiliates\] are still independent business owners, but they join iPROMOTEu for all the back-office services we can offer to a small company,” shared Guy Dupuis, director of affiliate sales development at iPROMOTEu. “They don’t have to focus on the back-office support; they focus on selling and putting orders in the system.” If you’re a promotional product distributor needing assistance with your business, we’re here to help! [Connect with iPROMOTEu today ](https://ipromoteu.com/contact/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs)to learn more or [become an affiliate](https://ipromoteu.com/become-an-affiliate/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs). **Categories:** GENERAL --- ### [Earth Month: Sustainable Promo Products](https://ipromoteu.com/newsroom/earth-month-sustainable-promotional-products/) **Published:** April 12, 2022 **Author:** EMarketing **Content:** ## **Earth Month Refresher: How to Offer Sustainable Promotional Products** Earth Day is fast approaching, and sustainability [trends](https://ipromoteu.com/newsroom/2022-promotional-product-trends/) continue to sweep the promotional products industry. With this timely opportunity, the iPROMOTEu team would like to offer an evergreen refresher on how distributors can strengthen their commitment to environmental responsibility. Environmental consciousness among consumers and businesses has risen significantly over the past five years. To stay ahead of this curve, promotional product distributors must embrace or sharpen their sustainability strategy and eco-friendly product offerings. According to a [Business Wire](https://www.businesswire.com/news/home/20211014005090/en/Recent-Study-Reveals-More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives) study, 85% of global consumers say they’ve shifted purchasing decisions in favor of more sustainable choices. And consumers are willing to pay more for eco-friendly products—especially Millennial audiences and businesses. The promotional product industry is faced with two points to consider: - Widespread, increasing support for sustainable products - An enduring, unflattering perception that promotional products are little more than “cheap swag” bound to damage our ecosystems In light of these common contemporary themes, iPROMOTEu presents distributors advice on how to meet the needs of environmentally conscious customers, and how to encourage and facilitate requests for eco-friendly promotional products. ### **Common reasons customers ask for sustainable promotional products** Many larger corporations have specific goals or compliance regulations they must reach for sustainability. Typically, one area of sustainability is around purchasing, and promotional products fall into that category. This means distributors will need to help educate customers regarding what the product is made from, where it is made, and how it is made to ensure that their customers’ goals are met. Another common reason customers ask for sustainable options is because of the ongoing environmental movement. We estimate that about 30% of iPROMOTEu customers have sustainability on their radar. Compare this to the 88% of consumers want brands to be more eco-friendly (per [Futerra](https://www.forbes.com/sites/solitairetownsend/2018/11/21/consumers-want-you-to-help-them-make-a-difference/?sh=49af658c6954)). iPROMOTEu is here to help distributors serve these customers who want and perhaps expect companies to make environmentally friendly choices. At iPROMOTEu, we encourage all distributors to include sustainable or eco-friendly items in their presentations and ideation, even if such details are not requested. This allows customers to become more familiar with the options available, and they learn that our Affiliates are trained to source and provide these products. ### **Common challenges for distributors offering sustainable products to customers** The most common challenge iPROMOTEu’s Affiliates face when offering eco-friendly products is understanding how compliance demands lead to sustainability efforts. Distributors need to know the right questions to ask, how to read the relevant reports, and how to decipher all the terminology. As the industry increasingly adopts a sustainability mindset, a wealth of resources are available to both educate customers and instill confidence that their needs are being met. Supply chain and product availability remain challenges to sourcing sustainable products. Distributors must be willing to invest a significant amount of time researching options and mapping out a plan to help their reach customers’ goals. We encourage Affiliates to work with suppliers they trust. If you are seeking recommendations, our [iPROMOTEu Preferred Vendor Program (iPVP)](https://ipromoteu.com/services/preferred-vendor-program/) includes 200 partners with a proven portfolio of comprehensive services, quality, sourcing, and dependability; overall, we have a vetted network of nearly 800 suppliers. ### **What steps can distributors take to encourage customers to choose eco-friendly promo products?** Regardless of industry, everyone strives to work with individuals and companies who inspire them or have a great product. One of the best ways to accomplish both is to provide options beneficial to the health and longevity of Earth. Eco-friendly products need to become a constant presence in all presentations, conversations, and sampling. When customers know the options are available and how they compare, the industry can help make this change. Swinging this pendulum will only help to improve the perception of our industry. Distributors should also be conscious of the packaging used to ship promotional products. Recycled or biodegradable packaging materials should be of primary consideration, while ensuring shipments are not over-packaged. ### **Resources to help distributors source sustainable products** iPROMOTEu encourages distributors to attend industry training to learn about the sustainability movement and to understand the terminology. Two leading industry organizations, [Promotional Products Association International](https://ipromoteu.com/newsroom/a-womans-view-presents-2021-visionary-awards/) (PPAI) and [Advertising Specialty Institute](https://ipromoteu.com/newsroom/ross-silverstein-named-to-asis-2021-power-50/) (ASI), offer extensive training through complimentary on-demand webinars. PPAI also hosts an annual [Product Responsibility Summit](https://www.ppai.org/events/product-responsibility-summit/) with guest speakers from Fortune 100 companies, government officials, and leaders in compliance. iPROMOTEu Affiliates also have access to Vendor & Supply Chain News to stay up to date on how our partners are setting and meeting delivery goals. With Earth Month upon us and eco-consciousness on the rise, there’s no better time for distributors to freshen up their sustainable promotional product strategy. The purpose of iPROMOTEu is to allow distributors to focus on their strength—sales—and to leave the other tasks to us. To discuss options for sustainable promotional products, [contact iPROMOTEu’s specialists](https://ipromoteu.com/contact/) to learn about the ongoing fresh innovations in the promotional world. **Categories:** GENERAL --- ### [Winners of iPROMOTEu’s DunkFest 2022 Announced](https://ipromoteu.com/newsroom/winners-of-ipromoteu-dunkfest-2022-announced/) **Published:** April 14, 2022 **Author:** EMarketing **Content:** ## **Winners of iPROMOTEu’s DunkFest 2022 Announced** ##### iPROMOTEu Affiliate from Anchorage Alaska Wins It All. Zing Manufacturing Tops all Industry Suppliers. **WAYLAND, MA –** With the Kansas Jayhawks winning the NCAA men’s college basketball championship last week, DunkFest 2022 officially came to an end. The overall winner of DunkFest 2022 was Charles Leshan of Bore Tide One Source, an iPROMOTEu Affiliate from Anchorage, Alaska. Charles correctly predicted that Kansas would win the tournament, and his bracket was in the top 99.4 percentile of the more than 17 million brackets completed on ESPN’s Tournament Challenge. iPROMOTEu Office Administrator, Scott Ebbeling, came in close second with a 99.2 percentile bracket. Finishing in third place was long-time iPROMOTEu Affiliate Chris Dowling of Delaware-based Wicked Promotions. The top supplier bracket was submitted by Rich Corvalan of Zing Manufacturing. Two women finished in the top ten this year. Ashley Araya, iPROMOTEu’s Affiliate Administration Manager, came in 7th place, and Cheryl Hokanson of Brand Boosters, an iPROMOTEu Affiliate from Maryland, came in 10th place. Commemorative trophies will be awarded to the winners. DunkFest is the annual NCAA men’s college basketball tournament challenge exclusively for the promotional products industry. “This year’s tournament was a lot of fun and generated spirited conversation and competition among more than 170 industry participants,” said Ross Silverstein, President & CEO of iPROMOTEu, the organizer of DunkFest. DunkFest was started in 2008 as a means to generate enthusiasm, spirit, and friendly competition among those working in the promotional products industry. Participation has grown nicely over the years and, every year, participants eagerly await the DunkFest invitation. Some participants boast of their bracket-picking prowess and proudly post photos of trophies won in the past. DunkFest 2022 was organized and run by iPROMOTEu ([www.ipromoteu.com](http://www.ipromoteu.com)). **Categories:** Press Releases --- ### [New Global Sourcing Solutions Program Improves Import Process](https://ipromoteu.com/newsroom/global-sourcing-solutions/) **Published:** March 15, 2022 **Author:** EMarketing **Content:** ## New Global Sourcing Solutions Program Improves the Import Process for Small Businesses Promotional product businesses have a new tool for sourcing promotional products anywhere in the world. iPROMOTEu Global Sourcing Solutions offers affiliates competitive pricing and peace of mind by managing many of the details involved with overseas supply chains. “This will be a significant advantage for our affiliates,” said Joe Hoffmann, vice president of vendor management. “iPROMOTEu will use our knowledge of overseas suppliers to make the import process faster and easier. We can even source specialty items such as sustainable and fair-trade products. Whatever our affiliates want to offer, we want to help make that a reality.” Global Sourcing Solutions is designed to produce better results for importing promotional products. Hoffman said the program offers industry-leading services: - Complete order management through delivery of the order - Product recommendations including mockups for qualified products - Quotes for U.S. delivery with a 24/48 hour turnaround target - Focus on social and safety compliance - Shipping options including standard ocean, fast vessel, and air freight The program is designed to provide the services that large companies hire teams of logistics specialists to perform. iPROMOTEu affiliates can utilize that expertise without hiring specialized staff or taking time away from work to research overseas companies and regulations. The Global Sourcing Solutions program builds on iPROMOTEu’s other longstanding [services for distributors and sales professionals](https://ipromoteu.com/services/). iPROMOTEu is a one-stop shop existing promotional product distributors and sales personnel working to start, promote, or grow a distributorship business or brand while being their own boss. ### **Small businesses deserve easy, hassle-free imports Many iPROMOTEu affiliates are small or home-based businesses, without the time or staff to fully optimize their supply chain. “Our affiliates shine at running their businesses—making personal connections, building partnerships, producing quality products and providing personalized service,” Hoffman said. “They’re setting strategy, doing their own marketing, allocating budgets, providing quality assurance, managing employees. While iPROMOTEu manages supply chain, we unleash the potential of all of these entrepreneurs to grow and succeed.” Buying products from overseas can involve navigating different trade laws, languages, customs, tariffs, transportation systems, currencies and more. In addition, many affiliates value doing business with companies that treat workers fairly and use natural resources responsibly. It can be difficult for small businesses to research partners overseas, much less research the appropriate ways to do business with each. 2022 has seen a variety of [new promotional product trends](https://ipromoteu.com/newsroom/2022-promotional-product-trends/), including supply chain issues. The Global Sourcing Solutions program researches a wide variety of vendors and will give options to affiliates that they might not have discovered on their own. “We created Global Sourcing Solutions to help our affiliates navigate international orders, which can be complicated,” Hoffman said. “If they want to order something like custom mugs from China, we will help with finding vendors, getting quotes, ensuring on-time delivery, communicating with the vendor and any follow-up. We facilitate that supply chain so our affiliates can concentrate on growing their business and delighting their customers.” ### **Ensuring high quality imported promotional products** The quality of affiliates’ products can have a significant impact on their customers’ success. According to the [2021 Consumer Study](https://ppai.org/media/7062/21consstdy-info-ol.pdf) by the Promotional Products Association International (PPAI), 94% of consumers like receiving promotional products, and 3 out of 4 consumers would likely switch brands if they received a promotional product from a company with whom they had not previously done business. Because these branded items make such a strong impression on consumers, iPROMOTEu recognizes the importance of ensuring that globally sourced promotional products meet affiliates’ high standards for quality, uniqueness and on-time delivery. ### **Interested? iPROMOTEu is here to help** If you’re a promotional product distributor who wants to enhance your import business, iPROMOTEu is here to help. [Connect with iPROMOTEu today ](https://ipromoteu.com/contact/)to learn more or [become an affiliate](https://ipromoteu.com/). **Categories:** GENERAL --- ### [Report: iPROMOTEu’s Order Volume Tops $180M in 2021](https://ipromoteu.com/newsroom/report-ipromoteus-order-volume-tops-180m-in-2021/) **Published:** January 11, 2022 **Author:** Stephanie Carey **Content:** Top 40 promotional products distributor iPROMOTEu (asi/232119) overcame industry-wide supply chain challenges and what the firm described as a “sluggish” first quarter to grow its business in 2021. That’s according to the Wayland, MA-headquartered company’s CEO/founde![](https://ipromoteu.com/wp-content/uploads/2022/01/ross-silverstein-720-150x150.jpg)r Ross Silverstein, who shared in a communication that 2021’s order volume exceeded $180 million. [Read the full article in ASI’s January 10th issue of *Promogram*.](https://www.asicentral.com/news/newsletters/promogram/january-2022/report-ipromoteu-s-order-volume-tops-180m-in-2021/) **Categories:** GENERAL --- ### [2022 Promotional Product Trends](https://ipromoteu.com/newsroom/2022-promotional-product-trends/) **Published:** November 22, 2021 **Author:** EMarketing **Content:** ## **2022 Promotional Product Trends** As if a pandemic wasn’t enough of a worldwide disrupter, the global supply chain issues we are experiencing today are unprecedented. Almost every part of the promotional product delivery process from raw materials to finished goods is experiencing shortages or delays. As a result, we are seeing lower inventories and higher prices across the board in our industry. With 2022 just around the corner, we’re taking a look at some new promotional product trends, predictions, and forecasts. Keep reading to see what’s in store for this upcoming year. #### **Promotional Product Availability** First and foremost, it’s all about availability with popular promotional products. “It doesn’t matter what’s hot or trending. If you can’t get it, it doesn’t matter,” shared Guy Dupuis, MAS, director of affiliate sales development at iPROMOTEu. Having alternatives and options to preferred promotional products will be important when ordering throughout 2022. Especially with the [2021 holiday season](https://ipromoteu.com/newsroom/holiday-ordering-2021/) underway, distributors need to over-communicate with their customers emphasizing the need to order sooner rather than later due to current inventory levels. “Start talking about future promotional product needs, including upcoming tradeshows and events,” Dupuis recommended. #### **Promotional Product Supplier Trends** Suppliers are preparing for 2022 with a variety of different tactics and strategies to help get distributors the products they need. “Name brands are going to stay strong through the next year. That seems to be what a lot of people want to see these days,” shared Dupuis. “We see our suppliers selling those brands that were not in their wheelhouse before.” While combating the impacts from 2021 supply chain challenges, suppliers are emphasizing the improvements they have made with product availability. “Suppliers are starting to publish that their lead times are getting better and distributors are not having to wait three to four weeks. While still dealing with the current supply chain issues, suppliers are trying stay ahead and be more proactive for the upcoming year. However, you still must deal with the shipping challenges,” said Dupuis. “\[With the supply chain issues\], we have not seen a steady improvement. It gets better and then it goes back to the same challenges we’ve been experiencing,” said Gary Goodhart, MAS, director of affiliate sales development at iPROMOTEu. #### **Industry Promotional Product Forecast** Various industries have continued to utilize promotional products throughout the pandemic. “Healthcare has always been a strong industry and will continue to be strong through 2022,” said Dupuis. However, there are some industries that are just now entering the promotional products market to help better serve their customers. “With the increase in in-person events, more companies are ordering now versus last year,” shared Dupuis. Because of today’s economic climate, manufacturing is an up-and-coming industry for promotional products due to the [increase in recruitment and hiring efforts](https://www.cbia.com/news/manufacturing/hiring-practices-manufacturers/). In addition, distributors are also noticing an increase of promotional product orders in residential real estate focused industries, such as home builders, home insurance, lawncare, and landscaping companies. “Kitting and fulfillment will continue to be popular and we will see more customized boxes and messages for customers,” said Goodhart. For example, with colleges and universities, they might not be able to hand out promotional products in-person so they create kits with a variety of products that can be personalized for the students. Incorporating new and unique ways to reach customers will help distributors throughout 2022. As always, we recommend continuing to communicate and offer customers additional insights into other trends and offers for the next year. “Stay in front of your customers,” shared Goodhart. If you’re a promotional product distributor needing assistance with ordering for the holidays, we’re here to help. [Connect with iPROMOTEu today ](https://ipromoteu.com/contact/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs)to learn more or [become an affiliate](https://ipromoteu.com/become-an-affiliate/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs). **Categories:** GENERAL --- ### [How to Maximize Your Holiday Promotional Product Ordering Efforts](https://ipromoteu.com/newsroom/holiday-ordering-2021/) **Published:** November 4, 2021 **Author:** Stephanie Carey **Content:** As [supply chain challenges](https://ipromoteu.com/newsroom/supply-chain-challenges/) continue throughout 2021—and expected in 2022—promotional products distributors need to prepare themselves and their clients for the inevitable holiday season. The holidays remain the busiest time of year for most companies and despite the shortcomings in product supply and shipping delays, we’re sharing effective guidance to combat these ongoing industry trends. ### Tips for Promotional Product Holiday Orders** #### Order Holiday Products Now** If you and your clients haven’t already, you need to order holiday products. “The biggest thing that our affiliates, and other distributors can tell their customers is inventory isn’t there and to get your orders in now,” said Guy Dupuis, director of affiliate sales development at iPROMOTEu. The sooner you can order, the better chance you have for getting products shipped and in hand. In addition, with the rise in e-commerce, retailers will also be shipping more than expected. “With the number of packages they will be handling, they may even be late with those dates,” said Dupuis. To try and combat these delays, [USPS, UPS, and FedEx](https://www.wsj.com/articles/usps-fedex-ups-release-ship-by-dates-for-holidays-11634046500) have recently posted drop dates for ordering and shipping in time for the 2021 holiday season. #### **Select Alternative Promotional Product Options** When delivering on client orders, there needs to be flexibility and understanding with reaching their expectations. [Inventory holes](https://ipromoteu.com/newsroom/supply-chain-challenges/) are projected to last after the holidays, and products that may have been available last year may not be this year. “You have to have different options … supply chain just isn’t there,” said Gary Goodhart, director of affiliate sales development at iPROMOTEu. Encourage your clients to be versatile and have back up options in case what they want is not available for their customers. Also ask how they are going to thank or share their appreciation for their employees or staff. Sharing reminders will not only help them get the products they want but will help alleviate any pain points due to holiday ordering. Dupuis said, “Before you always got what you wanted. In normal years, you haven’t seen suppliers run out of stock at the end of the year like you do now.” #### **Understand Name Brand Delays Even with the supply chain challenges, clients continue to request name brand products for their customers. Despite the delays, people are willing to wait for those brands. “Affiliates are always asking about name brands such as Yeti and Under Armour, and suppliers have a hard time getting those,” said Dupuis. With this high demand in name brands, distributors should take extra precaution in finding and recommending substitutions to these valued products. Ensure your clients that they can order other promotional products to substitute name brands while not compromising on quality or satisfaction. In addition, suppliers have increasingly added important information about the availability of their products. For example, many suppliers include ‘deep inventory’ in their promotional product descriptions to let clients know that there is a higher chance of receiving that specific product, especially during the busy holiday season. #### **Over-communicate with Clients** A piece of advice that can be used all year long: Stay in front of your clients. Don’t wait to call; it’s important to be proactive with all their ordering needs. As we all know, tradeshow season starts after the beginning of the year. With these ongoing delays and product demands, we need to stay ahead of it. “If tradeshows are coming back in person like a lot of them are, I recommend reaching out to clients and ask, ‘what does tradeshow season look like for you this coming year?’ If they’re happening, we should talk about those now,” said Dupuis. As you navigate these challenges for tradeshows and beyond, prepare your clients with reassurance and guidance on how to fulfill their promotional product orders. Especially for the upcoming 2021 holiday season, these tips will help you and your clients remain successful. If you’re a promotional product distributor needing assistance with ordering for the holidays, we’re here to help. [Connect with iPROMOTEu today ](https://ipromoteu.com/contact/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs)to learn more or [become an affiliate](https://ipromoteu.com/become-an-affiliate/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs). **Categories:** GENERAL **Tags:** holiday, promotional products --- ### [iPROMOTEu Expands Vendor Management Department - Welcomes Industry Veteran Nicki Staats](https://ipromoteu.com/newsroom/ipromoteu-expands-vendor-management-department-welcomes-industry-veteran-nicki-staats/) **Published:** November 3, 2021 **Author:** Stephanie Carey **Content:** **WAYLAND, MA, November 03, 2021** – iPROMOTEu, one of the largest and fastest-growing distributor organizations in the promotional products industry, announced that industry veteran Nicki Staats has joined iPROMOTEu as Director of Merchandising. In her new role, Staats will work collaboratively with iPROMOTEu’s Preferred Supplier Network, and iPROMOTEu’s Marketing and Affiliate Sales Development teams, to deliver high quality, effective sales tools to help the company’s Affiliates generate new business and grow their sales. Staats has over 18 years of experience within the promotional products industry and, prior to joining iPROMOTEu, she had worked in similar roles at National Pen andHALO![](https://ipromoteu.com/wp-content/uploads/2021/11/Nicki_Staats_headshot-1-e1635953869195-150x150.jpeg) Branded Solutions. “Nicki brings a wealth of experience in promotional product merchandising, and her addition to our team represents yet another important step in delivering superior resources for our Affiliates,” says Joe Hoffmann, Vice President of Vendor Management for iPROMOTEu. Commenting on Staats joining the company, Ross Silverstein, President and CEO of iPROMOTEu, commented: “Industry leaders rave about her experience, her knowledge and her talent.” Silverstein went on to say: “I am so excited about the remarkable team we’ve assembled at iPROMOTEu. I believe, it is the envy of the industry.” Staats also will be the company’s expert regarding product safety and compliance. “I’m thrilled to join the stellar iPROMOTEu team, and I’m looking forward to using my past experiences to develop and enrich sales tools for the company’s Affiliates,” says Nicki Staats. To find out more about iPROMOTEu, or becoming an Affiliate, [CLICK HERE](https://ipromoteu.com/contact/). **Categories:** ANNOUNCEMENTS, GENERAL, Press Releases --- ### [Industry Veteran Catherine Kruse Rejoins iPROMOTEu - Will Lead New Global Sourcing Division](https://ipromoteu.com/newsroom/industry-veteran-catherine-kruse-rejoins-ipromoteu-will-lead-new-global-sourcing-division/) **Published:** October 19, 2021 **Author:** Stephanie Carey **Content:** **WAYLAND, MA, October 19, 2021** – iPROMOTEu, one of the largest and fastest-growing distributor organizations in the promotional products industry, is pleased to announce that Catherine Kruse has rejoined iPROMOTEu as Vice President of Global Sourcing Solutions, a new division of iPROMOTEu that will support Affiliates by helping them source and procure quality promotional products from trusted and reputable vendors. ![](https://ipromoteu.com/wp-content/uploads/2021/10/Catherine_Kruse_2021-225x300.png) “iPROMOTEu Global Sourcing Solutions will provide education, direction, and a higher level of support for Affiliates regarding their import projects. Not only will my focus be onproviding Affiliates with resources to grow their business, but also on helping them navigate the challenges within our industry’s supply chain.” says Kruse. With over 20 years of industry experience in product development and international sourcing, Kruse brings her expansive knowledge and expertise to iPROMOTEu and the Affiliate network and will be instrumental in providing guidance and direction with import projects. “Importing is an area in which Catherine has considerable experience. She has a well-earned reputation for integrity and professionalism and, as a result, she has established and successfully nurtured many valuable relationships with respected and reliable overseas manufacturers and importers,” says Ross Silverstein, President and CEO of iPROMOTEu. “iPROMOTEu Global Sourcing Solutions will be an important value-added benefit for our Affiliates, and I can’t imagine a more qualified person to lead this initiative.” When asked about returning to iPROMOTEu following a one-year absence, Kruse states “I’m excited to return to iPROMOTEu, not only because it’s an amazing organization, but also because, in my absence, I realized how much I valued and missed working with the industry’s best distributors. I feel like I’m returning home to family.” --- To find out more about iPROMOTEu, or becoming an Affiliate, [CLICK HERE](https://ipromoteu.com/contact/). **Categories:** ANNOUNCEMENTS, GENERAL, Press Releases --- ### [Ross SIlverstein Named to ASI's 2021 Power 50](https://ipromoteu.com/newsroom/ross-silverstein-named-to-asis-2021-power-50/) **Published:** October 19, 2021 **Author:** Stephanie Carey **Content:** Ross Silverstein, President & CEO of iPROMOTEu, has been named to ASI’s 2021 Power 50 list, which ranks the most influential people in the promotional products industry. ![ross silverstein](https://ipromoteu.com/wp-content/uploads/2019/05/rosssilverstein-240x300.jpg) Silverstein’s knack for attracting big-name industry talent paid off again, with [Lori Bauer](https://www.asicentral.com/news/newsletters/promogram/march-2021/lori-bauer-joins-ipromoteu/) (The Koozie Group/BIC Graphic), [Joe Hoffman](https://www.asicentral.com/news/newsletters/promogram/january-2021/industry-veteran-joe-hoffmann-joins-ipromoteu/) (alphabroder) and Dave Kneram (VistaPrint) all joiningiPROMOTEu in the past 12 months. Those additions bolster what is expected to be a bounce-back year for the distributor network, which only dropped 7.3% in 2020 – far below the pandemic-inflicted beating that many firms took. [Read the full article in ASI’s October 13th issue of *Counselor*.](https://www.asicentral.com/news/magazines/counselor/october-2021/power-50-2021-no-14-ross-silverstein-ipromoteu) **Categories:** GENERAL --- ### [How to Manage Promotional Product Supply Chain Challenges](https://ipromoteu.com/newsroom/supply-chain-challenges/) **Published:** September 28, 2021 **Author:** EMarketing **Content:** Nearly every industry has been experiencing shortages in materials and staffing, as well as delays and longer timeframes for consumer goods. A common theme across all industries is the impact of COVID on supply chain. During the worldwide shutdown, a demand for products subsided and production slowed down. Now that the economy has slowly opened back up, product demand spiked and supply chain has not been able to catch up. It’s not just our industry; this is a problem that’s truly global,” said Joe Hoffmann, vice president of vendor management at iPROMOTEu. As we navigate these supply chain challenges, we identify current and future trends, the impacts on promotional products, and how affiliates can better serve their clients and customers. ## Current Promotional Product Supply Chain Trends As the global economy shut down in 2020, there was a ripple effect on consumer products. From manufacturing and production to shipping and logistics, every aspect of the supply chain has been affected. “It does hit on all areas of the supply chain, there’s not one factor alone. It literally hits on everything including availability of raw materials, overseas factories, transporting product from overseas to the U.S., and transporting within the U.S.,” said Hoffmann. “Our products are mostly decorated here in the U.S. and staffing in domestic factories has been an issue as well.” In addition, labor is also limited with staffing shortages across the globe. [According to CNN Business](https://www.cnn.com/2021/06/29/economy/global-worker-shortage-pandemic-brexit/index.html), many workers that were sent home during the pandemic still haven’t returned which has led to slower production and stalling projects. Alleviating these supply chain challenges has been slow. Arriving at relative normalcy is predicted to occur over time, possibly into 2022. The overall trend from suppliers is trying to increase production as they recover from backlogged work. “There’s all this pent-up demand and even if everything was running as it was before COVID, we’d still have excess demand and difficulty in satisfying it. There’s a big imbalance between this demand and what the global marketplace can supply right now,” said Hoffmann. ## Impact on Promo Products While suppliers and affiliates managed demand spikes in late summer/early fall and the back-to-school season, inventory holes will persist longer than expected, specifically apparel, into 2022. As product demand increases for the upcoming holidays, there needs to be preparation for these delays and setbacks when delivering on client orders. Hoffman said, “The difficulty that the global supply chain has is catching up with demand. We essentially turned off the supply chain for a number of months and restarting it just takes time.” With the shutdown, virtual conferences and the shift to work-from-home also drove a change in product deliveries from offices and conferences to residences. In the past, a few large shipments would be sent to conferences for booth preparation. Now, a few hundred shipments are being sent to individual homes, putting an extra strain on carriers such as FedEx, UPS, and USPS. “Their logistics model wasn’t built for that balance of fulfillment. That phenomenon we were hoping for would ease the strain of the carriers, but it has not to the degree that we had hoped,” said Hoffmann. These additional obstacles need to be taken into consideration when communicating next steps with clients and suppliers. ## What Promotional Product Distributors Can Do Because of these supply chain challenges, promotional product distributors should take extra precaution and preparation to ensure their clients are in good hands. “In the past, turnaround was relatively dependable and understandable from our supplier base. If you placed an order and knew that your customer didn’t need something for a week or two, you’d feel confident that it would get there in a reasonable period of time,” said Hoffmann. “Now, that’s out the window.” Especially for the upcoming holiday season, these tips will help you and your clients remain successful. - Prepare your clients – encourage open dialogue and set realistic expectations on orders and product availability - Seek other vendors – to accomplish your clients’ needs, reach out to other vendors and suppliers for additional fulfillment - Order early – the sooner you can order, the better your chance for success - Create backup plans – to avoid unavailable product or longer delays, strategize other opportunities to fulfill your clients’ orders - Submit complete orders with in-hand date – with recent slower turnaround times, make sure orders are filled out with all the necessary information, including the date product is needed, so suppliers have everything they need up-front ## Rise Above Your Competition iPROMOTEu provides valuable resources and top-notch support services to take your non-revenue-generating tasks off your plate, allowing your company to focus on selling products, building new relationships, and growing your current customer portfolio, all while combating these supply chain challenges. If you’re a promotional product distributor struggling with today’s supply chain challenges, we’re here to help. [Connect with iPROMOTEu today ](https://ipromoteu.com/contact/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs)to learn more or [become an affiliate](https://ipromoteu.com/become-an-affiliate/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs). **Categories:** GENERAL --- ### [iPROMOTEu Announces Business Development Leadership Expansion](https://ipromoteu.com/newsroom/ipromoteu-announces-business-development-leadership-expansion/) **Published:** September 14, 2021 **Author:** Stephanie Carey **Content:** We are excited to announce that Bob Schwei, MAS, MASI, has been promoted to Senior Vice President of Business Development, and Rafael Dosman, MASI, to Director of Business Development. iPROMOTEu also hired Mandy Cousins as Business Development Manager.![](https://ipromoteu.com/wp-content/uploads/2021/02/bob-schwei-headshot.jpeg) **Bob Schwei,** a 21 year industry veteran, with 10+ years with iPROMOTEu, has been promoted from Director of Business Development to Senior Vice President of Business Development. Schwei, is responsible for overseeing recruiting activities for the company. > “I’m excited to lead this team of highly experienced industry professionals,” said Bob Schwei, iPROMOTEu Senior Vice President of Business Development. “Each team member has tenured experience in the industry and we are passionate about helping distributors and salespeople achieve their objectives by enhancing customer focus, driving continuous growth, and achieving win-win deals.” **Rafael Dosman**, a 10 year industry veteran, including 6+ years with ASI and 1.5 years with iPROMOTEu, has been promoted to Director of Business Development and comes with a history of![](https://ipromoteu.com/wp-content/uploads/2021/02/Rafael-Dosman-e1613771332948-300x279.jpg) working in the promotional products, B2B retail, and staffing industry. Dosman is skilled in trend analysis, territory account management, CRM, sales, and textiles. **Mandy Cousins** has been hired onto the team as Business Development Manager. Her responsibilities will include developing business solutions and generating sales strategies, sales pitches, and business plans. Cousins has more than 10 years of experience in business development and sales. She led strategic planning and customer service with a strong attention to detail as the Sales Director for Avalon Image Group. iPROMOTEu hopes to continue expanding its business development team. For more information on iPROMOTEu careers and current open positions, visit the [iPROMOTEu](https://ipromoteu.com/about/careers/) careers page. **Categories:** ANNOUNCEMENTS, Press Releases --- ### [Industry Veteran Joe Hoffmann Joins iPROMOTEu](https://ipromoteu.com/newsroom/industry-veteran-joe-hoffman-joins-ipromoteu/) **Published:** January 12, 2021 **Author:** Stephanie Carey **Excerpt:** We are pleased to announce that Joe Hoffmann has joined iPROMOTEu as Vice President of Vendor Management. **Content:** ## Industry Veteran Joe Hoffmann Joins iPROMOTEu as Vice President of Vendor Management --- ![](https://ipromoteu.com/wp-content/uploads/2021/01/joe-hoffman-300x300.jpeg) We are pleased to announce that Joe Hoffmann has joined iPROMOTEu as Vice President of Vendor Management. With over 23 years of industry experience, he will oversee all aspects of vendor interaction and supply chain for the company. Most recently Mr. Hoffmann was Regional Vice President of Sales for alphabroder where he was responsible for management of apparel and hard good sales in the company’s Northeast region. Prior to alphabroder, he served in a number of leadership roles in sales, marketing, and operations for industry suppliers Prime Resources and Jetline. > “We are excited to have Joe join the iPROMOTEu team. His experience and knowledge will have an immediate and significant impact on the wide variety of vendor services we provide our Affiliates,” says Ross Silverstein, President and CEO of iPROMOTEu. “Joe will be a great addition to our team, and we’re excited to have him on board.” > > “Throughout my years engaged with the industry’s top distributors, I have always held iPROMOTEu in the highest regard. It is exciting to join the organization in a capacity that leverages my experience and relationships during a period full of challenge and opportunity for our industry”, says Hoffmann. **Categories:** ANNOUNCEMENTS, Press Releases --- ### [iPROMOTEu Expands Business Development Team](https://ipromoteu.com/newsroom/ipromoteu-expands-business-development-team/) **Published:** February 19, 2021 **Author:** Stephanie Carey **Excerpt:** iPROMOTEu is excited to announce the addition of two new business development team members, Erik Salo, TAS, and Annie Costello, TAS. **Content:** iPROMOTEu is excited to announce the addition of two new business development team members, Erik Salo, TAS, and Annie Costello, TAS. They join industry veterans Pat Caccamo, Senior Business Development Manager and Rafael Dosman, BASI, Business Development Manager. > “As iPROMOTEu continues to be a powerhouse in the industry, we look to bring in the best of the best to help propel us to the next level. Our industry certified team possesses the professionalism, knowledge and expertise that sets us apart from the competition.” says Bob Schwei, MAS, Vice President of Business Development for iPROMOTEu, “Pat and Rafael are the best in the business and, with Erik and Annie on board, we have greater capacity to create more win-win deals with distributors and salespeople.” Both Erik Salo and Annie Costello bring a wide range of experience in business development and sales to the team. Their expertise will make a huge impact on the growth of iPROMOTEu’s affiliate base. ### Meet The Team --- ![](https://ipromoteu.com/wp-content/uploads/2021/02/bob-schwei-headshot-150x150.jpeg "bob schwei headshot") **Bob Schwei, MAS** *Vice President of Business Development* [![](https://ipromoteu.com/wp-content/uploads/2021/02/email-icon-01-300x298.png)](mailto:bschwei@ipromoteu.com) ![](https://ipromoteu.com/wp-content/uploads/2021/02/pat-caccamo-150x150.jpeg "Pat Caccamo") **Pat Caccamo** *Sr. Business Development Manager* [![](https://ipromoteu.com/wp-content/uploads/2021/02/email-icon-01-300x298.png)](mailto:pcaccamo@ipromoteu.com) ![](https://ipromoteu.com/wp-content/uploads/2021/02/Rafael-Dosman-e1613771332948-150x150.jpg "Rafael Dosman") **Rafael Dosman, BASI** *Business Development Manager* [![](https://ipromoteu.com/wp-content/uploads/2021/02/email-icon-01-300x298.png)](mailto:rdosman@ipromoteu.com) ![](https://ipromoteu.com/wp-content/uploads/2021/02/annie-costello-150x150.jpeg "annie costello") **Annie Costello, TAS** *Business Development Manager* [![](https://ipromoteu.com/wp-content/uploads/2021/02/email-icon-01-300x298.png)](mailto:acostello@ipromoteu.com) ![](https://ipromoteu.com/wp-content/uploads/2021/02/erik-salo-headshot-150x150.jpg "erik salo headshot") **Erik Salo, TAS** *Business Development Manager* [![](https://ipromoteu.com/wp-content/uploads/2021/02/email-icon-01-300x298.png)](mailto:esalo@ipromoteu.com) Interested in becoming an Affiliate? Find out more [here](https://info.ipromoteuservices.com/en/our-commitment). **Categories:** ANNOUNCEMENTS, Press Releases --- ### [Lori Bauer Joins iPROMOTEu as Senior Vice President of Affiliate Sales and Support](https://ipromoteu.com/newsroom/lori-bauer-joins-ipromoteu-as-senior-vice-president-of-affiliate-sales-and-support/) **Published:** March 23, 2021 **Author:** Stephanie Carey **Excerpt:** iPROMOTEu is pleased to announce that industry veteran Lori Bauer will be joining iPROMOTEu as its Senior Vice President of Affiliates Sales and Support **Content:** ![](https://ipromoteu.com/wp-content/uploads/2021/03/Lori-Bauer_headshot-01-241x300.jpg) **WAYLAND, MA, March** **23, 2021** – iPROMOTEu, one of the largest and fastest-growing distributor organizations in the promotional products industry, is pleased to announce that industry veteran Lori Bauer will be joining iPROMOTEu as its Senior Vice President of Affiliates Sales and Support. In this role, Bauer will serve as the company’s senior executive responsible for increasing sales among iPROMOTEu’s Affiliates and ensuring that the Affiliates have all the support they need to succeed. > “Having worked closely with iPROMOTEu as a supplier partner, it has been inspiring to watch the evolution of the company over the years. I have great respect for the organization as a whole and iPROMOTEu’s positive, collaborative culture and focus on continued success is contagious. I am thrilled to be joining their leadership team to help accelerate initiatives to further strengthen the development and growth of its affiliate network,” says Lori Bauer. With over 22 years of experience in the promotional products industry, Bauer has had a successful career with Koozie Group, formerly BIC Graphic North America. Most recently, she served as Senior Vice President of Sales where she led a team of more than 50 sales professionals. In addition to having received many other industry honors and awards, Bauer was named ASI’s 2019 Supplier Woman of Distinction. > “I’ve known Lori for a long time. She’s a skilled and experienced promotional products professional and she’s an outstanding person. All of us at iPROMOTEu are extremely fortunate to have Lori join our team,” says Ross Silverstein, President and CEO of iPROMOTEu. “I am excited to begin working with Lori and look forward to her contributing to the excellent support iPROMOTEu presently provides to its network of independent distributor affiliates.” **Categories:** ANNOUNCEMENTS, Press Releases --- ### [Why is SEO Important for Promotional Products Distributorships?](https://ipromoteu.com/newsroom/why-is-seo-important-for-promotional-products-distributorships/) **Published:** January 19, 2021 **Author:** ngage3312 **Excerpt:** SEO stands for search engine optimization, which may not mean much to you if you haven’t been involved in that world. But it is important, and here’s what it is and why it’s important to your business. **Content:** ## Focus on SEO in 2021 SEO stands for search engine optimization, which may not mean much to you if you haven’t been involved in that world. But it is important, and here’s what it is and why it’s important to your business. At its core, SEO is a set of practices that help your website get found on popular search engines like Google, Yahoo, or Bing. Although SEO sounds extremely technical, [it largely focuses on the motives behind people’s online behavior](https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary). It helps you identify searchers’ intentions to create relevant and helpful content around what people are already searching for online regarding your industry, product type, and expertise. A main function of SEO on the content side is that it helps to satisfy searcher’s needs by giving them results in line with exactly what they are seeking or expecting to find. SEO practices also help search engines to understand the content and organization of your website so it can be properly indexed for search under relevant queries. Ultimately, SEO is a tool that connects searchers to relevant answers and businesses to a relevant audience. [Organic search is the most often the primary source of web traffic](https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close) and is also the type of website traffic that is affected by SEO. Organic refers to the fact that this type of traffic does not come from paid ads, instead stemming only from people clicking on a naturally occurring search result for your website. Rank refers to how high up your webpage or piece of online content shows up in the search results. The top 10 search results are typically on the first search engine results page (SERP), while the top five typically show above the fold (before users have to start scrolling down). This all depends on what else is on the page — if there are many paid search ads or extra sections like related questions, information cards, or featured snippets that answer the searcher’s query pushed to the top, organic search may be suppressed further down on the page. While SEO is complex and ever-changing, we have provided a quick guide that will serve as a starter resource to help you understand SEO enough to hit the ground running in 2021. Here are four reasons why SEO is important for promotional products distributors to implement on their websites. ## Four Reasons Why SEO is Important for Promotional Products Distributors ### Gaining Website Visitors [More than 70% of search engine users are most likely to click on one of the top five results on SERPs](https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/). This means that if you’re not using SEO best practices, you’re losing out on significant web traffic. As we’ve discussed in-depth previously, as a promotional products distributor, your website is your brick and mortar storefront. Without SEO, you’re not leveraging the full marketing power of your website, so you might be missing sales opportunities. This may be particularly detrimental to your sales potential during COVID-19, which has caused a drastic virtual shift in buying behaviors and canceled promotional products events like trade shows. ### Creating Better User Experiences If done right, SEO will connect you to not only more people but the right people. It will help you to leverage your expertise to create website content that attracts already-interested potential customers. You’ll get better-qualified website leads and users will get more relevant results to what they’re searching for online regarding your offerings, keeping both sides of the equation happy. ### Establishing Trust Another important element of SEO is building your domain and page authorities. Authority is a one to 100 scale of how trustworthy of a source your site is considered to be within your particular industry or topic. Domain refers to your entire website’s authority score, while page authorities differ between specific pages or pieces of content on your site. Receiving backlinks to your website from already trusted sources is a great way to establish authority. Positive user interactions like comments and sharing of your posts on social media also help your website’s credibility. Establishing your brand as an authority is probably the longest-term type of SEO effort. Just like establishing yourself as a trusted expert on a particular topic in real life takes time, consistency, and patience, so does demonstrating web authority. ### Keeping Up With Competitors Other promotional products distributors selling similar products are likely using SEO to bring search traffic into their websites. If you’re not using SEO practices, you’re positioning yourself below the competition on SERPs. This is almost like handing free sales to your competitors who are ranking in the top search results. After optimizing your site, over time you’ll see an increase in traffic, which should ultimately lead to an increase in sales. ## Focus Less on Administration and More on SEO iPROMOTEu offers our services to affiliated promotional products distributors to help them on the back end of their businesses. [Our multiple e-Commerce platform offerings](/services/promotional-products-company-stores/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs) can help you to create a clean and easy-to-use website that works seamlessly with other tools like our inventory management system, Xebra. Our [back-office support](https://ipromoteu.com/services/back-office-support/), order financing, and [preferred vendor program](https://ipromoteu.com/services/preferred-vendor-program/) can help you to focus on marketing and sales rather than administrative tasks, letting you allocate more time to SEO and other important functions in 2021. [We even offer a virtual assistant program](/services/affiliate-support-services/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs) to help you with online projects. [Connect with iPROMOTEu today](/contact/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs) to learn more or[ become an Affiliate](/become-an-affiliate/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs). **Categories:** GENERAL --- ### [iPROMOTEu Welcomes Dave Kneram as Vice President of Information Technology](https://ipromoteu.com/newsroom/ipromoteu-welcomes-dave-kneram-as-vice-president-of-information-technology/) **Published:** December 9, 2020 **Author:** Stephanie Carey **Excerpt:** We are excited to announce that Dave Kneram has joined iPROMOTEu as the new Vice President of Information Technology. **Content:** # iPROMOTEu Welcomes Dave Kneram as Vice President of Information Technology We are excited to announce that Dave Kneram has joined iPROMOTEu as the new Vice President of Information Technology. Dave has had a lengthy and successful career as an IT professional and for the past ten years has worked at VistaPrint and Cimpress (the parent company of VistaPrint). > “We are thrilled to have Dave on board. With his experience, knowledge and technical expertise he is positioned to make a great impact within the company and will help to propel iPROMOTEu’s technology offerings to the head of the pack.” says Ross Silverstein, President and CEO of iPROMOTEu. As Vice President of Information Technology, Dave will be instrumental in leading the technology team and the development of iPROMOTEu’s new technology platform that will be introduced to the industry in early 2021. ![](https://ipromoteu.com/wp-content/uploads/2020/12/Dave-Kneram.jpg)Dave Kneram Vice President, TechnologyPrior to joining iPROMOTEu, Dave served as Director of Logistics Technology for Cimpress. He was responsible for establishing and leading project management, software engineering and data analytics, and for delivering logistics software solutions for global fulfillment operations. He also was responsible for aligning logistics optimization opportunities across businesses through software solutions and continuous process improvements, achieving annual savings and revenue enhancements more than $20M. > “I am excited to join the Technology team at iPROMOTEu at this exciting and challenging time in the company’s growth and the industry generally, says Dave. I look forward to leveraging my past experience as a technologist and leader in high growth organizations to provide guidance and ideas to expand our company in new ways.” --- For more information about iPROMOTEu, visit our website at [www.ipromoteu.com](http://www.ipromoteu.com) or call 800-850-3370. **Categories:** ANNOUNCEMENTS, Press Releases --- ### [Business CRM Roundup — Why You Need to be Using a CRM and Which Software is the Best](https://ipromoteu.com/newsroom/business-crm-roundup-why-you-need-to-be-using-a-crm-and-which-software-is-the-best/) **Published:** January 27, 2021 **Author:** ngage3312 **Excerpt:** Business CRM (customer relationship management) software helps you to keep track of interactions between your company, prospects, and existing customers. **Content:** CRM software, or customer relationship management software, helps you to keep track of every individual interaction between your company, prospects, and existing customers. While CRM’s were once clunky and difficult to use, updates over recent years have made them much easier to implement. Although many small businesses still use spreadsheets to keep track of customer interactions, a modern CRM is much more intuitive and easy to update. CRMs also allow multiple sales, marketing, and service activities like tracking qualified leads, sending promotional emails, and receiving and responding to support requests to live all in one place. As a promotional products distributor, you may be managing multiple aspects of your business yourself or with a small team. Having one platform to manage every side of your business in a single place will help you to streamline operations and get more done both better and faster. ## The Benefits of Using a CRM [The benefits of a CRM include better customer service](https://crm.org/crmland/what-is-a-crm) since customers won’t have to endure repetitive reach-outs or retelling their stories to multiple members of your team. Customer service automation can increase customer satisfaction and retention in the long run as well. Using a CRM may also lead to increased sales and productivity by streamlining, automating, and standardizing your sales process and pipeline. High-quality, easy-to-read sales and marketing data collecting in one central place can help inform your future interactions with potential and existing customers. Miscommunication and lack of information between you and your team leads to time-consuming mistakes. [A CRM can help mitigate this by providing collaborative tools](https://blog.hubspot.com/sales/benefits-of-crm) for every part of your business that seamlessly integrate together with automatic updates to information across tooling. Overall, business CRM software provides multiple tools for managing many areas of your business in order to streamline daily operations, improve communication among team members, and automate aspects of your outbound marketing and data entry for improved efficiency and accuracy. Here are the [top options for business CRM software for promotional products distributors in 2021](https://www.g2.com/categories/crm). ## 2021 Business CRM Roundup ### HubSpot HubSpot is a huge name in the CRM industry. It features three hubs alongside its powerful and easy-to-use CRM — Sales Hub, Marketing Hub, and Service Hub. This ecosystem covers every area of your business for seamless collaboration and integration in order to deliver an superior end-to-end customer experience. Sales Hub helps you to create a sales pipeline and automatically score and qualify leads based on cumulative customer behaviors for better sales tracking. Marketing Hub allows you to manage your content marketing efforts like emails, social posts, ads, landing pages, and blogs all in one place. Service Hub notifies you of customer service tickets so you can manage support requests and complaints more easily and in a timely manner. The three together make HubSpot an all-in-one platform. There are multiple subscription levels to each hub, allowing you to prioritize which aspects are most important to your business operations and allocate resources toward the tools you need most. New users can start HubSpot with a free version of their platform and then upgrade specific hubs down the line based on their needs. ### Salesforce Salesforce is another popular CRM software that helps you to manage your contacts and data. It also helps you to track leads and manage sales opportunities. Its ability to establish workflows helps you to automate sales communications to create a more standardized system for sales reach-outs and follow-ups. Salesforce also allows you to customize reports and dashboards to see the information you need to inform decisions easier. It has a mobile application for added convenience as well. Salesforce’s starting price is $25 per user, per month. ### ActiveCampaign ActiveCampaign is primarily a CRM and marketing platform that focuses on email campaigns. Its hundreds of pre-built automations can help companies leverage their email, messaging, chat, and text communications to create a proven sales process for team members to follow. ActiveCampaign also offers more than 300 integrations like Shopify, Square, Facebook, Eventbrite, and WordPress. ActiveCampaign is the highest optimized option for quick responses to customers due to its automation features. It allows you to automate a personalized experience that feels authentic to customers, helping your relationships to scale as your business grows. Pricing for ActiveCampaign starts at $9 per month, paid annually. ### Freshworks CRM Freshworks is AI-powered and gives sales and marketing professionals access to the right customer insights at the right times across touchpoints. It is set up similarly to HubSpot in that it separates out different tools into “clouds.” The Sales Cloud helps your team to attract, identify, and nurture quality leads with first-rate insights from their Freddy AI. It is a powerful tool for better pipeline management. The Marketing Cloud lets you deliver more personalized customer experiences with AI chatbots, list segmentation support, email campaigns, and automations. The Customer-for-Life Cloud combines these two tools together for a seamless and collaborative sales and marketing platform. Freshworks CRM starts off with a free version with upgrades available. ## iPROMOTEu Can Help You Implement the Right Business CRM Choosing the right business CRM for your promotional products business ultimately depends on your strategic priorities, vision, and needs. Our advice and support for promotional products distributors can help you choose and implement the right business CRM for you. iPROMOTEu partners with our Affiliates [to provide our industry expertise and superior back-end support](/services/back-office-support/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs) while allowing them to retain complete independence to make important decisions for the direction of their businesses. Our back-office support, order financing, and preferred vendor program can help you to focus on marketing and sales rather than administrative tasks, freeing up more time for switching over to a CRM in 2021. [Our connection with a HubSpot Platinum Solutions Partner can also prove valuable](https://ngagecontent.com/our-services/hubspot-implementation/) in easing your transition to using a CRM. [Connect with iPROMOTEu today](https://ipromoteu.com/contact/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs) to learn more or[ become an Affiliate](https://ipromoteu.com/become-an-affiliate/?utm_source=Web&utm_medium=Blog&utm_campaign=2021_Blogs). **Categories:** GENERAL --- ### [3 Tips to Incorporate Into Your 2021 Social Media Marketing Strategy](https://ipromoteu.com/newsroom/3-tips-to-incorporate-into-your-2021-social-media-marketing-strategy/) **Published:** December 21, 2020 **Author:** ngage3312 **Excerpt:** Social media is an essential marketing channel for promotional products distributors. Here are 3 tips to consider in your 2021 social media marketing strategy. **Content:** ## How Promotional Products Distributors Can Boost Sales By Leveraging Your Social Presence With in-person interactions being limited due to COVID-19, having a solid social media marketing strategy has never been more essential. [With 45% of the world’s population reported as daily active social media users](https://www.oberlo.com/blog/social-media-marketing-statistics), social media continues to be an important marketing channel. Promotional products distributors’ sales efforts usually relied heavily on trade shows and in-person client presentations. However, with events being cancelled, people working from home and social distancing guidelines in effect, there has been a significant impact on how you do business. One way to connect with current and potential customers is by increasing your focus on social media marketing. Here are three aspects to consider in your social media marketing strategy for 2021. ## 3 Social Media Elements to Focus On in 2021 ### Shoppable Social Media — Leverage New Tools to Drive Conversion [If your business isn’t utilizing shopping features on social media](https://www.ignitesocialmedia.com/social-media-strategy/tips-for-2021-social-media-planning-budgeting/), 2021 is a great time to start as social media platforms work on including more and easier eCommerce components. Facebook, Instagram, and Pinterest all currently have shoppable elements that tie social media more closely with conversion. [Facebook and Instagram launched new Shops features](https://www.facebook.com/business/help/268860861184453?id=1077620002609475) in mid-2020 to help small eCommerce businesses survive the COVID-19 pandemic. [Instagram even added a shopping tab to the main navigation in 2020 updates](https://www.facebook.com/business/instagram/shopping/guide), giving businesses a dedicated and easily accessible storefront on the app. In a recent update, [Pinterest has added more placement opportunities for advertisers](https://newsroom.pinterest.com/en/post/pinterest-announces-new-global-shopping-and-ad-features-ahead-of-holiday-season), better tracking of both paid and organic Pin performance, and the capability for businesses to make product Pins out of their entire product catalog all at one time. TikTok also added shoppable videos to their strategy in order to encourage more brands to advertise on the platform. By adding direct purchasing capabilities to existing messaging on social media and fully utilizing shopping features across platforms in 2021, you’ll be able to drive more conversions through this channel. ### Organic Posts — Why Engagement is the Metric to Watch Relevant, organic posts are equally as important as paid social advertising and the utilization of shopping features because they create valuable engagement with your audience and deepen brand trust. [Since 75% of people reportedly don’t accept advertisements as true](https://www.smartinsights.com/digital-marketing-strategy/social-media-trends-2021/), it’s essential for promotional product distributors to allocate time and attention to creating a people-focused approach to organic posting. A voice that consumers do trust is that of other consumers (70% of consumers believe other customers’ opinions), so promoting reviews and ratings on social media business pages should be a part of your 2021 strategy. Whether that’s through email campaigns to past clients, direct in-store review capturing efforts, or automated review links sent to new clients is up to you. Including more people-centered content by featuring employees and past and current clients (with their consent, of course) in posts creates a deeper connection with your audience. This promotes brand trust and loyalty by humanizing your business and providing tangible examples of your work. Social media algorithms are formulated to show only the most relevant content to users, and post engagement is a measure of how relevant your content is to the users who have seen it. Types of engagement increase in value from likes/reactions, to comments, and finally shares, each one giving your posts a boost in social media algorithms. This makes your post appear higher up and on more of your audience’s timelines, which can help promote more engagement, which can help boost your posts more, and so on in a cycle. Track engagement on different post types and platforms in 2021 to consistently tune your content to your specific audience’s interests. ### Video Content — Keep Your Audience’s Attention The continued rise of social video content has been prevalent for years now, but it remains important to emphasize as video consistently shows the highest impressions and engagement on social media platforms year after year. Most notably in 2020, new apps and features like TikTok and Instagram Reels focused on short-form video content to connect with users. Although the user demographic on TikTok and Instagram Reels tends to skew young ([mostly Gen Z, with an increasing number of Millenials hopping on the trend](https://www.ignitesocialmedia.com/tiktok/what-marketers-need-to-know-about-tiktok/)), it’s definitely something to keep an eye on. We’re seeing short-form video content in the feed and on Stories features continue to gain popularity, receive a high number of impressions, and retain user attention better than other types of social media marketing content. The creation of slightly longer-form social video content is also valuable, since it can be re-cut and repurposed for a variety of different digital marketing efforts. Now that face-to-face product guidance is few and far between, many businesses are substituting it with innovative social video content solutions [like doing product demonstrations using new social tools and formats](https://blog.hootsuite.com/social-media-trends/) or live Q&A sessions. Figuring out how social content creation can best fit their unique offerings and client base will be essential for promotional products distributors in the coming year. ## iPROMOTEu Can Help You Give Your Social Media a Boost iPROMOTEu offers our services to affiliated promotional products distributors to help them on the back end of their businesses. [We provide year-round sales and marketing support](/services/promotional-products-marketing/?utm_source=Web&utm_medium=Blog&utm_campaign=2020_Blogs) including eye-catching collateral, personalized coaching, and product catalogs for your digital marketing efforts. Our back-office support, order financing, and preferred vendor program can help you to focus on marketing and sales rather than administrative tasks, freeing up more time for creating and maintaining a robust social media marketing strategy in 2021. [Connect with iPROMOTEu today](/contact/?utm_source=Web&utm_medium=Blog&utm_campaign=2020_Blogs) to learn more or[ become an Affiliate](/become-an-affiliate/?utm_source=Web&utm_medium=Blog&utm_campaign=2020_Blogs). **Categories:** GENERAL --- ### [2020 Wrap-Up: Promotional Products Trends to Position Yourself for Success](https://ipromoteu.com/newsroom/2020-wrap-up-promotional-products-trends-to-position-yourself-for-success/) **Published:** December 3, 2020 **Author:** ngage3312 **Excerpt:** The end of the year is the perfect time to reflect and revamp. Review these promotional products trends to position your business for success in the new year. **Content:** ## Stay Ahead of the Curve in 2021 As a promotional products distributor, it’s important to keep up with changing buyer concerns and industry trends so you can continue selling products that fit your clients’ needs to help them reach as many consumers as possible. During COVID-19 times, consumer trends have shifted to more highly valued corporate ethics like honesty and generosity. Current promotional products trends also show that consumers are leaning more toward practical branded items that make their daily routines easier, as well as unique apparel items and accessories that bring out creativity in their self expression. In order to remain competitive, promotional products distributors will need to stay up to date on trends as they continue to shift in the coming new year. Here is a wrap-up of the best 2020 promotional products trends to continue to keep an eye on as we head into 2021. ## 6 Promotional Products Trends to Watch for in 2021 ### Supplying Sustainably [The consumer emphasis on sustainability](https://vupromo.com/blogs/vu-promo/top-7-promotional-item-trends-to-know-in-2020) across industries continues to rise, meaning the packaging of your promotional products must follow environmentally friendly best practices. Blatantly over-packaging products or failing to use recycled, easily recyclable, or biodegradable materials in packaging is a major turn-off for many modern consumers. In fact, [in a McKinsey & Company survey](https://www.mckinsey.com/industries/paper-forest-products-and-packaging/our-insights/sustainability-in-packaging-inside-the-minds-of-us-consumers), 55 percent of US respondents reported that they were extremely or very concerned about the environmental impact of product packaging. To meet rising consumer expectations for environmental friendliness, you’ll have to partner with a trusted supplier that follows sustainability best practices. Finding a sustainable promotional products supplier can be made easier by a preferred vendor program that allows you access to a network of trusted suppliers. Additionally, eco-friendly products like reusable straws, grocery bags, and water bottles are consistently rising in popularity. These are great products to suggest to clients for promotional products as reusable items continue to gain traction with consumers and across multiple industries. ### Helping Others Corporate social responsibility has been another key element of consumer concerns over the past year, causing a surge in promotional products that reflect companies’ values and efforts within their communities. Whether it’s through the actual messaging on the product, its ethical sourcing, or social giveback programs where a portion of the proceeds goes to charity, companies have been increasingly using branded products to give back. Similar to the trend of sustainability, current consumers place high value in finding companies and products that align more deeply with their ethics. As the world continues to face challenges from the COVID-19 pandemic, [Americans are overall more inclined to participate in charitable giving](https://www.cnbc.com/2020/09/15/how-individuals-in-the-us-helped-their-neighbors-through-covid-19.html), despite the economic insecurity many are facing. According to a recent report from Indiana University’s Women’s Philanthropy Institute (WPI), one-third of U.S. households donated directly when the pandemic hit, while 48.3% of Americans engaged in charitable giving indirectly. Promotional products with social giveback programs continue to play a part in indirect charitable giving for consumers across the U.S. This will likely remain an important trend moving forward, as [corporate social responsibility played an integral role in buying decisions](https://www.forbes.com/sites/theyec/2019/06/10/why-giving-back-increases-brand-loyalty/?sh=3bd3735070d2) and brand loyalty even before the pandemic. ### Providing PPE [As we mentioned in a previous blog](/newsroom/how-to-be-successful-selling-promotional-products/?utm_source=Web&utm_medium=Blog&utm_campaign=2020_Blogs), COVID-19 has led to a steep demand rise in PPE promotional products, [like bandanas and face masks with company logos](https://goldy.la/promotional-product-trends-to-guide-your-marketing-strategy-in-2020/). Many businesses have invested in branded face masks for their employees during this time. The practical aspect of these branded products can aid essential businesses that must operate in-office in supporting COVID-19 regulations and best practices with proper PPE for every employee. Having branded masks on hand also ensures that clients, consumers, or any other visitors to the building can be quickly provided with a mask if they don’t bring their own. On the other side of the equation, branded masks are great for marketing purposes since they’re worn on people’s faces, making branding exceptionally visible when compared to many other types of promotional products. Additionally, since face masks or bandanas are items that most people currently need in order to go out in public, the consumer demand for these items is extraordinarily high, giving many popular brands the ability to sell branded masks to their most loyal customers and fans. As the variety of available types of PPE continues to expand, masks are increasingly becoming considered an extension of one’s fashion, so uniquely designed masks featuring prints, sayings, and different colors will appeal to consumers more and more in 2021. This is great to keep in mind if you’re selling promotional products to consumer-facing brands in the new year. ### Using Electronics Due to the technological focus of today’s world, [electronic promotional products ](https://www.godelta.com/blog/promotional-product-trends)like phone chargers, headphones, and bluetooth speakers continue to increase in popularity. This is especially true now that more people are working from home and need to rely more heavily on electronics for both professional and personal uses — consistently communicating with coworkers, friends, and family. This year branded headphones, wireless chargers, small bluetooth speakers, and even charging bags and backpacks have increased in popularity within the promotional products industry. Any product that helps people engage with technology more seamlessly on a daily basis is a great option to suggest to clients as we head into 2021. ### Celebrating Uniqueness Promotional products with unique custom designs, especially when it comes to apparel, continue to perform well in 2020 and likely beyond. With the high saturation and variety of promotional products available today, people are less satisfied with branded items that look generic, instead gravitating toward more innovative designs. Similar to how consumers are increasingly searching for face masks that serve as an extension of their outward self expression, people are becoming more and more interested in promotional products of all kinds that look and feel custom-made and -designed. That’s why companies are (or should be) on the hunt for retail-inspired branded product designs that provide the perfect balance between being trendy and standing out from the crowd. ### Supporting Overall Health Additionally, promotional products related to health, wellness, and mindfulness reflect consumers’ current focuses in this challenging time. While the coronavirus limited some physical health resources through the closing of gyms and restricted access to certain health facilities, it also caused or exacerbated mental health problems for many Americans. [In a KFF Tracking Poll conducted in mid-July](https://www.kff.org/coronavirus-covid-19/issue-brief/the-implications-of-covid-19-for-mental-health-and-substance-use/#:~:text=A%20broad%20body%20of%20research,than%20among%20those%20not%20sheltering), 53% of U.S. adults reported that coronavirus-related stressors negatively impacted their mental health. Examples of promotional products that address consumers’ current focus on overall health and wellness are stress balls, yoga mats, cooling towels, water bottles that fit into the wellness category while also promoting sustainability, or fitness watch bands. Smart promotional marketers will cater to consumer needs by pushing branded products that follow this trend, as it appears to be here to stay, at least for the near future. ## iPROMOTEu Helps You Shift with Promotional Products Trends iPROMOTEu offers business resources and administrative support to our affiliated promotional products distributors to help them achieve success as independent business owners. Our preferred vendor program makes it easy for distributorships to find trusted suppliers, so they can easily keep up with the trends and offer new promotional products as their buyer’s needs and preferences change. Our back office support also eases uncertainty in any necessary transitions made by distributorships to stay competitive in the ever-changing marketplace. [Connect with iPROMOTEu today](/contact/?utm_source=Web&utm_medium=Blog&utm_campaign=2020_Blogs) to learn more or[ become an Affiliate](/become-an-affiliate/?utm_source=Web&utm_medium=Blog&utm_campaign=2020_Blogs). **Categories:** GENERAL --- ### [B2B Holiday Marketing: Tips for Salespeople in the Promotional Products Industry](https://ipromoteu.com/newsroom/b2b-holiday-marketing-tips-for-salespeople-in-the-promotional-products-industry/) **Published:** October 29, 2020 **Author:** ngage3312 **Excerpt:** Promotional products distributors may need to adapt their 2020 B2B holiday marketing efforts to cope with delays and changing buyer habits. Here are our tips. **Content:** ## How to Gear Up for the 2020 Promotional Products Holiday Selling Season The months leading up to the holidays are the busiest of the year for many companies in various industries, including promotional products distributors. This high-traffic selling season stands to be different this year with COVID-19, but you can still take advantage of the surge in online traffic and high demand for corporate holiday gifts. You may need to make adjustments in your B2B holiday marketing efforts this year to cope with shipping or supply delays and changing buyer habits, but if you’re looking for a more thorough description of general tips to help your promotional products business annually, [read our blog from last year](/newsroom/ready-for-the-promotional-holiday-season/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%202). Some B2B companies might experience pandemic-related slumps this holiday season, but with [the additional rise in online shopping behaviors due to the pandemic](https://www.digitalcommerce360.com/article/coronavirus-impact-online-retail/), as a promotional product distributor, if you have a strong online presence you could still see an increase in orders this time of year when compared to years prior. For more tips and information on how to optimize your online presence as a promotional products distributor to help ready your website, email marketing efforts, and virtual catalogs before the holidays, [read our most recent blog](/newsroom/how-to-sell-promotional-products-on-the-internet/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%202). This holiday selling season is already in full swing, and you definitely want to be prepared for potential shipping backups as the holidays approach. Read our tips below to prepare yourself with best practices for B2B holiday marketing, sales, and fulfillment so you don’t fall behind. ## B2B Holiday Marketing and Sales Tips for Promotional Product Distributors ### Start ASAP If you haven’t already, start discussing holiday promotional products needs with your clients now. Your B2B holiday marketing efforts can include sending out an eye-catching holiday catalog or promotions via email to entice previous and potential customers to use your services for promotional holiday gifts. You’ll also want to advertise the catalog or any promotions on your website and social media to maximize exposure. The last thing you want around the holidays is to get stuck with the stress of multiple last-minute rush orders, or a built-up traffic jam of orders, forcing you to juggle too many customers demanding updates and potentially unresponsive vendors. With [shipping carriers still dealing with the demand stress](https://www.asicentral.com/news/newsletters/promogram/october-2020/holiday-season-to-intensify-promo-s-shipping-woes/) caused by increased online shopping habits during COVID-19, the annual holiday period of high shipping demand is likely to prove more difficult in 2020 than in previous years, causing potential delays or higher shipping costs for the promotional products industry. Although shipping companies are rapidly hiring to offset this, the strain on shippers this year is predicted to be higher than their capacity is equipped to handle. Customers will have to get their time-sensitive orders in earlier or be willing to pay more for faster shipping if they want to receive promotional holiday gifts on time. Transparent, early, and frequent communications with your regular and potential new clients will help offset frustrations related to changes in shipping times and costs as the holidays draw closer. ### Get Financial Support on Large Orders Around the holidays, there are likely other places you want to spend your money instead of having your cash flow tied up in prepaying for orders. Maybe you’re planning a virtual company holiday party, you’re considering handing out holiday bonuses, or you’re buying corporate holiday gifts of your own. These plans may be thwarted if you have to put money down on a large order. Your capacity to take on multiple orders may also be limited by your financial resources. Consider[ order financing support from a third party](/services/promotional-products-financing/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%202) to help you take on multiple end-of-the-year orders, without taking up resources that you might have used for other holiday plans. With order financing, a third party takes care of any upfront costs with suppliers so you don’t have to, increasing your cash flow, saving you from awkward conversations about prepayments with clients, and ultimately increasing your capacity for holiday promotional products orders. The third party will also usually handle any paperwork associated with securing funds for orders such as credit applications, keeping you from drowning in administrative tasks this holiday season. This frees up your time and resources so you can focus on selling as much as possible leading up to the holidays and spending more time with friends, family, and loved ones once the holidays arrive. If you want to learn more about the benefits of order financing,[ read our recent blog on the topic](/newsroom/order-financing-your-key-to-lasting-growth/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%202). ### Work with Trusted Vendors An unresponsive or unreliable vendor is a promotional product distributor’s worst nightmare during the busy holiday selling season. You don’t want to spend a lot of your time constantly reaching out to vendors or taking the brunt of your client’s frustrations with suppliers who don’t keep up their end of the bargain on orders. [Make sure you’re working with vendors you trust](/newsroom/key-differentiators-of-a-preferred-vendor-program/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%202) to ensure quality and that high-volume orders can be fulfilled in a timely manner. A great way to ensure a best-in-class experience for your customers while maximizing revenue for your business with cost-effective pricing solutions is to[ enroll in a preferred vendor program](/services/preferred-vendor-program/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%202). Enlisting a third party or joining a network of other promotional product sellers can help you with the important task of choosing suppliers this holiday season. When using a preferred vendor program, you may be eligible for benefits like discounts and free samples. Additionally, you’ll be less likely to be taken advantage of if you’re aligned with a network or organization that has a higher buying power in the industry. With potential operational setbacks this year due to COVID-19, it’s more important than ever to work only with the companies you trust to get the work done correctly and on time. ## iPROMOTEu Can Help You This Holiday Season iPROMOTEu offers our services to affiliated promotional products distributors to help them on the back end of their businesses. Our back-office and marketing support, order financing, and preferred vendor program can help you to focus on sales rather than administrative tasks and spend more time with loved ones during the holidays. [Connect with iPROMOTEu today](/contact/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%202) to learn more or[ become an Affiliate](/become-an-affiliate/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%202). **Categories:** GENERAL --- ### [How to Sell Promotional Products on the Internet](https://ipromoteu.com/newsroom/how-to-sell-promotional-products-on-the-internet/) **Published:** October 15, 2020 **Author:** ngage3312 **Excerpt:** In the wake of COVID-19, it’s more important for distributorships to have a strong online presence. Here’s how to sell promotional products on the internet. **Content:** In today’s digital landscape, distributorships must invest their resources into selling promotional products online to avoid missing out on potential sales opportunities. Our lives (and buying habits) are more virtual than ever in the midst of the COVID-19 pandemic, so it’s important for distributorships to have great practices in place to sell promotional products on the internet. [According to a McKinsey & Company survey](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-b2b-digital-inflection-point-how-sales-have-changed-during-covid-19), B2B sales leaders rank online sales as two times more important now than they were before the start of the pandemic. This digital shift was already occurring at a slower rate prior to the pandemic but has been heightened by the effects of COVID-19, with people protecting themselves and others by making their shopping and lifestyle habits as isolated and remote as possible. Especially in the case of the promotional products industry, with events being cancelled throughout 2020 and potentially beyond, your digital interactions with customers are essential in reaching potential buyers and converting them into closed sales. Moving forward, promotional products distributors (like all other industries) will have to continuously look ahead and adapt to changes in consumer buying habits, which all indications point to becoming increasingly online and focused on self-service. To help you position yourself for success in the new and next normal, here are our tips to distributors for selling promotional products on the internet. ## Well-Designed and Optimized Websites If you’re not yet promoting your business online or think that your internet presence could use updating, your website is the first place to start. Your website is the 24/7 marketing and sales presence for your promotional products business, so it needs to be up to date with high quality content and easy to use if you want to continue to attract, capture, and convert those who land on your site. [Research shows that consumers tend to do more upfront research](https://www.pymnts.com/news/retail/2018/omichannel-ecommerce-consumer-habits/) on purchases than ever before, with 88 percent reporting that they look up a product online before purchasing. This means that your website will need to be easily navigable for consumers and contain enough digestible content to complete the start of the sales process for you. You’ll want to provide potential customers with information about the different types of products and capabilities you offer, as well as professional-looking images, and search engine optimized pages that will direct web traffic to your site. A good way to present this information to your audience is through an online catalog, which we will discuss later. If you’re just starting out, [there are a number of e-commerce platforms](/services/promotional-products-company-stores/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%201) that can help simplify the process of website creation and design. To choose between them, you’ll want to consider the features that would be most helpful to your business. Do you need your site to be compatible with another management or tracking platform you already use? Do you want to be able to provide coupon codes or customer rewards points? Are you looking to track inventory through the site? These are good questions to ask yourself in order to choose the platform that works best for your business. Another essential element of a well-performing promotional products website is the point of sale. Your cart must be both secure and easy to use, with enough payment options to satisfy different customers. The simpler and more accommodating the better, as users will likely bounce from the cart if it’s difficult to understand or too slow. If you already have a website, [regularly check Google Analytics](https://support.google.com/analytics/answer/2604608?hl=en&ref_topic=3544906) to track your site’s effectiveness and see how customers are interacting with it. Which pages are driving the most conversions? Which pages are causing people to leave the site? What are the common behaviors of the consumers who ultimately convert compared to those who don’t? Google Analytics and other reporting tools can answer these questions and more to help you identify the most optimal areas of your site, as well as places in which your site can improve. ## Effective Email Marketing Campaigns Email marketing is more important now since there’s less chance for in-person interaction with prospective clients. Like website platforms, there are[ a variety of different email tools](https://www.adamenfroy.com/best-email-marketing-services) to choose from that accommodate different budgets and needs. Many of these options include a connected CRM (Customer Relationship Management) system to store contacts and create segmented lists for different types of email sends. Sometimes email programs also come along with ready-made email and landing page templates, and most feature responsive design tools to create custom reusable templates that match your branding. You can use email marketing software to regularly connect with your customers through newsletters, announcements, promotional email blasts, and more. Additionally, creating email drip campaigns that send to segments based on a specified attribute or performed action can help make sure you never miss out on a potential sales opportunity, and free up your time to focus more on nurturing highly qualified leads. ## Eye-Catching Online Catalogs An online catalog is easy to share with potential buyers on your website or by email and helps them with the research phase of their buying process, which is why creating a virtual catalog is one of the best marketing techniques if you want to sell promotional products on the internet. [Tools like ZOOMcatalogs can help you create visually appealing layouts](/services/promotional-products-marketing/) in an interactive virtual catalog. The organization of your catalog will be especially important in driving online conversions. If there isn’t search functionality or an easily navigable menu, that may make browsing difficult for customers, ultimately increasing bounce rates and creating an obstacle to conversions. You’ll want to make sure the order of your catalog and how subsequent pages relate to one another is clear and logical in order to make the buying process as straightforward and well-guided as possible. Your catalog is also a good place to show companies the various options for how their promotional products can be customized using differently themed examples. Showing products with a variety of logos can help companies from different industries and with individual needs to better imagine what their branding would look like on your promotional products. ## How iPROMOTEu Will Support Your Online Promotional Product Sales Efforts [iPROMOTEu’s tools and support](/services/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%201), like our partnership with a leading email marketing platform, ZOOMcatalogs, customer portal for online payments, and e-commerce offerings help our Affiliates with their online marketing initiatives. We’re here to support your efforts to sell promotional products on the Internet as much as possible, with tools and templates that lessen the burden of time and energy spent on your website, email campaigns, and catalogs. [Get in touch with iPROMOTEu](/contact/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%201) today to[ become an Affiliate](/become-an-affiliate/?utm_source=web&utm_medium=blog&utm_campaign=October%20blog%201) or learn more about how our resources can help drive online success for your promotional products business. **Categories:** GENERAL --- ### [How To Be Successful Selling Promotional Products](https://ipromoteu.com/newsroom/how-to-be-successful-selling-promotional-products/) **Published:** September 30, 2020 **Author:** Stephanie Carey **Excerpt:** The promotional products industry has taken a hit during the pandemic, but we can show you how to be successful selling promotional products during this time. **Content:** The promotional products industry experienced a world of change over the last several months when the COVID-19 pandemic hit, but now that certain product categories are beginning to see an increase in demand once again, it’s important that you revisit your sales strategy and make adjustments in order to once again reach your goals. We’ll walk you through how to be successful selling promotional products. ## Industry Statistics With no surprise, orders for personal protective equipment (PPE) and healthcare products exploded at the onset of the pandemic, with 69.8 percent of businesses surveyed in the [COVID-19 Promotional Products Industry Recovery Research study](https://promomarketing.tradepub.com/free/w_pran09/) reporting increasing sales in the category. But with the [second installment of the same study](https://promomarketing.tradepub.com/free/w_pran12&ch=ED0818), there are some new insights into sales trends for promotional products. PPE & healthcare products remain at the forefront, as expected, with little signs of slowing down. Over the course of June and July, 67.5 percent of surveyed companies reported an increase in sales, while 17.3 percent said their sales in this category remained the same when compared to April through May. Since the start of the pandemic, we’ve seen PPE products such as masks, sanitizer, and others really carry the industry. With healthcare products being a given, what are some other product categories that have seen an increase during this time? Apparel, for one, has started to show some signs of life. Since the beginning of the pandemic, apparel has taken a big hit and sales have plummeted when compared to 2019, but the study shows that apparel was the third-best performing product category for the period from June-July, with 18.6 percent of promotional product companies reporting an increase in sales, compared to only 10.6 percent from April-May. That 8 percent increase is the largest for any product category over this time. On the other hand, 51.8 percent of companies still reported that their sales in apparel were decreasing, but that’s still an improvement over the 65.3 percent that reported decreased sales during the prior months, so there is progress being made. In addition to apparel, print products have also made strides forward, as they were the second-best performing category during June-July. The number of survey respondents that reported increasing orders increased slightly from 17.8 percent to 18.7 percent. The office and home as well as drinkware categories noticed a minor increase in demand as well. Office and home went from 8.5 percent increasing in April-May to 12.4 percent increasing in June-July, with drinkware going from 7.5 percent to 10.7 percent. ## Shift Your Focus to Sales Now more than ever, the key to your success is by setting up your distribution to allow you and your team to focus on sales as much as possible. In order to do so, you need to have a strong support foundation. This includes assistance in areas like order financing, back-office support, and marketing and sales. By setting up your team with support in these areas, you’ll be able to successfully shift your focus to sales and get through these tough times. ### Order Financing As a promotional products distributor, you know how big of a pain order financing can be. Vendors want you to complete a credit application, provide a significant down payment, or even make a deposit on your order — and this isn’t even just for large orders either. This all takes valuable time away from you making additional sales. By implementing a team to handle your order financing for you, you’re free to focus your time elsewhere and not have to worry about the cash flow of your business or using personal capital to complete an order. This keeps your orders moving forward and your customers and vendors satisfied — preserving relationships and growing your revenue. ### Back-Office Support The more you sell as a distributor, the more you earn, but with that comes a number of administrative tasks that can quickly eat up your valuable time that could otherwise be spent out in the field making sales. This is a common challenge faced by many distributors, but there is a solution. A back-office support team allows you to focus on what you want to focus on — selling. This team can take a lot off your plate, including time-consuming tasks like order follow-up, invoicing, rush order support, out-of-office support, and accounts receivable assistance, just to name a few. ### Sales & Marketing Support Ridding your plate of time-consuming administrative tasks provides you with more time to focus your efforts on sales, but you might find yourself in need of some marketing assistance or additional sales support every so often. By relying on a team to provide you with sales and marketing support, you can quickly generate more opportunities and reach your greatest potential in this competitive industry. From marketing campaigns to collateral, seminars, coaching, and sales development, you can take your distributorship to the next level. ### Virtual Assistants Need an extra hand, but not quite ready to hire a full-time employee just yet? A virtual assistant might be just what you need to fill the gap until you are ready to bring a new member on board. A virtual assistant can help with tasks such as product research, order entry, order management, supplier interaction, customer communication, invoice approvals, problem resolution, database management, prospecting support, social media support, and much more. If you’re wondering how to be successful selling promotional products during this uncertain time, lean on iPROMOTEu’s knowledge and expertise in the promotional products industry to help you do so. At iPROMOTEu, we offer all of the above services and can help take the administrative strain off of you so that you can once again focus your efforts on sales — which is what your business really needs during this time. Now you know how to be successful selling promotional products during these uncertain times. ## Discover the iPROMOTEu Difference iPROMOTEu is one of the largest and fastest-growing promotional products distributors in the country. We have achieved this because of what we believe in working with our Affiliates. When you partner with iPROMOTEu, you keep your brand, reduce your administrative workload, gain greater operational freedom, create financial advantages for yourself, and gain a community and team that you can lead on for success. [Contact us today](/contact/) to learn more and how you can become an Affiliate today. **Categories:** GENERAL --- ### [AFFILIATE ONBOARDING: HOW WE MAKE YOUR TRANSITION SUCCESSFUL](https://ipromoteu.com/newsroom/affiliate-onboarding-how-we-make-your-transition-successful/) **Published:** August 22, 2020 **Author:** ngage3312 **Excerpt:** Affiliate onboarding is critical. At iPROMOTEu, we provide the services and support you need for success when making this important business transition. **Content:** ## When You’ve Made the Decision to Try Something New… **You deserve a seamless onboarding experience.** Whether you previously operated a promotional products distributorship or are [launching a new distributorship following a successful sales career](/newsroom/why-you-should-start-a-promotional-products-business/), choosing an organization to affiliate with is important. There are a number of factors to consider in affiliate onboarding, including the business structure of your distributorship, what happens to your customer data, what services and support are available to you, and how you’ll be set up to succeed once your distributorship is up and running. While affiliate onboarding can be an exciting time, it can also be stressful. You are, after all, making an important business decision based on trust and your belief in what your new promotional products organization can offer you. You might worry about orders falling through the cracks, new processes that you have to follow, what the actual support you’ll receive looks like, and so on. Any change to how you do things is a big change — but we’re here to help. At iPROMOTEu, [one of the defining principles of our organization](/newsroom/20-years-where-we-came-from-and-where-were-going/) is providing our affiliates with everything they need to succeed in their careers, enjoy a greater work-life balance, increase their income, and spend more time doing what they love. We believe that starts with the affiliate onboarding process. Getting started isn’t as hard as you might think, either — because we support your success, we provide everything you need right from the start. Let’s take a look at just a few of the ways that affiliate onboarding at iPROMOTEu ensures your success. ## 4 Key Differentiators of Affiliate Onboarding at iPROMOTEu ### 1. You Remain in Control From the Beginning Perhaps the greatest benefit iPROMOTEu can offer as an affiliate with our organization is **independence**. [Your business, brand, and customers remain yours](/become-an-affiliate/why-ipromoteu/) from the moment you affiliate with us to the day you retire or disaffiliate. And that will never change. We understand that you’ve worked hard to build your business and win your customers’ trust. We’ll never get in the way of that, nor will we ever require you to sign any restricting agreements or documentation that puts your business or customers at risk. That said, our [Affiliate Services team](/services/affiliate-support-services/) will be available to you on day one of the affiliate onboarding process. This critical team will work with your distributorship on virtually any need — from answering specific questions about our processes to training you on our various technology platforms. Their goal is to set you up for success and ensure that you achieve it. That’s also why this team is available to you long after the onboarding process. We know you’ll have more questions as time goes on. They’ll be available to provide the answers you need. ### 2. We Keep Affiliate Onboarding Simple The last thing you need when you’re onboarding with a new promotional products organization is to get bogged down with extensive paperwork and a lengthy task list. You have customer orders to manage, marketing to launch, prospects to meet with, and of course, a business to run. These things take a lot of time — time you can’t afford to lose filling out a phone book-sized pile of documents that only serve to restrict your business, not help it grow. Since we don’t require such restrictive documentation, the process is exceedingly swift. Our team will work with you to transition your systems over. We also provide handy communications and support to help you share the news of your new affiliation with iPROMOTEu right off the bat, ensuring no time is lost and your customers and prospects are kept in the loop on what’s going on and why you made the decision to move. We’ll also provide [training on our technology systems](/services/promotional-products-technology/), such as our Xebra Order Management System (XOMS) platform and others. From the moment you start entering orders in XOMS, we’ll be providing support behind the scenes, managing the details and handling your invoicing. ### 3. At iPROMOTEu, We Do Indeed Promote You As a promotional products distributor, you likely already have one or more marketing campaigns and strategies in place. Because we’re heavily focused on helping you grow without having to manage those growth processes yourself, we provide a number of [proven and high-performing campaigns developed by industry experts](/services/promotional-products-marketing/). These campaigns are available to you immediately, allowing you to get your foot in the door with new prospects and close more deals. Additionally, iPROMOTEu offers creative support for your marketing efforts. You’re a business owner — why spend time on designing creative when you can be focused on revenue generation? Our creative team can take care of your marketing needs ranging from various ads to lead-generating email marketing and more. Our experts are also available for personalized coaching, which helps you develop a marketing and sales strategy to promote your new affiliation within your respective market and according to your product and service specialties. ### 4. We Grow Your Business — and You, Too Ensuring a successful affiliate onboarding process is just the beginning. Because you’re at the helm of your business, we provide just as much [opportunity for your development](/services/additional-services/) as we do for your distributorship. In addition to hosting numerous educational and networking events throughout the U.S. and Canada, we also provide individualized coaching on a variety of different areas within your distributorship. For example, we provide coaching that covers your marketing and sales strategy, business planning and strategy, and more. These professional development services are conducted one-on-one from industry experts that have built successful promotional products businesses themselves and understand what it takes to succeed. We also host numerous events and forums throughout the year, connecting you with your peers, our preferred vendors, and other experts. These events last anywhere from a few hours to a few days and include networking, industry trends, marketing recommendations, tips and tricks, and more. ## Ready Grow Your Business Like So Many Already Have? We can tell you that affiliate onboarding with iPROMOTEu is easy and that it will help your business grow by leaps and bounds, **but we’d rather show you**. Below are just a couple of our Affiliates and what they had to say about joining our organization. If you’re ready to experience the iPROMOTEu difference as these Affiliates have, we’re ready to put you on the path toward the career and lifestyle you’ve been looking for. [Contact us today to get started.](/contact/) *Affiliating with iPROMOTEu was a great business decision for me! The myriad of services that they provide — invoicing, order follow-up, financing of orders, preferred vendor pricing, idea and resource exchange, etc. allow me the time to do what I do best and enjoy the most: sell. My sales are up almost 30% from last year! My partnership with iPROMOTEu has been a profitable one in both dollars and lifestyle. —* ***Naomi Bodway*** *(Affiliate since 2006)* *We wouldn’t be where we are today without iPROMOTEu. Our company has grown and earned top industry accolades for its work because of our affiliate with iPROMOTEu. It goes without saying; iPROMOTEu exceeded all our expectations. —* ***Mark Meade*** *(Affiliate since 2004)* **Categories:** GENERAL --- ### [ORDER FINANCING: YOUR KEY TO LASTING GROWTH](https://ipromoteu.com/newsroom/order-financing-your-key-to-lasting-growth/) **Published:** September 14, 2020 **Author:** ngage3312 **Excerpt:** Order financing helps your promotional products business overcome obstacles in the short-term for long-term growth. Learn how it can support you during COVID-19. **Content:** It’s been a challenging year, and because of that, without the help of order financing you may not have felt comfortable taking on larger promotional product orders — particularly when credit is involved, or you’re tight on cash. Between clients cancelling orders to cut costs at the start of the COVID-19 pandemic and most trade shows being cancelled for the rest of the year, the promotional products industry has taken a significant hit in 2020. [A June study by NAPCO Media](https://magazine.promomarketing.com/article/business-indicators-to-gauge-covid-19-effects-on-the-promotional-products-industry/) showed that business report activity in the promotional products industry was falling more than it was rising, and the same applied to forward-looking measures of business activity. As a professional in the promotional products industry, what are you doing to counteract this? Understandably, you’ll want to focus on more sales, in order to support your business in this challenging time. However, not having the resources available to place large orders for clients may be holding you back. These concerns can limit you on larger transactions that can provide significant income to your business from new and existing customers. [One thing you can do to alleviate these stressors is partner with a company](https://ipromoteu.com/services/promotional-products-financing/) that provides order financing, so you can focus on selling and protect your business from assuming financial risk. But first, let’s dig into a few ways that order financing can support your growth strategy. ## How Order Financing Helps Your Business What matters most now is being able to focus all of your time, energy, and effort on direct income-producing activities, which order financing can allow you to do. Our previous [blog on order financing](https://ipromoteu.com/newsroom/increase-your-promotional-products-sales-with-order-financing/) further details its benefits, but we’ll summarize the key points below. ### Fulfill Large Orders with Confidence Imagine you’re talking to a client who’s interested in placing a large promotional products order. That’s great news, right? The only problem is that the supplier for these products requires a downpayment, during a time when both you and your client are probably running low on resources. If your customer doesn’t want to make a prepayment, and you don’t have the money to pay the vendor upfront, you risk losing out on the sale. That’s where order financing comes in. An external third-party can provide these necessary resources for you, your customer, and the vendor. Order financing ensures that you’re able to fill any and all orders you can sell. You won’t have to worry about what you can afford to fulfill at that time — just focus on what your clients are willing to buy, and on providing exceptional service and support to them. ### Keep Your Cash Flowing Cash flow is always important to the health of your business, but especially in the midst of tumultuous times like these. Order financing provides a significant competitive advantage to your business because you don’t have to have all your cash tied up in down payments for large orders. Preserving these valuable resources means that you can apply them in other ways to improve, strengthen, and accelerate growth for your business, allowing you to hire additional sales associates, invest in marketing and outreach, and more. ### Stop Drowning in Paperwork Focus your time on what truly matters to your bottom line — selling, rather than on administrative tasks like filling out credit applications. Your time is valuable to your business, and every second you spend on tasks that aren’t critical to growing your business translates into an opportunity lost. Make sure you’re spending your time where it will be most effective and in ways that best align with your skills. Order financing eliminates this need from your task list, ensuring you’re able to do what you love to do the most — selling products, building relationships, and growing your business. ### Don’t Take On More Risk Than Necessary During a critical time like this, it’s essential to keep your business from assuming more risk than it already is. By allowing another organization to assume the initial risk from financial activities like managing credit arrangements, you’ll be able to better protect your business and position yourself for post-COVID success. There is a competitive advantage here as well — through order financing, you can continue to take on virtually any size order without taking on the risk. Other organizations that don’t have this capability may not be able to compete with you, ensuring that you win more orders and serve as the promotional products provider they turn to whenever they have a need. ### Avoid the Awkwardness of Deposits and Prepayments Your clients will likely be especially wary of awkward arrangements such as prepayments at a time like this, when their businesses are also limited on cash. Increase customer satisfaction and trust by not having to ask for prepayments from your clients, since order financing covers any necessary deposits or down payments. ## How iPROMOTEu’s Order Financing Can Help Now is the time to position your promotional products business for success with order financing from iPROMOTEu. Partnering with a company you can trust to provide the support you need, while also valuing your freedom as an independent business is more important now than ever. Fortunately, we’ll be here to help your business throughout the pandemic and beyond. [Learn more about becoming an Affiliate](https://ipromoteu.com/become-an-affiliate/why-ipromoteu/), or [contact us today to learn how we can support your growth strategy](https://ipromoteu.com/contact/). **Categories:** GENERAL --- ### [THE HISTORY OF THE iPROMOTEu ALL-FEMALE NETWORKING GROUP, A WOMAN'S VIEW](https://ipromoteu.com/newsroom/the-history-of-the-ipromoteu-all-female-networking-group-a-womans-view/) **Published:** June 24, 2020 **Author:** ngage3312 **Excerpt:** Get to know A Woman’s View, an iPROMOTEu networking group created to educate, support, and empower women in the promotional products industry. **Content:** ## How A Woman’s View First Began Tides have recently shifted in a historically predominantly male industry as women now make up about around 40% of the promotional products service market. As in other industries, women face different challenges than men. To help empower women in the industry, iPROMOTEu wanted to start a group that offered both resources and support to female distributors. This is how *A Woman’s View* was born. Managed by [Vice President of Affiliate Services Candace Plunkett](https://www.linkedin.com/in/candaceplunkett/), the main goal of *A Woman’s View*, a 300+ member group, is to provide women with a resource to seek advice, share their frustrations and accomplishments, and help further one another in their careers. “We’re trying to educate, support, and empower women in our industry,” Candace said. “The group is open to all women in the industry — not just those affiliated with iPROMOTEu. This also includes both suppliers and distributors. We don’t segregate based on which side of the industry you’re on.” *A Woman’s View* is headed by a Women’s Advisory Council that consists of six of iPROMOTEu’s most prominent female distributors. These women come together to address tough questions that women in the industry face as well as how they handle and combat certain obstacles. “We really like to tap into the experiences, processes, and thoughts of our Advisory Council through group mentoring sessions in order for our group members to get a firm understanding of how they’ve navigated the business world,” Candace said. “An example of an obstacle women face can be something like balancing working from home when you have young children on summer vacation.” *A Woman’s View* hosts six webinars throughout the year. For four of the webinars, they engage speakers that group members request from different areas of business. The group also has a private LinkedIn group with more than 200 members where women can communicate with one another, share helpful industry-related blog posts, and look to others for help if needed. This is the group’s primary channel for communication outside of the events and webinars they attend. ## Connecting and Networking Every year, *A Woman’s View* hosts its annual networking reception during The PPAI Expo in Las Vegas, Nevada. This event was designed to recognize and celebrate the industry’s hard-working women. The venue is transformed into an entertaining environment complete with lighting, wine, and hors d’oeuvres for attendees. Group members also try to meet at the various other trade shows throughout the year. The Advisory Council will organize a cocktail hour or reception to allow the group to network. “I’m always reaching out to the group for feedback and insights on what kind of topics they would like to hear about in the future, as well as areas where they’re struggling and need more information,” Candace said. Two of the six webinars *A Woman’s View* hosts are open forums in which the panel of six women on the Advisory Council come together to discuss different topics during a Q&A session. Here, group members can pick their brains and tap into their experiences and knowledge. In addition to the panel of speakers, every year Candace books a female keynote speaker to present to the group about her experience in both the industry and about being a woman in business. ## Helping Women Succeed The most popular topic that comes up during both the webinars and in general for women in the group is about earning your woman-owned business designation. This is a complicated arena to be in as there are organizations at both the state and federal levels that provide designations for woman-owned businesses. “Being certified as a woman-owned business is a very long process. *A Woman’s View* helps our members by putting them in contact with women on the Advisory Council that have already been through the entire process to advise and help support them as they move forward,” said Candace. Members of *A Woman’s View* have expressed their gratitude to the group for help with a variety of things that range from becoming a better business owner to help in developing the perfect elevator pitch and leveraging different social channels without using paid programs in order to help grow their businesses. “I feel privileged to be able to connect with presenters, my fellow council members, and the iPROMOTEu staff to address topics of interest that can help each of us succeed. I think it would be beneficial for everyone to take part in this forum of like-minded professional women,” said Theresa Gonzalez, a member of *A Woman’s View*. “I’m grateful to iPROMOTEu for this opportunity and to the women’s Advisory Council because they are Affiliates that are independent business owners, and this is all voluntary on their part,” Candace said. “It’s also really nice of iPROMOTEu to have started this program, to promote it, and to continually invest in it. It’s been a real journey. I’ve enjoyed seeing all of the women in the industry be so appreciative and engaged, and I hope the group continues to grow as we move forward.” **Categories:** SPOTLIGHT --- ### [KEY DIFFERENTIATORS OF A PREFERRED VENDOR PROGRAM](https://ipromoteu.com/newsroom/key-differentiators-of-a-preferred-vendor-program/) **Published:** May 12, 2020 **Author:** ngage3312 **Excerpt:** A preferred vendor program provides your distributorship with key advantages that make you more efficient, competitive, and ultimately profitable. **Content:** ## A Preferred Vendor Program is the Key to Your Success While a promotional products distributor or salesperson can provide the highest level of service to and build the strongest relationships with their customers, without a solid source for products, true success will always be out of reach. Without quality vendors that you can rely on, you’re going to have trouble providing engaging new product options, filling customers’ orders on time, maintaining up-to-date information on where orders stand, accurately invoicing your customers, and of course, obtaining the best possible product pricing. This is where a [preferred vendor program](/services/preferred-vendor-program/) comes into play. An ideal vendor possesses several key traits that elevate them above the countless other organizations in this industry. These include quality, timeliness, responsiveness, support, and innovation. Unfortunately, not all vendors are up to the task of embodying these traits for their industry partners. So as a promotional products distributor or salesperson, how can you possibly achieve your growth goals without support on the vendor side? A preferred vendor program is a strategic solution that provides your distributorship with a number of key advantages. These are designed to help strengthen your relationships with customers, obtain competitive advantages over other promotional products distributors in your market, and ultimately grow your business faster and more profitably. Let’s take a look at some of the distinct benefits that a preferred vendor program can provide to your business. ## How a Preferred Vendor Program Helps Your Business ### 1. It Just Makes Life Easier Many promotional products distributors will understand the pain and hassle of searching for vendors for specific products. It takes time — time that could be better spent elsewhere. Then, you have to go through the motions of meeting with them to learn their capabilities and processes. Once you’re sold, you finally start to send them customer orders (every one of which is important regardless of size) — only to be disappointed when they drop the ball. Now, you have to start the process over again. With a preferred vendor program, all of this work has been done for you. More importantly, it’s been done for you months and even years in advance — allowing the program to sift through the vendors that can’t live up to the expectations set forth. Not only does this save you the hassle of having to conduct vendor research, discovery meetings, and initial “proof of capability” testing, but it also ensures you’re working with great vendors right from the start. Each vendor in the program has trudged through the gauntlet of proving themselves and has emerged victorious. ### 2. You Get Exclusive Pricing and Products Hey, if there’s nothing exclusive for you in the arrangement, how is it different from any other vendor relationship? You might like one vendor for one reason or another, but if they can’t help you grow your business and provide you with competitive advantages over other vendors (and indeed your own competition), you might begin to question your decision to remain with them when your competitors start stealing your customers out from under you. With a preferred vendor program, companies that have proven themselves are more likely to receive your business and therefore are more willing to provide you with exclusive benefits as opposed to any other organization. This includes competitive pricing — allowing you to sell more products for less expense to your business and earn more with a wider margin. This also includes exclusive products that are available to you and no one else, giving you a competitive advantage over others who may be vying for business in your area. Together, being able to offer your customers better pricing and more product options will help you close the deal. ### 3. You Receive Better Service and Support By taking advantage of a preferred vendor program, you’re going to be working with those vendors more than other organizations might be. This means they’re more inclined to provide you with dedicated support. This can mean anything from a dedicated service representative to a more responsive communication channel where you can reach them with any questions or concerns. Across the board, preferred vendors will provide you with higher-touch service than you’d receive with any other promotional products supplier. If you’re a distributor with a larger promotional products organization such as iPROMOTEu, this higher order of service and support gets combined with [corporate-level services to further enhance your offerings](/services/) to customers and your own internal operations. The preferred vendors have been hand-selected by the organization and are in constant communication with them, ensuring that all parties are on the same page, and that you never have to worry about where your customers’ orders are. ### 4. With the Right Partner, It Accelerates Your Growth In addition to gaining access to better pricing, exclusive products, and more personalized service and support, a preferred vendor program — in the hands of the right partner — also becomes part of a more appealing bigger picture. For example, at iPROMOTEu, our preferred vendor program not only connects Affiliates with better pricing and options, but when coupled with our order financing and back-office support, our Affiliates are able to sell more products, faster, and with less administrative pressure. This is incredibly important as your distributorship starts to grow. With more orders coming in (and larger orders), the need for a solution that not only provides you with great product options for less expense but also eliminates the need to manage all of those orders yourself is critical. We provide our Affiliates with such a solution through order financing, total billing management, order follow-up, and more. ### 5. You Get More Lucrative Opportunities By working with a preferred vendor for more product offerings, you help them increase their revenue while simultaneously increasing your own. This has the opportunity to provide a potentially lucrative cash redistribution on product purchases with some of these vendors in exchange for your loyalty and business. ## Grow Your Business with a Preferred Vendor Program iPROMOTEu has worked with countless promotional products vendors over the past 20 years. This has given us an in-depth understanding of which vendors provide the best service, offer the best products, communicate with Affiliates best, and deliver positive results each and every time. We have cultivated an industry-leading, best-in-class preferred vendor program that our organization of 1,100+ affiliated distributors and salespeople take advantage of every day. With the [iPROMOTEu Preferred Vendor Program (iPVP)](/services/preferred-vendor-program/), you can stop wondering whether your vendors are helping you grow your business and actually see the impact they make on your bottom line. Everything we offer is designed to connect our Affiliates with the tools, resources, and expertise they need to grow their business, increase their income, and enjoy their careers like never before. [Learn more about what our Affiliates have to say about us and our program here.](/become-an-affiliate/affiliate-testimonials/) If you’re ready to take your promotional products business to the next level this year, we’re ready to help. Our preferred vendor program is just one of the many solutions we offer to make your distributorship more efficient, competitive, and profitable. [Contact our team today to learn more about the program and how it can help you grow.](/contact/) **Categories:** GENERAL --- ### [AFFILIATE SPOTLIGHT: A4 PROMOTIONS](https://ipromoteu.com/newsroom/affiliate-spotlight-a4-promotions/) **Published:** July 15, 2020 **Author:** ngage3312 **Excerpt:** A4 Promotions was in need of back-office support in order to focus its efforts on sales. iPROMOTEu has been able to successfully provide that for nine years now. **Content:** [A4 Promotions & Incentives](https://www.a4promo.com/) is an iPROMOTEu Affiliated based in Sacramento, California. This third-generation-owned promotional products distributor was founded by Bruce Anderson’s father in the early 1970s. A4 Promotions & Incentives is a leading supplier of promotional products and incentives with a focus to provide one-stop shopping for its customers, including Print and Custom Packaging. A4 Promotions & Incentives endeavors to employ an integrated marketing strategy approach in order to help meet the growing marketing needs of its clients. A4 Promotions has worked with a lot of different clientele that are big powerhouses, but they’ve really found a niche with fitness clubs and insurance companies over the last couple of years. Bruce’s family got into the promotional products business in the early 1970s in part because of Joe Coulombe, the owner of Trader Joe’s, who was also just beginning his business at the time. Joe not only helped Bruce’s father begin his business, but the two of them also partnered on creating a two-prong cork puller that was a big hit. They put a Trader Joe’s logo on it and sold hundreds of thousands of them. Soon after, A4 Promotions started to get calls from wineries, companies like Bank of America, Federal Express, and other big companies asking if they could put their name on their product, too. This led to inquiries from additional wineries as well as other people who were interested in the product. From there, they began to get requests for hats, shirts, and much more. When Trader Joe’s sold in 1980, A4 Promotions moved their operations to Sacramento to be closer to what was their bigger account base. From there, they’ve grown into a full-service promotional products company. ## Searching for a Solution A4 Promotions was independent up until the recession hit in 2008 and until 2010. At that point, it was obvious that there was a huge consolidation taking place in the industry. “We needed to do something,” said Bruce who has now stepped down to the role of Sales Manager. “It was getting harder to finance receivables and maintain banking credit lines.” And so they discovered iPROMOTEu as many others had before them. Having had a previous relationship with Cliff Quicksell, MAS+, MASI, who had just begun working with iPROMOTEu, they gave him a call. “We called him and said that we knew he was at iPROMOTEu and that we were interested in hearing about their Affiliate program, what they do, and what the advantages of affiliating are, and so as quickly as the next day, we got a call directly from Ross Silverstein.” ## Why iPROMOTEu? For Brittany Smith and her brother, who took over the company from their father, Bruce, in 2011, the big attraction to iPROMOTEu stemmed from iPROMOTEu’s business model for experienced promotional products companies. “They make things extremely easy for businesses because of their back-end support,” Brittany said. Having taken over as president of the company, Brittany was looking for an opportunity to really focus on A4 Promotions’ sales while still getting to remain themselves. iPROMOTEu offered just that. “The biggest thing about iPROMOTEu for us is that we get to keep our identity. Many other companies we looked at Affiliating with involved them taking over our business, which isn’t what we were looking for,” Brittany said. “iPROMOTEu just really checked all the boxes for us in that aspect and allowed us to keep it as our family-run business, all while still having the back-end support that we needed.” The goal was to shift focus back to sales and Affiliating with iPROMOTEu allowed them to do just that. “Once we affiliated, we were able to settle down and get rid of our accounts payable and accounts receivable departments and that really allowed us to just focus on sales which is all we really wanted to do,” Brittany said. ## Benefits of Affiliating with iPROMOTEu When asked what some of the benefits of Affiliating with iPROMOTEu, Brittany said, “There are so many. Their back-office support, accounts receivable, accounts payable, and their marketing services have all been instrumental. Being a third-generation company, we have a lot of knowledge, but we wanted to know how to use that knowledge and take it a step further. Guy Dupuis, MAS, has been a big help in that aspect. We have conference calls with him about every other month, and he will look at our business and tell us how we can grow, which is huge, because sometimes as a business owner you get stuck in the day-to-day work and forget how to think outside the box about how to continue to grow.” ## How iPROMOTEu Has Supported A4 Promotions’ Growth & Independence A4 Promotions is grateful for the support they receive from iPROMOTEu, especially when it comes to their backing when working to land big deals. “We had a large bid with a longtime client for their awards business. We were going up against a few of the large powerhouses of the awards industry and ended up getting a request for a quote. We had Rick Badiner fly in for the presentation, which we prepared with iPROMOTEu’s help. We wanted to emphasize that even though we look small, we are not. Rick was able to help bridge the gap with one of the largest insurance companies in the United States, and it resulted in a nice contract for us,” said Brittany. “The client said that we were too valuable not to use. They chose us because we’re much more flexible than bigger companies. We’re more nimble, quicker, faster, and more responsive. Rick hopping on a red-eye flight, doing the presentation, and then flying back spoke volumes to how we can partner with iPROMOTEu to make ourselves look bigger as an Affiliate. Telling people that you’re affiliated with a $200-million-plus company is a big benefit.” For Brittany, it’s important that she’s able to run her business the way she sees fit. “I don’t have someone dictating me in how I want to run my business and how I envision my company growing. It was important for us to keep our identity because that’s who our clients know.” ## How A4 Promotions Has Responded to COVID-19 A4 Promotions has been faced with the challenge of client event cancellations and the slowdown of traditional promotional product orders due to the COVID-19 pandemic. Like many other iPROMOTEu Affiliates, A4 Promotions had to quickly switch gears to find end-users that were in need of products. “We quickly decided to hop into the personal protective equipment (PPE) supply business, focusing on the part of our account base that would be purchasing these types of products, along with themed COVID-19 promotional products,” said Brittany. “We also focused on stay-at-home promotional products for clients wanting to recognize their new style work force. iPROMOTEu played a pivotal role, with key vendors, especially with the finances to make this new focus happen.” Bruce has been on iPROMOTEu’s COVID-19-related conference calls with other Affiliates. “I cannot state how well iPROMOTEu has worked to keep Affiliates up-to-date on COVID-19-related vendor sources, talking through various sales strategies, and offering advice on how to stay marketing-focused through this crisis,” Bruce said. Brittany’s sister and A4 Promotions Vice President, Jennifer Laret, suggested that through this COVID-19 crisis that A4 Promotions should reach out to the local community to assist those that are in need. Jennifer worked with the city government and Interfaith Council and set up A4’s warehouse as a depository for food items, sundries, and hygiene kits for community donations. Many pallets of food items were delivered to the local “Blessing in a Backpack” non-profit organization, for distribution to underprivileged children. Hygiene kits were assembled with the help of volunteers at A4’s warehouse, and delivered to the local school district homeless outreach project for distribution. Local Sacramento NBC affiliate, KCRA, ran a story on the hygiene project as part of its nightly COVID-19 news update. “Our team all agreed that we should give back to the community through this crisis. It has helped us think outside ourselves, and help in some small way, to alleviate the suffering of others that are less fortunate than us,” Brittany said. ## A Successful Affiliation Both Bruce and Brittany feel that they’ve had a great nine-year relationship with iPROMOTEu thus far and are looking forward to continuing it. Since their affiliation with iPROMOTEu in 2011, A4 Promotions has seen an increase in growth of approximately 140%. They were also named Affiliate of the year in 2018 and were iPROMOTEu’s largest-producing Affiliate in 2019. “We’ve really taken a look at working smarter, not harder, and because we’ve found this niche within the fitness industry, we’re doing a really hard push in 2020 to continue growing within the industry. We’ve found that there’s this need for assistance there. If we can assist them in any way where they’re not needing to pay a staff member, then we become more valuable to them. It makes them want to continue to come back to us with the fact that they don’t have to coordinate things. They don’t have to think. We do that all for them.” Now sitting in the president’s chair of a successful Promotional Product Distributor, Brittany reflects on her past. “I never wanted anything to do with the family company when I was younger, but when a sales position opened up, I decided to take the leap and now as I sit here in the president’s chair, it really felt like a 180,” she said. “When I took over the business, my husband said that everything was going to change and he was right. It has changed, but without iPROMOTEu, I don’t think I could be in the growth that I’m in and also be a mom to an eight-, six-, and two-year-old. I was the mom on the conference call yesterday, but with iPROMOTEu backing me, I was able to make it to my son pitching in his very first baseball game. iPROMOTEu has been important to me because I can still be a mom while also running a successful company at the same time and I don’t think I could do it all without iPROMOTE.” **Categories:** SPOTLIGHT --- ### [AFFILIATE SPOTLIGHT: B MARKED PROMOTIONS](https://ipromoteu.com/newsroom/affiliate-spotlight-b-marked-promotions/) **Published:** April 19, 2020 **Author:** ngage3312 **Excerpt:** B Marked Promotions looked to iPROMOTEu for support when starting their business. Seven years later, things are still operating efficiently. Learn more here. **Content:** *At iPROMOTEu, we love our Affiliates and are committed to helping them achieve their goals. We also believe in sharing their stories — how they got into the promotional products business, what led them to join our organization, how we’ve supported their success, and what they enjoy most about working with us. Check back often for more Affiliate success stories, and be sure to sign up for our newsletter to be notified when new spotlights are available.* [B Marked Promotions](https://www.bmarked.com/) is an innovative advertising specialties company based out of Steamboat Springs, Colorado. It was founded by Dan Hagney in 2013. B Marked Promotions’ biggest priority is connecting with customers and providing the highest quality products on the market in order to make any occasion special. They help their clients brainstorm and plan effective marketing strategies to meet their goals and stay within their budgets. B Marked Promotions has a diverse customer base. “I learned a long time ago to diversify,” said Dan. “We went through a big loss in 2007, so right now we have clients all over the country and in different markets such as healthcare, finance, engineering, law, and resort hospitality to name a few. You name it, we cover it.” Dan began in the promotional products industry in 2005 when he joined another distributor as a salesperson. After nine years of working for the distributor, he decided he was ready to start his own company. Having had nearly a decade of experience in the industry, he knew what it would take to be successful. And so he reached out to a handful of companies that could help accelerate and support him in his new venture. Ultimately, iPROMOTEu stood out among the pack. “From the beginning, iPROMOTEu was just there to help. The initial process with them was so easy. They view our relationship as them working for us and not the other way around,” Dan said. “An important thing for me was being able to keep my name. It really allows for the autonomy of your own company.” ## Benefits of Affiliating with iPROMOTEu Being able to leverage iPROMOTEu’s in-house specialists is extremely valuable to Dan’s business. “Since I became an Affiliate of iPROMOTEu, I’ve been in the top 100. The hands-on attention I receive because of this has allowed me to grow my business even more. The relationships I’ve developed with dedicated specialists at iPROMOTEu have helped me grow in different areas such as marketing, print packaging, and even business development,” Dan said. “I know that I can rely on iPROMOTEu to help me in these areas.” Relying on iPROMOTEu even helped Dan close a big deal recently. “I had the iPROMOTEu team help me work through an RFP, and I was able to land a really large client because of their help. Now I’m working to circle back around with the client and grow our relationship with them.” Dan also takes advantage of iPROMOTEu’s out-of-office support. “iPROMOTEu also has a really capable team of individuals that they dedicate to covering Affiliates in the Elite 100 who might be out on vacation or away from the office. When you run a business, it’s nice to be able to step back for a little bit and just take some time for yourself,” Dan said. “I have a vacation coming up soon, and I’ve never done this in more than six years of being a business owner, but I may leave my computer at my office because I know I can rely on iPROMOTEu to handle things while I’m gone.” Not only has iPROMOTEu helped Dan grow his business, but they’ve also made it easier for him to manage things on the go. “iPROMOTEu has increased its technological capabilities to allow for use of different platforms even on the go, such as placing an order through my phone, which allows me to be more nimble as a salesperson. If I’m at a meeting and a customer needs an order placed, I can do it right then and there.” When asked to cite just one thing as the greatest benefit of his affiliation with iPROMOTEu, Dan said it would have to be the relationships he has made. “When I say relationships, it’s really a three-pronged approach to relationships. There are the relationships I’ve made with the iPROMOTEu team whom I know I can rely on to execute what’s needed for my business. Then there are the relationships I’ve made with various vendors through events and channels that iPROMOTEu has created. And lastly, there are the relationships I’ve made with other iPROMOTEu Affiliates,” Dan said. “When you own a company in this industry, you’re kind of on an island unless you have a big team. But having other Affiliates that you can bounce ideas off of and become friends with is huge because we can talk about what we’ve done with clients, and it really allows us to leverage our relationships from a work perspective in a non-threatening way. It’s a very symbiotic relationship with other Affiliates.” ## A Successful Affiliation Along with the valuable relationships he’s made and the service offerings he takes advantage of, Dan also appreciates iPROMOTEu’s commitment to constantly improving. “If there’s a piece of the puzzle that’s missing and you tell iPROMOTEu, they’ll work on it,” Dan said. “They’re always working to improve. It really does feel like they work for us and that they are our employees. When I voice concerns, questions, or suggestions, they seem to always get taken care of.” Looking ahead, Dan and B Marked Promotions are excited about growing responsibly. “We’d like to grow our business 50-70 percent in the next year or two, but we want to grow responsibly. I want to be able to hire more team members if we need to, and just really make sure we’re accommodating our growth by staffing up accordingly. We’d also like to focus on some larger clients in order to achieve exponential growth rather than just being able to say we gained 10 clients.” Dan recognizes the impact iPROMOTEu has made on his business and appreciates how great of a relationship he has with the iPROMOTEu team. “I wouldn’t be able to do what I do now without iPROMOTEu, period. I managed to find a nice relationship spot with them and it’s working great for me. There’s no way I could be in the elite 100 and have grown my business the way I have without iPROMOTEu,” said Dan. Since affiliating with iPROMOTEu, B Marked Promotions has seen a growth of 25%. “If I managed all of what iPROMOTEu manages for me, I wouldn’t be able to be doing what I’m doing every day. It’s allowed me to grow my business and know that I can continue to grow it further because I know I can rely on them to support me in that growth.” **Categories:** SPOTLIGHT --- ### [IMPACT OF THE CORONAVIRUS ON THE PROMOTIONAL PRODUCTS INDUSTRY](https://ipromoteu.com/newsroom/impact-of-the-coronavirus-on-the-promotional-products-industry/) **Published:** March 24, 2020 **Author:** ngage3312 **Excerpt:** COVID-19 has had a significant impact on life as we know it. Here are recommendations for promotional product distributors and salespeople during this time. **Content:** COVID-19, also referred to as the coronavirus, has now spread well beyond its origin in China at this point as there are multiple confirmed cases in all 50 U.S. states. This airborne virus, which spreads from person to person through droplets, has caused a number of countries to close their borders, restrict travel, and require mandatory quarantining. The United States is one of them. Along with placing restrictions on travel, many states have required businesses of all sorts to close to follow the [Centers for Disease Control and Preventing (CDC) recommendations for social distancing.](https://www.cdc.gov/) As healthcare professionals and government leaders work to stop the spread of the disease while attempting to develop a vaccine and caring for affected individuals, businesses that remain open, including those in the promotional products industry, are learning to adapt to an interrupted supply chain. Not only has there been a disruption in the supply chain, but there has also been an expected increase in product prices, rising shipping costs, inventory shortages, health concerns, and business travel/trade show cancellations. These are just some of the issues the promotional products industry is currently facing due to COVID-19. Promotional suppliers and distributors are encountering many of these problems because most of the products they sell are produced in China. And with China being the center of this virus, they’ve taken drastic measures in order to try and contain it, including the closure of factories and implementation of travel restrictions for citizens, meaning that workers are staying home unless it’s completely necessary to leave. It’s not certain how long it might take for these production centers to reopen and begin their normal rates of production once again, leaving promotional distributors wondering what to do next. Amidst the crisis, suppliers aren’t panicking. They’ve continued to send updates to the industry regarding operations levels and most are trying to keep operations as normal as possible. “No employees are traveling at this time, and some personnel are working at home in an abundance of caution,” Frank Cardenas, marketing manager at Beck & Call said. “No one has shown any symptoms, but we’re monitoring the situation and continue to take orders and fill them from unimpacted suppliers.” Suppliers may be in stable positions for the time being and even over the next couple of weeks, but if things don’t change for an extended period of time, distributors and salespeople need to take proactive steps to protect their businesses. So what can distributors and salespeople in the industry do to combat this? ## iPROMOTEu’s Recommendations ### Shift Your Focus It’s difficult to predict when the spread of this virus will die down and what things will look like when it does, but as for now, it’s important for distributors and salespeople to focus on working with suppliers that haven’t been as impacted by the virus. At this point, it’s likely that all suppliers have been impacted in one way or another, but working with the suppliers who have sustained less of an impact is important. Whether it’s due to less reliance on China for production or just less of an impact of the virus on their business and employees here in the states. ### Maintain Relationships Although you may be focusing on working with certain suppliers at this time, it’s important to continue to maintain your relationships with all other suppliers and remain in communication, even if you may not be working with them directly right now. Once the COVID-19 threat passes and things return to normal, you’ll want to be sure that your relationship with these other suppliers is still in good standing. And they’ll appreciate the fact that you’re still checking in during this time. While maintaining relationships with your suppliers is important, it’s just as equally important to maintain your relationships with your customers. While they might be getting forced to temporarily shut down, it’s on you to reach out to them and maintain a line of communication with them, share what’s going on with you and your business, and provide them with updates as they come along. ### Utilize Corporate Services During a critical time like this, having back-office support for your business is especially valuable. You can take advantage of the [many different services that iPROMOTEu has to offer](https://ipromoteu.com/services/) so that you can keep your business running without having to constantly worry about it. Whether it’s order financing, billing and invoicing support, order follow-up, print and packaging, sales and marketing support, and so on, iPROMOTEu can help give you the peace of mind you need that your business is being taken care of during this time. ## Stay Safe, and Plan Ahead If you’re interested in discussing some of the services we have to offer, especially during a tumultuous time like this, we’d love to hear from you about how we might be able to help. And if you’re interested in learning more about our plans to help offset the impact of COVID-19, don’t hesitate to reach out. **Categories:** ANNOUNCEMENTS --- ### [iPROMOTEu Contributes to 36 Different Charitable Organizations](https://ipromoteu.com/newsroom/ipromoteu-contributes-to-36-different-charitable-organizations/) **Published:** June 22, 2015 **Author:** ngage3312 **Excerpt:** iPROMOTEu recently concluded its 2015 staff-wide charitable donation drive. **Content:** WAYLAND, MA— iPROMOTEu recently concluded its 2015 staff-wide charitable donation drive. On behalf of 48 employees, iPROMOTEu contributed $2,400 to 36 different charitable organizations including: American Diabetes Association; Alzheimer’s Association; Autism Speaks; Cradles to Crayons; Greater Boston Food Bank; Huntington’s Disease Society of America; Jimmy Fund/Dana Farber Cancer Institute; Make-A-Wish Foundation; One Fund Boston; and Wounded Warrior Project – along with countless others. *Rather than select a single charity for the company to support, iPROMOTEu chose to support those charitable organizations that are meaningful to its staff. “Even though legitimate charitable organizations are all worthy of financial support, I didn’t want to select a single charity that may or may not resonate with our staff,” said Ross Silverstein, President and CEO of iPROMOTEu. “Rather, I wanted to give our staff a voice, and an opportunity, to decide where the company’s financial support should be directed. It was gratifying to have so many employees participate and to learn of those organizations that are meaningful to them.”* This was the first year iPROMOTEu made this program available to its employees. The company looks forward to supporting the charities favored by its staff in future years as well – with greater participation and increased donations. **Categories:** GENERAL --- ### [iPROMOTEu Welcomes Catherine (Pilgrim) Kruse as Its New Director of Vendor Relations](https://ipromoteu.com/newsroom/ipromoteu-welcomes-catherine-pilgrim-kruse-as-its-new-director-of-vendor-relations/) **Published:** December 1, 2016 **Author:** ngage3312 **Excerpt:** Catherine (Pilgrim) Kruse has been appointed by iPROMOTEu to be its new Director of Vendor Relations. **Content:** WAYLAND, MA — Catherine (Pilgrim) Kruse has been appointed by iPROMOTEu to be its new Director of Vendor Relations. In this role, Ms. Kruse will work closely and cooperatively with industry vendors as she leads iPROMOTEu’s Vendor Relations Department. In addition to guiding the strategic direction of the department and overseeing its operations, Ms. Kruse will continue to devote her time and attention to product sourcing, importing, product safety, and strengthening vendor relationships. According to iPROMOTEu’s President and CEO, Ross Silverstein, “Catherine’s experience, intelligence and interpersonal skills make her an ideal fit for this very important position.” Silverstein continued, “In her short time with iPROMOTEu, Catherine has done great work for the company and our affiliates, and has impressed all with whom she has worked. I am thrilled that she is willing to take on this important role, and I am even more bullish about iPROMOTEu’s future with Catherine on board.” Ms. Kruse has an extensive background as a sales and business professional with considerable experience on the supplier side of the promotional products industry. Catherine joined the industry over 20 years ago in a sales role with supplier World Wide Art Studios. She later worked her way to management positions with suppliers Leed’s and Gold Bond, and then senior management positions with suppliers Norwood and Corvest. After being away from the industry for several years to focus on her family, Catherine made her return this past June as a member of iPROMOTEu’s vendor relations team. **Categories:** GENERAL --- ### [iPROMOTEu INCLUDED IN THE INC. 5000 FOR 7TH CONSECUTIVE YEAR](https://ipromoteu.com/newsroom/ipromoteu-included-in-inc-5000-for-7th-consecutive-year/) **Published:** August 31, 2017 **Author:** ngage3312 **Excerpt:** iPROMOTEu was recently included in the prestigious Inc. 5000 list of the nation’s fastest growing private companies for the seventh consecutive year. **Content:** WAYLAND, MA — Inc. Magazine recently unveiled the much anticipated ranking of the nation’s fastest growing private companies. Once again, iPROMOTEu, for the seventh consecutive year, is included on the prestigious Inc. 5000 list. iPROMOTEu was recognized for its 50% 3-year growth rate in the Business Products & Services category. As a 7-time Inc. 5000 honoree, iPROMOTEu is now included in the Inc. 5000 Hall of Fame. Ross Silverstein, President and CEO of iPROMOTEu, stated “We’re thrilled to be included, once again, on Inc.’s list of the fastest-growing private companies in America. The recognition is a testament to the strength of our business model. I’d like to acknowledge and thank iPROMOTEu’s hard working employees, its loyal Affiliates, its vendors and all its other supporters for their contribution to our growth and success.” iPROMOTEu is also among the fastest growing distributor companies in the promotional products industry, having increased its sales by 78% over the past five years. The Inc. 5000 list represents a unique look at the most successful companies within the American economy’s most dynamic segment — its independent small businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000. The 2017 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. Magazine, is an impressive list of remarkable companies. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at . Inc. President and Editor-In-Chief Eric Schurenberg told iPROMOTEu, “Your 7th time on the Inc. 5000 list is a truly extraordinary accomplishment. Of the tens of thousands of companies that have applied to the Inc. 5000 over the years, only a fraction have made the list more than once. Congratulations to you and your team.” iPROMOTEu’s 2017 Inc. 5000 profile can be viewed at: . **Categories:** GENERAL --- ### [iPROMOTEu HONORS TOP AFFILIATES AND SUPPLIERS](https://ipromoteu.com/newsroom/ipromoteu-honors-top-affiliates-and-suppliers/) **Published:** February 13, 2018 **Author:** ngage3312 **Excerpt:** iPROMOTEu hosted its Annual “Thank You” Reception in Las Vegas during The PPAI Expo. **Content:** WAYLAND, MA — iPROMOTEu hosted its Annual “Thank You” Reception in Las Vegas during The PPAI Expo. The event featured the world’s greatest Rod Stewart impersonator who provided unbelievable entertainment throughout the evening. Paul Bellantone, President and CEO of PPAI, extended words of welcome to the crowd of approximately 350 iPROMOTEu Affiliates, guests, and representatives of some of iPROMOTEu’s leading Preferred Vendors. iPROMOTEu’s Top Twenty Preferred Vendors for 2017 were recognized and honored. The award winners were: SanMar; Alphabroder; Hit Promotional Products; Polyconcept; TSC Apparel; BIC Graphic; Prime Line; S&S Activewear; Bam Bams; Pro Towel; ETS Express; Magnet Group; Gemline; High Caliber; Heritage Sportswear; Logomark; iClick; Ariel Premium Supply; Delta Apparel; and Showdown Displays. High Caliber was the recipient of iPROMOTEu’s Supplier Appreciation Award for exceptional support of iPROMOTEu during 2017. Janita Yurkonis of Hit Promotional Products was named iPROMOTEu’s Supplier Representative of the Year. In addition to the “Thank You” Reception, iPROMOTEu hosted its annual Awards Luncheon to recognize and honor Affiliates for their impressive accomplishments in 2017. Fifty Affiliates were recognized as “Top Affiliates” based on their 2017 order volume and another twenty-five Affiliates were honored for their tremendous sales growth in 2017 compared to 2016. Several other Affiliates were recognized for their large orders in excess of $100,000. The Rising Star Award, given to Lesley Sattin of California, The Affiliate of the Year Award, given to Mark and Mary Quinlan of Oregon, Most Profitable Affiliate Awards, and the annual Tommy Joyce Memorial Award, given to Ken George of Florida, were presented as well. iPROMOTEu also recognized those Affiliates in its Million Dollar Club and Multi-Million Dollar Club for their cumulative career sales volume. “A record number of nearly 300 iPROMOTEu Affiliates and salespeople attended The PPAI Expo and participated in many iPROMOTEu-hosted events. The company’s visibility, energy, enthusiasm, and pride were obvious to all. We are such a great organization, and our Affiliates are the best in the business,” said iPROMOTEu President and CEO Ross Silverstein. iPROMOTEu Affiliates also received Gold and Silver Pyramid Awards from PPAI for creative marketing excellence. Cliff Quicksell, MAS+, iPROMOTEu’s Director of Affiliate Marketing, and twenty-seven time award winner stated “iPROMOTEu continues to be both proud of and impressed by its Affiliates and their successes. This year we were once again impressed by two of our Affiliates who walked away as winners: Paul & Stephanie Zafarana with two Gold and Darrell & Greta McChesney with one Silver. iPROMOTEu continues to make a huge commitment to the Pyramid Awards in supporting the efforts of all Affiliates who want to enter, by coaching and counseling them through the entire process. This year marks the seventh year that iPROMOTEu and its Affiliates have walked away with the creative hardware. Just wait until next year! – look for us to be on stage multiple times!” In addition to the awards programs, iPROMOTEu hosted a company-wide event at the dueling piano bar in the New York New York Hotel and Casino; iPROMOTEu also rented the roller coaster exclusively for its Affiliates. According to one iPROMOTEu Affiliate, “The event at New York New York was so much fun and the roller coaster was awesome. This was a great way to kick-off the Expo.” **Categories:** GENERAL --- ### [PROMOTIONAL CONSIDERATIONS AFFILIATES WITH iPROMOTEu](https://ipromoteu.com/newsroom/jeffrey-marks-and-promotional-considerations-affiliate-with-ipromoteu/) **Published:** March 6, 2018 **Author:** ngage3312 **Excerpt:** Jeffrey Marks, President of Virginia-based distributor Promotional Considerations, recently announced his decision to affiliate his company with iPROMOTEu. **Content:** Jeffrey Marks, President of Virginia-based distributor Promotional Considerations, recently announced his decision to affiliate his company with iPROMOTEu, a nationwide network of independent promotional products distributors. Marks is a veteran of the industry, and his company generates substantial sales annually. Promotional Considerations is seeking to streamline business operations, position itself for growth, and increase profitability. According to Marks: “The iPROMOTEu platform is one of the best platforms for growing distributors that I have seen in my 34 years in the industry. Ross Silverstein, President and CEO of iPROMOTEu, and his team were able to offer us the complete package of technology, back office support, and marketing needs for our company.” Promotional Considerations was founded in 1984 by Marks as a traditional distributorship. Marks said his objective is to have his company and staff focus on what they do well, and that’s to sell promotional products. Marks and his team also are excited and eager to utilize the marketing tools and expertise that iPROMOTEu provides. iPROMOTEu is a service provider to experienced independent distributors. Its network consists of more than 1,100 distributors and salespeople throughout the United States and Canada. iPROMOTEu provides its affiliates with a host of services enabling them to operate their distributorships more efficiently and more profitably. Marks stated, “From the minute I sat down with representatives of iPROMOTEu, I felt very comfortable. Their slogan is “iPROMOTEu – The Smart Choice” — and they are certainly the right choice for us! Our entire organization has been thrilled with the onboarding process and the professionalism of the iPROMOTEu staff.” “I couldn’t be happier to welcome Jeff and his great team to be a part of our wonderful organization. Jeff is a first-class individual with a stellar reputation. He has built an outstanding company and we are so pleased with his decision to affiliate with iPROMOTEu,” remarked Ross Silverstein, iPROMOTEu’s President and CEO. iPROMOTEu was founded in 1999 in a suburb of Boston, Massachusetts. The company has evolved over the years into one of the industry’s leading distributor organizations with annual order volume of approximately $174 million in 2017. iPROMOTEu continues to grow rapidly in terms of both number of affiliates and annual sales. Each iPROMOTEu independent distributor affiliate owns and operates its own distributor business and does so using its own name and identity. “iPROMOTEu is the industry’s very best economic and lifestyle arrangement for experienced promotional products distributors,” commented Silverstein. **Categories:** GENERAL --- ### [WINNERS OF iPROMOTEu’s DUNKFEST 2018 ANNOUNCED](https://ipromoteu.com/newsroom/winners-of-ipromoteus-dunkfest-2018-announced/) **Published:** April 11, 2018 **Author:** ngage3312 **Excerpt:** With the Villanova Wildcats winning the NCAA men’s college basketball championship last week, DunkFest 2018 officially came to an end.  **Content:** WAYLAND, MA – With the Villanova Wildcats winning the NCAA men’s college basketball championship last week, DunkFest 2018 officially came to an end. The overall winner of DunkFest 2018 was Ed Burke, iPROMOTEu’s Vice President of Finance. Ed correctly predicted that Villanova would beat Michigan in the championship game; his bracket was in the top 99.7 percentile of the more than 17 million brackets completed on ESPN’s Tournament Challenge. Sanford Holliway, a long-time iPROMOTEu Affiliate from Georgia, came in second. David Addi, a relatively new iPROMOTEu Affiliate from Maryland, took third place. The top supplier, coming in fourth place, was Jason Lipsett of Charles River Apparel. Congratulations to all the winners and thanks to all who participated. Commemorative trophies will be awarded for the top three brackets. DunkFest is the annual NCAA men’s college basketball tournament challenge exclusively for the promotional products industry. “This year’s tournament was a lot of fun and generated spirited conversation and competition among approximately 120 industry participants,” said Ross Silverstein, President & CEO of iPROMOTEu, the organizer of DunkFest. DunkFest was started in 2008 as a means to generate enthusiasm, spirit, and friendly competition among those working in the promotional products industry. Participation has grown nicely over the years and, every year, participants eagerly await the DunkFest invitation. Some participants boast of their bracket-picking prowess and proudly post photos of trophies won in the past. DunkFest 2018 was organized and run by iPROMOTEu ([www.ipromoteu.com](https://www.ipromoteu.com/)). **Categories:** GENERAL --- ### [CREATIVE CONCEPTS BRAND AFFILIATES WITH iPROMOTEu](https://ipromoteu.com/newsroom/kmech-forss-revive-iconic-creative-concepts-brand-and-affiliate-with-ipromoteu/) **Published:** April 12, 2018 **Author:** ngage3312 **Excerpt:** Pete Kmech and Monica Forss, owners of the Canadian-based distributor CREATIVE CONCEPTS Promo Marketing Agency, recently announced their decision to affiliate with iPROMOTEu. **Content:** Pete Kmech and Monica Forss, owners of the Canadian-based distributor CREATIVE CONCEPTS Promo Marketing Agency, recently announced their decision to affiliate with iPROMOTEu, a network of independent promotional products distributors in the United States and Canada. Kmech and Forss are veterans of the industry and their company is a top producing distributor organization. CREATIVE is seeking to run an extremely efficient operation with more focus on sales and marketing and less on administrative tasks. According to Kmech: “Our experienced team of 16 marketing professionals and staff searched the industry for a comprehensive software and support system that would allow us to continue to grow rapidly. We learned that iPROMOTEu’s investment in technology was second to none. Therefore, we felt comfortable moving our large national web-stores onto their sophisticated platform. This integration allows for less duplicated tasks and more time allotted to sales and marketing. We are excited to grow with iPROMOTEu and continue our market leadership.” Creative Concepts was originally founded in 1976 by Pete and Monica’s father as a traditional distributorship. Kmech said that “being able to continue to build our iconic CREATIVE brand while tapping into the buying power and sophisticated software of iPROMOTEu will provide us the necessary tools to run a lean and profitable agency. We recognize that for a distributorship to be successful today, it is now required to be even more efficient and streamlined than ever. iPROMOTEu allows us to accomplish this goal.” iPROMOTEu is a service provider to experienced independent distributors. Its network consists of more than 1,100 distributors and salespeople throughout the United States and Canada. iPROMOTEu provides its affiliates with a host of services enabling them to operate their distributorships more efficiently and more profitably. Kmech said “our staff have used a host of ERP systems in the past 10 years and iPROMOTEu is leading the industry in fully integrated online store software and simplified order entry and processing for custom orders and fulfillment.” “I am excited to welcome Pete and Monica and their entire team to the iPROMOTEu family. Pete and Monica enjoy widespread praise from the promotional products industry, and I am flattered that such high-caliber professionals have decided to affiliate with iPROMOTEu,” remarked Ross Silverstein, iPROMOTEu’s President and CEO. iPROMOTEu was founded in 1999 in a suburb of Boston, Massachusetts. The company has evolved over the years into one of the industry’s leading distributor organizations with annual order volume of approximately $174 million in 2017. iPROMOTEu continues to grow rapidly in terms of both number of affiliates and annual sales. Each iPROMOTEu independent distributor affiliate owns and operates its own distributor business and does so using its own name and identity. “iPROMOTEu is the industry’s very best economic and lifestyle arrangement for experienced promotional products distributors,” commented Silverstein. **Categories:** GENERAL --- ### [HONOREES RECOGNIZED DURING THE PPAI EXPO](https://ipromoteu.com/newsroom/ipromoteu-honors-top-affiliates-and-suppliers-2018-honorees-recognized-at-various-events-during-the-ppai-expo/) **Published:** March 14, 2019 **Author:** ngage3312 **Excerpt:** Fifty Affiliates were recognized as “Top Affiliates” based on their 2018 order volume and another twenty-five Affiliates were honored for their tremendous sales growth in 2018 compared to 2017. **Content:** WAYLAND, MA — iPROMOTEu enjoyed yet another fantastic year in 2018, with an increase in order volume of 17% over the prior year, and a record annual order volume of approximately $200,000,000. The following exclusive group of industry vendors were recognized at The PPAI Expo in Las Vegas, at the iPROMOTEu Affiliate “Kick-Off” Breakfast that took place on Tuesday, January 15th. We extend our sincere gratitude and congratulations to the following Top 20 Vendors. iPROMOTEu’s Top Twenty Preferred Vendors for 2018 were recognized and honored. The award winners were: SanMar; Alphabroder; PCNA; Hit; S&S Activewear; Bam Bams; BIC Graphic; ETS Express; Prime; Gemline; Delta Apparel; iClick; Magnet; Showdown Displays; Ariel; Garyline; Pro Towel; SWEDA; High Caliber Line; Heritage Sportswear and Logomark. ETS Express was the recipient of iPROMOTEu’s Supplier Appreciation Award for exceptional support of iPROMOTEu during 2018. Alexandra Guhkman of Prime Line was named iPROMOTEu’s Supplier Representative of the Year. In addition to the “Kick-Off Breakfast”, iPROMOTEu hosted its annual Awards Luncheon to recognize and honor Affiliates for their impressive accomplishments in 2018. Fifty Affiliates were recognized as “Top Affiliates” based on their 2018 order volume and another twenty-five Affiliates were honored for their tremendous sales growth in 2018 compared to 2017. Several other Affiliates were recognized for their large orders in excess of $100,000. The Rising Star Award, given to Sherri Steinle of Wisconsin, The Affiliate of the Year Award, given to Brittany Smith of California, Most Profitable Affiliate Award, given to Paul and Eileen Keely of Delaware, and the annual Tommy Joyce Memorial Award, given to Mara Villa of California, were presented as well. iPROMOTEu also recognized those Affiliates in its Million Dollar Club and Multi-Million Dollar Club for their cumulative career sales volume. “A record number of nearly 400 iPROMOTEu Affiliates and salespeople attended The PPAI Expo and participated in many iPROMOTEu-hosted events. The company’s visibility, energy, enthusiasm, and pride were obvious to all. We are such a great organization, and our Affiliates are the best in the business,” said iPROMOTEu President and CEO Ross Silverstein. iPROMOTEu Affiliates also received Gold and Silver Pyramid Awards from PPAI for creative marketing excellence. Cliff Quicksell, MAS+, iPROMOTEu’s Director of Affiliate Marketing, and thirty-four-time award winner stated “iPROMOTEu continues to be both proud of and impressed by its Affiliates and their successes. This year we were once again impressed by three of our Affiliates who walked away as winners: Paul & Stephanie Zafarana with one Silver, Darrell & Greta McChesney with one Gold, and Karen Major with one Silver. iPROMOTEu continues to make a huge commitment to the Pyramid Awards in supporting the efforts of all Affiliates who want to enter, by coaching and counseling them through the entire process. This year marks the eighth year that iPROMOTEu and its Affiliates have walked away with the creative hardware. Just wait until next year! – look for us to be on stage multiple times!” In addition to the awards programs, iPROMOTEu hosted a company-wide event at Topgolf Las Vegas. According to one iPROMOTEu Affiliate, “The event at Topgolf was so much fun. This was a great way to kick-off the Expo.” **Categories:** GENERAL --- ### [FIVE LEADERS RECOGNIZED WITH JOB PROMOTIONS AT iPROMOTEu](https://ipromoteu.com/newsroom/five-leaders-recognized-with-job-promotions-at-ipromoteu-after-record-year/) **Published:** April 2, 2019 **Author:** ngage3312 **Excerpt:** After another record-breaking year in 2018, iPROMOTEu has announced several senior level promotions within its organization. **Content:** Wayland, MA. After another record-breaking year in 2018, iPROMOTEu has announced several senior level promotions within its organization. For many years, each of the following individuals has worked in a leadership capacity at iPROMOTEu supporting industry distributors and salespeople. They have become well-recognized faces within the promotional products industry, and iPROMOTEu is pleased to recognize them for their well-deserved promotions. **Catherine Kruse – Vice President of Vendor Relations** Catherine has been with iPROMOTEu for three years and is responsible for the management of vendor relations and assisting affiliates with importing and sourcing. **Candace Plunkett – Vice President of Affiliate Relations** Candace has been with iPROMOTEu for seven years and is responsible for affiliate facing operations. She oversees Affiliate Services, Production, and Invoicing. **Cliff Quicksell – Vice President of Affiliate Marketing** Cliff has been with iPROMOTEu for ten years and is responsible for helping affiliates increase their sales and grow their business. **Venkat Rangamani – Vice President of Software Engineering** Venkat has been with iPROMOTEu for two years and is responsible for software and system design and the application development of iPROMOTEu’s order management and e-commerce systems. **Bob Schwei – Vice President of Business Development** Bob has been with iPROMOTEu for eight years and has played an integral role in recruiting new distributors and salespeople to the affiliate platform and managing the print and packaging division of the business. Ross Silverstein, President and CEO of iPROMOTEu remarked, “All of these individuals are real pros who contribute immensely to iPROMOTEu’s growth and success. They are terrific resources and provide tremendous support to our vast network of independent distributor affiliates. I am proud to be working alongside them; they make me and the company better.” With its ongoing investments in top tier talent, technology and systems generally, iPROMOTEu – already a leader in the promotional products industry – continues to enhance its platform for the benefit of its existing and prospective independent distributor affiliates. iPROMOTEu remains committed to providing distributors and salespeople with the most flexible and affordable platform in the industry, relieving them of tedious, time-consuming back office tasks so they can focus more of their time selling and on other revenue generating activities that will grow and strengthen their business. **Categories:** GENERAL --- ### [WINNERS OF iPROMOTEu’s DUNKFEST 2019 ANNOUNCED](https://ipromoteu.com/newsroom/winners-of-ipromoteus-dunkfest-2019-announced/) **Published:** April 24, 2019 **Author:** ngage3312 **Excerpt:** The overall winner of DunkFest 2019 was Cheryl Kozak, an iPROMOTEu Affiliate from Florida. **Content:** WAYLAND, MA – With the Virginia Cavaliers winning the NCAA men’s college basketball championship last week, DunkFest 2019 officially came to an end. The overall winner of DunkFest 2019 was Cheryl Kozak, an iPROMOTEu Affiliate from Florida. Cheryl correctly predicted Virginia to win in the championship game; her bracket was among the top 2% of the more than 17,000,000 brackets completed on ESPN’s Tournament Challenge. Bob Sanfilippo, another iPROMOTEu Affiliate from California, came in second and Max Schell, a long-time iPROMOTEu Affiliate from California came in third. Commemorative trophies and gift cards will be awarded for the top three brackets. Congratulations to all the winners and thanks to all who participated. Run by industry distributor organization iPROMOTEu, DunkFest is an annual NCAA men’s college basketball tournament challenge organized exclusively for the promotional products industry. “This year’s tournament was a lot of fun and generated spirited conversation and competition among more than 170 industry participants,” said Ross Silverstein, President & CEO of iPROMOTEu. iPROMOTEu started DunkFest in 2008 to generate enthusiasm, spirit, and friendly competition among those working in the promotional products industry. Participation has grown each year as participants eagerly await the DunkFest invitation after Selection Sunday and then boast of their bracket-picking prowess and trophies awarded during the competition. **Categories:** GENERAL --- ### [THIS JUST IN — iPROMOTEu RISES IN THE 2019 ASI COUNSELOR MAGAZINE RANKINGS](https://ipromoteu.com/newsroom/this-just-in-ipromoteu-rises-in-the-2019-asi-counselor-magazine-rankings/) **Published:** July 17, 2019 **Author:** ngage3312 **Excerpt:** This year is a significant one for iPROMOTEu. In addition to celebrating our 20th anniversary, we’ve hit a new milestone of growth. Learn more here. **Content:** ## 2019 is a Big Year for iPROMOTEu In 1999, iPROMOTEu was founded to better connect distributors and salespeople in the promotional products industry with the services, support, and independence they needed to grow their businesses. And that’s exactly what we’ve been doing every year since. Our relentless focus on helping Affiliates spend less time on administrative tasks and more time on revenue generation has led to significant growth in their businesses. More importantly, it has opened up opportunities for our Affiliates to do more of what they love — from spending more time with their families to taking well-deserved vacations. It’s also resulted in iPROMOTEu becoming one of the largest promotional products organizations in the United States and Canada. With greater freedom to focus on selling and living life well, our Affiliates have succeeded — and together, we’ve achieved new milestones for our organization as we also celebrate our 20th year in business. ## iPROMOTEu Now Ranks #11 on the Distributor Top 40 List Each year, the Advertising Specialty Institute (ASI) *Counselor* magazine ranks promotional products distributors by revenue in the ad specialty market. For 2019, [iPROMOTEu ranks #11 on the list](https://www.asicentral.com/news/web-exclusive/july-2019/top-40-distributors-2019/) with 2018 sales of more than $198 million — up 13.7% over 2017. But perhaps more impressive is our average five-year annual growth rate. Whereas many companies on the *Counselor* Top 40 Distributors list have annual growth rates in the single digits, iPROMOTEu has achieved an impressive 17.7% annual growth rate over the past five years — propelling iPROMOTEu past many of its competitors. This new ranking comes on the heels of Promo Marketing’s Top 2019 Distributors List, in which iPROMOTEu rose from #11 to #9. We attribute our long-standing and recent success to our experienced and professional Affiliates, and to our loyal and hard-working employees. Thank you to all of our Affiliates for your hard work in 2018 and thus far in 2019. We are grateful for your affiliation, and we appreciate the opportunity to help you grow your business each and every day. ## Find Your Passion Again with iPROMOTEu iPROMOTEu is a unique organization. We are not a network of franchises nor are we a network of salespeople. Rather, iPROMOTEu is a network of independent promotional product distributors who own and operate their own business and who do so using their own name and identity. If you’ve been looking for a new home for your [distributorship](/become-an-affiliate/for-distributors/), or if you’re a [salesperson](/become-an-affiliate/for-salespeople/) looking to gain more opportunity by starting a distributorship, iPROMOTEu is here to help. When you become an iPROMOTEu Affiliate, there are no long-term contracts, non-compete agreements, or any other restrictive arrangements that stand in your way of growing your business and doing what you love. We believe that you can accomplish so much more with complete independence, and that’s exactly what we provide in addition to an extensive list of back-office support and growth-oriented services. But don’t just take our word for it. Explore success stories directly from our happy Affiliates. [Read what they have to say here](https://ipromoteu.com/become-an-affiliate/affiliate-testimonials/), and discover how we can help you grow your promotional products business like never before. **Categories:** GENERAL **Tags:** ASI, Promo Marketing --- ### [INTRODUCING OUR NEW CHIEF FINANCIAL OFFICER, GREG STOTT](https://ipromoteu.com/newsroom/introducing-our-new-chief-financial-officer-greg-stott/) **Published:** July 29, 2019 **Author:** ngage3312 **Excerpt:** iPROMOTEu is pleased to announce the selection of its new Chief Financial Officer, Greg Stott, who brings more than 30 years of experience to our company. **Content:** ## There’s Much to Celebrate in 2019 In 1999, our President and CEO Ross Silverstein founded iPROMOTEu to provide the promotional products industry with a new model for conducting — and growing — their businesses. Now, as we celebrate our 20th year in business, we have much more to celebrate, too. Recently, [we shared our new industry rankings](/newsroom/this-just-in-ipromoteu-rises-in-the-2019-asi-counselor-magazine-rankings/) on both the ASI *Counselor* magazine’s Distributor Top 40 List as well as the Top 2019 Distributors List. These new rankings demonstrate the success of our model and of our Affiliates’ hard work. Today, we’re also pleased to share that we have selected a Chief Financial Officer to lead our organization’s financial strategy. **Please join us in welcoming** [**Greg Stott**](https://www.linkedin.com/in/gregorystott) **to the iPROMOTEu leadership team.** Following our private equity investment in the fall of 2018, iPROMOTEu’s financial reporting requirements have intensified considerably. Our team did a fantastic job handling this responsibility in the interim, and in Greg, we now have a permanent CFO to take the financial lead on our long-term growth strategy. Greg brings more than 30 years of experience in professional management services, accounting, SaaS, real estate technology, and other industries. In particular, he has experience working with organizations backed by private equity. Prior to joining iPROMOTEu, Greg served in several financial leadership roles at major nationwide organizations, including GTS Financial, Erecruit LLC, Trimble Navigation Limited, and others. As our CFO, he will be responsible for several departments and teams, including accounting, accounts payable, accounts receivable, Affiliate payroll, and invoicing. Greg is a Massachusetts native. He received a bachelor’s degree in accountancy and management from Bentley University and a Masters of Business Administration from Nichols College. We’re excited to have Greg aboard and look forward to his contributions in the months and years to come. Here’s Greg’s perspective from a recent news announcement: “I’m thrilled to be part of the iPROMOTEu team. The company is a model not just for growth overall but also for focusing on what leads to growth. Being an organization focused on its distributor Affiliates has allowed iPROMOTEu to achieve significant milestones over the past 20 years, and I’m excited to be able to contribute to and support its momentum going forward.” ## Ready to Grow? Join Our Independent Movement With more than 1,100 distributor Affiliates and salespeople, iPROMOTEu is one of the largest promotional products organizations in the United States and Canada. We believe that distributors spend too much time managing administrative tasks and responsibilities that get in the way of allowing them to do what they do best: sell. Just as important, we believe that the business models prevalent in this industry don’t empower distributors and salespeople to succeed. As an iPROMOTEu Affiliate, you receive the services and support you need in order to do more of what you enjoy — from taking vacations to spending more time with family and friends — while enjoying the freedom, time, and financial success that you deserve. [Contact our team to learn more about affiliating with iPROMOTEu.](/contact/) **Categories:** ANNOUNCEMENTS --- ### [WANT TO UNLOCK YOUR GROWTH POTENTIAL? BECOME AN INDEPENDENT AFFILIATE](https://ipromoteu.com/newsroom/want-to-unlock-your-growth-potential-become-an-independent-affiliate/) **Published:** August 13, 2019 **Author:** ngage3312 **Excerpt:** Learn why working as an independent affiliate in the promotional products industry not only makes sense but is also a necessity for success. **Content:** ## Being an Independent Affiliate Opens Doors That Others Close As a promotional products distributor, the last thing you need getting in the way of your success is a long list of requirements preventing you from working how you work best. Commonly the result of affiliating with many promotional products organizations (and often sold to you as benefits), these requirements might include using that organization’s branding, having to use certain vendors, following certain marketing and sales processes, restrictions on certain customers or industries, having to report into a home office, and even having to relinquish some control of ownership in your business. **It’s important to understand that these requirements will only hold you back.** Imposing these requirements on you stifles your ability to focus on building relationships, selling more products, and growing your business. These are the reasons why you got into this business, and they’re what you love to do. And nothing should hold you back from doing them more and reaping the rewards. ## The iPROMOTEu Independent Affiliate Model This has been a challenge in the industry for decades: distributors and salespeople forced to work in ways that aren’t conducive to their sales process, industry and product specialties, and overall long-term strategy. In 1999, our [President and CEO Ross Silverstein](https://www.linkedin.com/in/ross-silverstein-12432813) recognized this industry-wide bottleneck and set out to fix it by founding iPROMOTEu. Whereas other promotional products organizations seek to grow by placing distributors and salespeople under their corporate umbrella (in terms of name, branding, and processes), we chose to go another route. **We believe that independence in the promotional products space leads to success.** And as one of the fastest-growing distributor organizations across the U.S. and Canada, we’ve proven that to be true. There are several key reasons behind our emphasis on independence that we’d like to explore with you. ### **1. Your Business is Yours Alone** If you’ve already established a promotional products business and have been focused on building it for some time, it doesn’t make sense to reduce, limit, change, or otherwise do anything to modify the business itself. Doing so puts a strain on you and your team, necessitates changes that carry unnecessary costs, and ultimately gets in the way of you selling. And that’s the reason why you would affiliate with a larger organization in the first place: to get access to better tools and support so you can grow even more. You would not affiliate with a company just to have to change everything you’ve worked so hard to build. ***The iPROMOTEu Difference:*** *Our independent Affiliates don’t have to sign over their businesses, change their company name, or upend their processes to get access to our services and support. We are purely focused on helping them grow their businesses — no strings attached.* ### **2. You Should Be Empowered, Not Restricted** Just as you wouldn’t affiliate with a new organization to have your business changed, you wouldn’t affiliate with someone who put restrictions on what you can do and who you can sell to. Non-competes, buyout agreements, and other restrictive provisions limit your ability to grow your business. And often, these restrictions come with the added frustration of your distributor organization’s internal sales reps crossing over into your relationships — causing frustration, loss of business, and straining your affiliation relationship. ***The iPROMOTEu Difference:*** *As a network of independent distributors, we believe that you should be free to sell to who you want, however you want. There are no restrictive agreements between us and our independent Affiliates. Each one is free to disaffiliate after six months if they so choose. We also don’t have any internal sales reps that would jeopardize your relationships.* ### **3. Your Customers Remain Yours** You’ve already invested time and energy in building your existing relationships. Why risk those relationships by losing your ownership of them? At some distributor organizations, you may be required to sign over your customers, effectively making them the legal property of that company (and no longer yours). This greatly hampers those relationships and your ability to continue supporting them. ***The iPROMOTEu Difference:*** *Your customers remain yours from the moment you become an independent Affiliate with us to the day you retire or move on. We are here to empower you, help you grow your existing relationships, and help you* [*identify even more opportunities*](/services/promotional-products-marketing/)*. While we offer marketing tools and systems that allow you to put your customer data to greater use, we won’t ever bar you from it.* ### **4. You Keep Your Identity** On top of your business as a legal entity and your internal practices, you also have something incredibly valuable to your team and customers: your branding. Your customers are already familiar with it and its meaning, so why change it? Doing so only results in customer confusion, added costs for updating signage and materials, and time spent on managing the details when you could be focused on selling instead. Your brand is who you are, not who another company thinks or requires you to be. ***The iPROMOTEu Difference:*** *We believe that your brand is who you are. You should not be forced into another organization’s branding when it might not reflect the specific, unique ways you add value to relationships. Thus, iPROMOTEu does not require our independent Affiliates to rebrand to match our organization. They retain their company names, branding, and other identity elements. We are simply here to support their success.* ### **5. Work How You Want to Work** There are many [reasons to affiliate with a promotional products organization](/become-an-affiliate/why-ipromoteu/), but they all ultimately translate into something more meaningful and personal: how you want to work and live your life. While you may love your career, there’s more to you than just that. You have family, friends, hobbies, and passions outside of work. You deserve to spend time with the people you love, reap the financial rewards of your hard work, take vacations, and do the things you love to do. You should not be required to work unreasonable hours — whether as a shift or as a necessity of meeting unrealistic goals. ***The iPROMOTEu Difference:*** *Our support goes beyond helping our Affiliates with their day-to-day operations. We want those who join us to fall in love with careers all over again, and that can only be accomplished by having a healthy work-life balance. As an independent Affiliate, our support makes it possible for Affiliates to spend less time on burdensome administrative tasks and more time doing the things they love. Vacations, family time, and personal time are important, and all that we do is designed to help you enjoy them more often.* ## This is Just the Beginning For 20 years, we have put our Affiliates first in all that we do and offer. That’s because your success is our success. [We’re people, too](/become-an-affiliate/faces-of-ipromoteu/), and we believe that together, we can achieve greater success. The reasons outlined above as to why independence is so valuable for promotional products distributors and salespeople are just a sampling of the many benefits of the iPROMOTEu independent Affiliate model. If you’re a distributor looking to grow your business or a salesperson looking to branch out on your own, iPROMOTEu provides the support you need to do so while enjoying complete independence, more time, and greater financial success. [Reach out to learn how our independent approach can help you take your business to the next level.](/contact/) **Categories:** GENERAL --- ### [INDUSTRY VETERAN LES DORFMAN JOINS iPROMOTEu](https://ipromoteu.com/newsroom/industry-veteran-les-dorfman-joins-ipromoteu/) **Published:** October 2, 2019 **Author:** ngage3312 **Excerpt:** iPROMOTEu has announced that industry veteran, Les Dorfman, will join the company’s executive team as Senior Vice President. **Content:** ## Les Dorfman will oversee the company’s recruiting efforts iPROMOTEu has announced that industry veteran, Les Dorfman, will join the company’s executive team as Senior Vice President. In his new role, Les will manage and accelerate iPROMOTEu’s recruiting efforts. Les will hire and oversee several Business Development Managers throughout the country who will supplement and strengthen the company’s existing business development team. Ross Silverstein, iPROMOTEu’s President and CEO remarked: “Les is the consummate professional, and I am proud to have the opportunity to work with him. Given his tremendous industry experience, I am confident that Les will be an important part of iPROMOTEu’s future success.” Previously, Les was President and CEO of supplier AITG until he sold the company to another supplier, Visions Awardcraft, where he remained in the role of Executive Vice President. Most recently, Les was the Executive Vice President for supplier High Caliber. Les is an Honorary Life Member and a former President of SAAC (The Specialty Advertising Association of California). In addition to the many PPAI (Promotional Products Association International) committees on which Les participated, he also served as a Chair of the PPAI Supplier Committee. Les has extensive sales management experience and is recognized as a strong relationship builder. Regarding his new position, Les commented: “I am excited to be a part of such a fantastic organization. I’ve observed from the sidelines iPROMOTEu’s tremendous growth since its early days, and I’ve been impressed with Ross Silverstein’s remarkable vision and leadership. Being able to work now with Ross, the very talented iPROMOTEu staff, and the company’s valued independent distributor affiliates, is a special opportunity for me. I look forward to contributing meaningfully to iPROMOTEu’s ongoing growth and success.” iPROMOTEu has a network of more than 650 experienced industry distributors throughout the United States and Canada – all of whom maintain ownership of their distributorship and operate independently using their own name and identity. In 2018, the company’s system-wide sales were in excess of $198,000,000. ### About iPROMOTEu iPROMOTEu is a community of over 1,100 independent business owners and salespeople throughout the United States and Canada and is one of the largest and fastest growing distributor organizations in the promotional products industry. iPROMOTEu allows distributors to keep their brand and their independence while receiving support and services from iPROMOTEu with no franchise fees, no upfront costs and no long-term commitment. iPROMOTEu services include [order financing](https://ipromoteu.com/services/promotional-products-financing/), order processing, sales and marketing assistance, accounting and technology services, invoicing, accounts receivable and accounts payable cash management, and discounted pricing from industry suppliers through our [preferred vendor program](https://ipromoteu.com/services/preferred-vendor-program/). For more information about iPROMOTEu, visit its website at [ipromoteu.com](/) or call 800-850-3370. **Categories:** ANNOUNCEMENTS --- ### [HOW TO PRIORITIZE YOUR WORKLOAD — PROMOTIONAL PRODUCTS STYLE](https://ipromoteu.com/newsroom/how-to-prioritize-your-workload-promotional-products-style/) **Published:** September 26, 2019 **Author:** ngage3312 **Excerpt:** Wondering how to prioritize your workload ahead of the year’s busiest quarter? The answers are available to you at iPROMOTEu. Learn more here. **Content:** ## Q4 is Here — How Are You Handling the Increased Workload? All across the industry, promotional products distributors and salespeople are [gearing up for the holiday season](https://ipromoteu.com/newsroom/ready-for-the-promotional-holiday-season/). Each month of the fourth quarter brings one major holiday, and while some will see more orders than others, there are still a plethora of company parties, employee appreciation events, customer-focused events, trade shows, and more where large quantities of promotional products are needed. As a promotional product distributor or salesperson, it can be challenging to know how to prioritize your workload during these hectic months. With every order comes a long task list of customer communications, designs and adjustments, follow-ups with vendors, invoicing, shipping, order insurance, and more. And that’s just with orders themselves. You still have to spend time on your business — managing your team members and the related administrative functions, creating and launching marketing campaigns, monitoring sales, and so on. Sifting through all of this makes understanding how to prioritize your workload virtually impossible. As a leader of your distributorship or a high-performing salesperson, it is paramount that your time and attention be focused on what will grow your business. To best know how to prioritize your workload around that, you must first ask yourself a simple question: **Does this generate revenue?** Don’t allow yourself to justify also asking whether the task *contributes* to revenue generation, as almost everything you do in your business can be connected to revenue generation in one way or another. Focus only on revenue generation. Obviously, other tasks can’t be ignored. At iPROMOTEu, those tasks are the reason we exist. We believe that only by focusing on revenue generation can a promotional products distributor or salesperson truly grow their business and relationships. To help them do that, our organization takes the other tasks completely off their plate in several ways. Let’s explore how to prioritize your workload and the services we offer that can help you do just that. ## How to Prioritize Your Workload by Task — and How We Can Help ### **Sales** It should go without saying, but selling is your top priority as a promotional products business leader. Whether you personally sell or if you have a sales team, the management of how revenue is coming into your business must occupy a significant portion of your time. To help our Affiliates know how to prioritize their workload around revenue-generating sales activities, we provide a number of services that eliminate the need to place their attention elsewhere. Our [sales assistant program](https://ipromoteu.com/services/affiliate-support-services/) provides Affiliates with a dedicated sales support person. This allows Affiliate leaders to focus on higher revenue opportunities while still giving other accounts attention and service. More importantly, it strengthens sales without adding the administrative costs of hiring a full- or part-time sales position. All sales support team members are fully trained and focus on doing what’s best for your customers. Additionally, we have two experienced sales directors on staff that can provide [one-on-one sales coaching and analysis](https://ipromoteu.com/services/promotional-products-marketing/). After doing a deep-dive into your current pipeline and process, they will provide a forensic analysis of your existing opportunities while also helping you identify ways to grow your existing relationships. Together, you’ll create a roadmap that will not only help bolster your short-term goals over the holidays but also for the months and years ahead. ### **Order Management** The logic is simple: with more orders comes more order management. Each touchpoint with a customer or vendor means more time taken away from new sales activities. While these are important tasks that ensure a satisfactory order experience, they can still be delegated out to free up more of your time for sales. At iPROMOTEu, we offer a full back-office support team that can handle almost all of these tasks for you. Our [back-office support team](https://ipromoteu.com/services/back-office-support/) will take the lead on following up with vendors on every order you place, even providing detailed notes in the process so you’re kept in the know. They will also handle all aspects of invoicing — from receiving the vendor’s invoice to issuing your invoice (branded to your unique business) and managing all aspects of payment. If your customers have any rush or special requests, don’t worry — it’ll all be handled. And when those special occasions or time off comes around, this team will step in to support you while you’re out. We also offer a special program that provides you with truly dedicated, one-on-one assistance — without the need to hire a support person in-house. Our [Virtual Assistant Program (VAP)](https://ipromoteu.com/services/affiliate-support-services/), often cited by our Affiliates as one of the most valuable programs we offer, provides you with a dedicated administrative support person for as little or as much time as you choose. Your virtual assistant can handle everything from customer communications to managing marketing campaigns in order to grow your business. Each is professionally trained and has industry experience. ### **Marketing** Marketing is critical to your success. And yet, while it helps to produce more business, it can also quickly become a time-sink — especially if you’re creating campaigns and materials from scratch. Don’t derail your sales goals to create emails, brochures, and other materials when everything you need is already available. We have developed a number of [creative marketing campaigns](https://ipromoteu.com/services/promotional-products-marketing/) designed to get you more opportunities than ever before. These campaigns, designed by our expert sales and marketing leadership, consistently result in set appointments for our Affiliates — and you don’t have to do anything to get them going. A wealth of collateral is also available for you to use in those appointments and to nurture repeat business from your existing customers. (And don’t worry — everything will be branded with your business’ name and identity.) **Order Financing** Last but certainly not least is our [order financing support](https://ipromoteu.com/services/promotional-products-financing/). This is perhaps the most singular reason why promotional products distributors and salespeople join our company. If you’ve ever been in a situation where a great sale quickly turned into a financial challenge, our order financing is the solution you need. Often, vendors require down payments, deposits, or even credit applications to move your customers’ orders forward. To save you from having to spend money — and time — on these efforts, iPROMOTEu finances every order that our Affiliates place, large or small. This means we take the down payment, deposit, and credit application requirements off your plate entirely. Your order moves forward, and you don’t have to allocate your resources toward it. And with [order insurance](https://ipromoteu.com/services/additional-services/), your business is protected in the event your customer fails to pay. ## Position Yourself for Success in Q4 If you’ve been wondering how to prioritize your workload for the year’s busiest quarter, the answers are available to you at iPROMOTEu. Our only goal is to make your promotional products business more efficient, productive, and successful, and everything we offer is designed to do just that. Don’t wait until you’re up to your shoulders in administrative work that you don’t have enough time to complete. [Join the iPROMOTEu family today.](https://ipromoteu.com/contact/) *iPROMOTEu is a no-brainer. It means, simply, more money in our products. More selling time, more support, better systems and record-keeping, great marketing suggestions, and the nicest people in the industry.* **Jeff Benesch** (Affiliate since 2007) **Categories:** GENERAL --- ### [CRUNCH TIME IS COMING: ARE YOU READY FOR THE PROMOTIONAL HOLIDAY SEASON?](https://ipromoteu.com/newsroom/ready-for-the-promotional-holiday-season/) **Published:** September 11, 2019 **Author:** ngage3312 **Excerpt:** The promotional holiday season is a great opportunity to win more sales. But without the right support, it can often become an administrative nightmare. **Content:** ## Is It A Season of Peace — or Panic? When you think of the promotional holiday season, what comes to mind first? Is it time spent with your family and friends? Is it enjoying a well-earned break to relax and stuff yourself with good food? Is it the serenity of a peaceful season? Or is it the stress and anxiety of last-minute rush orders, non-stop calls from customers pushing for updates, and constant follow-up with vendors? For many industries, the months leading up to the holiday season are often packed with a whirlwind of activity. The holiday season for our industry is no different. According to the 2018 Corporate Gift Giving Survey from the Advertising Specialty Institute (ASI), [42% of employers plan to give gifts to their employees](https://www.asicentral.com/news/newsletters/promogram/october-2018/asi-study-more-companies-to-give-corporate-holiday-gifts/). And that’s just employees — not business partners, prospects, current customers, and so on. This figure is up from 40% last year, where the average gift per employee was $79. And while the total amount per employee dropped in 2018, you can expect this trend to continue this year. While the promotional holiday season is a great opportunity to win new customers and increase business with existing customers, it can quickly become an administrative nightmare — especially for small distributors that lack support teams. Customers wait till the last minute to place orders for everything from employee gifts to items for company parties. In the span of just a couple of months, you could be taking more calls, answering more emails, attending more meetings, managing more vendors, and navigating more backend details than you have the entire year. ## Get the Support You Need to Skip the Stress We all know that the time leading up to the holidays can be difficult. It’s not a new trend. But at iPROMOTEu, we’ve made it a point to provide the services and support that our Affiliates need to eliminate the hassle of the promotional holiday season and focus on what matters more: spending time with family and selling more products. Here are a few ways we do just that. ### **Order Financing** No matter how long you’ve been running your distributorship, no one wants to tie up their hard-earned resources in a down payment or deposit for a large order. Maybe you wanted to throw your own holiday party. Maybe you were going to issue some bonuses for your team, but an unexpectedly large order has now made that impossible. And what happens if more than one or two customers place big orders? How can you possibly take those orders? At iPROMOTEu, we believe a great opportunity shouldn’t preclude itself. The holiday promotional season is a natural source of great sales opportunities, and we want Affiliates to be able to benefit from their customers’ trust in choosing them for a large order. [Order financing ensures Affiliates can take any order](/services/promotional-products-financing/) (large or small) with confidence — and without having to fill out any credit applications or put up any capital of their own. We take care of all the details so Affiliates can stay focused on the relationship and their year-end sales goals. ### **Back-Office Support** The financial aspect of the promotional holiday season isn’t the only challenge distributors face. Sometimes it’s simply a matter of how things will get done. If you have a small team or are a one-person operation, there’s only so much that can get done in a day (and only so much midnight oil to burn before you’re just burnt out). Even if you have dedicated support staff, they only have two hands and only so many hours to get work done. There are simply too many opportunities for the ball to be dropped when the promotional holiday season arrives. That’s why we provide Affiliates with a variety of [back-office support](/services/back-office-support/) services. Just a few of these include: - **Order Follow-up** — keeps orders moving during busy times so nothing gets missed - **Rush Ordering** — ensures you win every opportunity; no order is too last-minute - **Out of Office Support** — you take off the time that you’ve earned; we’ve got your back ### **Virtual Assistant Program** Administrative tasks take a lot more time than many people realize. Sending an email might not seem like a burden, but multiply that by the number of customers, vendors, and orders you have, and it can quickly take up large chunks of your day. While you could use a helping hand, maybe you don’t have the resources or time available to hire a full-time employee. Even if you do, it takes time to train new staff — time that should be focused on doing what you do best. To help Affiliates remove these administrative tasks from their plate, iPROMOTEu offers the [Virtual Assistant Program](/services/affiliate-support-services/). Affiliates can book a dedicated remote assistant to help with anything from creating and managing marketing campaigns to handling customer and vendor communications. You shouldn’t have to miss out on promotional holiday opportunities simply because you don’t have enough help. With the virtual assistant program, you never will. ### **Preferred Vendor Program** One of the best assets you can have as a promotional product distributor is a reliable, cost-effective vendor. The last thing you need during the promotional holiday season is to be following up with vendors non-stop because they’re not meeting your expectations. And with so many orders, it’s to your advantage to work with vendors that can provide exceptional pricing and service — maximizing your revenue and delivering a best-in-class experience at all times. As one of the largest promotional products organizations in the U.S. and Canada, iPROMOTEu and our network of Affiliates hold immense buying power. We have partnered with approximately 200 vendors as part of the [iPROMOTEu Preferred Vendor Program (iPVP)](/services/preferred-vendor-program/) to provide Affiliates with discounted pricing, dedicated representatives, free samples and promos, and customer service that simply can’t be beat. Ordering is faster, there are virtually no risks since the vendors have been vetted, and we even offer a generous cash redistribution. ## Achieve Promotional Holiday Season Success with iPROMOTEu If you’ve historically experienced greater order volumes, more stress, and less free time during the months leading up to the holidays, iPROMOTEu is here to show you a new way. As a distributor, you need to be putting your greatest skill to use: selling. You cannot grow your business by writing administrative emails, following up on multiple orders throughout the day and week, running marketing that could otherwise be automated, and so on. **Your time is valuable.** Let iPROMOTEu help you get the most out of it during the promotional holiday season. These services and so much more are available to distributors looking to take their business to the next level as well as successful salespeople looking to branch out on their own. And along the way, you retain complete independence. Keep your name, branding, and customers. No non-competes. No restrictions. Just the support you’ve been looking for. [Ready for your best holiday season yet? Get in touch with us today.](/contact/) **Categories:** GENERAL --- ### [AFFILIATE SPOTLIGHT: THE Q GROUP](https://ipromoteu.com/newsroom/affiliate-spotlight-the-q-group/) **Published:** September 11, 2019 **Author:** ngage3312 **Excerpt:** When an unexpected illness necessitated change, the Q Group in Bend, Oregon decided to make the switch to iPROMOTEu. And they’ve never looked back. **Content:** *At iPROMOTEu, we love our Affiliates and are committed to helping them achieve their goals. We also believe in sharing their stories — how they got into the promotional products business, what led them to join our organization, how we’ve supported their success, and what they enjoy most about working with us. Check back often for more Affiliate success stories, and be sure to sign up for our newsletter to be notified when new spotlights are available.* ## The Q Group [**The Q Group**](https://www.clearmediagroup.com/) is an iPROMOTEu Affiliate based in Bend, Oregon. Founded and owned by Mark and Mary Quinlan 20 years ago, Q Group began with a distinct focus on supporting religious organizations and non-profits. Today, the company has extended its focus to include financial institutions, retailers, hospitality, and others while still dedicating around 40 percent of its support for churches and non-profits. In 2008, Mark was focused on selling products while Mary managed the back end of the business. Unfortunately, Mark was diagnosed with cancer that same year. For Mark to be able to focus on treatment, Mary knew some business changes had to be made. “I call it the perfect storm because we were in the middle of the recession,” Mary said. “Creditors were tightening their terms, customers were paying late — or not at all. Mark was the income producer, so I suddenly had to move out of an administrative function into a sales role that I didn’t know much about.” Mark and Mary had a business partner, Kyle Kalma, located in California that graciously stepped in to manage Mark’s accounts while Mary stepped into her new sales role. However, they did not have the support they needed administratively nor the financial support to offset the cash flow challenges they were experiencing. ## The Search for a Solution “Mark began researching companies, one of which was iPROMOTEu. We had a telephone call with Ross and decided to move quickly to join iPROMOTEu. From the start, we utilized a lot of what they had to offer — especially their [order financing](https://ipromoteu.com/services/promotional-products-financing/) — and their administrative support. Through the blessing of deciding to join iPROMOTEu, we were able to come back from tough times. We powered through the recession and maintained our customer base. I’ve been able to move into selling and running the company, and we’ve grown. We’ve definitely tripled our business since joining iPROMOTEu.” Mary cited iPROMOTEu’s vendor relationships as a significant benefit of Q Group’s affiliation. “iPROMOTEu’s Preferred Vendor Program has been an integral part of our affiliation. We get discounted rates and pricing, preferred production for virtually every order, and extremely attentive customer service. We can take an order and know that it’s going to be large or difficult, yet we know that we can reach the top of the vendor’s leadership or production team, and they’re going to get it done.” ## Never Going Back After a few years battling cancer, Mark began to recover, and the couple sat down to evaluate their situation and whether they really needed iPROMOTEu anymore. “We looked at everything, including comparing what it cost us to be an iPROMOTEu Affiliate versus being independent. It made absolutely no sense to go back to being independent because of our relationship with iPROMOTEu, their vendors, and the services they provide.” The value iPROMOTEu provides for the Q Group extends well beyond services alone, however. The Q Group also takes advantage of iPROMOTEu’s frequent vendor showcase events. “It’s like speed-dating your vendor. You discuss your projects, challenges, and customer needs and find opportunities. iPROMOTEu’s vendor showcases have helped me to build great relationships with new and old vendors. And the vendors know that when I call, it’ll be a good order and they’re going to do whatever they can for me.” ## Affiliation as a Competitive Angle As more and more distributors are experiencing, the increased availability of online platforms offering promotional products at competitive rates has begun to pose a greater challenge. To counteract this, Mary and the Q Group lean on their close affiliation with iPROMOTEu. “We promote the fact that we’re an iPROMOTEu Affiliate and are part of one of the largest buying groups in the country. We get access to preferred pricing with vendors across the board, we offer high-quality customer service, and we 100 percent guarantee anything we ship.” While being a member of such a large buying group certainly has proved beneficial, one key element has been critical to the Q Group from day one: **independence**. “The idea of going with another company that takes your identity away from you was not something we ever wanted to engage in. We treasure our customer relationships. Being able to have the autonomy to help them how we want to help them was important. iPROMOTEu doesn’t compete against us, nor did they try to take our brand away.” ## The Road Ahead Going forward, the Q Group will be growing deeper within its respective customer bases. The company has been able to carve out a few new niches over the years while maintaining a steady growth trajectory. And when asked to identify the biggest advantage of being an iPROMOTEu Affiliate that has helped them along the way, it was tough to name just one. “There are so many! The biggest thing is the financial freedom of being affiliated with iPROMOTEu. I know I can go out and get a $100,000 order and not have to worry about coming up with a deposit. I know I have their financial backing to support my business. I also applaud the employees at iPROMOTEu. They’re all exemplary people. They work very hard and will do whatever they need to do to take care of a request or issue. They’re always on our side and advocate for us. We appreciate them so much.” **![Q Group family](https://ipromoteu.com/wp-content/uploads/2019/09/Q-Group-family-300x200.jpeg)** **Join the Q Group and more than 1,100 other distributors and salespeople who’ve discovered the freedom, support, and financial success available at iPROMOTEu.** [**Contact us today.**](/contact/) **Categories:** SPOTLIGHT --- ### [INCREASE YOUR PROMOTIONAL PRODUCTS SALES WITH ORDER FINANCING](https://ipromoteu.com/newsroom/increase-your-promotional-products-sales-with-order-financing/) **Published:** August 29, 2019 **Author:** Stephanie Carey **Excerpt:** iPROMOTEu helps Affiliates win more promotional products sales thanks to order financing, which eliminates the barriers to many successful transactions. **Content:** ## Why Order Financing is Key to Promotional Products Sales Success Since iPROMOTEu was founded in 1999, one challenge has always risen to the top of those that prospective Affiliates share with us: the difficulty of securing large orders. Often, suppliers insist on credit applications, deposits or prepayments, and strict payment terms. And it’s not just for large orders — some suppliers require credit applications for small orders as well. In situations like these, promotional products sales professionals are put in a hard spot. They want the order, but maybe they don’t have the cash or access to capital to make the deposit or prepayment. Accessing credit cards or home equity loans is not always an option. Maybe they have to ask the customer for a deposit. Or they have to hope their credit application is approved. Each of these scenarios also takes *time* — and **time not spent on increasing revenue is time spent losing it.** At iPROMOTEu, this is an important reason why distributors and salespeople join our organization. There are simply too many barriers to a successful deal — whether it’s large or small. We believe that nothing should get in the way of your success, and that’s why [we finance all orders that our Affiliates secure from their customers](/services/promotional-products-financing/). ## Benefits of Order Financing in Promotional Products Sales ### Any Order, Any Size Approach large customers and go into promotional products sales meetings with new prospects or existing customers confident that no matter the size of the order, you’ll be able to handle it, as the financing challenges are no longer an issue. You take care of the sale, and we’ll handle the financing — and everything else. ### Preserve Your Cash Flow It doesn’t matter if you’re a one-person distributorship or a large-scale operation — cash flow is important. The last thing you need is to have your funds tied up in orders for which you haven’t been paid. Order financing from iPROMOTEu allows you to seek and accept any size order while still preserving your existing cash that is needed to support your business. We’ll also take care of any deposits or prepayments as part of your order financing. ### There’s No Risk to You Credit applications are legally binding and stifle promotional products sales. There are terms and conditions that you must not only meet but also manage. Multiply this by the number of credit arrangements you have, and it quickly becomes an administrative burden. Because iPROMOTEu assumes this risk, you don’t have to worry about getting overwhelmed managing payment schedules, credit limits, and more. ### Protect Your Relationships Customers don’t want to be told that they must pay a deposit or prepayment for merchandise that they don’t have and must wait to receive. This has the potential to negatively impact your customer relationships. But deposits and prepayments are necessary at times. Our order financing eliminates this limiting and sometimes awkward obstacle. ### Bottom Line: You Have a Business to Run By having to deal with credit applications, deposits and prepayments, strict payment terms, and other barriers to a successful transaction, you’re increasing your organization’s workload. More tasks, more to-dos, and more responsibility creates more overhead, lost opportunities, and business risk. Order financing is your bridge between the sale and getting paid. ## Ready to Start Selling Without Barriers? At iPROMOTEu, everything we offer is designed to help you increase your promotional product sales while enjoying the freedom, support, and financial success you deserve. And with more than 1,100 affiliated distributors and salespeople across the United States and Canada, we’re helping our team realize their dreams every day. Order financing is one of the best ways we can help you realize your dreams, too. *iPROMOTEu has provided us with such unbelievable support. I cannot imagine not having them in my corner. They have helped us with everything from getting us the lowest prices available in the industry to assisting us with large down payments.* — **Larry Stock**, Livonia, MI (Affiliate since 2009) [Contact us today to learn more about order financing and how it can deliver promotional products sales success.](/contact/) **Categories:** SPOTLIGHT --- ### [AFFILIATE SPOTLIGHT: INTENTION ADVERTISING](https://ipromoteu.com/newsroom/affiliate-spotlight-intention-advertising/) **Published:** October 9, 2019 **Author:** ngage3312 **Excerpt:** Intention Advertising in Pleasant Hill, California looked to iPROMOTEu to help with some back-office support and they’ve been an Affiliate ever since. **Content:** *At iPROMOTEu, we love our Affiliates and are committed to helping them achieve their goals. We also believe in sharing their stories — how they got into the promotional products business, what led them to join our organization, how we’ve supported their success, and what they enjoy most about working with us. Check back often for more Affiliate success stories, and be sure to sign up for our newsletter to be notified when new spotlights are available.* [Intention Advertising](https://www.intentionadvertising.com/) is an iPROMOTEu Affiliate based in Pleasant Hill, California, founded in 2011 and owned by Mara Villa. As a promotional products distributor, Intention Advertising helps its clients improve traffic at trade shows, motivate staff, thank customers, and even increase safety awareness — just to name a few. Experience with a variety of different clients across various industries such as education, hospitality, medical, and law gives Intention Advertising the flexibility and knowledge to be able to satisfy its clients’ business needs. With more than 23 years of experience, Mara was first introduced to the industry during her time spent working as a salesperson for a promotional products distributorship in her hometown. But after the company owners made the decision to go their separate ways, Mara decided that it was time to start her own company. There was only one problem — she was in need of the proper back-office support in order to do so. ## Searching for a Solution Prior to branching out on her own, Mara was introduced to iPROMOTEu when one of the owners from her former company did some research on potential opportunities. “He had looked into iPROMOTEu in addition to other similar companies and said it was kind of a no-brainer,” Mara said. When Mara was ready to take the leap and start her own business, she looked to iPROMOTEu for help. “I spoke to iPROMOTEu at an event in Las Vegas the year that I was ready to make my move. It really seemed like a perfect opportunity at that point, and so I thought to myself, could it really be this easy, and it really was that easy.” She quickly signed up, and iPROMOTEu walked her through the Affiliate process, how it worked, and the benefits that she would soon receive such as back-office support, order financing, and additional help whenever she needed it. Mara cites iPROMOTEu’s accessibility and availability as a big reason for her happiness as an iPROMOTEu Affiliate. “iPROMOTEu does what I need them to do. They provide the ordering platform and back-office support, they give me tracking information and let me know if a promotional product supplier is still waiting for proof approval from me, and then they do all the invoicing,” Mara said, “iPROMOTEu also takes care of paying all the suppliers and invoicing the clients, a huge time saver”. ## Forming Deeper Connections The value iPROMOTEu provides for Intention Advertising extends well beyond services alone. Intention Advertising also takes advantage of attending events with iPROMOTEu. As an Affiliate, they’re able to attend these shows for free. During these events, there are Affiliate-only sessions that allow Affiliates to learn from one another, as well as from experts in the industry so that they are on top of marketing trends and sales tips. “I can’t tell you how much I look forward to our big trade show in Las Vegas every year — not only seeing all of the iPROMOTEu people that I love but the other Affiliates as well. I’m in a text chain with five other iPROMOTEu Affiliates that have become very good friends of mine, that I would not have met had they not also been affiliates of iPROMOTEu. You attend PPAI, and it’s like seeing your family again, it’s very fun and exciting.” In addition to making connections and nurturing her relationships within the industry, Mara also appreciates the showcase events because it gives her an opportunity to meet with various vendors one-on-one. “At a recent iPROMOTEu showcase, 25 preferred vendors and 25 Affiliates were brought together and shared one-on-one time. We were able to talk about our clients and their specific needs,” Mara said. “This time is very valuable, and the fact that they do that and are looking for ways to help us grow our business is a beautiful thing. If iPROMOTEu didn’t care about our success, they wouldn’t try to put this event together for us.” ## It Was Well Worth It With the help of iPROMOTEu, Mara was able to successfully get her business up and running. Even years later as she’s well established, she still finds that her iPROMOTEu affiliation is beneficial for her business and that it was well worth it. Since affiliating with iPROMOTEu, Mara’s business has grown over 4X. In terms of the greatest benefit iPROMOTEu provides Mara and her business, she says it’s in the day-to-day processes. “The ease of day-in and day-out processes that they handle, such as taking care of billing clients, paying the manufacturers, handling both accounts payable and receivable, as well as the follow-up and tracking of the orders placed are huge. If I had to do these things on my own, I would have to hire a full-time assistant who would also perform bookkeeping tasks.” Affiliating with iPROMOTEu allows her to not have to hire any additional staff. As a sole business owner, Mara also appreciates certain perks that iPROMOTEu offers. “When you reach a certain level, they offer some vacation coverage so that you can enjoy your time without concern that your business is not being taken care of. If you’re a sole owner without an assistant like I am, this is a really nice perk to have. I love the staff that I deal with at iPROMOTEu, too. Everyone across the various departments has been great to work with.” **Join Intention Advertising and 1,100 other distributors and salespeople who’ve discovered the freedom, support, and financial success available at iPROMOTEu.** [**Contact us today.**](https://ipromoteu.com/contact/) **Categories:** SPOTLIGHT --- ### [20 YEARS: WHERE WE CAME FROM AND WHERE WE'RE GOING](https://ipromoteu.com/newsroom/20-years-where-we-came-from-and-where-were-going/) **Published:** October 23, 2019 **Author:** ngage3312 **Excerpt:** This year marks the 20th anniversary of iPROMOTEu. Here we take a look at our background, how we’ve grown into a successful business, and our vision moving forward. **Content:** ## How iPROMOTEu Came to Be iPROMOTEus was founded in 1999 by current President and CEO, Ross Silverstein. Ross began his career as a corporate lawyer with a major Boston law firm. His focus was on finances and acquisitions. Some time later, he accepted a leadership role at real estate giant RE/MAX, managing expansion throughout the U.S., Canada, Europe, and the Middle East. However, after seven years with RE/MAX, Ross began to feel the entrepreneurial gene emerging. “I was approaching 40 and had a desire to be my own boss and earn more money. The Internet economy was booming, and you began to hear about new opportunities and fortunes being made every day,” Ross said. “I didn’t want to wake up in my mid-40s doing what I’d been doing, having not pursued other paths. I saw an opportunity to be my own boss and increase my income in the promotional products industry. Surprisingly, there were similarities between residential real estate and the promotional products industry, so I was able to draw from things I learned at RE/MAX. Oh, and I quit my job at RE/MAX to start iPROMOTEu when my wife was pregnant with our fourth child.” Early on, iPROMOTEu followed an intermediary model and worked between vendors and end-users. However, the company experienced some challenges as vendors did not want to sell directly to end-users. With more than 19,000 promotional products distributors across the industry, Ross made the decision to work with them rather than bypass them. This helped to form the current Affiliate model, in which the company provided back-office support, financed orders, secured lower pricing from manufacturers, and allowed Affiliates to retain their identities. The new structure was an attractive option as more and more Affiliates joined. “The platform itself was groundbreaking. At a traditional distributor organization, salespeople would be paid only about 50% of the gross profit on an order – but would receive some level of back-office support. As a franchisee of a franchise organization one could receive a better economic split – but receive no back-office support. iPROMOTEu took the best features from each of these options and came up with a superior organization. And notably, as an iPROMOTEu Affiliate, one could operate under its own name and identity.” ## Growth of iPROMOTEu Over the Past 20 Years Ross attributes the growth of iPROMOTEu over the past 20 years to the company’s core offering: supporting the desire for better economic and lifestyle choices while allowing Affiliates to retain full ownership of their business and brand. As iPROMOTEu Affiliates, distributors and salespeople earn more money and receive support in areas that would otherwise take time away from selling. This allows them to focus more on growing their businesses and customer relationships while also enjoying more time for family and friends. “The important thing is that our Affiliates are able to operate under their own name and identity,” Ross said. “We wanted iPROMOTEu to be an option that was easy to get into and try out — and easy to get out of if it wasn’t a fit. We don’t require Affiliates to sign long-term, restrictive agreements or agree to strict non-compete provisions. We make it very easy. This was very attractive in the early days of iPROMOTEu and remains very appealing today.” As time passed, iPROMOTEu began to offer additional services such as marketing support, as well as a host of other services to help Affiliates grow their businesses. “We also fostered a remarkable community of entrepreneurial, like-minded professionals. We are recognized as having more energy, enthusiasm, camaraderie, and sense of community more than any other distributor organization in the promotional products industry. Affiliates love being part of iPROMOTEu.” “I often tell our Affiliates that, while I want iPROMOTEu to be the best company it can be, I also want iPROMOTEu to be the type of company our Affiliates want it to be,” Ross said. “We encourage our Affiliates to reach out to us with comments, suggestions, and concerns. We want this feedback so we can constantly evolve and improve.” While iPROMOTEu listens to each Affiliate, Ross also notes how Affiliates have played a significant role in the company’s growth and success. “Our Affiliates have become more than ambassadors — [they’ve become advocates](https://ipromoteu.com/?s=spotlight). They’ll talk to other distributors and salespeople glowingly about the company. They represent us very well in the market.” Ross notes that while the future of iPROMOTEu is bright, there’s still plenty of work to be done. “We’ve been one of the fastest-growing organizations ever since our inception. Our network of 1,100 distributors and salespeople makes iPROMOTEu one of the largest organizations in the industry, but there are still many more distributors and salespeople that we can help. We also want to focus on growing our existing Affiliates’ businesses. Whether they’ve been with us for years or have recently joined, iPROMOTEu supports them in how they want to grow their business. We can focus on growing their customer base and sales volume or increasing their gross margin percentage- all while providing them with a more enjoyable quality of life.” ## We Work For You “To our Affiliates — you are our customer; we work for you. Our objectives are for you to be more productive, more profitable, and happier — not only because you’re more profitable but also because you’re spending more of your time doing the things you want to do and less time doing the things you don’t want to do,” Ross said. Ross is also grateful to the entire iPROMOTEu staff for their hard work and commitment to the organization. “The iPROMOTEu staff is so valuable and central to our success. We have an amazing team that understands that the Affiliate is our customer. Each member of our staff goes out of his or her way to take the extra step to help our Affiliates. They are a tremendous group that I enjoy working with, and with whom are Affiliates love working as well.” At iPROMOTEu, we’re always looking for motivated promotional products distributors and salespeople to join our organization. If you’re ready to earn more money and enjoy a better quality of life, then we want to hear from you. [Reach out to us today for a confidential discussion that could change your career.](https://ipromoteu.com/contact/) **Categories:** SPOTLIGHT --- ### [iPROMOTEu PRESIDENT & CEO MAKES THE 2019 POWER 50 LIST](https://ipromoteu.com/newsroom/ipromoteu-president-ceo-makes-the-2019-power-50-list/) **Published:** October 30, 2019 **Author:** ngage3312 **Excerpt:** We’re excited to announce that Ross Silverstein, President and CEO of iPROMOTEu, has made the 2019 ASI Counselor Power 50 List. Learn more here. **Content:** *Counselor*, a magazine distributed by the Advertising Speciality Institute (ASI), recently announced its annual Power 50 List at the ASI Power Summit on October 29. Introduced in 2006, the Counselor Power 50 List spotlights executives on an annual basis from industry distributors and suppliers — as well as those from outside the industry — who have made a considerable impact on the promotional products industry. We’re excited to announce that [Ross Silverstein](https://www.linkedin.com/in/ross-silverstein-12432813/), our president and CEO, has made the 2019 Power 50 List in the #9 spot. This is Ross’ 13th year on the Power 50 List. “It’s an honor to be considered a person of influence by both my peers and the promotional products industry as a whole,” Ross said. “I view this ranking as not a representation of myself but as a representation of iPROMOTEu. I’m committed to continuing to grow the iPROMOTEu brand, not only to be the best company it can be, but to be the type of company our Affiliates want it to be.” Ross’ 2019 ranking on the ASI Counselor Power 50 List comes alongside [the company’s 20th anniversary](/newsroom/20-years-where-we-came-from-and-where-were-going/), but this is just one of the many milestones it has achieved in 2019. iPROMOTEu has also achieved approximately $200 million in sales and has grown to now include more than 1,100 distributors and salespeople throughout the United States and Canada. ## About the ASI Counselor 2019 Power 50 List The list is considered to be the definitive ranking of the most influential people in the promotional products industry and is described as a “compilation of people who are affecting change, driving innovation, and boldly responding to market fluctuations in such a way that their collective leadership has propelled the industry’s sales to a record $24.7 billion,” according to ASI. Every year the list is determined through peer voting, the submission of nominations by industry pros, and through research of each candidate’s personal and professional achievements over the past year done by the ASI editorial team. “These entrepreneurs are the most dynamic, flexible people in our industry, the first ones to drive change and lead the charge,” said ASI President and CEO Timothy M. Andrews during the unveiling of the Power 50 List. [Click here to see the complete ranking of the 2019 Power 50.](https://www.asicentral.com/news/web-exclusive/october-2019/power-50-2019/) ## Want to Work with Others Just as Passionate About the Industry as You Are? At iPROMOTEu, we’re always looking for motivated promotional products distributors and salespeople to join our organization. If you’re ready to earn more money and enjoy a better quality of life, then we want to hear from you. [Reach out to us today for a confidential discussion that could change your career.](/contact/) **Categories:** ANNOUNCEMENTS --- ### [GET THE SALES AND MARKETING SUPPORT YOU NEED TO GROW](https://ipromoteu.com/newsroom/get-the-sales-and-marketing-support-you-need-to-grow/) **Published:** November 11, 2019 **Author:** ngage3312 **Excerpt:** When it comes to sales and marketing support, time and money are important considerations. Why waste these resources when we can handle it all for you? **Content:** ## It Takes Money to Make Money — But Preferably Not All of It As a business owner or salesperson in the promotional products industry, you know what it’s like handling your own sales and marketing support. Every moment you spend not closing new deals is a loss to your business. While it may cost money to make money, managing [sales and marketing support](https://ipromoteu.com/services/promotional-products-marketing/) can be handled more strategically for cost-effective results. Take sales support for example. Without sales coming in, nothing happens. But administrative tasks such as prospect calling, sending follow-up emails, managing database details, setting appointments, responding to RFPs, and handling other tasks shouldn’t occupy a significant amount of business leaders’ time. That time would be better spent on growing existing relationships, meeting with new prospects, and prioritizing time on high-revenue deals. On the marketing side, it can take a long time to write, design, produce, and distribute marketing materials. If you don’t already have in-house support, you’d need freelancers or an agency (or internal team members who might not have the skill set). Printed materials are costly, and online advertising can get expensive when you’re competing against others. And let’s not forget that for both sales and marketing, hiring specialized support staff is both time-consuming and expensive. Not only do you have to find the right person, but you have to train them, monitor them over the first few months, and ensure they’re set up for success. That takes time on your part while also draining your resources in paying their compensation, insurance, and so on — without them making an impact until they’re up and running. ## Get Sales and Marketing Support from iPROMOTEu We know what it’s like to be busy distributors and salespeople with the added stress of managing our own sales and marketing tasks. In fact, solving that problem was [one of the many reasons why iPROMOTEu was founded](https://ipromoteu.com/newsroom/20-years-where-we-came-from-and-where-were-going/) — and why it’s grown so successfully over the past two decades. Our goal is to help Affiliates focus on the most important tasks that can drive their businesses forward and grow their revenue. Let’s explore several of the ways we do just that. ### It All Starts with Our Expert Team Our organization comprises some of the most experienced professionals in the industry. From [seasoned executives with decades of experience](https://ipromoteu.com/about/team/) in sales planning and business strategy to talented support teams with years of experience in the promotional products space, the iPROMOTEu team is the key to our Affiliates’ success. We support Affiliates’ success in the field and take that responsibility seriously. Since we were founded in 1999, we’ve helped numerous distributors and salespeople with sales and marketing support — [see what they had to say](https://ipromoteu.com/become-an-affiliate/affiliate-testimonials/). In addition to our experienced leaders, iPROMOTEu offers sales and marketing specialists who provide 1:1 service and attention to Affiliates. This dedicated team can take virtually any sales- or marketing-related task off of Affiliates’ plates so they can prioritize their time elsewhere. Services range from tactical efforts like implementing our proven, [award-winning marketing campaigns](https://ipromoteu.com/services/promotional-products-marketing/) and helping with prospecting and account penetration to more strategic needs like coaching, reviewing RFPs, and overall sales and marketing planning. ### Sales Expertise Informs Sales Success Selling is our passion, and it’s the passion of more than 1,100 affiliated distributors and salespeople that comprise our organization. The iPROMOTEu leadership team features experienced sales leaders and coaches that work with our Affiliates on a daily basis. Cliff Quicksell, our Vice President of Affiliate Marketing, has nearly 40 years of experience in the promotional products industry. Cliff works closely with our Affiliates to provide them with personalized coaching on their sales and marketing goals and to help them implement his award-winning marketing campaigns. Gary Goodhart and Guy Dupuis, our Directors of Affiliate Sales Development, are also available to our Affiliates to help them build out their sales processes and grow their lead generation efforts. These two leaders dig in deep into Affiliates’ current sales process, performing a forensic analysis of existing opportunities while identifying new areas for lead generation within — and beyond — their region as well as with existing clients. ### Proven Marketing is the Best Marketing When it comes to marketing, it can be difficult for many Affiliates to know where to begin. Their backgrounds might not be in communications, design, writing, or advertising. To save them from putting too much time into creating materials and campaigns that may not perform, iPROMOTEu offers a number of proven, turnkey marketing campaigns that consistently produce 60–80% response and appointment rates. We also offer collateral to help Affiliates once they’re in the door with prospects, and campaigns to keep in touch with current customers over time. Our dedicated sales and marketing specialists can assist you with everything from graphic design to overall campaign implementation and monitoring. *A key feature of our marketing support is that everything produced remains branded to your business. Your name and identity are added to these materials and campaigns so you continue to remain the face of your business to the relationships you’ve worked hard to establish.* ### Resources for Ongoing Education and Networking At iPROMOTEu, we believe in the power of our Affiliate network. We’re not a franchise — we support independent business owners and provide opportunities for them to learn from and with each other. We frequently host networking events, educational seminars, parties, workshops, and more to provide our Affiliates with the in-person growth opportunities they need to learn how to better market themselves, sell more promotional products, and grow their businesses like never before. ## In the End, It’s All About Priorities Whether you’re looking to take your business to the next level, or finally take some time off to enjoy a well-earned vacation with family and friends, our sales and marketing support eliminates time-consuming and costly tasks from your workload, streamlining them for better results and allowing you to focus on what you love to do. Our support specialists work closely with Affiliates around the U.S. and Canada on a daily basis to help them achieve their sales and marketing goals, and they’re ready to help you. Whether you already operate a distributorship or are a salesperson looking to branch out on your own, iPROMOTEu offers the sales and marketing support you need to grow. We’d love to learn more about you, your business, and how we can help you reach your dreams. [Get in touch with our team today for a conversation that could change your career.](https://ipromoteu.com/contact/) **Categories:** GENERAL --- ### [HOW TO PREPARE FOR A TRADE SHOW — WITHOUT LOSING BUSINESS MOMENTUM](https://ipromoteu.com/newsroom/how-to-prepare-for-a-trade-show-without-losing-business-momentum/) **Published:** November 19, 2019 **Author:** ngage3312 **Excerpt:** Wondering how to prepare for a trade show? iPROMOTEu provides a number of sales, marketing, and back-office support services to help you succeed. **Content:** ## It’s That Time of Year The promotional products industry is one of the most active in terms of conferences, with multiple national and regional associations as well as private organizations and suppliers hosting everything from trade shows to seminars and workshops. Tens of thousands of industry professionals, vendors, and more gather across the United States and Canada for a variety of shows focusing on new product innovations, sales and marketing strategy, professional development, and more. In fact, some of the industry’s biggest shows are just around the corner. The Advertising Specialty Institute (ASI) is hosting [ASI Orlando](https://ipromoteu.com/newsroom/events/asi-orlando/) in Florida January 4–6, 2020 and [ASI Fort Worth](https://ipromoteu.com/newsroom/events/asi-fort-worth/) in Texas February 3–5, 2020. And of course, Promotional Products Association International (PPAI) is [hosting its annual Expo](https://ipromoteu.com/newsroom/events/the-ppai-expo/) January 12–16, 2020 in Las Vegas, NV. But these are just the beginning. In such an active industry, there’s a conference or industry event [happening almost every month](https://ipromoteu.com/become-an-affiliate/events-we-will-be-attending/) throughout the next year. But with multiple shows coming so quickly, it’s important to ensure that day-to-day operations aren’t impacted. The above shows comprise 11 full days — 88 work hours *not spent* closing new sales, talking to customers and suppliers, and managing operations. For many distributors, this simply isn’t viable. It’s also why some decide to not attend valuable industry events altogether. At iPROMOTEu, we want our Affiliates to make the most of these events — in new opportunities, new contacts, and new education. That’s why we not only pay their registration but also provide a full suite of services that keep their businesses moving while they’re out. Let’s take a look at some of the ways we help affiliates in how to prepare for a trade show. ## What You’ll Need Before the Show ### Back-Office Support You already have a promotional products business running at full speed — [especially at this time of year](https://ipromoteu.com/newsroom/ready-for-the-promotional-holiday-season/). If you’re planning on attending an upcoming show, it’s important that your business keeps moving forward while you’re out. But if you don’t have additional staff, or not enough in-office help, the risk of things slipping through the cracks increases dramatically. Hiring is time-consuming and expensive, and it takes time for people to get up to speed. To help Affiliates avoid this, both during trade show season and all year long, [iPROMOTEu offers dedicated back-office support](https://ipromoteu.com/services/back-office-support/). This covers the many administrative tasks needed to run your business while you’re out of the office, such as order follow-up, managing invoices and accounts receivable, handling customer/supplier communications, and more. With these necessities covered, you’ll be able to focus without worrying that things aren’t moving back in the office. ### Virtual Assistant Program (VAP) While back-office support takes care of the many administrative tasks that distributors have to tackle on a daily basis, sometimes you just [need an extra set of helping hands](https://ipromoteu.com/newsroom/need-extra-hands-our-virtual-assistant-program-can-help/). It doesn’t always make sense to hire someone full-time or even part-time depending on the need, and as trade show season approaches (and the holidays), you likely don’t have time to even consider it. Rather than tackling a significant responsibility like hiring when you should be focusing on upcoming shows and closing holiday deals, take advantage of [iPROMOTEu’s Virtual Assistant Program (VAP)](https://ipromoteu.com/services/affiliate-support-services/). This highly-lauded program provides you with a dedicated assistant to help you with whatever you need — whether it’s a one-time project or a weekly block of hours for continuous support. Your assistant is an industry-trained and experienced professional who understands the intricacies of promotional products and how to best serve your customers. ### Coaching When you’re learning how to prepare for a trade show, you also need to be learning how to make your presence impactful for your business. Education and mentorship should be an ongoing part of your professional development, but trade shows present a unique opportunity to meet with prospects, potential partners, and more in a single setting. Time matters at trade shows, and you need to be able to make the most of it. To help you, iPROMOTEu provides [a variety of coaching programs](https://ipromoteu.com/services/additional-services/) that can help you build your sales and marketing skills as well as develop business development strategies for your business. Whether it’s working with industry sales veteran Cliff Quicksell to put his proven marketing campaigns to work ahead of the show to warm up prospects or connecting with Gary Goodhart and Guy Dupuis, our Directors of Affiliate Sales Development, to build out a more refined sales process, our team has the insights and guidance you need to make this season your best yet. ## What You’ll Need After the Show ### Marketing Support Whether you’re exhibiting at the show or just attending to make new connections, you’ll want to hit the ground running upon your return. Whether you’ve met prospective clients, potential recruits to your company, or new vendors, you’ll want to show them the value of working with you. As an iPROMOTEu Affiliate, you’d already have the buying power and leverage of [one of the highest-ranked and top-performing promotional products companies](https://ipromoteu.com/about/awards-recongition/) in existence, but not everyone is going to know what that means. You’ll need to show them. In addition to our proven marketing campaigns, [our dedicated sales and marketing support specialists](https://ipromoteu.com/services/promotional-products-marketing/) can work with you one-on-one to create and execute new marketing campaigns and tactics to reach your audience. Your prospects and partnership opportunities will be expecting to hear from you after the show. Our team will help you craft a campaign with compelling design and messaging so the effort you put forward will be the one that works. ### Sales Support Program Trade shows are great for gaining new insights, ideas, and strategies that you can put to use in your business. But actually implementing them upon return — especially new sales strategies — can be a struggle. If you’re a small distributor or your team already has their hands full, it can be difficult to know where to start, much less actually achieve any results. The iPROMOTEu [sales support program](https://ipromoteu.com/services/affiliate-support-services/) is the answer to this problem. We’ll match you with a trained, experienced sales support specialist who can help you manage your database, conduct prospect outreach, help you break into new accounts and markets, and more. This helps you hit the ground running when you’re back in the office while simultaneously expanding your overall sales outreach to both new opportunities and existing accounts. ## Special Requests & Rush Ordering When you return from a trade show, you’ll likely be faced with two scenarios. The first is that you might need to put an order through quickly for a customer that went unnoticed or that you just weren’t able to get to. The second is that you want to make an impression with a new customer. Both relationships and opportunities are critical to your business, so it’s important to act quickly. But which comes first? Which is more important. The answer: both. Don’t sweat — iPROMOTEu offers rush and special ordering support to help you get your order through in time and see it delivered on time. Your production coordinator will be available to you by phone or email to keep you apprised. You and your customer will never be in the dark, and that pivotal order will be processed, produced, and delivered just as planned. ## Ready For Trade Show Season Success? If you’ve been wondering how to prepare for a trade show, iPROMOTEu is here to help. Whether you’re one of our many happy Affiliates or are considering a new home for your promotional products business, we’ll help you build the framework for a successful trade show season while supporting your business as you focus on sales. [Let us know how we can help you get trade show-ready.](https://ipromoteu.com/contact/) **Categories:** GENERAL --- ### [AFFILIATE SPOTLIGHT: PROMOMONSTER](https://ipromoteu.com/newsroom/promomonster/) **Published:** November 25, 2019 **Author:** ngage3312 **Excerpt:** PromoMonster, based out of Rolling Meadows, Illinois, looked to iPROMOTEu for growth support and has been thriving as an Affiliate ever since. **Content:** *At iPROMOTEu, we love our Affiliates and are committed to helping them achieve their goals. We also believe in sharing their stories — how they got into the promotional products business, what led them to join our organization, how we’ve supported their success, and what they enjoy most about working with us. Check back often for more Affiliate success stories, and be sure to sign up for our newsletter to be notified when new spotlights are available.* ## About PromoMonster [PromoMonster](https://www.promo-monster.com/) is an iPROMOTEu Affiliate based in Rolling Meadows, Illinois and founded in 2008 by Charles (Chuck) Feldman and his business partner Steve Goldstein. For more than 10 years, PromoMonster has been an industry-recognized, award-winning leader in branded promotional products, corporate apparel, and incentive merchandise. They offer a client-centric, boutique-style service coupled with large-firm leverage that allows them to deliver best-in-class service and competitive pricing. PromoMonster specializes in the manufacturing, industrial, entertainment, gaming, automotive, construction, and health care industries and partners with a prestigious roster of national and global clients. PromoMonster was founded after Chuck and his parents decided to close the clothing manufacturing business that they were running together in 2008. Chuck then reached out to Steve Goldstein, a salesperson at the company, and together they opened up PromoMonster in October of 2008. Since then, PromoMonster has changed office locations four times and has added long time associate Mary Karlov as Director of Operations and Mike Jiang as National Accounts Manager. ## Searching for a Solution PromoMonster had customers but they were looking for support, and so they reached out to and interviewed a number of different promotional products distributor organizations — one of which was iPROMOTEu. After speaking with iPROMOTEu Executive Vice President Rick Badiner, they asked iPROMOTEu along with a couple of the other organizations they met with to send them contracts outlining their terms and conditions. Upon reviewing the contracts, the decision ultimately came down to iPROMOTEu and an iPROMOTEu competitor. “We were kind of between the two of them, trying to decide what to do,” Chuck said. After reading through both of the organization’s contracts, they realized that if they were to do business with the iPROMOTEu competitor, they would need to sign away their customers and would lose the rights to them — not to mention that their contract was overly complicated and exceeded 50 pages in length. “iPROMOTEu’s contract was light and easy. It was only six pages, three of which were just explaining the company. We felt comfortable with them. Rick Badiner has been in our shoes as a distributor and totally understands it. He and I really hit it off, so we decided on working with iPROMOTEu.” With iPROMOTEu, PromoMonster was able to continue doing business under its own name and could retain the rights to its customers, which, along with his relationship with Rick, was appealing to Chuck. ## Putting iPROMOTEu at the Forefront When they first started working with iPROMOTEu, PromoMonster wasn’t taking advantage of all the benefits that came with being an Affiliate. “When we first started working with iPROMOTEu, we were keeping it a secret. I didn’t think that our customers or prospects needed to know that we were with iPROMOTEu because that was on the supplier side of things. From the customer standpoint, we were simply PromoMonster,” Chuck said. Soon, a couple of large opportunities arose, and PromoMonster began talking to the iPROMOTEu team about how they could change their approach. “One thing I realized was that we had significant financial strength that we weren’t telling our prospects about. We were keeping it a secret. So I switched things around and put iPROMOTEu in front,” Chuck said. “Now, when I walk into any prospect meeting, one of the first things that I tell them is that we’re backed by a $200 million company and that we can take any size order without a deposit. Suddenly, I was being looked at in a different light. That was the biggest change in putting iPROMOTEu at the forefront.” ## How iPROMOTEu Services Benefit PromoMonster iPROMOTEu offers plenty of different services to its Affiliates to both empower and support them in running their businesses. Chuck takes advantage of these and has used the [iPROMOTEu Virtual Assistant Program (VAP)](/services/affiliate-support-services/) and currently uses a business planner to help him run his business. “Our business planner has been instrumental in helping me run my business. We talk every week and he provides me with suggestions. It’s nice having somebody to bounce ideas off of. Small businesses don’t have many advisors, so having that advantage is very beneficial,” Chuck said. He cites iPROMOTEu’s Affiliate Services as being another considerable benefit to his team during the early stages of his affiliation as well as how beneficial it can be for new Affiliates. “Having worked with iPROMOTEu for so long, I know who to go to when I need different things, but for new Affiliates that might not, they have Affiliate Services to refer to. As an Affiliate, you can call Affiliate Services with any issues that you might have.” ## A Successful Affiliation With the help of iPROMOTEu, Chuck was able to grow PromoMonster exponentially from its first year as an Affiliate in 2008. Since affiliating with iPROMOTEu, **Chuck’s business has grown more than seven times over.** In terms of the greatest benefit that PromoMonster receives from affiliating with iPROMOTEu, it would have to be simply working with their team of experts. “The number one benefit is the team of people that you have behind you. In my office, we’ve got our team doing our jobs, but I also know I’ve got my accounts receivable, collections, order follow-up, and invoicing covered. All of that is handled by iPROMOTEu. I still have to be a part of the team, but I don’t have to worry about hiring 40 people,” Chuck said. Chuck credits iPROMOTEu for helping him grow into a credible business. “The biggest thing that iPROMOTEu has done for Steve and me is helping us build a legitimate business from nothing. We went from having a few customers to 3,000 square feet, multiple offices, and needing additional space. We’ve turned into a company,” said Chuck. “Since the day we decided to affiliate with iPROMOTEu, I can truly say that we have been very satisfied and thankful for our decision. We knew we would be with a company that is fair, responsible, and honest. A company that is always striving to be the best partner for their Affiliates. A company we are proud to be a part of.” “The amazing team at iPROMOTEu has helped us grow into a better version of PromoMonster. The support we receive gives us the ability to present ourselves as a boutique-style, quasi-advertising agency while our backend makes us a powerhouse to both vendors and clients.” **Categories:** SPOTLIGHT --- ### [SALESPEOPLE: HERE’S WHY YOU SHOULD START A PROMOTIONAL PRODUCTS BUSINESS](https://ipromoteu.com/newsroom/why-you-should-start-a-promotional-products-business/) **Published:** December 13, 2019 **Author:** ngage3312 **Excerpt:** Thinking it might be time for you to start a promotional products business? You’re right, it’s time — and we have five reasons why you should. Learn more here. **Content:** ## You’re Already Great at What You Do, So Why Not Start a Promotional Products Business? It’s time to take things to the next level and start a promotional products business. Maybe you’ve reached the peak of what you can accomplish with your current distributor. Or maybe you just want to take control of your future. Whatever your goal may be, the opportunity to increase your income, work the way you want to work, and enjoy a better quality of life is available to you at iPROMOTEu. [For the past 20 years](/newsroom/20-years-where-we-came-from-and-where-were-going/), iPROMOTEu has helped countless salespeople transform their careers by becoming affiliated distributors with our organization. Today, more than 1,100 distributors and salespeople throughout the United States and Canada have affiliated with iPROMOTEu, and more and more are making the switch every day. We understand that you can only achieve your career goals in this industry if you have the freedom to operate as you see fit and the financial success that comes from your hard work. At iPROMOTEu, you’ll have the opportunity to you to start a promotional products business without needing to invest in a support staff, take out business loans, or bog down your busy schedule with non-revenue-generating activities. [We handle all of that for you.](/services/) Let’s take a look at several ways iPROMOTEu helps salespeople transform their businesses — and their lives — for the better. ## Why You Should Start a Promotional Products Business ### 1. You Become Your Own Boss One of the greatest reasons to start your own promotional products business is to do what you want to do — how you want to do it. When you become your own boss, the future is wide open to you. The sense of enjoyment and accomplishment that comes with entrepreneurship is unmatched — as are the rewards. And as an iPROMOTEu distributor, you have total independence to run your distributorship as you see fit. Everything from the name and brand of your distributorship to how you run your daily operations is at your discretion. We even provide business management and strategy consulting and support to help you take your distributorship where you want it to go. Our leadership team includes highly knowledgeable executives with decades of industry experience — experience they put to use for our Affiliates’ success every day. When you start a promotional products business with iPROMOTEu, their expertise and guidance is available to you whenever you want it. ### 2. You Get to Focus on Selling You’ve already built a successful book of business, and now, maybe you’re thinking it’s time to take things to the next level. Unfortunately, many salespeople — and even distributors — are still responsible for a plethora of burdensome administrative tasks that simply take up too much time and stifle revenue. While these tasks are important, and distributors are responsible for ensuring those functions are performed, they don’t need to be 100% of your focus. At iPROMOTEu, [we recognized the opportunity to shift the balance](/newsroom/20-years-where-we-came-from-and-where-were-going/) in Affiliates’ favor by taking administrative functions off of salespeoples’ and distributors’ plates. We know that you can only make progress when you’re allowed to do what you both love and need to do, and that’s sell. When you start a promotional products business at iPROMOTEu, you gain the support of numerous teams with years of industry experience in these key areas of business operations. From handling your order processing and customer payments to assisting with order followup and marketing strategy, [we provide the air support](/services/) so you can be the boots on the ground — meeting with customers and prospects and closing more deals. ### 3. You Earn More Money You’re not in this industry because you like handing up to 50% of your gross profit over to your distributor-owner. Why should so much of the fruits of your labor go to someone else — someone who may not even be providing enough support to make such a contribution worthwhile? Especially when you could be keeping 100% of the gross profit on your own orders. As an iPROMOTEu Affiliate, you would retain all of the gross profit on your own sales. You would earn more money as a distributor than you would as an Affiliate. The opportunity here is endless, too — as you grow your business, add more sales team members, and invest in your business, your reach extends further — and your income increases. ### 4. You Build Wealth for the Future As a salesperson, you’re an employee of a distributor — someone who owns their own business, which is an asset for them. If you were to retire or leave the business, all the hard work you’ve done building a customer base stays with that distributor-owner. You get nothing from it going forward. If that distributor were to retire, however, he or she would be able to sell the business to someone in the company or to another organization. Clearly, it’s to your advantage now and in the long-term to start a promotional products business. At iPROMOTEu, the business you create has its own name, brand, and customer base. We ask for nothing and require nothing other than an annual fee and payment for specific services. There are no long-term contracts, and you can disaffiliate if you so choose. However, [as many of our Affiliates have already shared](/become-an-affiliate/affiliate-testimonials/), we think you’ll enjoy being affiliated with our organization. From the day that you start a promotional products business with us to the day that you decide to retire or sell, the freedom to make these types of decisions remains with you. When you’re ready, you can consider selling your business to receive funds that you can then use however you wish — whether that’s as retirement income or start another business. ### 5. You Enjoy a Better Quality of Life Ultimately, your decision to start a promotional products business is about how you want to work and live. As a salesperson working for a distributor, you’ll always be handing over a portion of your effort and earnings to someone else. No matter how hard you work or what you achieve, a percentage of the rewards will never be yours. But if you’re ready to take control of your future, if you’re ready to start earning even more money as an iPROMOTEu distributor, if you’re ready to start spending more time with family and friends and do the things you love — then iPROMOTEu is the place for you. We believe in you, and everything we offer supports that belief. All you have to do it take the first step. ## Ready to Start a Promotional Products Business? [Get in touch with our team today to start your journey toward a more rewarding career.](/contact/) **Categories:** GENERAL --- ### [UNDERSTANDING ESSENTIAL TECHNOLOGY FOR PROMOTIONAL PRODUCTS DISTRIBUTORS](https://ipromoteu.com/newsroom/understanding-essential-technology-for-promotional-products-distributors/) **Published:** December 23, 2019 **Author:** ngage3312 **Excerpt:** Technology for promotional products distributors is the key to success in 2020. But it’s important to focus on the right solutions rather than adding more to the stack. **Content:** ## Is Promotional Products Technology Helping or Hurting Your Business? As a promotional products distributor or salesperson, having the right technology is critical to your success. The industry is aligned around this as well, with [technology being a commonly cited driver](https://www.asicentral.com/news/magazines/counselor/april-2019/the-future-of-the-promotional-products-industry/) of the success of our industry over the next decade. But with so many different products available and from so many different suppliers, managing the many details of your business — let alone the many platforms you may be using to support them — can quickly become overwhelming and incredibly inefficient. This, combined with the industry-wide challenge of standardization for promotional product types and ordering, has left many distributors and salespeople frustrated and swamped with burdensome administrative work. While every new customer order brings in more revenue to your business, each seemingly brings with it an equivalent amount of time wasted on digging for details, trying to match up product codes, following up with suppliers, and more. These tasks are far and away from what you should be focused on as a distributor or salesperson: [selling more products and building relationships](/become-an-affiliate/why-ipromoteu/). You only have so many hours in the day, and it’s by allocating as many of them as possible to revenue generation that you can achieve your sales and business growth goals. Spending them on other tasks tips the balance between revenue generation and administrative responsibility unfavorably toward the later. But where can improvements be made? Do you simply add another technology solution into your already platform-heavy stack? This is a common reaction to workflow and productivity challenges: simply add a SaaS platform to solve it. But the real issue is that you’d just be adding more to your plate than solving the underlying problem. You’d have to learn a new solution, potentially train staff members on how to use it, and allow some time for them to get up to speed — all while handling your existing work. ## Focus on the Technology You Need Now While you could easily find a technology platform for just about every productivity challenge imaginable, it’s important to focus on the [promotional products technology that your business requires](/services/promotional-products-technology/) to meet customer expectations and operate efficiently. This includes your order management system, item standardization solution, and marketing and sales tools. Let’s explore why these solutions are so critical — and what the iPROMOTEu approach to technology for promotional products distributors and salespeople looks like in 2020. ### Order Management System Your order management system is the nexus of your business. Whether you’re a promotional products distributor or a salesperson working for a distributor, the order management platform you use will either make your day a pleasant and productive one or turn it into an administrative nightmare. Your order management system should make placing an order and centralizing all of the details about the items purchased as easy as possible. It should also be effective when your customer reaches out for a status update on their order. Virtually every detail about your orders and customers should be accessible within your order management system. At iPROMOTEu, we provide Affiliates with the Xebra Order Management System (XOMS). This platform simplifies the management of all aspects of the order lifecycle. Affiliates can easily create quotes, prepare purchase orders, track in-production orders, generate financial reports, and more. Our technology team has extensively customized XOMS and continues to do so to best meet industry needs and trends. The system features built-in access to ASI and SAGE product search tools as well as advanced features designed to make growth more efficient, such as integration with eCommerce and store platforms and an inventory management module. ### Item Standardization Integration One of the biggest challenges facing the industry today is the sheer number of products available through so many different suppliers. Not all the products your customers want may be available through your primary suppliers, so you have to expand your options. This, multiplied by the number of times it’s needed, may result in administrative hassle trying to match up product codes in your order management system. It takes time, and the more time you and your team spend not selling means greater business costs. At iPROMOTEu, we recognized this challenge early and adopted the Promo Standards integration between industry vendors and our distributors. This integration allows XOMS to receive automated order status and inventory update information from leading vendors while also enabling electronic data interchange (EDI) ordering with them. We also recognized that a one-time integration was not enough, which is why we continue to release new features for XOMS and standardization frequently, with even bigger releases coming soon. This ensures that our Affiliates are able to efficiently and easily manage all aspects of their customers’ orders. ### Sales and Marketing While order management software and product standardization integrations are critical technology tools for promotional products distributors, just as important are the tools you need to be able to grow your business. After all, that should be your focus, so having the best solutions available will only help you to refine and further that focus. From email marketing platforms to database management through a CRM, your marketing tech stack should be polished and ready to help you make an impact quickly and easily. Because iPROMOTEu exists to help distributors and salespeople more effectively grow their businesses and relationships, it makes sense that we would invest heavily in sales and marketing technology support. And that’s exactly what we’ve done. From marketing automation tools that keep our Affiliates intelligently connected to their prospects to email solutions and other campaign tools that consistently lead to more appointments and closed deals, we have made sales and marketing technology for promotional products a key focus of our overall offering. ## Make These Promotional Products Technology Solutions Yours If you’re tired of not getting anywhere with the promotional products technology available to you at your current distributor organization, or if you’re [a salesperson looking to branch out](/newsroom/why-you-should-start-a-promotional-products-business/) and put technology to greater use, we want to meet you. Everything we offer — technology and beyond — exists to make your life easier so you can focus on selling. Most of our technology solutions are available to our Affiliates at no additional cost, meaning you can take advantage of these platforms right away and begin realizing their benefits. Our affiliate services team is also available to you at any time to provide training or support to ensure you’re able to make the most effective use of these tech assets as possible. If growth is your goal in 2020, technology must be the foundation. Start your journey toward promotional products success at iPROMOTEu. [Contact our team today](/contact/) to learn more about who we are, what we offer, and how our technology can help you achieve your goals. **Categories:** GENERAL --- ### [TECHNOLOGY AT iPROMOTEu: WHAT WE’VE DONE AND WHAT’S COMING NEXT](https://ipromoteu.com/newsroom/technology-at-ipromoteu-what-weve-done-and-whats-coming-next/) **Published:** January 8, 2020 **Author:** ngage3312 **Excerpt:** For 2020 and beyond, iPROMOTEu is focused on enhancing our existing technology platforms while building new solutions to make work and life easier. **Content:** ## Shaping Our Technology for the Future At iPROMOTEu, we understand the critical role that technology plays in our Affiliates’ work and lives. That’s why we’re refining our existing platforms and building new solutions that will provide Affiliates with the best technology possible and improve their efficiency and profitability. Leading this charge is Vice President of Software Engineering [Venkat Rangamani](https://www.linkedin.com/in/venkatrangamani), who along with his team has worked tirelessly to identify not only technology opportunities within iPROMOTEu but also from industry pain points. Current Affiliates will be familiar with [the extensive technology already available at iPROMOTEu](/services/promotional-products-technology/) — our Xebra order management system (XOMS), Affiliate Webzone, customer portal, CRM, and more. This suite of technology has allowed us to grow and evolve alongside our Affiliates to best meet their needs. However, as the industry continues to shift and our Affiliates grow their customer and prospect bases, continual investment in expanding our solutions and adding even more to the roster is a key focus for our technology team. Let’s explore some of the solutions already in use at iPROMOTEu, how they’ve helped our Affiliates to grow their businesses, and what our technology team is doing now to ensure that growth is more streamlined and successful for the road ahead. ## How Our Existing Solutions Address Industry Challenges Currently, the promotional products industry is seeing a lack of standardization among products and in customer orders. As many distributors and salespeople will know, the absence of standardized information leads to slower order processing and communication challenges, which in turn puts customer satisfaction at risk and inevitably impacts their bottom lines. At iPROMOTEu, we’ve already made progress addressing this issue through the use of Promo Standards — an integration between suppliers and distributors working with them for standardizing product information. Adopting this standard allows our order management system to receive automated order statuses and inventory updates from leading vendors and also enable electronic data interchange (EDI) ordering with those vendors. Of course, this standard itself isn’t the only key to success for Affiliates in this area. Integrating directly with our Xebra order management system (XOMS), these two platforms have allowed Affiliates to compete more effectively for business by providing them with a more streamlined solution for placing and tracking their customers’ orders. Thanks to the ease with which data passes from their systems to vendors and back, Affiliates are able to process orders more efficiently — helping to ensure timely delivery and positive customer experiences. In addition to XOMS and Promo Standards, iPROMOTEu has strengthened the customer experience thanks to additional technology solutions such as our customer-facing portal, which allows customers to make online payments, check the status of their orders, view order history, and easily reorder. This tool saves valuable time in that customers can pay online and stay apprised on the details of their order, eliminating these tasks from Affiliates’ daily workload. ## Leading the Digital Transformation in Promotional Products While the technology team is focused on revamping and organizing our existing technology stacks, this initiative also comes with an opportunity to lead large-scale digital transformation throughout our organization. A key focus for 2020 and beyond is building a modern technology platform to provide Affiliates — and ultimately their customers as well — with better technology experiences. However, there remains an important consideration: the fact that our Affiliates have choices when it comes to technology. A significant part of our technology initiative is bridging the gap between this and the other fact that many come to our organization for what we provide them as an affiliated distributor or salesperson. Quite simply, that’s a vast menu of support options like the [Virtual Assistant Program](http://h/services/affiliate-support-services/) and our [order financing](/services/promotional-products-financing/) (to name but a few), and the sheer level of service we provide to each and every Affiliate. We have already begun bridging this gap by updating and enhancing XOMS (Xebra Order Management System). However, we are also working on developing XOMS 2.0 that will include integrated search capabilities, better tracking of order status, enterprise-grade reporting, embedded CRM features, and a much-improved affiliate experience. These updates are expected to launch in mid-2020. In order to develop these new systems, our technology team has been actively working with our Affiliates to gain their feedback while also conducting industry research to understand the gaps in other systems. “Our goal is to be the number-one technology offering in the promotional products marketplace,” Rangamani said. “To do so, our team has made it a priority to take advantage of software and technology that improves the efficiency and accuracy of the work being done by our organization. Our ongoing improvements to our core offering are just one part of that, and we’ve made great headway thus far.” ## Delivering on the iPROMOTEu Promise At iPROMOTEu, our entire focus is helping our affiliates spend more time doing what they do best: selling. To enable that, we provide the support and technology solutions to take off of their plates the numerous administrative tasks and processes that often get in their way of realizing meaningful sales success and growth. “On the technology side, we want to deliver on that promise,” Rangamani said. “By transforming our existing technology solutions and implementing new, advanced platforms, we can further empower them to spend more time selling and less time on other responsibilities. The same goes for our internal staff — they use our technology, too, and we want to make their work easier, more productive, and ultimately more beneficial to our Affiliates who come to them for service and support.” iPROMOTEu has made significant investments in the technology team across multiple disciplines. Additional engineering, product management, and business analyst team members have all been brought aboard to help iPROMOTEu achieve its technology goals in 2020. “We are setting the foundation, and big things are coming,” Rangamani said. “A more modern application is coming to give you a better experience, make your business more efficient, and help you continue to focus on building relationships and selling more products. We can’t wait to show you what we have in store and how it will help you continue to grow for years to come.” [To learn more about iPROMOTEu and our technology initiatives, contact our team today.](/contact/) **Categories:** SPOTLIGHT --- ### [AFFILIATE SPOTLIGHT: MATRIX PROMOTIONAL MARKETING](https://ipromoteu.com/newsroom/affiliate-spotlight-matrix-promotional-marketing/) **Published:** January 23, 2020 **Author:** ngage3312 **Excerpt:** Matrix Promotional Marketing, based out of San Francisco, CA, was in need of back-office support and has been enjoying their affiliation with iPROMOTEu ever since. **Content:** *At iPROMOTEu, we love our Affiliates and are committed to helping them achieve their goals. We also believe in sharing their stories — how they got into the promotional products business, what led them to join our organization, how we’ve supported their success, and what they enjoy most about working with us. Check back often for more Affiliate success stories, and be sure to sign up for our newsletter to be notified when new spotlights are available.* ## About Matrix Promotional Marketing When your parents — who were the back-office support for your promotional products distributorship — retire, who do you turn to? [Matrix Promotional Marketing](https://www.matrixpromotional.com/) is an iPROMOTEu Affiliate based in San Francisco, California. It was founded by Kevin Casci in 1981. Having worked with more than 20,000 customers to provide brand solutions in promotional goods, apparel, custom awards, and print services, Matrix Promotional Marketing is a full-service promotional products and branded apparel advertising company with hundreds of thousands of promotional items that can be used to promote any company. They are committed to providing the best and most reliable service, products, and marketing expertise while ensuring the best possible customer experience. Matrix’s customer base is very broad. Being in the San Francisco Bay Area produces a great deal of technology business, but they have their hands in every industry. “In any given year we have more than 400 clients, and I’m the only one selling, which gives you an idea of how broad we are,” Casci said. In 1976, Kevin’s mother started supplying the swimming industry with swim caps, shirts, and much more because Kevin’s dad was a swim coach. They traveled around selling various items for some time. Kevin later joined in 1981 as a salesperson, adding other promotional items in addition to just swimming and that was when Matrix Promotional Marketing was founded. From there on, the company took on another trajectory. In 2002, Kevin’s wife, Petra, retired from her corporate career in marketing and joined Matrix. In her role as CMO, she has added an entirely new dimension to Matrix with her focus on online marketing and sales. ## A Swift Solution Kevin and his parents started out as a screen printer and embroiderer with promotional advertising. Then, 11 years ago, they got rid of the screen printing and embroidering facility, and Kevin’s parents — who handled all of the back-end work — decided to retire. At that point, Kevin knew he was going to need back-office support, so he reached out to Ross Silverstein, iPROMOTEu President and CEO. Kevin and Ross already had a pre-existing relationship, as they had been in touch for a couple of years by then. “After five years of prospecting by Ross, I kept telling him ‘Maybe someday, maybe someday.’ Well, the day came, and so I called Ross and that was it. Just as simple as that. It happened in one day.” ## Benefits of Affiliating with iPROMOTEu In terms of the services and benefits iPROMOTEu provides Matrix, financial support is near the top. “I don’t have to worry about the financing aspect of my business. They’ve completely taken that off of my day-to-day workload,” Kevin said. “But it doesn’t stop there. Everything they offer is beneficial. The back-office support, the assistance in accounts receivable and accounts payable, vendor relations, and the overall financial backing are all critical to my business.” He also appreciates the relationships that iPROMOTEu has with various vendors. “The relationships they’ve built with vendors allows us to reap all sorts of benefits, from good pricing to rebate programs, and most importantly, the relationships we’re then able to have with vendors ourselves allows us to get special favors here and there.” But most importantly, Kevin recognizes the independence that iPROMOTEu allows him to enjoy. “iPROMOTEu has always let me be me. They’ve let me do what I want to do and don’t interfere. They offer assistance, but they don’t tell me what to do — unlike some competitors where you’re expected to conform to their program. With iPROMOTEu, I don’t have to conform. I can be me.” ## A Successful Affiliation Affiliating with iPROMOTEu was an easy decision for Kevin. “iPROMOTEu is easy to be associated with because they have such a big name in the promotional products industry. They’re always moving forward. By being affiliated with a big-hitter, you get major advantages. This includes better pricing and rebates. All those perks are great, but the fact that they help me with back-office support frees up my time,” Kevin said. “Having done this for 38 years, I’m not looking to reinvent the wheel. I know there’s power in numbers, and being associated with iPROMOTEu allows me to have a competitive advantage in the industry.” Looking toward the future, Kevin believes there’s a sweet spot for him when it comes to growth. “I have a vision of where I want to be, how much I want to work, how much I want to make, how much I want to grow, and how many more people I want to hire,” he said. “I’ve had as many as 40 employees and $5 million in sales in the past. With that being said, iPROMOTEu allows me to grow my business at the level I want, have a good lifestyle, enjoy the freedom that they allow, and continue into the next chapter of my life. At 57, I’m moving into the next step of my life where I don’t have to work as much or make as much, but because of iPROMOTEu, I also don’t have to spend eight hours a day working.” Since their affiliation with iPROMOTEu in 2009, Matrix Promotional Marketing has seen an increase in growth of 42%. Kevin credits Rick Badiner and Ross for his successful affiliation as well as his wife Petra who has been an instrumental part of taking Matrix on its growth path. “Rick and Ross are the reason I’m with iPROMOTEu. They’re tremendous men of their word, and they’re always there for us.” **Categories:** SPOTLIGHT --- ### [AFFILIATE SPOTLIGHT: ASCEND PROMOTIONAL](https://ipromoteu.com/newsroom/affiliate-spotlight-ascend-promotional/) **Published:** February 19, 2020 **Author:** ngage3312 **Excerpt:** Ascend Promotional looked to iPROMOTEu for support in getting their business off the ground. Fast forward two years later, and things are running smoothly. **Content:** *At iPROMOTEu, we love our Affiliates and are committed to helping them achieve their goals. We also believe in sharing their stories — how they got into the promotional products business, what led them to join our organization, how we’ve supported their success, and what they enjoy most about working with us. Check back often for more Affiliate success stories, and be sure to sign up for our newsletter to be notified when new spotlights are available.* [Ascend Promotional](https://www.ascendpromo.net/), based out of Seguin, Texas, is a promotional products distributor and proud member of the Advertising Specialty Institute (ASI). Founded by Steve Pompa in 2017, Ascend Promotional is able to supply companies with every possible promotional product from more than 3,000 suppliers. Their mission is to help customers create long-lasting relationships with their clients through the power of promotional products. Ascend Promotional deals primarily with real estate and mortgage companies nationwide, but they also do business with tractor and truck dealers as well as construction companies. ## Searching for a Solution With 19 years of experience working for various distributors, Steve is a veteran in the promotional products industry. During his most recent position with a distributor, he disagreed with the way the owner ran the business and wanted to do things differently, so he decided he was going to open up his own business. Steve knew that he wanted to align with a larger organization for support, so it was just a matter of deciding which one would be the best fit. This led to Steve researching and doing his homework on many of the large organizations in the promotional products industry. “I wanted to figure out who I would rather align myself with, so I spoke to a few of the different organizations that I researched,” said Steve. “When I first started contacting organizations, iPROMOTEu would answer the phone or would call you right back. There was no automated voicemail system where you may or may not get a call back. That was something I really appreciated right from the start.” Ultimately, Steve liked iPROMOTEu’s hands-off approach as well as the different perks that came with affiliating with iPROMOTEu. “They handle your billing and collecting, and they have special pricing with major suppliers across the industry,” said Steve. “Their financial backing gives me the freedom to do business with anyone, so I decided that iPROMOTEu was the best fit for me. Once I started getting my stuff in order to open up my own business, I made the decision to affiliate with them.” ## Benefits of Affiliating with iPROMOTEu Along with the many services that iPROMOTEu offers its Affiliates, one thing Steve has appreciated is being able to attend the iPROMOTEu supplier showcases. “Attending iPROMOTEu’s supplier showcase last year was amazing. You get one-on-one time with different suppliers, which allows you to figure out and determine what works best for you and which suppliers you want to work with.” In addition to the supplier showcases, Steve likes that he receives attention and responsiveness from iPROMOTEu whenever it’s needed. “Having constant support is really nice. If there’s anything I need, I know that I can email or call Ross Silverstein and all the way down to anyone on the office staff. If I’ve ever had a problem or any issues or problems come up, I give them a call or send them an email, and I get the answers that I need.” Steve feels like iPROMOTEu’s preferred vendor program gives him a competitive advantage in the industry. “I can take advantage of their preferred pricing as well as cashback programs and self-promo sales. When suppliers realize I’m with iPROMOTEu, they let us get specials that are only for Affiliates. The suppliers definitely want to do business with us.” When asked to cite the greatest benefit of affiliating with iPROMOTEu, Steve said, “The community of Affiliates, as well as Ross and everyone else on the iPROMOTEu team, have been great. Everyone is incredibly helpful.” ## A Successful Affiliation Steve is appreciative of iPROMOTEu allowing him to run his business as he sees fit. “The biggest thing for me is iPROMOTEu allowing me to have the freedom to run my business as I feel and without trying to intervene in anything that I do.” Looking ahead, Steve and Ascend Promotional are excited about growth. “I’m primarily looking forward to growth and just enjoying life. It’s fun to make good money and have the freedom to work from wherever.” From year one to year two, Ascend Promotional has already seen 15% growth. “I’m very thankful to the whole iPROMOTEu team. I have a great appreciation for them and everything they do,” Steve said. **Categories:** GENERAL, SPOTLIGHT --- ## Pages ### [HOME](https://ipromoteu.com/) **Published:** July 29, 2014 **Author:** ngage3312 **Excerpt:** iPROMOTEu is one of the largest and fastest-growing promotional products distributors in the country. And it’s all because of our emphasis on helping you grow. **Content:** Your browser does not support the video tag. # Grow Your **Promotional Products And Print Business** ## Keep Your Independence [DISCOVER HOW](/why-ipromoteu/) ## Keep Your Name, Ownership and Independence iPROMOTEu offers extensive business resources and personalized support to promotional products and print distributors, as well as those ready to start their own distributorship. We exist to provide you the freedom, time, and financial means to do what you love. As a member of the iPROMOTEu network, you’ll keep your independence and hard-earned money while efficiently growing your business. ## Positioning You for Success Whether you’re an established distributor or an independent go-getter, iPROMOTEu will handle the tasks that slow you down, allowing you to do what you do best: **make money**. ### Order Financing Don’t worry about financial disruptions. [LEARN MORE](/services/promotional-products-financing/ "LEARN MORE") ### Back Office Support You focus on selling. Let us handle the day-to-day. [LEARN MORE](/services/back-office-support/ "LEARN MORE") ### Affiliate Services Our support grows with you through the lifespan of your business. [LEARN MORE](/services/affiliate-support-services/ "LEARN MORE") ### Sales & Marketing Generate more sales and awareness with strategic campaigns. [LEARN MORE](/services/promotional-products-marketing/ "LEARN MORE") ### Preferred Vendors You’re in…now enjoy deep discounts and other network benefits. [LEARN MORE](/services/preferred-vendor-program/ "LEARN MORE") ### Technology Seamlessly manage your business, from orders to customer accounts. [LEARN MORE](/services/promotional-products-technology/ "LEARN MORE") ![iPROMOTEu additional services for promotional products distributors](https://ipromoteu.com/wp-content/uploads/2022/02/Homepage-Additional-Services.png "Homepage-Additional-Services") ## Additional Services There’s a reason we are one of the largest and fastest-growing networks of promotional products and print distributors. From your very first sale to your last, iPROMOTEu will be with you every step of the way with over 20 years of leading industry knowledge and resources at your disposal. [LEARN MORE](/services/additional-services/ "LEARN MORE") ### Still have questions? Check out these [FAQs](/become-an-affiliate/faqs/) or contact us today if you’re ready to start, promote, or grow your promotional products and print business. ### Industry Partners & Resources ![asi-logo-white 2](https://ipromoteu.com/wp-content/uploads/2022/02/asi-logo-white-2-138x47.png "asi-logo-white 2") ![PPAI Logo](https://ipromoteu.com/wp-content/uploads/2022/02/PPAI-Logo-123x59.png "PPAI Logo") ![Group 10](https://ipromoteu.com/wp-content/uploads/2022/02/Group-10-120x56.png "Group 10") ![PSDA 1](https://ipromoteu.com/wp-content/uploads/2022/02/PSDA-1-85x56.png "PSDA 1") ![sage 1](https://ipromoteu.com/wp-content/uploads/2022/02/sage-1-127x63.png "sage 1") ### Awards & Recognition ![Counselor-Top-40_IPU-Web](https://ipromoteu.com/wp-content/uploads/2025/01/Counselor-Top-40_IPU-Web-543x402.png "Counselor-Top-40_IPU-Web") ![PPAI-Pyramid-Gold-Winner_IPU-Web](https://ipromoteu.com/wp-content/uploads/2025/01/PPAI-Pyramid-Gold-Winner_IPU-Web.png "PPAI-Pyramid-Gold-Winner_IPU-Web") ![Greatest-Companies-to-Work-For_IPU-Web.white](https://ipromoteu.com/wp-content/uploads/2025/01/Greatest-Companies-to-Work-For_IPU-Web.white_.png "Greatest-Companies-to-Work-For_IPU-Web.white") ![P_CounselorPower50](https://ipromoteu.com/wp-content/uploads/2022/02/P_CounselorPower50.png "P_CounselorPower50") ![PPAI-100_IPU-Web](https://ipromoteu.com/wp-content/uploads/2025/01/PPAI-100_IPU-Web.png "PPAI-100_IPU-Web") --- ### [A Woman's View](https://ipromoteu.com/resources/a-womans-view/) **Published:** February 23, 2022 **Author:** Stephanie Carey **Content:** ![a-womans-view](https://ipromoteu.com/wp-content/uploads/2026/02/A-Womans-View-Logo-2025-300x159.png "A-Womans-View-Logo-2025") ## SUPPORT FOR WOMEN IN THE PROMOTIONAL PRODUCTS INDUSTRY A Woman’s View is an initiative designed to unite and support women in the promotional products industry. The program was created by iPROMOTEu initially for the benefit of iPROMOTEu’s women Affiliates. A Woman’s View now offers certain programming for the benefit of all women in the industry. iPROMOTEu continues to support A Woman’s View with funding, personnel and other resources. ## Webinar presentation and open forums Monthly webinars and quarterly online open forums hosted by highly regarded and accomplished women and the Women’s Advisory Council. #### 2026 SCHEDULE **MAY 13th** **AI Innovations, Part 2: Turning Innovation Into Impacts** **AUGUST 12th** ****Social Media Mastery, Revisited: Consistency, Content, and Conversion**** **September 9th** ****Acquisitions That Win**** [REGISTER HERE](https://ipromoteu.zoom.us/meeting/register/hoCKxKrSRWWrX8vWyXr_eQ#/registration) **October 14th Winning With Company Stores** ## Private Facebook Group A private group where women in the industry can share, interact and seek guidance. [Join Our Exclusive Facebook Group](https://www.facebook.com/groups/a.womans.view) ## women’s advisory council The primary focus of the Women’s Advisory Council is to help guide the direction of – A Woman’s View. The women who serve on this council are exceptional Affiliates in varying respects who have a plethora of knowledge and experience to offer their fellow business women. ## iPROMOTEu CORPORATE MEMBERS ![](https://ipromoteu.com/wp-content/uploads/2021/03/Lori-Bauer_headshot-01.jpg "Lori-Bauer_headshot-01") **Lori Bauer | Executive Sponsor** Chief Executive Officer ![emily-codner](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Emily-Codner-headshot.jpg "wac-Emily-Codner-headshot") **Emily Codner | Chair** Director of Affiliate Services ![](https://ipromoteu.com/wp-content/uploads/2025/12/5e355ec61f4bdccbceec51599f812e80dc0f02a9.jpg "5e355ec61f4bdccbceec51599f812e80dc0f02a9") **Dawn Miller | Council Member** Senior Manager of Virtual Assistants & Sales Support ![Andrea-Fenner](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Andrea-Fenner-headshot.png "wac-Andrea-Fenner-headshot") **Andrea Fenner** Council Member ![Melissa-Maroszek](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Melissa-Maroszek-headshot.jpg "wac-Melissa-Maroszek-headshot") **Melissa Maroszek** Council Member ## WOMEN’S ADVISORY COUNCIL MEMBERS ![](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Alison-Andreasen-headshot.jpg "wac-Alison-Andreasen-headshot") **Alison Andreasen** Council Member ![](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Lisa-Fronek-headshot.jpg "wac-Lisa-Fronek-headshot") **Lisa Fronek** Council Member ![](https://ipromoteu.com/wp-content/uploads/2026/08/ba78072c-0c46-4180-836d-36e12228e6c8.png "Karen Kaplan") **Karen Kaplan** Council Member ![Beth-McCracken](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Beth-McCracken-headshot-e1770237293488.jpg "wac-Beth-McCracken-headshot") **Beth McCracken** Council Member ![](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Adelaide-Moore-headshot.jpg "wac-Adelaide-Moore-headshot") **Adelaide Moore** Council Member ![Mindy-Moss](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Mindy-Moss-headshot.jpg "wac-Mindy-Moss-headshot") **Mindy Moss** Council Member ![](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Maria-Perez-headshot.jpg "wac-Maria-Perez-headshot") **Maria Perez** Council Member ![Heidi-Weber](https://ipromoteu.com/wp-content/uploads/2026/02/wac-Heidi-Weber-headshot-e1770237318842.jpg "wac-Heidi-Weber-headshot") **Heidi Weber** Council Member ### Have a question? Want to join our mailing List? If you’re interested in learning more about A Woman’s View, would like to receive information on our upcoming events, or have another question or comment, please don’t hesitate to reach out to us. Once we receive your submission, we will respond promptly. --- ### [AWARDS & RECOGNITION](https://ipromoteu.com/about/awards-recongition/) **Published:** May 1, 2019 **Author:** ngage3312 **Excerpt:** Since our founding, iPROMOTEu has been the recipient of numerous awards recognizing our organization, leadership team, and Affiliates for building a company and culture of success and collaboration. And while awards are great, we believe they are proof of our relentless service and support to our network. **Content:** ## EXCEEDING EXPECTATIONS SINCE 1999 iPROMOTEu has been the recipient of numerous awards and honors for company and sales growth and excellence — both as a growing business and within the promotional products industry itself. We are honored to have been recognized for these awards and believe that they are a natural result of our sole focus: to help our Affiliates grow their businesses by providing the services and support they need to do what they do best. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Adobe-Stock-576513495-2.png "Adobe-Stock-576513495") ![PPAI 100 Distributor Company logo](https://ipromoteu.com/wp-content/uploads/2026/08/1_PPAI-100.png "1_PPAI 100") ## PPAI 100 DISTRIBUTOR COMPANY **Years: every year since 2023** The PPAI 100 is a data-driven, ranked measurement of the leading distributors and suppliers in branded merchandise, scored across eight categories vital to the promotional product industry’s future. [Read more](https://www.ppai.org/ppai/ipromoteu/) ![Counselor Top 40 Distributor logo badge](https://ipromoteu.com/wp-content/uploads/2026/08/2_ASI-Top-40.png "2_ASI Top 40") ## ASI COUNSELOR TOP 40 DISTRIBUTOR **Years: every year since 2008** The *Counselor* Top 40 is an annual list of the top distributors and suppliers based on North American promotional product sales. [Read more](https://members.asicentral.com/news/awards/july-2026/counselor-top-40-distributors-2026-no-8-ipromoteu) ![PPAI Pyramid Awards logo with gray and gold pyramids and blue text underneath](https://ipromoteu.com/wp-content/uploads/2026/08/3_PPAI-Pyramid.png "3_PPAI Pyramid") ## PPAI PYRAMID AWARD WINNER **Years: 2010-2021, 2024-2026** The most creative, technically excellent work in the promotional products industry is honored through the PPAI Pyramid Award, presented annually to high achieving member companies that serve their clients well. [Read more](https://www.ppai.org/media-hub/the-best-marketing-programs-of-the-year/) ![Logo for Counselor Power 50 featuring bold black text with 'COUNSELOR' at top, 'POWER' vertical on the left, and a large '50' on the right.](https://ipromoteu.com/wp-content/uploads/2026/08/4_ASI-Power-50.png "4_ASI Power 50") ## ASI COUNSELOR POWER 50 **Years: every year since 2006** The *Counselor* Power 50 is an annual list of the most influential figures in the promotional products industry. Innovative, resourceful, strategic, and deeply dedicated, these are the entrepreneurs and executives shaping the industry’s future. [Read more](https://members.asicentral.com/news/awards/october-2025/counselor-power-50-2025-no-18-lori-bauer-ipromoteu) ![Badge logo for 'Greatest Companies To Work For' featuring a purple circle with skyline, green ring, and a purple ribbon reading 'PPAI'.](https://ipromoteu.com/wp-content/uploads/2026/08/5_PPAI-Great-Company.png "5_PPAI Great Company") ## PPAI GREATEST COMPANY TO WORK FOR PPAI’s Greatest Companies to Work For is an annual recognition program celebrating promotional products companies that excel in employee satisfaction, workplace culture, and leadership based on employee nominations and survey results. [Read more](https://www.ppai.org/media-hub/greatest-companies-to-work-for-2025-top-large-companies/) ![Badge reading 'COUNSELOR BEST PLACES TO WORK' indicating top places to work for counselors.](https://ipromoteu.com/wp-content/uploads/2026/08/6_ASI-Best-Workplace.png "6_ASI Best Workplace") ## ASI COUNSELOR BEST PLACES TO WORK *Counselor* Best Places to Work companies are evaluated by their employees across 16 workplace qualities. Each distributor and supplier on the biennial list is recognized for creating environments where employees feel trusted, heard, and empowered to grow. [Read more](https://members.asicentral.com/news/awards/april-2026/2026-counselor-best-places-to-work-ipromoteu) ![PPM logo: blue square with 'ppm' beside the words 'top 20 print distributor' indicating the company is a top print distributor.](https://ipromoteu.com/wp-content/uploads/2026/08/7_PPM-Top-20-Print-Distributor.png "7_PPM Top 20 Print Distributor") ## PRINT & PROMO MARKETING TOP 20 PRINT DISTRIBUTOR **Years: every year since 2008** Shining a spotlight on the distributors pushing the print industry in the right direction through their success, evidenced by impressive sales numbers and year-over-year growth. [Read more](https://printandpromomarketing.com/article/the-august-2025-print-promo-marketing-digital-edition-is-live/) ![iPromoteU Affiliate Awards logo on a dark gradient background](https://ipromoteu.com/wp-content/uploads/2026/08/9_IPU-Affiliate-Awards.png "9_IPU Affiliate Awards") ## iPROMOTEu AFFILIATE AWARDS Each year during PPAI Expo, iPROMOTEu recognizes Affiliates for their outstanding achievements from the previous year. Honors include Affiliate of the Year, Rising Star, Breakout Year, Top Producing Affiliates, Fastest Growing Affiliates, Most Profitable Affiliates, and more. [Read more](https://members.asicentral.com/news/industry-news/february-2026/ipromoteu-honors-standout-affiliates-owners-at-annual-awards-luncheon/) ![Logo for iPromoteU Supplier Awards on a blue gradient background](https://ipromoteu.com/wp-content/uploads/2026/08/10_IPU-Supplier-Awards.png "10_IPU Supplier Awards") ## iPROMOTEu SUPPLIER AWARDS iPROMOTEu recognizes its [Preferred Vendor Partners](https://ipromoteu.com/services/preferred-vendor-program/) for their outstanding commitment to Affiliate success during PPAI Expo each year. Awards honor excellence in service, innovation, partnership, sales growth, and overall performance, while also recognizing the organization’s Top 20 Suppliers by purchasing volume. [Read more](https://members.asicentral.com/news/industry-news/february-2026/ipromoteu-recognizes-top-supplier-partners/) ![AWV A Woman's View Awards logo on pink background with subtitle "An iPROMOTE initiative" and bold pink "AWARDS" text.](https://ipromoteu.com/wp-content/uploads/2026/08/11_AWV-Awards.png "11_AWV Awards") ## A WOMAN’S VIEW AWARDS A Woman ‘s View award honorees are recognized for their leadership, innovation, and commitment to the empowerment of women working in the promotional products industry. iPROMOTEu created [A Woman’s View](https://ipromoteu.com/resources/a-womans-view/) in 2015, initially to unite and support their women Affiliates. Today, A Woman’s View offers programming, webinars, and events for the benefit of all women in the promotional products industry. [Read more](https://www.ppai.org/media-hub/ipromoteu-hosts-a-womans-view-during-the-ppai-expo-2026/) ![IPROMOTEU Hall of Fame logo inside a gold-bordered rectangular frame](https://ipromoteu.com/wp-content/uploads/2026/08/8_IPU-Hall-of-Fame.png "8_IPU Hall of Fame") ## iPROMOTEu HALL OF FAME Established in 2024, the iPROMOTEu Hall of Fame honors individuals whose leadership, dedication, and contributions have played a significant role in the organization’s growth and success. New members are inducted during iPROMOTEu events, joining a distinguished group of more than 40 Hall of Fame honorees. [Read more](https://www.ppai.org/media-hub/ipromoteu-reveals-new-hall-of-fame-at-the-ppai-expo/) ![Smiling man in a dark suit with a gold ribbon banner reading 'Founder’s Award'.](https://ipromoteu.com/wp-content/uploads/2026/08/12_Founders_Award.png "12_Founders_Award") ## ROSS SILVERSTEIN FOUNDER’S AWARD Named in honor of iPROMOTEu’s founder, the Ross Silverstein Founder’s Award recognizes individuals who embody the entrepreneurial spirit and the values that have defined Ross’s career: integrity, perseverance, compassion, and a steadfast belief in the power of community. Through his vision of empowering promotional products distributors to succeed on their own terms, Ross transformed the industry and built one of its most respected organizations. His leadership has been recognized with numerous prestigious honors, including: - ASI [*Counselor* Power 50](https://members.asicentral.com/news/magazines/counselor/october-2023/counselor-power-50-2023-no-15-ross-silverstein-ipromoteu) (2006–2023) - [Inc. 5000](https://www.inc.com/profile/ipromoteu) Fastest-Growing Private Companies in America (2011 – 2017) - Ernst & Young [Entrepreneur of the Year Finalist](https://www.prnewswire.com/news-releases/ey-announces-finalists-for-the-ey-entrepreneur-of-the-year-2015-in-the-new-england-region-300081932.html) (2014, 2015, 2018) [Read more](https://members.asicentral.com/news/industry-news/february-2026/ipromoteu-honors-standout-affiliates-owners-at-annual-awards-luncheon/) ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [Printing Services](https://ipromoteu.com/services/distributor-printing-services/) **Published:** July 23, 2026 **Author:** EMarketing **Excerpt:** The iPROMOTEu Preferred Vendor Program (iPVP) connects you to more than 200 of the best vendors in the promotional products industry, providing discounted pricing, easy ordering, superior service, and reduced risk. **Content:** ## WHY iPROMOTEu FOR PRINTING Print has always influenced how great brands set themselves apart. iPROMOTEu gives you access to a broad portfolio of print solutions that allow you to serve your clients at a higher level, without adding complexity to your business. Backed by expert support, you’ll have everything you need to meet your clients’ print needs and grow your business. ![printing services](https://ipromoteu.com/wp-content/uploads/2026/06/promo-printing-variety-1-e1782315878120.jpg "promo-printing-variety") ## CAPABILITIES - **Custom Packaging** Reinforce your clients’ brands at every touchpoint. Custom packaging elevates the customer experience and increases the perceived value of everything they ship or sell. - **Direct Mail & Variable Data Printing** Targeted, personalized mail campaigns that cut through digital clutter and deliver measurable results for both new prospects and existing customers. - **Labels & Tags** High-quality labeling solutions built for retail, product, and industrial applications across virtually every industry. - **Business Stationery & Forms** Envelopes, cards, and branded forms that keep your clients looking professional at every interaction. - **Catalogs, Booklets & Magazines** Printed pieces that tell your clients’ stories in a format people actually read, reference, and keep. - **Posters, Banners & Large Format** High-visibility displays built for retail environments, trade shows, and events of any size. - **Point-of-Purchase Displays** Custom printed displays that capture attention and drive buying decisions right where they matter most. - **Pocket Folders & Sales Collateral** On-brand, polished materials that support every sales conversation and client presentation. - **Eco-Friendly & Sustainable Print** Responsible print options that align with your clients’ values and the expectations of today’s consumers. - **Plastic Cards** Professional plastic cards for loyalty and gift programs, access control, ID, memberships, and more. - **Promotional & Event Printing** The essential printed pieces that make events run smoothly and keep your clients’ brands visible from start to finish. ![iPROMOTEu-Printing-Services-Small-Format](https://ipromoteu.com/wp-content/uploads/2026/07/iPROMOTEu-Printing-Services-Small-Format.jpg) ## WHY PRINT AND WHY NOW? A well-designed package communicates quality, builds excitement, and can turn a first-time buyer into a loyal customer before they ever open the box. Smart brands know packaging isn’t just a container, it’s a powerful sales tool. Digital channels are crowded, and print helps brands break through the noise. From targeted direct mail to memorable unboxing experiences that inspire social sharing, print creates tangible moments that capture attention. Far from being old school, today’s printed materials are strategic, measurable, and can combine with digital marketing efforts for unmatched reach. For promotional products distributors, print is a natural service extension. Offering print services creates new opportunities to expand client programs, increase project value, and deliver more complete marketing solutions. ![iPROMOTEu-Printing-Services-Large-Format.](https://ipromoteu.com/wp-content/uploads/2026/07/iPROMOTEu-Printing-Services-Large-Format.jpg) ## HOW iPROMOTEu ELEVATES YOUR PRINT BUSINESS - **Preferred Supplier Access & Competitive Pricing** Leverage iPROMOTEu’s established supplier relationships to deliver quality print at pricing that keeps your business competitive. - **Order Financing** Cash flow should never hold back a client order. iPROMOTEu finances orders and handles supplier invoices so you can focus on what you do best, selling. - **Sales & Marketing Support** From training resources to marketing tools, we give you what you need to confidently grow your print revenue. - **High-Touch Service** When a project is complex or large-scale, you have a team behind you, from concept to delivery. ## GROW YOUR PRINT BUSINESS WITH iPROMOTEu Everything we do is designed to help you grow your business and deliver more value to your clients, without giving up the independence you have worked hard to build. Print is one more way to do exactly that. [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [Why is my payment made to iPROMOTEu?](https://ipromoteu.com/why-pay-ipromoteu/) **Published:** July 10, 2026 **Author:** ngage3312 **Content:** **Note:** This page is being expanded. The information below is accurate and ready to use today; additional details are on the way. You received an invoice from your promotional products partner. The invoice shows their company name and logo, but asks you to make payment to iPROMOTEu. That is correct, and here is why. **The short version:** Your partner is an independent business that works with iPROMOTEu for invoicing and payment. iPROMOTEu prepares and collects the invoice on your partner’s behalf, so payment is made to iPROMOTEu even though the order, the pricing, and the service are all your partner’s. ## Who is iPROMOTEu? iPROMOTEu provides back-office support to hundreds of independent promotional products distributors across North America. Your partner is one of these independent businesses: they run their own company under their own name, and iPROMOTEu handles the financial administration behind the scenes, including invoicing, collecting customer payments, and paying suppliers. ## Why does payment go to iPROMOTEu and not the company on the invoice? Your partner has authorized iPROMOTEu to handle billing and payment for their orders. The invoice is branded as your partner’s business because the order is theirs, but the invoice instructions direct payment to iPROMOTEu, which receives and processes it on their behalf. Paying iPROMOTEu fully satisfies your invoice with your partner: it credits your account for this order in full. ## How can I pay? - **Pay online or by credit card.** Use the secure payment link printed on your invoice, or pay as a guest at [payments.ipromoteu.com](https://payments.ipromoteu.com/guestlogin) using the details from your invoice. - **Pay by ACH or bank transfer.** Use the bank and account details shown in the payment section of your invoice, and remit to iPROMOTEu.com, Inc. Before you send an ACH payment or wire, confirm our current banking details on our verification page (see the fraud-prevention note below). - **Pay by check.** Make checks payable to **iPROMOTEu.com, Inc.** and mail to the remittance address on your invoice. Please include your invoice number. ACH and check are the preferred, fee-free ways to pay. If a card processing fee applies, it is shown before you confirm payment. Always reference your invoice number so your payment is applied correctly. ## Setting up iPROMOTEu as a vendor If your accounts payable system needs to add us as a payee, our legal entity name is **iPROMOTEu.com, Inc.** (“iPROMOTEu” is our brand name; they are the same company). Use the legal name when you set up the vendor or write a check, and use the remittance and banking details printed on your invoice. [Download our W-9 and tax certificates →](https://ipromoteu.com/accountingcertificates/) ## Protect yourself from payment fraud iPROMOTEu will **never** change its banking information by email. If you receive a notice that our payment or banking details have changed, confirm it first on our official verification pages before sending any payment: - [Verify U.S. bank information](https://ipromoteu.com/resources/verify-bank-info/) - [Verify Canadian bank information](https://ipromoteu.com/resources/verify-bank-info-canada/) If anything looks unfamiliar, contact your sales representative using the number on your invoice, or call our Accounts Receivable team at **(844) 948-0744**, before paying. ## Common questions **Is this invoice legitimate?** Yes. If you placed an order with the company named on the invoice, the invoice is genuine, and iPROMOTEu is their billing partner. For your security, always confirm our banking details on our verification pages above before sending an ACH payment or wire. We never change our banking information by email. **Can I pay my partner directly instead?** No. Please pay iPROMOTEu using the instructions on your invoice. Payments sent to your partner directly cannot be applied to this invoice and will delay closing your order. **Does my relationship change?** No. Your account, pricing, artwork, and service all stay with the partner you ordered from. iPROMOTEu only handles the billing and payment. **What about sales tax and receipts?** Applicable sales tax is shown on your invoice and is collected and remitted by iPROMOTEu on your partner’s behalf. Your paid invoice serves as your receipt; a credit card receipt is also provided when you pay by card. **I am tax-exempt. How do I remove sales tax from my invoice?** Send your current resale or exemption certificate to your sales representative or to our Accounts Receivable team so we can update your account before the invoice is paid. **Where do I get a W-9 or tax certificate?** Download them directly from our [W-9 and tax certificates page](https://ipromoteu.com/accountingcertificates/). Our legal entity name for your records is iPROMOTEu.com, Inc. **Who do I contact with a billing question?** Reach out to your sales representative listed on the invoice, or contact iPROMOTEu’s Accounts Receivable team at **(844) 948-0744**. We are glad to help. iPROMOTEu has been retained by the company shown on your invoice to provide administrative services, including invoicing the sale and collecting payment on their behalf. --- ### [CAREERS](https://ipromoteu.com/about/careers/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** Looking to join the promotional products industry or advance your career? You’ve come to the right place. If you’d like to be part of something special, we invite you to contact us to learn about available opportunities. Join our company and help us make a meaningful impact in the promotional products industry and for our Affiliates. **Content:** ## Build a Career with a Team That Wants You to Succeed At iPROMOTEu, we take care of our own. We know you have options when it comes to building a career, and we’re grateful for each person that chooses iPROMOTEu as their career home. All of our employees benefit from a supportive and collaborative culture. We believe in creating a work environment that provides our entire team with freedom, financial success, and happiness. While each iPROMOTEu employee has specific skills and expertise to share, we all share a common goal: to earn a living. We believe in providing the opportunity for our employees and Affiliates to build their careers and do what they love to do while investing in their financial future. Ask any employee or Affiliate and they’ll tell you: iPROMOTEu is a fun and amazing place to work! That has been our goal from day one for our employees, and we’re proud of the culture and community we’ve built every day since 1999. If you’ve been looking for a company that cares about your happiness in your role, iPROMOTEu is the place for you. ![careers](https://ipromoteu.com/wp-content/uploads/2019/06/careers.jpg "careers") ## Opportunities Explore positions at our corporate offices in Wayland, MA, and Appleton, WI, or remote opportunities preferably in Tampa, FL. Join a welcoming, supportive team that invests in your success from day one. [View All Open Positions at iPROMOTEu](https://phx.us-west.paycomonline.net/v4/ats/web.php/portal/1E028F49C25D7B7B6EF396C5843E08B4/career-page) [Contact Us](/contact/) ## Become an Affiliate Looking to build your promotional products business? Join an award-winning, collaborative team that wants you to succeed and provides the resources and support you need to do just that. Whether you already have an established distributorship or are a salesperson looking to break out on your own, we’d like to hear from you. [Join US TODAY](/become-an-affiliate/) --- ### [For Canadian Distributors](https://ipromoteu.com/why-ipromoteu/for-canadian-distributors/) **Published:** April 7, 2026 **Author:** EMarketing **Excerpt:** We believe in the independence of our Affiliates. That’s what makes them successful, and everything we do is designed to help them maintain that freedom while growing their businesses even faster. We can do the same for you. **Content:** ## Powering Independent Promo Distributors in Canada for more than 10 years. iPROMOTEu gives you, as a Canadian promotional products distributor, the scale, buying power, and operational support you need to grow with confidence while retaining full ownership of your client relationships and brand as North America’s distributor network powerhouse. Through financial and back-office support, preferred supplier programs, order management systems, and a collaborative distributor community, iPROMOTEu provides the infrastructure that drives your success. ## CANADIAN DISTRIBUTOR SUPPORT TEAM ![](https://ipromoteu.com/wp-content/uploads/2026/04/Sandy-Collins.jpg "Sandy-Collins") **Sandy Collins, BASI** Affiliate Services Manager D: (416) 509-8135 ![](https://ipromoteu.com/wp-content/uploads/2026/04/Pat-Caccamo-v2.jpg "Pat-Caccamo-v2") **Pat Caccamo** Director of Business Development D: (647) 953-9212 ![](https://ipromoteu.com/wp-content/uploads/2026/04/Dave-Saracino.jpg "Dave-Saracino") **Dave Saracino** SVP of Affiliate Sales and Support D: (508) 652-5090 ### Testimonials “My journey in the promotional industry began in 2009 on the distributor side. After four years, I joined the iPROMOTEu team in Canada, where my role has continued to evolve. Today, I’m fortunate to work closely with our growing group of Canadian Affiliates, championing their success every day. The drive and determination that propels distributors are qualities that iPROMOTEu fosters with tangible support. Our Affiliates in Canada are empowered to operate their businesses with passion and resolve to succeed, while being a part of a larger group of like-minded distributors throughout North America. Having been in their shoes, I understand their challenges and know that the right resources, tools, peer interactions, and honest conversations can make all the difference.” **Sandy Collins | Toronto, ON** “For over a decade, I’ve had the privilege of helping distributors across the Canadian market grow their businesses through iPROMOTEu. The support we provide our affiliates is unmatched, which is why we’ve become a true distributor network powerhouse in North America.” **Pat Caccamo | Toronto, ON** “Having grown up in Canada and built my career in this business, I understand the grit and entrepreneurial mindset that define Canadian distributors, and that perspective continues to shape how we support our Affiliates. With a dedicated Canadian team and a real presence on the ground, we understand how business gets done across the country and focus on backing distributors in a practical way, giving them what they need to grow while keeping the independence that matters to them.” **Dave Saracino | Welland, ON** “I no longer feel intimidated by competing against the big players in our industry. With iPROMOTEu by my side, I am a big player.” **Leah C. | Affiliate | Toronto, ON** ## CANADA OFFICE AND MAILING ADDRESS 2 Paxman Road Toronto, Ontario M9C 1B6 ## Services for Promotional Product Distributors and Salespeople **Order Financing** No need to access capital or worry about cash flow. **Discounted Vendor Pricing** Access to discounted pricing, exclusive benefits, and more. **Superior Back-Office Support** You focus on selling; we’ll handle the rest. **Sales Development** Improve your process, lead gen, and existing relationships. **Sales Support** Gain time to grow business thanks to dedicated sales assistance. **Shipping & Insurance** Lower costs, order tracking, and multiple insurance options. **Sales & Marketing Resources** Grow sales with creative tools tailored to the Canadian market.\* **Professional Entrepreneurial Community** Join an amazing community of like-minded entrepreneurs. **Technology Solutions** Advanced systems that make your work and life easier. **Virtual Assistants** A back-office pro who works directly for you to free up your focus to sell. **Business Coaching** Tailored strategies to optimize sales, expand markets, and grow your business. **Networking Events** We never miss a trade show. Let’s go! \*Currently provided in English only. ## Distributor Resources ![back-office-support](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-back-office-support.jpg "thumb-solution-sheet-back-office-support") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Back-Office-Support.pdf) ![order-financing](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-order-financing.jpg "thumb-solution-sheet-order-financing") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Order-Financing.pdf) ![preferred-vendor-program](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-preferred-vendor-program.jpg "thumb-solution-sheet-preferred-vendor-program") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Preferred-Vendor-Program.pdf) ![leading-technology](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-technology.jpg "thumb-solution-sheet-technology") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Technology.pdf) ## INCREASE YOUR PROMOTIONAL PRODUCT SALES WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? --- ### [TEAM](https://ipromoteu.com/about/team/) **Published:** May 1, 2019 **Author:** ngage3312 **Excerpt:** The iPROMOTEu leadership team comes from numerous industry and non-industry organizations. Each brings with them a wealth of experience and insights in everything from business management to sales strategy — expertise they now put to use in helping our Affiliates grow their businesses. **Content:** ## BUILT FROM THE INDUSTRY, FOR THE INDUSTRY The iPROMOTEu team consists of more than 90 professionals dedicated to helping our Affiliates independently grow their businesses while supporting them with everything from back-office administration to professional development and sales coaching. ![](https://ipromoteu.com/wp-content/uploads/2021/03/Lori-Bauer_headshot-01.jpg "Lori-Bauer_headshot-01") **Lori Bauer, CEO** [Learn More](#lori) ![](https://ipromoteu.com/wp-content/uploads/2021/01/joe-hoffman.jpeg "Joe Hoffmann") **Joe Hoffmann, Chief Operating Officer** [Learn More](#joe) ![david-leers](https://ipromoteu.com/wp-content/uploads/2026/02/david-leers-headshot-crop-150x150.png "david-leers-headshot-crop") **David Leers, Chief Financial Officer** [Learn More](#davidl) ![dale-denham](https://ipromoteu.com/wp-content/uploads/2026/05/headshot-dale-denham.jpg "headshot-dale-denham") **Dale Denham, Chief Information Officer** [Learn More](#daled) ![](https://ipromoteu.com/wp-content/uploads/2025/05/Rich-Berg.png "Rich Berg") **Rich Berg, Senior Vice President of Sales Operations and Distributor Exchange** [Learn More](#rich) ![](https://ipromoteu.com/wp-content/uploads/2024/05/Headshot-Dave-Saracino.png "Headshot-Dave-Saracino") **Dave Saracino, Senior Vice President of Sales & Support** [Learn More](#daves) ![](https://ipromoteu.com/wp-content/uploads/2022/04/Laura-High_iPROMOTEu_headshot.jpeg "Laura High_iPROMOTEu_headshot") **Laura High, Senior Vice President of Marketing** [Learn More](#laura) ![Steve-Gardner](https://ipromoteu.com/wp-content/uploads/2023/09/Steve-Gardner.jpg "Steve-Gardner") **Steve Gardner, Senior Vice President of Business Development** [Learn More](#steve) ![Tammi-Ouillette](https://ipromoteu.com/wp-content/uploads/2025/10/Tammi-Ouillette-240x300-1.png "Tammi-Ouillette-240x300") **Tammi Ouillette, Vice President of Human Resources** [Learn More](#tammi) ![ross silverstein](https://ipromoteu.com/wp-content/uploads/2019/05/rosssilverstein-150x150.jpg "ross silverstein") **Ross Silverstein, Founder (Retired)** [Learn More](#ross) ![](https://ipromoteu.com/wp-content/uploads/2021/03/Lori-Bauer_headshot-01.jpg "Lori-Bauer_headshot-01") As Chief Executive Officer, Lori’s primary focus is the advancement of iPROMOTEu’s mission to provide the best economic and lifestyle opportunities for promotional products distributors and salespeople. With over 25 years of sales and marketing experience, including a distinguished career at Koozie Group (formerly BIC Graphic North America), Lori has been an instrumental executive in the growth and success of organizations across the promotional products industry. Her leadership and dedication have been recognized through numerous honors, including ASI’s Supplier Woman of Distinction and PPAI’s Regional Volunteer of the Year Award. Since joining iPROMOTEu in April 2021, Lori has introduced many initiatives to enhance the sales growth and efficiency of the iPROMOTEu Affiliate network, demonstrating her forward-thinking approach and commitment to continuous business improvement. Beyond her corporate roles, Lori is committed to volunteerism, previously the Chair of the Promotional Products Education Foundation (PPEF) Board of Trustees and currently a member of the PPAI Board of Directors. Her leadership, marked by a customer-focused approach and a passion for mentorship, continues to influence and drive the promotional products industry forward. ![](https://ipromoteu.com/wp-content/uploads/2021/01/joe-hoffman.jpeg "Joe Hoffmann") ##### **Joe Hoffmann, Chief Operating Officer** With over 23 years of industry experience, Joe oversees all aspects of vendor interaction and supply chain for the company. Before joining iPROMOTEu, he was Regional Vice President of Sales for alphabroder, a Top 10 supplier, where he was responsible for the management of apparel and hardgoods sales in the company’s Northeast region. Throughout his career, Joe also held several leadership roles in sales, marketing, and operations for industry suppliers Prime Resources and Jetline. ![david-leers](https://ipromoteu.com/wp-content/uploads/2026/02/david-leers-headshot.png "david-leers-headshot") ##### **David Leers, Chief Financial Officer** David is Chief Financial Officer of iPROMOTEu, bringing more than 25 years of executive and CFO experience with global organizations across technology, services, software, and certification industries. Most recently, he served as CFO for the Americas at T?V Rheinland Group, where he partnered closely with leadership to drive financial rigor, operational excellence, and profitable growth. Earlier roles include senior finance leadership positions at SDL International, CompuCom Systems, and PricewaterhouseCoopers. David is known for his collaborative, data-driven leadership style, strong customer focus, and ability to build high-performing teams. ![dale-denham](https://ipromoteu.com/wp-content/uploads/2026/05/headshot-dale-denham.jpg "headshot-dale-denham") ##### **Dale Denham, Chief Information Officer** Dale brings over 25 years of experience spanning executive technology, operations, and executive leadership. At ASI, he led the launch of ESP Online and grew the company’s eCommerce platform from 1,000 to over 10,000 sites. As CIO and SVP at Geiger, he oversaw all technology operations, launching a full eCommerce platform and delivering industry-first capabilities including fully integrated popup stores. He also served as President and CEO of the Promotional Products Association International (PPAI), the industry’s trade association. At iPROMOTEu, Dale leads the Technology and Innovation team, combining deep industry expertise leveraging modern technology including AI to build technology that creates real competitive advantage for the Affiliate network. His focus is delivering tools and systems that make Affiliates faster, more efficient, and better positioned to grow. ![](https://ipromoteu.com/wp-content/uploads/2025/05/Rich-Berg.png "Rich Berg") ##### **Rich Berg, Senior Vice President of Sales Operations and Distributor Exchange** Rich leads Sales Operations and Distributor Exchange for iPROMOTEu. He joined AIA Corporation in December of 2021 and became part of iPROMOTEu when AIA was acquired in the Fall of 2024. He has 20 years of promotional products industry experience that includes executive leadership roles in sales and business development with other industry leaders including Staples Promotional Products, Corporate Imaging Concepts, Facilisgroup and Deluxe Corporation. Prior to joining the Promotional Products industry, Rich worked in the financial services industry for American Express and in the consumer electronics industry for Samsung and Sony. ![](https://ipromoteu.com/wp-content/uploads/2024/05/Headshot-Dave-Saracino.png "Headshot-Dave-Saracino") ##### **Dave Saracino, Senior Vice President of Sales & Support** Dave leads iPROMOTEu’s sales development and support teams to accelerate growth within our Affiliate network and ensure all Affiliates have the support they need to succeed. Before joining iPROMOTEu, Dave helped develop corporate strategies focused on enhancing revenue, culture, and EBITDA in executive positions with Koozie Group, previously BIC Graphic, and Charles River Apparel. In addition to honing his skills over more than three decades in the promotional products industry, Dave has held various board positions and earned numerous accolades throughout his career, including an ASI Counselor Lifetime Achievement Award in 2016. ![](https://ipromoteu.com/wp-content/uploads/2022/04/Laura-High_iPROMOTEu_headshot.jpeg "Laura High_iPROMOTEu_headshot") ##### **Laura High, Senior Vice President of Marketing** With more than 20 years of marketing experience in the promotional products industry including Koozie Group, formerly BIC Graphic North America, Laura leads iPROMOTEu’s marketing team, and overall marketing strategy, to enhance the Affiliate experience with a robust plan to drive sales, including multi-touch digital campaigns and related tools. She provides oversight and guidance for the execution of a consistent brand strategy that communicates iPROMOTEu’s value proposition for internal and external stakeholders. Laura has an extensive background in digital and print marketing campaigns, website and eCommerce implementations, public relations, and communications. ![Steve-Gardner](https://ipromoteu.com/wp-content/uploads/2023/09/Steve-Gardner.jpg "Steve-Gardner") ##### **Steve Gardner, Senior Vice President of Business Development** Steve leads iPROMOTEu’s businesses development teams and spearheads the sales process, from cultivating new Affiliate leads to orchestrating their seamless onboarding journey. He also oversees strategic planning for new Affiliate growth. With over 20 years of sales leadership experience, Steve has successfully built and led business development teams in the digital marketing and advertising industry, where he developed strong skills in client relationship management and strategic planning. His background includes notable roles at ThriveHive, Gatehouse Media, and The Boston Globe. ![Tammi-Ouillette](https://ipromoteu.com/wp-content/uploads/2025/10/Tammi-Ouillette-240x300-1.png "Tammi-Ouillette-240x300") ##### **Tammi Ouillette, Vice President of Human Resources** Tammi is a seasoned Human Resources leader with over 15 years of experience driving organizational growth and operational excellence. She specializes in building scalable HR infrastructures, optimizing talent management strategies, and fostering a positive workplace culture. Tammi has a proven track record of leading HR initiatives that enhance employee engagement, streamline processes, and ensure compliance across diverse industries, including government contracting, manufacturing, and technology. As a strategic partner to executive leadership, she plays a key role in shaping company culture, managing acquisitions, and implementing policies that support business objectives. With a hands-on leadership approach, Tammi is dedicated to creating high-performing teams and aligning HR functions with long-term corporate success. ![ross silverstein](https://ipromoteu.com/wp-content/uploads/2019/05/rosssilverstein.jpg "ross silverstein") ##### **Ross Silverstein, Founder (Retired)** Ross founded iPROMOTEu in 1999 and retired in 2024 after leading iPROMOTEu through remarkable growth. Prior to iPROMOTEu, he worked for RE/MAX on its leadership team and was also the President and co-founder of an affiliated mortgage company. Ross also served as a corporate attorney at a leading Boston law firm where he specialized in financing and acquisitions. He is the recipient of the Distributor Entrepreneur of the Year Award from ASI and Counselor Magazine, is a frequent participant in industry educational programs, and contributes to industry publications. He graduated from Boston College with a BS in Management and later earned an MS in Management from the Sloan School of Management at MIT as well as a law degree from Boston University. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [FOR SUPPLIERS](https://ipromoteu.com/why-ipromoteu/for-suppliers/) **Published:** July 22, 2024 **Author:** EMarketing **Excerpt:** You work hard to build new relationships with potential customers as well as maintain existing relationships with your customers. Why not work for yourself and make more money? At iPROMOTEu, all that we offer exists to help you do just that while achieving your personal and professional goals while retaining your independence. **Content:** ## Vendor Programs iPROMOTEu offers a range of vendor partnership programs designed to match the depth and diversity of products and services our industry provides. Our flagship iPROMOTEu Preferred Vendor Program (iPVP) gives our Affiliates access to nearly 200 carefully selected vendors – making it our most sought-after partnership opportunity. Beyond the iPVP, we also offer additional programs that allow vendors to market, promote, and collaborate strategically with iPROMOTEu and our extensive network of Affiliates. Each vendor partner is chosen for their ability to deliver exceptional value, quality, and support, ensuring our Affiliates have access to the best the industry has to offer. ### Affiliate Benefits that Drive Your Success ![](https://ipromoteu.com/wp-content/uploads/2026/03/Preferred-Vendors.png "Preferred-Vendors") **Discounted Pricing & Samples** Competitive pricing, sample discounts, and self-promo opportunities. ![](https://ipromoteu.com/wp-content/uploads/2026/03/Back-Office-Support.svg "Back Office Support") **High-Touch Customer Service** Personalized support for large or complex orders. ![](https://ipromoteu.com/wp-content/uploads/2026/03/Order-Financing.svg "Order Financing") **Rebate Opportunities** Potential for cash redistribution through rebate programs. ![](https://ipromoteu.com/wp-content/uploads/2026/03/Sales-Marketing.svg "Sales-Marketing") **Marketing & Education** Access to exclusive marketing tools, training, and engagement opportunities. ### Referral Program #### Why Refer Distributors to iPROMOTEu? Distributors often feel overwhelmed by too many tasks and responsibilities, leaving them little time to sell. On average, over 50% of their time is spent on non-revenue-generating activities. iPROMOTEu eliminates these time-consuming, tedious tasks, freeing up distributors to focus on growing their sales. We also address a common challenge: financing orders. Many distributors struggle with cash flow and accessing credit. iPROMOTEu solves this by financing orders and handling all supplier invoices. Most importantly, distributors keep what they’ve built. iPROMOTEu Affiliates maintain full ownership of their business, stay in control of their customer relationships, and continue operating independently. #### Why Refer Salespeople to iPROMOTEu? We are a great fit for promotional product salespeople who want to be their own boss and earn more money. A typical salesperson gives up approximately 50% of the gross profit earned on every order. For example, a salesperson on a 50-50 split with their distributor who sells $1,000,000 annually at a 35% gross profit margin will be giving away $175,000 to the distributor. With iPROMOTEu, that same salesperson will typically earn about 50% more. In this scenario, they would earn approximately $270,000 as an Affiliate compared to $175,000 as a salesperson, an increase of $95,000 (roughly 54%). Additionally, some people develop an entrepreneurial “bug” and just want to own, operate, and build a business for themselves. For all these reasons, iPROMOTEu may be the perfect solution for salespeople. ![](https://ipromoteu.com/wp-content/uploads/2026/03/working-at-table-1024x518.webp "working-at-table") ### Profile of a Prospective iPROMOTEu Affiliate A prospective iPROMOTEu Affiliate should be an experienced promotional products distributor or salesperson with a minimum of $200,000 in annual sales volume and located anywhere in the United States or Canada (except for the Province of Quebec). **[Click Here](https://affiliates.ipromoteu.com/affiliate-referral-program-vr/?_hsmi=321160155&utm_campaign=34105443-2026%20Supplier%20Referral%20Program&utm_source=Supplier%20Referral%20QR%20Code&utm_medium=Business%20Card "BRING MORE TALENT TO OUR NETWORK")** to submit a confidential referral today or contact **Steve Gardner, Senior Vice President of Business Development at or 774-290-1990**. ## EXPLORE WHICH iPROMOTEu PARTNERSHIP PROGRAM IS THE BEST FIT FOR YOUR BUSINESS ### Informational Flyers/Brochures ![](https://ipromoteu.com/wp-content/uploads/2026/03/Image-thumb-services-overview-distributors.jpg "Image-thumb-services-overview-distributors") [View & Download](https://ipromoteu.com/wp-content/uploads/2026/03/2026_Flyer_Services-Overview_Distributors.pdf) ![](https://ipromoteu.com/wp-content/uploads/2026/03/Image-thumb-services-overview-saelspeople.jpg "Image-thumb-services-overview-saelspeople") [View & Download](https://ipromoteu.com/wp-content/uploads/2026/03/2026_Flyer_Services-Overview_Salespeople.pdf) ![](https://ipromoteu.com/wp-content/uploads/2026/03/Image-thumb-brochure-support-768x1002-1.jpg "Image-thumb-brochure-support-768x1002-1") [View & Download](https://ipromoteu.com/wp-content/uploads/2026/02/iPROMOTEu-Support-Brochure.pdf) ![](https://ipromoteu.com/wp-content/uploads/2026/03/Image-thum-you-deserve-more.jpg "Image-thum-you-deserve-more") [View & Download](https://ipromoteu.com/wp-content/uploads/2026/03/2026_Postcard_U_Deserve-More_iPROMOTEu.pdf) ## VENDOR MANAGEMENT TEAM ![Joe Hoffman](https://ipromoteu.com/wp-content/uploads/2026/03/Joe-headshot.webp "Joe-headshot") **Joe Hoffmann Chief Operations Officer** ![](https://ipromoteu.com/wp-content/uploads/2026/03/nicki-headshot-1.webp "nicki-headshot") **Nicki Staats Vice President of Vendor Management** ![](https://ipromoteu.com/wp-content/uploads/2026/03/mark-headshot.webp "mark-headshot") **Mark Aseltine Director, Vendor Management** ![](https://ipromoteu.com/wp-content/uploads/2026/03/melissa-headshot.webp "melissa-headshot") **Melissa Maroszek Manager of Vendor Management** ![](https://ipromoteu.com/wp-content/uploads/2026/03/will-headshot.png "will-headshot") **Will McMann Specialist, Vendor Management** ### Supplier Partners ![Cap America Logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Cap-America.png "Logo-Cap-America") ![](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Tekweld.png "Logo-Tekweld") ![Vantage Logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Vantage.png "Logo-Vantage") ![](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Superior.png "Logo-Superior") ![](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Showdown.png "Logo-Showdown") ![Sharprint](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Sharprint.png "Logo-Sharprint") ![SanMar logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-SanMar.png "Logo-SanMar") ![S&S Logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-SandS.png "Logo-SandS") ![PCNA logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-PCNA.png "Logo-PCNA") ![](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Logomark.png "Logo-Logomark") ![](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Hit.png "Logo-Hit") ![hpg logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-HPG.png "Logo-HPG") ![kooziegroup logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Koozie-Group.png "Logo-Koozie-Group") ![](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-iClick.png "Logo-iClick") ![Gemline logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Gemline.png "Logo-Gemline") ![Edwards logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Edwards.png "Logo-Edwards") ![ets express logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-ETS-Express.png "Logo-ETS-Express") ![Cutter & Buck logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-Cutter-and-Buck.png "Logo-Cutter-and-Buck") ![EG Threads logo](https://ipromoteu.com/wp-content/uploads/2026/03/Logo-EG-Threads.png "Logo-EG-Threads") --- ### [WHY iPROMOTEu](https://ipromoteu.com/why-ipromoteu/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** We believe in the independence of our Affiliates. That’s what makes them successful, and everything we do is designed to help them maintain that freedom while growing their businesses even faster. We can do the same for you. **Content:** ## THE iPROMOTEu DIFFERENCE As a promotional products distributor, you know you’re at your best when you get to focus on building relationships, be creative, and simply focus on selling promotional products. At iPROMOTEu, our goal is to liberate you from the burdensome but necessary minutia of running a business. We provide order financing, and sales and marketing resources to give you an advantage over competitors. iPROMOTEu exists to support promotional product distributors with our vast industry experience, support, and tools to free up your time so you can grow your business in ways you never thought possible. [ ![](/wp-content/uploads/2023/11/Group-78.png) ](https://www.youtube.com/embed/D_5IKoWCaZo?rel=0&autoplay=1) ## Services for Promotional Product Distributors and Salespeople **Order Financing** No need to access capital or worry about cash flow. **Discounted Vendor Pricing** Access to discounted pricing, exclusive benefits, and more. **Superior Back-Office Support** You focus on selling; we’ll handle the rest. **Sales Development** Improve your process, lead gen, and existing relationships. **Sales Support** Gain time to grow business thanks to dedicated sales assistance. **Shipping & Insurance** Lower costs, order tracking, and multiple insurance options. **Sales & Marketing Resources** Creative and impactful tools to help grow sales. **Professional Entrepreneurial Community** Join an amazing community of like-minded entrepreneurs. **Technology Solutions** Advanced systems that make your work and life easier. **Virtual Assistants** A back-office pro who works directly for you to free up your focus to sell. **Business Coaching** Tailored strategies to optimize sales, expand markets, and grow your business. **Networking Events** We never miss a trade show. Let’s go! ![](https://ipromoteu.com/wp-content/uploads/2023/11/Rectangle-52.jpg "Rectangle 52") [For Distributors](https://ipromoteu.com/become-an-affiliate/for-distributors/) ![](https://ipromoteu.com/wp-content/uploads/2024/05/ipu-callout-laptop.jpg "ipu-callout-laptop") [For Salespeople](https://ipromoteu.com/become-an-affiliate/for-salespeople/) ![](https://ipromoteu.com/wp-content/uploads/2024/05/ipu-callout-question.jpg "ipu-callout-question") [FAQs](https://ipromoteu.com/become-an-affiliate/faqs/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Rectangle-55.jpg "Rectangle 55") [Resources](https://ipromoteu.com/resources/) ## INCREASE YOUR PROMOTIONAL PRODUCT SALES WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [FOR DISTRIBUTORS](https://ipromoteu.com/why-ipromoteu/for-distributors/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** If you’ve already built a successful brand, you deserve to keep doing what you’ve done so well while gaining the freedom to take it even further. **Content:** ## Grow Your Promotional Products Business In the promotional products industry you have to change focus at the drop of a dime while also delivering on the promises that you’ve made. What matters is that you’re able to face that change and continue strengthening relationships. At iPROMOTEu, we believe that by taking care of the many tasks that prevent you from generating revenue, as well as providing value-added services and support, we can help you achieve your goals. Whether you’ve already established a strong distributorship, or you’re just getting started in the industry, iPROMOTEu is here to help you succeed. ![](https://ipromoteu.com/wp-content/uploads/2023/10/Screen_Shot_2022-09-30_at_9.22-1.jpg "Screen_Shot_2022-09-30_at_9.22 1") ## Grow Your Business, Keep Your Independence Whereas other industry organizations will restrict and confine your ability to delight your customers and run your promotional products business the way you want, iPROMOTEu does nothing of the sort. We are not a franchise organization — **you retain your company name and identity.** Your customers remain your customers, even if you should decide to end your affiliation with our company. Furthermore, iPROMOTEu is comprised entirely of independent distributors. We do not have internal sales reps that compete against you. We will never ask you to sign a non-compete agreement or any other long-term restrictive agreement. Your independence is your greatest asset, and iPROMOTEu keeps that firmly in your control. We are here to support you — not to control you. ### Distributor Resources ![back-office-support](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-back-office-support.jpg "thumb-solution-sheet-back-office-support") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Back-Office-Support.pdf) ![order-financing](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-order-financing.jpg "thumb-solution-sheet-order-financing") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Order-Financing.pdf) ![preferred-vendor-program](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-preferred-vendor-program.jpg "thumb-solution-sheet-preferred-vendor-program") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Preferred-Vendor-Program.pdf) ![leading-technology](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-technology.jpg "thumb-solution-sheet-technology") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Technology.pdf) ### Testimonials “iPROMOTEu is a no-brainer. It means, simply, more money in our pockets. More selling time, more support, better systems and record keeping, great marketing suggestions, and the nicest people in the industry.” **Jeff B.** | San Diego, CA | Affiliate since 2007 “iPROMOTEu has provided us with such unbelievable support; I cannot imagine not having them in my corner.” **Larry S.** | Affiliate since 2010 “Affiliating with iPROMOTEu was a great business decision for me! The myriad of services that they provide — invoicing,order follow-up, financing of orders, preferred vendor pricing, idea and resource exchange, etc. allow me the time to do what I do best and enjoy the most: sell. My sales are up almost 30% from last year! My partnership with iPROMOTEu has been a profitable one in both dollars and lifestyle.” **Naomi B.** | Affiliate since 2006 “We wouldn’t be where we are today without iPROMOTEu. Our company has grown and earned top industry accolades for its work because of our affiliate with iPROMOTEu. It goes without saying; iPROMOTEu exceeded all our expectations.” **Mark M.** | Affiliate since 2004 “I can never say enough good things about iPROMOTEu and what you offer the affiliates. Your staff is awesome and always so accommodating.” **Shawna T.** | Affiliate since 2006 “I love seeing the financials at the top of the jobs in iSUITE. It is very helpful and keeps you aware of your margins on every order.” **Rochelle M.** | Millsboro, DE | Affiliate since 2013 “Thank you for your team, structure, and ability to bring down the barriers to entry of this amazing industry!!! We tripled our income since moving to iPROMOTEu from a distributor network competitor, and without you, we would be stressing out at the end of every month trying to make ends meet.” **David P.** | Affiliate since 2023 “I have been thoroughly impressed with the value that iPROMOTEu has brought to my business. After seeing how well they treat their affiliates, I cannot say enough good things about iPROMOTEu! Top notch staff, amazing preferred vendor network, and robust marketing/sales coaching contributes to the success of their affiliates. I cannot wait to see how much my business will grow with this partnership!” **Joyce F.** | Affiliate since 2024 ## INCREASE YOUR PROMOTIONAL PRODUCT SALES WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [FOR SALESPEOPLE](https://ipromoteu.com/why-ipromoteu/for-salespeople/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** You work hard to build new relationships with potential customers as well as maintain existing relationships with your customers. Why not work for yourself and make more money? At iPROMOTEu, all that we offer exists to help you do just that while achieving your personal and professional goals while retaining your independence. **Content:** ## Looking to Break Out on Your Own? You’ve come to the right place. iPROMOTEu provides services and support to help you take your hard work to the next level so you can become a promotional products distributor working for yourself. For more than 25 years, iPROMOTEu has helped hundreds of salespeople start earning more money — now, it’s your turn. The portion of the gross profit that a salesperson pays its distributor is an important reason why a salesperson may want to consider affiliating with iPROMOTEu. Typically, a salesperson gives up approximately 50% of the gross profit earned on every order. For example, a salesperson on a 50-50 split selling $1,000,000 annually at a 35% gross profit margin will give away $175,000 to its distributor. **As an iPROMOTEu Affiliate, you’ll earn roughly 50% more.** Instead of earning $175,000 as a salesperson, you’d earn approximately $270,000 — an extra $95,000 or roughly 54% — as an iPROMOTEu Affiliate. Our Earnings Calculator illustrates how much more you can earn as an iPROMOTEu Affiliate compared to your earnings as a salesperson. Simply enter a few details about your sales, and our Earnings Calculator will calculate the results in a few seconds. ### Earnings Calculator Your Annual Sales Volume ($): Your Average Gross Profit Margin (%): The Percent of Gross Profit Retained by You (%): Your Email Address: Your Name: This calculator estimates potential earnings based on the information you provide. Results are illustrative of your potential earnings and are not a guarantee of actual earnings as an iPROMOTEu Affiliate. ![](https://ipromoteu.com/wp-content/uploads/2023/11/Screen_Shot_2022-09-30_at_9.22-1.jpg "Screen_Shot_2022-09-30_at_9.22 1") ## You Stay In Control At All Times iPROMOTEu is not a franchise organization. We believe in empowering our Affiliates to remain independent and operate their businesses the way they see fit. All the long, hard hours you’ve invested into building your customer list and establishing strong relationships should continue to reward you and remain completely under your ownership. Everything we offer is designed to help you realize the benefit of your hard work. Additionally, iPROMOTEu will never ask you to sign a non-compete agreement or any other restricting contract that keeps you from doing what you do best and reaping the rewards. There are no long-term agreements — just the support you need to start your own distributorship and grow it with the advice, support, strategy, and services from both an experienced leadership team as well as a supportive community of iPROMOTEu Affiliates. We know you have a number of options available when you’re considering starting or moving a promotional products distributorship. We believe that when you learn about what we have to offer, iPROMOTEu will be on the top of that list. If you decide to affiliate with us, we will do all that we can to uphold that promise and make you feel welcome. You’ll gain a supportive network that wants to help you succeed. ### Salespeople Resources ![back-office-support](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-back-office-support.jpg "thumb-solution-sheet-back-office-support") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Back-Office-Support.pdf) ![order-financing](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-order-financing.jpg "thumb-solution-sheet-order-financing") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Order-Financing.pdf) ![leading-technology](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-technology.jpg "thumb-solution-sheet-technology") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Technology.pdf) ![sales-marketing](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-sales-marketing.jpg "thumb-solution-sheet-sales-marketing") [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Sales-Marketing.pdf) ### Testimonials “Affiliating with iPROMOTEu is the best decision I’ve ever made. My life is easier, my business is more profitable, and I’m having a great time.” **Kevin C.** | Affiliate since 2008 “After fifteen years of selling for a distributorship, I decided I wanted to go off on my own.iPROMOTEu was the best decision in terms of controlling my brand, work day, and company direction.” **Jon W.** | Affiliate since 2022 “I operate under my own name and identity. My customers belong to me now and forever. There are no restrictive provisions. I can terminate my affiliation at any time (not that I would ever want to). The service and support are excellent. I wish I affiliated years earlier. I love iPROMOTEu.” **Mark Q.** | Affiliate since 2008 “I have been affiliated with iPROMOTEu since 2004. I was with a franchise organization before iPROMOTEu. I did a lot of research before joining, and I can you tell you that my years at iPROMOTEu have been great. They are a wonderful team to work with. I always feel like they are building the network for us and that they are always fighting to make our jobs easier. As long as I am in the industry, I can’t ever see leaving. There is no one who offers so much for such a reasonable cost.” **Greg C.** | Affiliate since 2004 ## INCREASE YOUR PROMOTIONAL PRODUCT SALES WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [RESOURCES](https://ipromoteu.com/resources/) **Published:** November 14, 2023 **Author:** EMarketing **Content:** ## BROWSE THE iPROMOTEu PROMOTIONAL PRODUCTS DISTRIBUTORSHIP RESOURCE LIBRARY. [ ![](/wp-content/uploads/2024/05/isuite.png) ](https://player.vimeo.com/video/738339654?h=f4ac78051c&title=0&byline=0&portrait=0&autoplay=1&muted=0) **iSUITE Order Management System** ### Brochures/Flyers ![Distributor-Support-Brochure](https://ipromoteu.com/wp-content/uploads/2026/02/thumb-brochure-support-768x1002-1-230x300.jpg "thumb-brochure-support-768x1002") **Brochure** Financial Backing, Freedom, and a Community for Distributors [Read Now](https://ipromoteu.com/wp-content/uploads/2026/02/iPROMOTEu-Support-Brochure.pdf) ![back-office-support](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-back-office-support.jpg "thumb-solution-sheet-back-office-support") **Solution Sheet** Back Office Support [View Now](https://ipromoteu.com/wp-content/uploads/2024/10/iPROMOTEu-Solution-Sheet-Back-Office-Support-1.pdf) ![i-ship](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-iship.jpg "thumb-solution-sheet-iship") **Solution Sheet** iSHIP [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-iSHIP.pdf) ![order-financing](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-order-financing.jpg "thumb-solution-sheet-order-financing") **Solution Sheet** Order Financing [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Order-Financing.pdf) ![preferred-vendor-program](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-preferred-vendor-program.jpg "thumb-solution-sheet-preferred-vendor-program") **Solution Sheet** Preferred Vendor Program [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Preferred-Vendor-Program.pdf) ![sales-marketing](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-sales-marketing.jpg "thumb-solution-sheet-sales-marketing") **Solution Sheet** Sales & Marketing [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Sales-Marketing.pdf) ![leading-technology](https://ipromoteu.com/wp-content/uploads/2024/03/thumb-solution-sheet-technology.jpg "thumb-solution-sheet-technology") **Solution Sheet** Leading Technology [View Now](https://ipromoteu.com/wp-content/uploads/2024/03/iPROMOTEu-Solution-Sheet-Technology.pdf) ![](https://ipromoteu.com/wp-content/uploads/2026/03/thumb-services-overview-distributors.jpg "thumb-services-overview-distributors") **Flyer** Services Overview – Distributors [View Now](https://ipromoteu.com/wp-content/uploads/2026/03/2026_Flyer_Services-Overview_Distributors.pdf) ![services-overview-salespeople](https://ipromoteu.com/wp-content/uploads/2026/03/thumb-services-overview-saelspeople.jpg "thumb-services-overview-saelspeople") **Flyer** Services Overview – Salespeople [View Now](https://ipromoteu.com/wp-content/uploads/2026/03/2026_Flyer_Services-Overview_Salespeople.pdf) ![iSUITE-Order-Management-System](https://ipromoteu.com/wp-content/uploads/2023/12/thumb-isuite-flyer-233x300.png "thumb-isuite-flyer") **Flyer** iSUITE Order Management System [View Now](https://ipromoteu.com/wp-content/uploads/2023/12/iPROMOTEu-iSUITE-Order-Management-System-Flyer.pdf) ![Virtual Assistant Menu of Services](https://ipromoteu.com/wp-content/uploads/2025/11/thumb-flyer-va-menu-230x300.png "thumb-flyer-va-menu") **Flyer** Virtual Assistant Menu of Services [View Now](https://ipromoteu.com/wp-content/uploads/2025/11/IPU-Virtual-Assistant-Menu-of-Services.pdf) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Screen-Shot-2023-11-21-at-1.49.46-PM-233x300.png "Screen Shot 2023-11-21 at 1.49.46 PM") **Flyer** Global Sourcing Solutions [View Now](/wp-content/uploads/2023/11/iPROMOTEu-Gobal-Sourcing-Solutions-Flyer.pdf) ![istore-online-company-store](https://ipromoteu.com/wp-content/uploads/2023/12/thumb-istore-flyer-231x300.png "thumb-istore-flyer") **Flyer** iSTORE Online Company Stores [View Now](https://ipromoteu.com/wp-content/uploads/2023/12/iPROMOTEu-iSTORE-Flyer.pdf) ![you-deserve-more](https://ipromoteu.com/wp-content/uploads/2026/03/thum-you-deserve-more.jpg "thum-you-deserve-more") **Postcard** U Deserve More [View Now](https://ipromoteu.com/wp-content/uploads/2026/03/2026_Postcard_U_Deserve-More_iPROMOTEu.pdf) ## eBooks/eGuides ![](https://ipromoteu.com/wp-content/uploads/2023/12/thumb-benefits-owning-distributorship.png "thumb-benefits-owning-distributorship") **eBook** Five Benefits for Salespeople to Owning a Distributorship [Read Now](https://ipromoteu.com/?page_id=206648&preview=true) ### Webinars ![](https://ipromoteu.com/wp-content/uploads/2025/04/thumb-webinar-fortune-500-1.jpg "thumb-webinar-fortune-500 (1)") **Webinar** How to Win Fortune 500 Promo Business [Watch Now](https://ipromoteu.com/resources/win-fortune-500-promo-business/) --- ### [OUR CULTURE](https://ipromoteu.com/about/our-culture/) **Published:** May 23, 2019 **Author:** ngage3312 **Excerpt:** For more than 20 years, iPROMOTEu has been leading a new approach to promotional productions distribution. We believe in the independence of our Affiliates and in providing best-in-class support to help them achieve their personal and professional goals. Learn more about our company and what drives us. **Content:** ## OUR PURPOSE iPROMOTEu exists to provide promotional products distributors with the freedom, time and financial means to do what they love. With a network of more than 1,700 distributor Affiliates and salespeople across the United States and Canada, iPROMOTEu is one of the largest and fastest-growing distributor organizations in the promotional products industry. The company was founded in 1999 by former President & CEO Ross Silverstein. Throughout our more than 25-year history, we have ensured that everything our company offers helps our Affiliates grow their businesses through extensive support and complete independence. iPROMOTEu believes distributors spend too much of their time not selling and, instead, focus too much of their time on tedious, time-consuming, and non-revenue-generating activities. At iPROMOTEu, we relieve distributors of this burden so you have more time to sell, can earn more money, and do what you love to do best. Independence, financial success, and happiness are yours when you become an iPROMOTEu Affiliate. Our team and community of independent distributors provide comprehensive support to help you accomplish your personal and professional goals, however big or small. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Adobe-Stock-576513495.png "Adobe-Stock-576513495") ## MISSION STATEMENT **iPROMOTEu’s mission is to be the best economic and lifestyle opportunity for promotional products distributors and salespeople.** Our comprehensive suite of essential business resources, our experienced staff and excellent customer service, and our entrepreneurial culture and supportive community, enable Affiliates **to earn more money and have more time to do what they enjoy – in business and life**. iPROMOTEu Affiliates always **retain their independence**; they operate under their own name and identity, and they **maintain complete freedom and control** regarding their business. ### Who We Are At iPROMOTEu, four values ground our interactions with our customers, partners, and each other: ### Lead with Respect, Act with Integrity​ - Respect for one another, acting with kindness, honesty, and integrity​ - We do what we say we are going to do and do it with the best of our ability​ - A commitment to uniqueness and fairness ### Fuel Ambition, Ignite Creativity - We harness creativity and curiosity to push the limits of our thinking and the boundaries of our comfort zone to deliver greater value for all​ - Actions driven by accountability, measurable results, and a sense of urgency​ - Entrepreneurial ingenuity and a spirit for winning​ ### Growing Together, Succeeding Together - Empowering individuals to excel and grow​ in their roles​ - A professional and open-minded environment,​ both adaptable and flexible​ - We support and celebrate each other’s authenticity ### Together in Community - Promoting socially responsible and sustainable business practices​ - We create harmony and synergy through collaboration​ - Fostering a supportive and connected Staff and Affiliate Community​ - Having fun! ### What We Believe At iPROMOTEu, we believe in the independence of our Affiliates. We are not a franchise organization. We are a network of independent business owners. Each Affiliate that works with us operates his or her own distributorship under their own name and identity. Our Affiliates remain in charge of their own business, clients, orders, and strategy. We are simply here to support you and provide the resources you need to accelerate success. To help you get started, we offer a simple onboarding process with no long-term commitment required to join our organization. Additionally, we do not require a non-compete agreement or buyout agreement to do business with us. Should you decide to disaffiliate, you are free to do so — but we think you’ll find that we offer support that will be invaluable to helping grow your business. ### Corporate Social Responsibility Core Commitments iPROMOTEu is dedicated to operating a socially and environmentally responsible business. We recognize that corporate social responsibility not only has a positive impact on the planet and future generations but is fundamental to progress within the promotional products industry. To do our part, iPROMOTEu operates according to four core commitments: ![](https://ipromoteu.com/wp-content/uploads/2025/12/Vector.png "Vector") **Environmental and Social Responsibility** We are committed to elevating eco-friendly products by regularly highlighting and promoting sustainable items to end users through our extensive Affiliate network. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Vector-1.png "Vector-1") **Innovation and Technology** iPROMOTEu uses technology to reduce our environmental impact and help align our sustainability efforts. We prioritize ongoing education to provide innovative and secure technology that supports our Affiliates and our team members. ![continuous-improvement](https://ipromoteu.com/wp-content/uploads/2025/12/Vector-3.png "Vector-3") **Continuous Improvement** iPROMOTEu is committed to continually evaluating and improving our corporate social responsibility performance by monitoring our progress and learning from our collective experiences. ![collaboration-inclusion](https://ipromoteu.com/wp-content/uploads/2025/12/Vector-2.png "Vector-2") **Collaboration and Inclusion** Our best work happens when a wide range of ideas and perspectives are part of the conversation. At iPROMOTEu, we value teamwork, mutual respect, and a culture where everyone has the opportunity to contribute, grow, and succeed. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [Contact Us Now](/contact/) --- ### [COMPANY STORES](https://ipromoteu.com/services/promotional-products-company-stores/) **Published:** March 13, 2020 **Author:** ngage3312 **Excerpt:** iPROMOTEu provides its Affiliates with four promotional products company store offerings to enable E-commerce sales opportunities. Learn more here. **Content:** ![](https://ipromoteu.com/wp-content/uploads/2022/02/istore_logo_V1-01-2048x694-1-300x102.png "istore_logo_V1-01-2048x694") ## ONLINE COMPANY STORES FOR YOUR BRANDED MERCHANDISE The popularity of company stores continues to increase as more and more businesses look for new safe and effective channels to reach their customers and employees. Offering company stores as a solution will help to increase customer retention and add to your value proposition. ### iSTORE Features - Design Templates and Color Combinations - HTML/CSS Access - Multiple Payment Options - Gift Certificates, Points/Budgets and Coupons - Approvals - Reports - Web2print - Fundraising Features - Store Countdown Clock - Mobile Responsive ### iSTORE Integration - iSUITE Integration - ShipStation Integration - Sales tax Integration - Google Analytics - SSO Integration through WorkOS - UPS/FedEx/USPS/Canada Post Integration - ESP Product Integration - COUPA/Ariba Punchout Options ### iSTORE Design - Order Management - Address Management - Product Management - Product Category Management - Inventory Management - User and Group Management - Logo Management - Unlimited Pages ### Company Store uses & Benefits **365** Always-on storefronts for ongoing access. **Offer branded merchandise year-round to keep your client’s team engaged.** Perfect for clients who need consistent availability for team gear, uniforms, or branded merchandise. **Ideal for:** Internal teams, multi-location companies, and franchise or retail operations. **Pop Up** Launch limited-time stores for special events and promotions. **Temporary stores with a big impact.** Great for time-sensitive initiatives – like product launches, team incentives, or holiday gifting. **Ideal for:** Seasonal programs, contests and events, and limited-edition swag. **Redemption** Simplify gift-giving with code-accessible, no-payment-required stores. **A seamless gifting experience.** Clients can send a branded gift experience with a redemption code – recipients choose their item, and checkout is handled behind the scenes. **Ideal for:** New hires, client appreciation, and employee milestones. **Provides a Centralized Ordering Platform** **Easy Ordering Process** **Available 24/7** **Frees Up Your Time** ### iSTORE DEMO SITES Click on any image below to see the layout design and functionality of our demo store sites. [![](https://ipromoteu.com/wp-content/uploads/2026/01/Spring-300x300.png "Spring")](https://spring.istoremerch.com/) [![](https://ipromoteu.com/wp-content/uploads/2026/01/Hmong-300x300.png "Hmong")](https://hmong.istoremerch.com/) [![](https://ipromoteu.com/wp-content/uploads/2026/01/Winter-300x300.png "Winter")](https://winter.istoremerch.com/) [![](https://ipromoteu.com/wp-content/uploads/2026/01/Hi-Luxe-300x298.png "Hi-Luxe")](https://hi-luxe.istoremerch.com/) ### POP-UP DEMO SITES Click on any image below to see the layout design and functionality of our demo store sites. [![](https://ipromoteu.com/wp-content/uploads/2026/01/Dental-300x300.png "Dental")](https://dentalcare.istoremerch.com/) [![](https://ipromoteu.com/wp-content/uploads/2026/01/Homes-300x300.png "Homes")](https://e11evenhomes.istoremerch.com/) [![](https://ipromoteu.com/wp-content/uploads/2026/01/CreditUnion-300x300.png "CreditUnion")](https://comparecreditunion.istoremerch.com/) ### QUICK STORE DEMO SITES Quick Stores are company stores that feature Affiliate and industry curated products. These stores are to be quickly deployed, with a set of products, as you work with your client to put together their specific product needs. Click on any image below to see the layout design and functionality of our demo store sites. [![](https://ipromoteu.com/wp-content/uploads/2026/01/appreciation-300x300.png "appreciation")](https://appreciation.istoremerch.com/redeem.jsf) [![](https://ipromoteu.com/wp-content/uploads/2026/01/Taction-300x300.png "Taction")](https://taction.istoremerch.com/redeem.jsf) [![](https://ipromoteu.com/wp-content/uploads/2026/01/cheers-300x300.png "cheers")](https://cheersto30years.istoremerch.com/) ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [SALES & MARKETING](https://ipromoteu.com/services/promotional-products-marketing/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** Award-winning marketing campaigns, collateral, training seminars, expert coaching, sales development, and business strategy — all of these and more are available to you to help you make an impact and grow your business. **Content:** ## Fuel Your Growth & Refine Your Skills At iPROMOTEu, we understand that taking time-consuming administrative tasks off your plate isn’t the only way we can help you grow your business. While being able to focus less on these tasks is a great way to free up more time for sales efforts, you may from time to time find yourself in need of marketing assistance or additional sales support. iPROMOTEu provides expert, strategic assistance in both of these critical business areas. With a team with a proven history in promotional products marketing, we offer a number of marketing services and sales coaching to help you generate more opportunities and reach your greatest potential in this competitive industry. ![sales and marketing](https://ipromoteu.com/wp-content/uploads/2019/06/sales-and-marketing-1.jpg "sales and marketing") ### AWARD-WINNING MARKETING CAMPAIGNS iPROMOTEu builds coordinated marketing campaigns each quarter to help Affiliates engage customers with consistent content across multiple marketing channels. These ready-to-use campaigns take the guesswork out of what to share, making it easier to spark conversations, create new opportunities, and drive sales. ### EYE-CATCHING MARKETING COLLATERAL iPROMOTEu provides a wealth of marketing collateral to help you demonstrate the many ways you can help prospects. We also offer additional marketing materials to keep you in touch with your customer base over time. ### INDUSTRY SUCCESS SEMINARS We provide ongoing success seminars featuring David Blaise’s most popular training programs like *Top Secrets to Customer Acquisition* and the *Top Secrets of Million-Dollar Producers* to help you hone your sales skills and approach. ### PERSONALIZED COACHING All iPROMOTEu Affiliates have access to free, one-on-one sales support and coaching. Our industry experts can assist you with marketing and sales strategy, business planning, and more. Award-winning promotional products marketing tools — which consistently result in 60–80 percent response and appointment rates — are also available to our Affiliates. ### SALES DEVELOPMENT With an experienced team of Affiliate Sales Development professionals, iPROMOTEu is deeply committed to helping our Affiliates grow and thrive. Our sales leaders take a personalized approach by working one-on-one with you to understand your business, analyze your sales process, and uncover new opportunities. Through this individualized growth plan, we help you strengthen lead generation, expand in key geographic markets, and maximize growth with your existing clients. ### EMAIL MARKETING iPROMOTEu supports Affiliates with professional email marketing resources designed to keep customers engaged. We provide ready-to-use templates through a leading email platform and offer services to send emails on behalf of Affiliates. From newsletters to targeted blasts and automated touches, we help Affiliates stay connected and make the most of their customer databases. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [ADDITIONAL SERVICES](https://ipromoteu.com/services/additional-services/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** We will never stop providing you with what you need to succeed. Take advantage of free access to industry trade shows, professional development services, shipping and insurance, graphic design, and more. **Content:** ## Complete Support for Your Success No other promotional products distributor provides as much service and support to Affiliates as iPROMOTEu. We believe that your success is our success, and so we’re committed to providing the resources, advice, training, and services that you need to help you achieve a level of personal and professional success that you never before thought possible. We are constantly adding new services to our Affiliate support portfolio. ![additional services](https://ipromoteu.com/wp-content/uploads/2019/06/additional-services-1.jpg "additional services") ### TRADE SHOW PARTICIPATION iPROMOTEu attends, exhibits at, and sponsors a number of promotional products industry events around the country. As an iPROMOTEu Affiliate, we can get you access to these events without any additional cost — even if you’re not a member of the show’s host association or organization. ### GRAPHIC DESIGN In need of great art services at a fantastic price? Our in-house Graphic Design Specialist offers a range of services to assist you in delivering exactly what your customer might need, saving you time and effort while delivering a positive and memorable customer experience. ### PROFESSIONAL DEVELOPMENT We are committed to providing you with the insight and knowledge you need to succeed. We host a number of events and forums throughout the year to connect you to other Affiliates as well as preferred vendors, suppliers, and industry experts. These events range from a few hours to a few days and include ample networking opportunities, tips and tricks, industry trends, marketing growth ideas, and more. Additionally, we offer Affiliate training to help you become the best at what you do. ### iSHIP Shipping & Insurance Programs With iSHIP, we offer an outstanding shipping program that provides an average of 20–25% off distributor shipping rates. We worked with UPS to provide tracking data and freight costs, imported directly into iSUITE the next business day, ensuring your invoices are never delayed. We also provide a number of insurance options, including iSHIP Loss & Damage Insurance, fully covering the cost of every package you ship should they be lost or damaged during transit. Additional insurances include credit insurance, and business liability insurance. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [ORDER FINANCING](https://ipromoteu.com/services/promotional-products-financing/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** With financial backing from iPROMOTEu, no order is too large. Sell confidently without concerns over credit limits or cash flow. Order financing allows large orders without worrying about credit applications, pre-payments, deposits, or using personal capital. **Content:** ## You Focus on Selling, We’ll Handle the Details As a promotional products distributor, you know how it goes — vendors want you to complete a credit application, provide a significant down payment, or make a deposit on your order. This isn’t unique to larger orders, either. Vendors may impose one or more of these requirements on you for any order. At iPROMOTEu, we completely eliminate this risk and hassle for our Affiliates. As an Affiliate with our organization, we provide promotional products financing that allows you to focus on closing the deal and moving on to your next opportunity. We’ll take care of the credit application as well as any down payments or deposits so you can focus on growing your business without worrying about the cash flow of your business or using personal capital to complete an order. This keeps your orders moving forward and your customers and vendors satisfied — preserving relationships and growing your revenue. ![order financing](https://ipromoteu.com/wp-content/uploads/2019/06/order-financing-1.jpg "order financing") ## How Our Promotional Products Financing Helps You ### COMPLETE FINANCIAL BACKING Whatever the size of your order, we’ll take care of the details so you can focus on what you do best: selling and building relationships. ### IMPROVE BUSINESS CASH FLOW The last thing you need is a financial disruption. With our promotional products financing, your resources stay where they belong: with your business — not going out the door as a down payment on an order. ### SKIP THE PAPERWORK We’ll handle the credit applications and other related documentation so you can keep moving forward and selling products. ### INCREASE CUSTOMER SATISFACTION Our order financing saves you from having to secure upfront funds from customers just to complete an order from a vendor. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [PREFERRED VENDOR PROGRAM](https://ipromoteu.com/services/preferred-vendor-program/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** The iPROMOTEu Preferred Vendor Program (iPVP) connects you to more than 200 of the best vendors in the promotional products industry, providing discounted pricing, easy ordering, superior service, and reduced risk. **Content:** ## Get Access to the Best Vendors in the Industry At iPROMOTEu, we want to work with the best promotional products distributors in the industry. To help you be the best as well as to achieve your personal and professional goals, we have developed the iPROMOTEu Preferred Vendor Program (iPVP). This network is comprised of only the best promotional products vendors and gives you access to discounted pricing, exceptional customer service and support, dedicated representatives, free samples and promos, and more. Approximately 200 vendors are available to our Affiliates. All vendors in the iPVP have been carefully selected to provide our Affiliates with outstanding benefits and service. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Adobe-Stock-576513495-3.png "Adobe-Stock-576513495") ## Why Use Our Preferred Vendor Program? - **Efficient Ordering** — We have an established relationship with iPVP companies. They are familiar with our processes and by using them, you will benefit from faster ordering, reduced transaction costs, and lower fees. - **Cost Savings** — As an iPROMOTEu Affiliate, you join a promotional products ordering powerhouse that creates considerable purchasing power, thereby providing you the best possible costs and increased margin on every order. - **Lower Risk** — Because of our close relationships and our vendors’ stronger commitments to our Affiliates, service levels stay exceptionally high. If you have any issues with a vendor, our vendor relations team will step in to assist. ## Benefits of the Preferred Vendor Program - **Discounted Pricing & Samples** — Our vendors feature the best pricing available in the promotional products industry. They also provide discounted arrangements for samples and self-promos and offer the most advantageous terms and conditions. These vendors also provide periodic specials that are available exclusively to iPROMOTEu Affiliates. - **High-Touch Customer Service** — Our vendors will work closely with you on everything from large and complex orders to troubleshooting and problem solving order issues. We have built solid relationships with these vendors over the years; their services are unmatched, and they will take great care of you as a member of the iPROMOTEu family. - **Additional Opportunities** — From time to time, you will be able to tour vendor facilities and take part in vendor-hosted educational programs, webinars, and more. Our vendors are also a generous part of our networking functions, celebrations, and other events. - **Rebate Program** — When you work with our preferred vendors, you gain access to a potentially lucrative cash redistribution. The more you use our preferred vendors for your product purchases, the greater this opportunity becomes. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [TECHNOLOGY](https://ipromoteu.com/services/promotional-products-technology/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** iPROMOTEu provides best-in-class technology such as a customized order management system, eCommerce solutions, an integration system with vendors, a complete CRM, an Affiliate-only resource hub, a customer payment portal, and more. **Content:** ## Work with Advanced Promotional Products Technology iPROMOTEu provides the best promotional products technology available to help our Affiliates run their businesses more efficiently and profitably. With our technology, you will be able to seamlessly manage all aspects of the order lifecycle, including creating quotes, preparing purchase orders, tracking orders in production, and generating financial reports to help you keep track of your progress and profit. This promotional products technology is central to enabling your success as an iPROMOTEu Affiliate, and we are constantly working to enhance our technology platform — providing regular software releases that allow you to be more productive. Our Affiliates can also take advantage of our [Affiliate support services](/services/affiliate-support-services/), which can provide training on these platforms and answer any specific questions you might have. ![technology](https://ipromoteu.com/wp-content/uploads/2019/06/technology-1.jpg "technology") ### iSUITE ORDER MANAGEMENT SYSTEM iSUITE is our fully customized order management system that we continue to evolve to best meet our Affiliates’ growing and changing needs. iSUITE allows orders to be placed efficiently and gives you access to ASI and SAGE product search tools. iSUITE also features integrations with leading eCommerce tools and company store platforms as well as an inventory management module to help you best manage your business the way you see fit. This system is available to you at no cost. [Learn More & Schedule a Demo](https://ipromoteu.com/isuite-request-a-demo/) ### PROMO STANDARDS Promo Standards enables easy integration between industry suppliers and distributors. This initiative allows iSUITE to receive automated order status and inventory updates from leading suppliers and also enable EDI ordering from those vendors. ### AFFILIATE WEBZONE Affiliate WebZone is an Affiliate-only system that connects you with content such as marketing and training tools. These informative resources allow you to take full advantage of the iPROMOTEu platform in addition to personalized support from our Affiliate support services team. ### CUSTOMER PORTAL The customer portal is a seamless way for your customers to make online payments to your business. Save the time and hassle of having to deposit checks or manage other tedious payment methods and put the customer portal to use for your business. ### ONGOING TRAINING Our team will train you on iSUITE, eCommerce solutions, and any other platform during your onboarding with iPROMOTEu. Afterward, additional training is always available to you should you need it. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [BACK OFFICE SUPPORT](https://ipromoteu.com/services/back-office-support/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** Say hello to your new office staff. Our team will keep track of your vendor orders, assist with special or rush requests, manage invoices, provide accounts receivable support, and more. **Content:** ## MAKE REVENUE GENERATION YOUR PRIMARY FOCUS As a distributor or salesperson, you know how the promotional products industry works. The more you sell, the more money you earn. But along with that comes a significant number of administrative tasks that can quickly eat up the time you’d otherwise spend selling. And unfortunately, hiring more support staff isn’t always feasible. This is a challenge that distributors and salespeople face, but iPROMOTEu has the solution. To help you spend more time doing what you do best and less time managing the administrative workload that comes with it, we provide a number of back-office support services that keep you meeting with customers and closing more deals. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Intro-image.png "Intro image") ## Back Office Support Services ### Order Follow-Up Our Order Support Team will stay in contact with every participating vendor you use for status of each order placed – updating our order management system with detailed notes on what’s happening with your orders. If at any time you have a question or want to check the status of an order, the information will be ready and waiting for you. ### Invoicing When your vendors ship your customers’ merchandise, we’ll quickly track down the vendor invoice. Our invoicing team will immediately prepare a customer invoice according to the terms and conditions you’ve set. Upon your approval, the invoice — branded as your business — will be sent to the customer for payment. The payment address on the invoice is one of many iPROMOTEu bank locations throughout the United States. ### Special Request & Rush Order Support Our back-office support services ensure you’re able to hit the ground running whenever a customer places a rush order or has a special request. Our Order Support Team is available to you by phone or email so you can focus on closing the deal without worrying about how it will get done. ### Collections Coordinator iPROMOTEu provides you with a dedicated team of experienced Collections Coordinators to support both you and your customers in ensuring a timely and seamless payment process. Our goal is to help maintain your accounts in good standing and minimize any disruptions. You will be included on all communications to your customer every step of the way as well as being able to review progress within our order management system. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [Global Sourcing Solutions](https://ipromoteu.com/services/global-sourcing-solutions/) **Published:** December 9, 2021 **Author:** Stephanie Carey **Content:** ## A HIGHER LEVEL OF IMPORT SUPPORT AND SOURCING SERVICES The Global Sourcing Solutions Division delivers end-to-end support for all your import and product sourcing needs, from custom product development and competitive pricing to production management and logistics coordination. Our dedicated team ensures quality assurance, on-time delivery, and clear communication with trusted global vendors at every stage of the process. iPROMOTEu Global Sourcing Solutions is an exclusive benefit available only to iPROMOTEu Affiliates, designed to elevate your business with personalized import strategies and sourcing solutions that drive results. ### WHAT MAKES OUR GLOBAL SOURCING SOLUTIONS DIVISION UNIQUE? ![](https://ipromoteu.com/wp-content/uploads/2025/12/Vector-4.png "Vector") **Complete Order Management** We oversee every stage of your order from start to finish, ensuring accuracy, consistency, and timely delivery. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Vector-1-1.png "Vector (1)") **Product Recommendations Including Mockups** Our team provides expert product guidance and professional mockups for qualified projects, helping you bring ideas to life with confidence. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Vector-2-1.png "Vector (2)") **Fast Turn Around for Quotes** We know time matters. Most quote requests are completed within 24 to 48 hours to keep your projects moving. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Vector-3-1.png "Vector (3)") **Commitment to Compliance** We maintain strict social and safety compliance standards, partnering only with vendors who share our dedication to responsible manufacturing. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Vector-4-1.png "Vector (4)") **Flexible Shipping Options** Choose from standard ocean freight, expedited vessel service, or air transport to meet your specific delivery timelines. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Vector-5.png "Vector (5)") **Transparent Delivered Pricing** All quotes include delivered pricing to a U.S. address, giving you a clear and complete view of total costs upfront. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Grapic-Icon-Virtual-Assistant-1-1.png "Grapic-Icon-Virtual Assistant 1") **Strategic Sourcing Expertise** Partner with a dedicated team that identifies the best global resources to support your product goals and business growth. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Grapic-Icon-Quality-Control-1.png "Grapic-Icon-Quality Control 1") **Quality You Can Trust** Every order is monitored from production to delivery, ensuring consistent quality and complete confidence in the final product. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Grapic-Icon-Logistics-1.png "Grapic-Icon-Logistics 1") **Reliable Delivery Coordination** We manage all aspects of shipping and logistics to ensure your products arrive on time and at your chosen destination within the U.S. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [AFFILIATE SERVICES](https://ipromoteu.com/services/affiliate-support-services/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** Looking for even more support? Our team assists with everything from training and problem resolution to virtual assistance and even sales support to help you grow faster. **Content:** ## Services That Match and Support Your Business Growth As your promotional products business grows, so too will your need for additional support to maintain existing relationships and obligations as well as to ensure you’re able to scale your growth efficiently. With decades of experience in the promotional products industry, we understand this reality well and have developed a line of Affiliate support services to ensure you’re able to maintain your momentum. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Adobe-Stock-576513495-1.png "Adobe-Stock-576513495") ![](https://ipromoteu.com/wp-content/uploads/2025/12/Grapic-Icon-Affiliate-Service-Team-1.png "Grapic-Icon-Affiliate Service Team 1") **Affiliate Services Team** Whenever you have a question about [one of our platforms](/services/promotional-products-technology/), need assistance with a problem, or would like additional training, the Affiliate Services Team is your one-stop for all the answers you need. This cross-trained, experienced team is your liaison across all iPROMOTEu departments and will work tirelessly to get you the answers you need. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Grapic-Icon-Virtual-Assistant-1.png "Grapic-Icon-Virtual Assistant 1") **Virtual Assistant Program** Whether you’re a one-person operation or have an in-house team already supporting you, sometimes a little extra help comes in handy. iPROMOTEu offers a paid service that can match you with an [industry-trained virtual assistant](https://ipromoteu.com/wp-content/uploads/2025/11/IPU-Virtual-Assistant-Menu-of-Services.pdf) to help you with everyday tasks — from help with a one-time project to a fixed amount of hours per week. ## ACHIEVE YOUR GOALS WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [ABOUT iPROMOTEu](https://ipromoteu.com/about/) **Published:** May 1, 2019 **Author:** ngage3312 **Content:** ## OVER 1,700 INDEPENDENT DISTRIBUTORS AND SALESPEOPLE iPROMOTEu is one of the largest and most respected distributor support organizations in the promotional products industry. We attribute this growth to our emphasis on providing our Affiliates’ custom support – to help them in areas they need it the most. We believe that promotional products distributors and salespeople get bogged down with the day-to-day minutia and spend too much time on non-revenue-generating tasks. With a dedicated team of experienced industry professionals backing our Affiliates, they gain valuable time to build customer relationships, deliver creative solutions, and gain more business. With over 25 years behind us and many years ahead, we hope you’ll consider becoming a part of our community. [Our Culture](https://ipromoteu.com/about/overview/) ### Our Employees Drive Our Success Our talented team of industry professionals brings a wealth of experience and insights in everything from business management to sales strategy — expertise they put to use helping our Affiliates grow their businesses. ![](https://ipromoteu.com/wp-content/uploads/2023/11/Vector.png "Vector") **Team** The iPROMOTEu leadership team comes from numerous industry and non-industry organizations. [Learn More](https://ipromoteu.com/about/team/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Vector-1.png "Vector (1)") **Awards & Recognition** Since our founding, iPROMOTEu has been the recipient of numerous awards recognizing our organization. [Learn More](https://ipromoteu.com/about/awards-recongition/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Vector-2.png "Vector (2)") **Careers** Looking to join the promotional products industry or advance your career? [Learn More](https://ipromoteu.com/about/careers/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/P_AdobeStock_387959561_Yellow-3.png "P_AdobeStock_387959561_Yellow 3") Get the latest news and updates from iPROMOTEu. *Sign me up to hear more from iPROMOTEu. You can unsubscribe or change your preferences at any time.* --- ### [FAQs](https://ipromoteu.com/become-an-affiliate/faqs/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** Looking for some quick answers? Learn more about what iPROMOTEu can do for you and how we can help you succeed in our FAQ section. **Content:** ## Get Answers to Common Questions iPROMOTEu is committed to helping you get the answers you need, right when you need them. Please feel free to browse our most commonly asked questions below. As always, you can [contact us](/contact/) should you have any additional questions not answered below. ![](https://ipromoteu.com/wp-content/uploads/2025/12/Adobe-Stock-576513495-4.png "Adobe-Stock-576513495") #### WHY SHOULD I AFFILIATE WITH iPROMOTEu? iPROMOTEu is one of the largest and fastest-growing promotional products organizations in the country. We have won [numerous awards](/about/awards-recongition/) and provide an [extensive list of services and support options ](/services/)for our Affiliates. But above all, we empower you to remain completely independent. We’re not a franchise, and you retain complete ownership. You can even keep your company name. You also don’t have to sign a non-compete agreement. #### CAN I USE ANY SUPPLIER I WANT? Absolutely. Feel free to work with any supplier for products, decoration, printing, or packaging. Note that we have a [preferred vendor program](/services/preferred-vendor-program/) that gives you access to discounted pricing, superior customer service, and other exclusive benefits. #### DO YOU OFFER GRAPHIC DESIGN SERVICES? iPROMOTEu offers exceptional art and [graphic design services](/services/additional-services/) from our corporate office so that you and your client can rest assured that work will be done quickly, professionally, and affordably. #### DO YOU PROVIDE MARKETING HELP? Yes. iPROMOTEu provides comprehensive marketing support designed to help Affiliates grow. This includes coordinated quarterly campaigns, ready-to-use email and social content, sales tools, product spotlights, digital resources, and strategic guidance. Our Affiliate Sales Development leaders deliver hands-on support, creative ideas, and personalized recommendations to help Affiliates market effectively and win more business. #### IF I JOIN YOU, WHAT DO I TELL MY CLIENTS? We provide a sample letter that can be customized along with an iPROMOTEu Fact Sheet. These can be sent to your customers and explain your affiliation with us, what we do, and how our partnership will benefit them. These documents can be branded according to your business and placed on your letterhead. #### WHAT DO I DO ABOUT MY REPS? If you’re already splitting commission with them, there are many ways to handle this situation and each case is different. Our business development team can give you advice and assistance in creating the right plan. Many of our Affiliates have sales representatives. #### WHAT DOES THE INVOICE YOU SEND TO MY CUSTOMERS LOOK LIKE? The invoice will display your company name and logo prominently at the top center of the invoice. Invoice instructions will direct your customer to make checks payable to iPROMOTEu and to remit payment to an iPROMOTEu bank lockbox. #### HOW DO YOU HANDLE SALES TAX? On your behalf, we collect sales tax remitted by your customers and send you a check and report every month regarding sales tax. You are responsible for completing any required forms and for remitting the forms and payment directly to the taxing authority. #### DO YOU DO PRODUCT RESEARCH? We don’t provide regular, recurring product research, but you are welcome to use industry service providers such as ASI, SAGE, or others. We have negotiated deep discounts for these services for your benefit. If your product needs are unique, we will be able to assist you based on our extensive industry experience. #### WHEN DO I GET PAID? You get paid every week by direct deposit with respect to all orders for which we received payment from your customers during the prior week. You also receive a report via email detailing the payment you’ll be receiving. #### WHAT ARE THE FEES FOR JOINING? iPROMOTEu is the very best economic and lifestyle arrangement in the industry. The cost to you for all that we offer is surprisingly low. [Contact us](/contact/) to learn more. #### HOW DO I GET STARTED? After speaking with a business development associate, qualified distributors or salespeople will need to fill out, sign, and return the Independent Distributor Affiliate Agreement for processing and review. Once accepted, you will be set up in our systems. This takes approximately one week. --- ### [CONTACT](https://ipromoteu.com/contact/) **Published:** May 2, 2019 **Author:** ngage3312 **Content:** ## Thank You for Your Interest iPROMOTEu is here to assist with whatever you may need. If you’re interested in learning more about becoming an Affiliate or have another question or comment, please don’t hesitate to reach out. ### SEND US A MESSAGE If you’re a current iPROMOTEu Affiliate looking for assistance, please log in to the Affiliate Webzone. **Wayland Office** 321 Commonwealth Road, Suite 101 Wayland, Massachusetts 01778 Toll Free: 833-502-0830 Fax: 508-653-4411 Invoice Payment (Toll Free): 844-948-0744 Approximately 30 minutes from Logan International Airport Office Hours: 8:30 a.m. – 5:30 p.m. ET (Monday-Friday) **Appleton Office** 4351 College Ave Suite 400 Appleton, WI 54914 Toll Free: 800-460-7836 Fax: 508-653-4411 --- ### [WIN FORTUNE 500 PROMO BUSINESS](https://ipromoteu.com/resources/win-fortune-500-promo-business/) **Published:** April 15, 2025 **Author:** EMarketing **Excerpt:** You work hard to build new relationships with potential customers as well as maintain existing relationships with your customers. Why not work for yourself and make more money? At iPROMOTEu, all that we offer exists to help you do just that while achieving your personal and professional goals while retaining your independence. **Content:** In this webinar, Rich Berg, iPROMOTEu SVP of Sales Operations & Distributor Exchange will discuss how to navigate the Fortune 500 space and successfully secure high-value clients. He will cover: - How to compete with large distributors - How to find buyers - WHY they buy - The value of research - Strategies and tactics to win their business - The role of procurement - And more! ## Access the Video and Learn How to Start Winning Fortune 500 Promo Business! --- ### [FIVE BENEFITS TO OWNING A DISTRIBUTORSHIP](https://ipromoteu.com/resources/five-benefits-to-owning-a-distributorship/) **Published:** May 14, 2024 **Author:** EMarketing **Excerpt:** You work hard to build new relationships with potential customers as well as maintain existing relationships with your customers. Why not work for yourself and make more money? At iPROMOTEu, all that we offer exists to help you do just that while achieving your personal and professional goals while retaining your independence. **Content:** If you’re a salesperson working for a promotional products distributor and are ready to take your hard work to the next level, iPROMOTEu can help. In this eBook you will learn about: - Benefits of launching your own promotional products distributorship - Hurdles to running your own business and how to manage them ## Free eBook --- ### [BECOME AN AFFILIATE](https://ipromoteu.com/become-an-affiliate/) **Published:** May 2, 2019 **Author:** ngage3312 **Content:** **iPROMOTEu offers a broad selection of resources and personalized support to help you maximize the financial success of your promotional product business.** Are you ready to gain back your time and financial freedom, and to focus on the creative side of your business? When you upgrade to iPROMOTEu you’ll have access to best-in-class sales and marketing tools, unsurpassed financial and back-office support, superior pricing and other benefits from industry suppliers, and first-rate technology solutions. ### Order Financing ### Superior Back Office Support ### Sales & Marketing Resources ### Discounted Vendor Prices **Let’s Chat – Free Assessment & Consultation** Schedule a short call to tell us about your business, and learn how we can help you grow! We’ll send you an overview of what a partnership could look like. ### Demand a Higher Standard iPROMOTEu supports over 600 experienced and independent promotional products distributors. See why we’re one of the largest and fastest-growing distributor networks in the industry! ### Testimonials “iPROMOTEu has changed our lives for the better and has had a positive effect on the way we do business. The training, support and leadership have helped take our business to a new level. We couldn’t be happier.” **Darrell M.** | Affiliate since 2010 [ ![](/wp-content/uploads/2023/11/Video.jpg) ](https://www.youtube.com/embed/q-vT_HqybZo?si=fQ7IAwlJrOiGZSHx?rel=0&autoplay=1) **Corporate Office** 321 Commonwealth Road, Suite 101 Wayland, Massachusetts 01778 **Office Hours:** 8:30 a.m. – 5:30 p.m. EST (Monday-Friday) Approximately **30 minutes** from Logan International Airport **Toll Free:** 833-502-0830 **Fax:** 508-653-4411 **Invoice Payment (Toll Free):** 844-948-0744 --- ### [SERVICES](https://ipromoteu.com/services/) **Published:** May 2, 2019 **Author:** ngage3312 **Content:** ## PROMOting Your Success If you’re selling promotional products, you know it’s more than a full-time job. You have relationships to maintain, orders to manage, and vendors to meet. Plus, you have to manage finances, personnel, marketing, sales, and more. It’s a heavy burden — one that leaves distributors and salespeople juggling multiple tasks rather than doing what they should be doing: selling. In 1999, iPROMOTEu set out to change this model for good. The promotional products industry is a relationship industry. Not only do you have to provide great options and pricing for your customers, but you also have to deliver on time, every time. Those relationships are what matter most, and everything that we offer is designed to help you build more of them, make them stronger than ever, and make them more profitable. And it’s all available to you with no dilution of your current business ownership. We believe that your independence is your greatest asset, and we will never get in the way of you building relationships with your customers. We’ll have your back from the moment you join our company — no strings attached. ### Explore Our Affiliate Services We know that our Affiliates are what drive our business forward, and we are here to help you succeed. We offer a number of services to take your non-revenue-generating tasks off of your plate so you can focus on selling products, building new relationships, and growing your current customer portfolio. Learn more about our Affiliate resources and tools below. ![](https://ipromoteu.com/wp-content/uploads/2023/11/Vector-3.png "Vector") **Order Financing** With financial backing from iPROMOTEu, no order is too large. [Learn More](https://ipromoteu.com/services/promotional-products-financing/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Vector-1-1.png "Vector (1)") **Back Office Support** Say hello to your new office staff. [Learn More](https://ipromoteu.com/services/back-office-support/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Vector-2-1.png "Vector (2)") **Company Stores** iPROMOTEu provides its Affiliates with four online company store offerings. [Learn More](https://ipromoteu.com/services/promotional-products-company-stores/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Vector-3-1.png "Vector (3)") **Affiliate Services** Looking for even more support? [Learn More](https://ipromoteu.com/services/affiliate-support-services/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Vector-4.png "Vector (4)") **Sales & Marketing** Award-winning marketing campaigns, collateral, training seminars, expert coaching, sales development, and business strategy. [Learn More](https://ipromoteu.com/services/promotional-products-marketing/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Vector-5.png "Vector (5)") **Preferred Vendor Program** The iPROMOTEu Preferred Vendor Program (iPVP) connects you to more than 200 of the best vendors. [Learn More](https://ipromoteu.com/services/preferred-vendor-program/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Image.png "Image") **Technology** iPROMOTEu provides best-in-class promotional products technology. [Learn More](https://ipromoteu.com/services/promotional-products-technology/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Image-1.png "Image (1)") **Global Sourcing Solutions** We will source products, provide competitive price quotes, and ensure timely delivery of your order. [Learn More](https://ipromoteu.com/global-sourcing-solutions/) ![](https://ipromoteu.com/wp-content/uploads/2023/11/Image-2.png "Image (2)") **Additional Services** We will never stop providing you with what you need to succeed. [Learn More](https://ipromoteu.com/services/additional-services/) ## INCREASE YOUR PROMOTIONAL PRODUCT SALES WITH iPROMOTEu Everything we do is designed to help you grow your business and realize long-term success. Ready to take your business to the next level? [![Contact Us Now](https://no-cache.hubspot.com/cta/default/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c.png)](https://cta-redirect.hubspot.com/cta/redirect/5387880/826ecf6b-36da-45ec-98e6-a96880b1415c) --- ### [Shake Up Promo Products Distribution Strategy](https://ipromoteu.com/shake-up-promo-products-distributorship-strategy/) **Published:** September 29, 2022 **Author:** EMarketing **Content:** ![shake up your promo products distributorship strategy](https://ipromoteu.com/wp-content/uploads/2019/04/header-shake-up-promo-strategy-3.png)Shake Up Your Business Strategy ![](https://ipromoteu.com/wp-content/uploads/2019/04/curve.png) ## PERSONALIZED BUSInESS STRATEGY ### Are you ready to take your promotional products business to the next level and achieve financial success? iPROMOTEu has business development coaches who assist with personalized sales strategy, lead generation, and more. Schedule a call to learn what a partnership with iPROMOTEu could look like. We’ll send you a free mocktail/cocktail shaker kit because we know you’ll want to celebrate your future achievements! ## DEMAND A TOP-SHELF STANDARD We offer back-office support, order financing, sales and marketing resources, and discounted vendor pricing—straight up. Keep your name, ownership, and independence as we position you for success. At iPROMOTEu, we believe in the independence of our Affiliates. We are not a franchise organization—we are a network of independent business owners. Our Affiliates remain in charge of their own business, clients, orders, and strategy. We are simply here to support you and provide the resources you need to accelerate success. To help you do just that, we do not charge an upfront fee to join our organization, nor do we require you to sign a long-term commitment. Additionally, we do not require a non-compete agreement or buyout agreement to do business with us. We’re confident that you’ll find our support to be invaluable to your business. > iPROMOTEu is a no-brainer. It means, simply, more money in our pockets. More selling time, more support, better systems and record keeping, great marketing suggestions, and the nicest people in the industry. > > **Jeff Benesch** > San Diego, California > Affiliate since 2007 ![](https://ipromoteu.com/wp-content/uploads/2022/10/shker-kit-2.png "shaker-kit-2") ## Connect with iPROMOTEu and we’ll send your FREE shaker kit! No purchase required. --- ### [Free Consultation](https://ipromoteu.com/promotional-products-business-consultation/) **Published:** August 7, 2023 **Author:** EMarketing **Content:** ![Ready for success?](https://ipromoteu.com/wp-content/uploads/2025/01/lp-consult.jpg)Ready For Success? ## FREE CONSULTATION for Your Promotional Products Business Are you a distributorship bogged down with the minutiae of everyday business? A promo salesperson wanting to start your own distributorship and just don’t know where to start? iPROMOTEu can help! We offer a **no obligation promotional products consultation** to learn about your business and show you how joining our organization will increase your financial success. When you join iPROMOTEu, you’ll have access to best-in-class sales and marketing tools, unsurpassed financial and back-office support, superior pricing from industry suppliers, and first-rate technology solutions. And best of all, you keep your name, ownership, and independence as we position you for success. iPROMOTEu supports over 600 experienced and independent promotional products distributors – see why we’re one of the largest and fastest-growing distributor networks in the industry! ### [ORDER FINANCING](https://ipromoteu.com/services/promotional-products-financing/) ### [DISCOUNTED VENDOR PRICING](https://ipromoteu.com/services/preferred-vendor-program/) ### [SALES AND MARKETING TOOLS](https://ipromoteu.com/services/promotional-products-marketing/) ### [TIME-SAVING BACK OFFICE SUPPORT](https://ipromoteu.com/services/back-office-support/) ### [LEADING EDGE TECHNOLOGY](https://ipromoteu.com/services/promotional-products-technology/) ### [SUPPORTIVE COMMUNITY](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/) ## Let’s Chat – Free Assessment & Consultation Schedule a short call to tell us about your business and learn how we can help you grow! We’ll send you an overview of what a partnership could look like. --- ### [AFFILIATE TESTIMONIALS](https://ipromoteu.com/become-an-affiliate/affiliate-testimonials/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** Affiliates love iPROMOTEu, and for good reason: from our marketing and sales support and preferred vendor program to our frequent networking and educational events, we offer best-in-class service that Affiliates rave about! **Content:** ## See What Our Affiliates Are Saying --- I have been affiliated with iPROMOTEu since 2004. I was with a franchise organization before iPROMOTEu. I did a lot of research before joining, and I can you tell you that my years at iPROMOTEu have been great. They are a wonderful team to work with. I always feel like they are building the network for us and that they are always fighting to make our jobs easier. As long as I am in the industry, I can’t ever see leaving. There is no one who offers so much for such a reasonable cost. **Greg Christman** | Affiliate since 2004 --- Affiliating with iPROMOTEu was a great business decision for me! The myriad of services that they provide — invoicing, order follow-up, financing of orders, preferred vendor pricing, idea and resource exchange, etc. allow me the time to do what I do best and enjoy the most: sell. My sales are up almost 30% from last year! My partnership with iPROMOTEu has been a profitable one in both dollars and lifestyle. **Naomi Bodway** | Affiliate since 2006 --- Affiliating with iPROMOTEu is the best decision I’ve ever made. My life is easier, my business is more profitable, and I’m having a great time. **Kevin Casci** | Affiliate since 2008 --- I operate under my own name and identity. My customers belong to me now and forever. There are no restrictive provisions. I can terminate my affiliation at any time (not that I would ever want to). The service and support are excellent. I wish I affiliated years earlier. I love iPROMOTEu. **Mark Quinlan** | Affiliate since 2008 --- We wouldn’t be where we are today without iPROMOTEu. Our company has grown and earned top industry accolades for its work because of our affiliate with iPROMOTEu. It goes without saying; iPROMOTEu exceeded all our expectations. **Mark Meade** | Affiliate since 2004 --- iPROMOTEu is a no brainer. It means, simply, more money in our products. More selling time, more support, better systems and record keeping, great marketing suggestions, and the nicest people in the industry. **Jeff Benesch**| Affiliate since 2007 --- iPROMOTEu has provided us with such unbelievable support; I cannot imagine not having them in my corner. **Larry Stock** | Affiliate since 2010 --- iPROMOTEu has changed our lives for the better and has had a positive effect on the way we do business. The training, support and leadership have helped take our business to a new level. We couldn’t be happier. **Darrell McChesney** | Affiliate since 2010 --- I can never say enough good things about iPROMOTEu and what you offer the affiliates. Your staff is awesome and always so accommodating. **Shawna Tromczynski** | Affiliate since 2006 --- ### [CINDY GIBBS](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/cindy-gibbs/) **Published:** July 8, 2019 **Author:** ngage3312 **Excerpt:** iPROMOTEu has always been an integral part of my business identity since day one. **Content:** ![cindy gibbs](https://ipromoteu.com/wp-content/uploads/2019/06/cindy-gibbs.jpg "cindy-gibbs") Faces of iPROMOTEu is an ongoing collection of Affiliate success stories in their own words. In each post, our Affiliates share how iPROMOTEu has positively impacted their businesses and made a meaningful difference in their personal lives. Check the [Faces of iPROMOTEu section](/newsroom/topic/faces-of-ipromoteu/) often for new success stories! **Business Name:** Big Fish Branding **Location:** Longmont, Colorado **An Adjective That Best Describes Me:** Active **Year Started in the Industry:** 2003 **Year Started with iPROMOTEu:** 2005 ### HOW HAS iPROMOTEu CHANGED MY BUSINESS? > Since day one, iPROMOTEu has been a part of Big Fish Branding. So it’s not that iPROMOTEu has changed my business; rather, iPROMOTEu has always been an integral part of my business identity. I don’t know what I would have done without this incredible partnership as it is part of who I am and what my business has become. In a million years, much less when I started my company twelve years ago, I would have never imagined the success that my business has had and the incredible client and vendor relationships that I have developed. ### HOW HAS iPROMOTEu CHANGED MY LIFE? > iPROMOTEu has enhanced every aspect of my life because I have been able to successfully grow my one-woman business for the past twelve years, while living life to the fullest. I am blessed to have an amazing husband and two daughters who have always been by my side. With my partnership with iPROMOTEu, we have been able to travel quite a bit and we can enjoy our family activities, skiing at Winter Park in the winter and spending time on the boat in the summer. I have also never skipped a beat with my most passionate hobby, riding and showing horses. I’m pretty sure there are not many opportunities like mine to own and operate a successful business and play as hard as I do. I feel extremely grateful for my relationship with iPROMOTEu as it has allowed me to do everything I love. --- ### [JOSH DALTON](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/josh-dalton/) **Published:** July 8, 2019 **Author:** ngage3312 **Excerpt:** iPROMOTEu allowed me to go from being a sales rep to being a successful business owner, FAST. **Content:** ![josh dalton](https://ipromoteu.com/wp-content/uploads/2019/06/josh-dalton-1.jpg "josh-dalton-1") Faces of iPROMOTEu is an ongoing collection of Affiliate success stories in their own words. In each post, our Affiliates share how iPROMOTEu has positively impacted their businesses and made a meaningful difference in their personal lives. Check the [Faces of iPROMOTEu section](/newsroom/topic/faces-of-ipromoteu/) often for new success stories! **Business Name:** Dynamite Promotional Products **Location:** Round Rock, TX **An Adjective That Best Describes Me:** Great **Year Started in the Industry:** 2003 **Year Started with iPROMOTEu:** 2006 ### HOW HAS iPROMOTEu CHANGED MY BUSINESS? > iPROMOTEu allowed me to go from being a sales rep to being a successful business owner, FAST. Before iPROMOTEu all my efforts went towards creating a bright future for the owners of the company I worked for. iPROMOTEu allowed me to jump right into business ownership and build a BRIGHT future for my family and myself. Before iPROMOTEu, starting my own business meant that I would have had A LOT of overhead with accounting, invoicing, order follow up, etc. Fortunately, Ross and Rick created the perfect solution for me and every other promotional products salesman wanting to become a successful promotional product business owner. Thank you! ### HOW HAS iPROMOTEu CHANGED MY LIFE? > iPROMOTEu has helped me take smart risks and achieve my dreams. I’m not just talking the typical home ownership, cars, fun toys, etc. Thanks to iPROMOTEu’s support, I now own two homes outright (one on the lake); I own my cars outright; I have a FAT retirement and my family is set up for greatness for a very long time. I don’t say this to brag personally, but more to give thanks and recognition to iPROMOTEu for the part they’ve played in my life over the past eleven years. It is so valuable to me to know that there are people in the world (team iPROMOTEu) that have my back and fully support me. I am proud to call everyone at iPROMOTEu my friends. Thank you! --- ### [LESLEY SATTIN](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/lesley-sattin/) **Published:** July 8, 2019 **Author:** ngage3312 **Content:** ![faces of ipromoteu](https://ipromoteu.com/wp-content/uploads/2019/06/faces-of-ipu.jpg "faces-of-ipu") Faces of iPROMOTEu is an ongoing collection of Affiliate success stories in their own words. In each post, our Affiliates share how iPROMOTEu has positively impacted their businesses and made a meaningful difference in their personal lives. Check the [Faces of iPROMOTEu section](/newsroom/topic/faces-of-ipromoteu/) often for new success stories! **Business Name:** Monkey Joe Speak **Location:** Irvine, CA **An Adjective That Best Describes Me:** Fun **Year Started in the Industry:** 2002 **Year Started with iPROMOTEu:** 2017 ### HOW HAS iPROMOTEu CHANGED MY BUSINESS? > I was close to tapping out on my sales goals due to time constraints. iPROMOTEu took over the stuff I didn’t need to be doing and freed me up to do what I love – SALES! My biggest fear was letting go of control but once I realized they were as good as I am, it was a no brainer. Hands down the best decision I ever made. ### HOW HAS iPROMOTEu CHANGED MY LIFE? > I had a major life change right after I affiliated with iPROMOTEu. I was suddenly the breadwinner with a wealth of new responsibilities. I have been able to increase my sales while taking care of those responsibilities – I can’t imagine the possibilities once I am able to give my business some undivided attention. I am eternally grateful. --- ### [FACES OF iPROMOTEu](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/) **Published:** May 2, 2019 **Author:** ngage3312 **Excerpt:** Want to hear from other Affiliates and salespeople who’ve joined the iPROMOTEu family? We’ve gathered thoughts from our community across the country and put them into one place for you to explore. **Content:** ## SEE HOW iPROMOTEu HAS CHANGED AFFILIATES’ LIVES Actions speak louder than words, and our team takes action each and every day to ensure that our Affiliates have the tools and resources necessary to bring in more clients, sell more products, and earn more money. Our Affiliates fall in love with their careers and are happier in both their personal and professional lives. The easiest way to explain how iPROMOTEu has positively impacted the lives of our Affiliates is to let you hear directly from them. This is why we’ve put together the Faces of iPROMOTEu – to allow you to hear from those whom we’ve had the pleasure of influencing both personally and professionally. [](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/lesley-sattin/ "LESLEY SATTIN")![faces of ipromoteu](https://ipromoteu.com/wp-content/uploads/2019/06/faces-of-ipu.jpg) #### LESLEY SATTIN Faces of iPROMOTEu is an ongoing collection of Affiliate success stories in their own words. In each post, our Affiliates share how iPROMOTEu has positively impacted their businesses and made a meaningful difference in their personal lives. Check the Faces of iPROMOTEu section often for new success stories! Business Name: Monkey Joe Speak Location: Irvine, CA An \[...\] [Read more](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/lesley-sattin/ "Read more") [](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/josh-dalton/ "JOSH DALTON")![josh dalton](https://ipromoteu.com/wp-content/uploads/2019/06/josh-dalton-1.jpg) #### JOSH DALTON iPROMOTEu allowed me to go from being a sales rep to being a successful business owner, FAST. [Read more](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/josh-dalton/ "Read more") [](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/cindy-gibbs/ "CINDY GIBBS")![cindy gibbs](https://ipromoteu.com/wp-content/uploads/2019/06/cindy-gibbs.jpg) #### CINDY GIBBS iPROMOTEu has always been an integral part of my business identity since day one. [Read more](https://ipromoteu.com/become-an-affiliate/faces-of-ipromoteu/cindy-gibbs/ "Read more") ![faces of IPU Update](https://ipromoteu.com/wp-content/uploads/2019/12/faces-cover-2-NEW.png "faces of IPU Update") Want to read more about our Affiliates and how iPROMOTEu has made a difference in their lives? Fill out the form below to get free access to the entire Faces of iPROMOTEu. ## READ MORE iPROMOTEu SUCCESS STORIES Want to explore more stories about iPROMOTEu Affiliates? Browse our ongoing collection of Affiliate success stories in our Newsroom to learn how we’ve made a positive impact on our Affiliates’ lives and businesses. Check back often for new success stories! [See More](/newsroom/topic/faces-of-ipromoteu/) --- ### [iPROMOTEu REVIEWS](https://ipromoteu.com/about/ipromoteu-reviews/) **Published:** May 1, 2019 **Author:** ngage3312 **Excerpt:** At iPROMOTEu, our Affiliates — and their customers — love working with us. We are always open to receiving feedback about our company, Affiliates, and services. If you’d like to get in touch with us, please don’t hesitate to reach out here. **Content:** ## WE BELIEVE IN CREATING GREAT EXPERIENCES At iPROMOTEu, everything we believe, everything we say, and everything we do is designed to support our Affiliates and their customers. Our support ensures that our Affiliates are able to build successful relationships and provide amazing experiences for their customers from the start of their relationship. This has been our mission since we were founded in 1999, and it’s the focus of all that we have done every day since. When you have a great experience with one of our Affiliates, that means we’ve done what we set out to do — take their administrative and non-revenue-generating tasks off their plates so they spend more time doing what they do best. However, if your experience has been anything other than exceptional, we want to hear about it. Please don’t hesitate to contact us if you are experiencing an issue, have a complaint, or have a question. We will do our best to ensure a satisfactory iPROMOTEu experience. ![reviews](https://ipromoteu.com/wp-content/uploads/2019/06/reviews.jpg "reviews") ### SEND US YOUR FEEDBACK Please be sure to fill out all fields to ensure that your message is received and promptly addressed. --- ## Events ### [ASI Show Chicago](https://ipromoteu.com/events/asi-chicago-3/) **Published:** March 25, 2026 **Author:** EMarketing **Content:** ASI Show Chicago McCormick Place North Building, Hall B July 21-23 [More Info](https://www.asishow.com/supplier/events-at-a-glance/chicago) --- ## Categories ### [GENERAL](https://ipromoteu.com/newsroom/topic/general/) --- ### [ANNOUNCEMENTS](https://ipromoteu.com/newsroom/topic/announcements/) --- ### [SPOTLIGHT](https://ipromoteu.com/newsroom/topic/spotlight/) --- ### [EVENTS](https://ipromoteu.com/newsroom/topic/events/) --- ### [Press Releases](https://ipromoteu.com/newsroom/topic/press-releases/) --- ## Tags ### [ASI](https://ipromoteu.com/newsroom/tag/asi/) --- ### [Promo Marketing](https://ipromoteu.com/newsroom/tag/promo-marketing/) --- ### [promotional products](https://ipromoteu.com/newsroom/tag/promotional-products/) --- ### [holiday](https://ipromoteu.com/newsroom/tag/holiday/) --- ### [a woman's view](https://ipromoteu.com/newsroom/tag/a-womans-view/) ---